
About the role
Media Planning Executives are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning executives devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the things we’d like you to do:
● Creation of tactical plan presentation and supporting media plan templates
● Creation of campaign analysis plan
● Oversee the successful launch of campaigns
● Maintain accuracy and timely updates of deliverable tracking documents for team
● Collate commentary on media performance and conduct first review on quality
● Adherence to team quality standard for reporting template and delivery
● Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
● Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments
● Manage accurate forecasts, media plans, and all key media planning documentation
A bit about yourself:
● At least 2-3 years of experience in Tradional media advertising
● Working knowledge and effective vocabulary across Offline & Online
● Experience with Media Research Tools (Comscore, GWI, TGI)
● Strong organizational skills with a keen ability to prioritize and multitask.
● Proven problem solving skills and ability to think outside of the box
● Ability to work independently and collaborate in a team environment
● Detail oriented and responsive, deadline-driven with strong reasoning skills
What you can expect from Essence
Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.

Similar jobs


🚀 Job Title : Python AI/ML Engineer
💼 Experience : 3+ Years
📍 Location : Gurgaon (Work from Office, 5 Days/Week)
📅 Notice Period : Immediate
Summary :
We are looking for a Python AI/ML Engineer with strong experience in developing and deploying machine learning models on Microsoft Azure.
🔧 Responsibilities :
- Build and deploy ML models using Azure ML.
- Develop scalable Python applications with cloud-first design.
- Create data pipelines using Azure Data Factory, Blob Storage & Databricks.
- Optimize performance, fix bugs, and ensure system reliability.
- Collaborate with cross-functional teams to deliver intelligent features.
✅ Requirements :
- 3+ Years of software development experience.
- Strong Python skills; experience with scikit-learn, pandas, NumPy.
- Solid knowledge of SQL and relational databases.
- Hands-on with Azure ML, Data Factory, Blob Storage.
- Familiarity with Git, REST APIs, Docker.


- Should have excellent knowledge of Swift and Objective C
- Good working knowledge in Cocoa Touch
- Experience with performance and memory tuning with tools
- Experience with memory management & caching mechanisms specific to mobile devices
- Experience with third-party libraries and APIs
- Experience working with Core Data, Realm
- Understanding of the full mobile development life cycle
- Experience in publishing apps to the App Store.
- Code version tool – Git, Bitbucket
- Design Pattern - MVC and MVVM, MVP
- Must be able to provide individual or project oversight on rapid prototyping/POC
- efforts and large scale enterprise wide roll out planning.
- Must be familiar with software development methodologies like Agile, Waterfall, Iterative etc.
- Must have strong analytical skills and should be able to define and build competency assets – estimators, tools, reusable assets, scripts, etc.
- Must have strong communication and customer interfacing skills with particular emphasis on Scope and Requirements Management

This includes developing apps, which will help I-PAC carryout strategic operations, both within the organisation and for the campaigns.
This job includes designing app architecture, implementing iOS best practices, coordinating with backend and product teams. The job also requires working efficiently in a fast-paced, agile and challenging environment and provide regular updates of the progress made.
Job Responsibilities :
- Translate designs and wireframes into high-quality code from day one
- Write and maintain high performance, reusable, and reliable Swift/Objective C code
- Quickly learn and apply new iOS development methods and be updated with trends to maximize development efficiency.
- Communicate well and collaborate with backend, design and campaign teams
- Improve the quality standard of the apps
- Innovate to increase the desirability of apps/help in I-PAC campaigns
Minimum Qualifications :
- A Bachelor degree (preferably in computer science or a related field)
- 1+ year of experience in iOS app development field.
- Strong OO design and programming skills in Swift/Objective C.
- Hands-on experience with the Xcode5 and above, JSON and REST APIs.
- Understanding of delegates, constraints, basic UI elements and application life cycle
Preferred Qualifications:
- Experience in using APIs and third-party libraries (Alamofire, AFNetworking, Maps)
- Experience in implementing MVP/MVVM architecture
- Experience with Storyboards, Pickers, View Transitions and Scroll View
- Working knowledge of design patterns like Builder, Singleton, Adapter pattern etc.
- Experience in writing test cases
- Knowledge of using Git, Git branches and Github to manage codebases
- Knowledge of different analytics tools to analyse app data
Location: Hyderabad (Shall be open to travel as per business requirement)
We are looking for professionals who can preferably join within 30 days from the day of selection
• Expertise in Developing, Managing and implementing core features in Automation Framework using Selenium& TestNG.
• Work closely with the Developers and Engineers to achieve a high level of code coverage
• You create the necessary automation library and framework.
• Provide technical guidance and mentorship to a team
Desired Skills:
• Experience with Java coding and OOPs knowledge is must
• Must have good knowledge in Data structures & algorithm
• Expertise with tools like Selenium, TestNG or Appium or Robotium
• Should have worked on API Testing (Postman / Charles)
• Knowledge of any database & Unix environment is added advantage
• Proven track record in a high-speed product development environment
About Company
‘Good Good Piggy’ is an Ed-FinTech start-up that encourages the new generation to develop the life skill of managing the entire money management equation digitally because the future of money is digital. We recognize the importance of reinforcing good behavior, habits, and skills from a young age.
Job Description
We are looking for a UI/UX Designer to turn our software into easy-to-use products for our clients and he can understand our business requirements and any technical limitations, as well as be responsible for conceiving and conducting user research, interviews, and surveys, and translating them into sitemaps, user flows, customer journey maps, wireframes, mock-ups and prototypes. The successful candidate must have social/ digital media buying knowledge as well as strong analytic skills. He must be able to work collaboratively with both Creative Design and Tech Development departments to deliver continuously increasing results
- Total Experience: 3 to 9 Years
- Notice Period: 30-45 Days
- Preferred Location: Delhi NCR
- Role: UX Designer & SM Expert.
- Industry Type: Ed-FinTech
- Employment Type: Full Time, Permanent
- Role Category: Technology
Responsibilities
- Lead creative sessions (coaching and guiding) to capture ideas and focus the team on converging toward testable solutions for one or more than one project
- Perform usability testing and identify friction points in user-journeys and provide resolution options through various design options
- Partner with cross-functional team of product managers, business users, and engineers to define and prioritize features supporting business priorities and outcomes
- Drive wireframing and prototyping to test interactions, designs, and user flows to continually improve the efficiency of the system
- Have a passion to measure important metrics in order to continually improve the user experience
- Be able to build and craft end to end design experiences from doing the high level UX research and discovery to high fidelity pixel flawless design mock-ups in Figma for a high-quality delivery
- Proficient with rapid prototyping and visualization tools such as Figma, Sketch, Invision, Adobe Creative Suite, and UX Pin
- Ability to Identify new components, patterns, and templates to be incorporated for improved user experience
- Review the designs, improving the work. Foster a team culture of diversity and transparent collaboration
- Experience in making high-level social media and Google ad campaigns.
- Experience in creating, publishing and managing social media content.
Requirements
- 5+ Years of experience in end-to-end user experience/centric design
- Expert level UX Design Certification is a must
- An expert to demonstrate hands-on knowledge-creating a powerful UX in mobile apps (iOS and Android) and websites
- Expert level of understanding of conversions all the UX tools like Adobe XD, Figma & more
- Excellent command in Social Media channels such as FB, Twitter, Instagram (Reels), LinkedIn, YouTube, Moj, Josh. Social Media ad management. Only Candidates with Social Media Experience of min 2 yrs full time will be considered.
- Expert level in UX research skills - interviewing, observation, benchmarking, testing, surveys and understanding how to synthesize data to define actionable insights
- Work with cross-functional teams (Design, Content and Coding) to attain business goals
- Expert with project management and remote collaboration tools
- Expert in designing apps based on Material Design and iOS Human Interface Design Guidelines
- Exceptional listening, collaborative, and organizational skills
- Possess a strong sense of interaction and visual design principles
Good to Have
- Understanding how HTML/CSS works
- Exceptional Storytelling and presentation skills
- Service/product design experience
- Degree in human interaction, interaction design, visual design, or equivalent degrees
Pocket52 got certified as India's First Cryptographically Secured Random Number Generator Poker Platform Powered by Lava-Lamps. We are a funded start-up, raised funds from Speciale Invest and couple or marque angel investors. We are growing 5x :D
We’re looking for an experienced digital marketer to join us. This profile involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly.
In the role of a digital marketer, you'll be involved in developing an organization's multi-channel communication strategies and may work across several areas, or specialize in a few.
Responsibilities:
-Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
-Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.
-Optimizing campaigns across multiple channels to deliver the best return on investment
-You identify replicable marketing strategies, tactics, and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset
-You write content for marketing ads, campaigns and landing pages
-You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
-You build and run A/B tests across landing pages and the homepage
REQUIREMENTS:
-Having an entrepreneurial mindset
-Fast and willing to learn
-Understanding of statistics and ability to support hypotheses with data
-Experience in performance marketing & SEO
-A/B Testing and Data Analytics experience
-Being curious and creative
-Being relentless in pursuit of growth
-Preferred to have experience in Hotjar, Semrush, Hubspot and/or other similar tools within the growth stack
1. Plays the games with some measure of desire to improve.
- Of course, we want you to be someone who plays the games we create our tools around. Playing them may be enough, but to communicate to players effectively you must have some sort of latent desire to improve…No we don’t care if you are Bronze or Diamond.
2. Self-initiated, fast learner with a positive attitude.
- We don’t want to tell you what to do all the time. Hopefully, you will tell us what we need to be doing.
- We want “can do” people, not “can’t do” people. In our experience, passion breeds enthusiasm, which breeds a strong desire to learn. That’s why we want to know you care.
3.Strong sense of team spirit thriving in a fast-paced environment.
- Think of our team as a ranked team, we strive for excellence and don’t waste each other's time with BS.
- We all support each other, but that also means being good critics.
- Be able to take criticism! That is the only real path to improvement!
About Us -
- Marquee Entrepreneurs from Education, Consumer Service, Content Platform Verticals with a history of successful exits.
- Co-Founder of Plancess, ranked among top 3 Ed-Tech companies by 2015, sold to Career Point Group
- Co-Founder of TimeMyTask, a pioneer in on-demand hyperlocal home cleaning startups, sold it to MyDidi
- A combined experience of 30+ years across domains, having an experience of building capacious teams
Amazing Perks:
Awesome Office | Unlimited Poker Gaming (U can win a lot of cash if u become a pro) | Intellectual Exchange & Satisfaction | Discussion War-Rooms | Free Medical Insurance | Free snacks, because we need fuel! | Free coffee, because how else are you going to pound away at the keyboard all day? | Relaxed dress code | Employee Performance Bonuses | Commuter stipend | Flexible work schedules | TGIF | Pet-Friendly Office

SteelEye is the only regulatory compliance technology and data analytics firm that offers transaction reporting, record keeping, trade reconstruction, best execution and data insight in one comprehensive solution. The firm’s scalable secure data storage platform offers encryption at rest and in flight and best-in-class analytics to help financial firms meet regulatory obligations and gain competitive advantage.
The company has a highly-experienced management team and a strong board, who have decades of technology and management experience and worked in senior positions at many leading international financial businesses.
We are a young company that shares a commitment to learning, being smart, working hard and being honest in all we do and striving to do that better each day. We value all our colleagues equally and everyone should feel able to speak up, propose an idea, point out a mistake and feel safe, happy and be themselves at work.
Being part of a start-up can be equally exciting as it is challenging. You will be part of the SteelEye team not just because of your talent but also because of your entrepreneurial flare which we thrive on at SteelEye. This means we want you to be curious, contribute, ask questions and share ideas. We encourage you to get involved in helping shape our business.
What You'll Do:
- Develop new user-facing features using React.js and Redux
- Build robust, reusable, and easy-to-maintain components
- Translate designs and mockups into re-usable, high-quality code
- Optimize components for maximum performance
- Ensure software is up-to-date with the latest technologies
- Triage issues and enhancing core features for a rapidly-growing application
What We're Looking For:
- You are a well-organized self-starter with excellent communication skills
- You have a thorough and demonstrable understanding of React.js and its core principles
- You have broad experience and strong proficiency in JavaScript based technologies
- You have the ability to translate business requirements into high-quality, high-performance code
- You are comfortable working in a fast-paced environment and can adapt to changing requirements
- You are familiar and up-to-date with common front-end dev tools (e.g. Babel, Webpack, NPM, Yarn, etc...)
- You are familiar with RESTful APIs
- You have experience with code versioning (Git) and CI/CD (Jenkins, Circle, etc...) tools
- Familiarity/Experience with Elasticsearch and/or D3 is a HUGE plus
- Minimum 3 years experience with React.js
About SteelEye Culture:
- Flexible work hours
- Excellent salary exceeding industry standards
- Flexible WFH schedule
- 30+ holidays in a year
- Measured on output and not input
- Regular team outings and drinks!
Diversity/equal opportunity statement
We want our Employees to work in a discrimination-free environment. These are not just words on a page. They are part of our commitment to creating a better version of ourselves and the society we live in.
1. Developing a video player website where students can learn various courses, view e-books, solve tests, etc.
2. Building the product to reach higher scalability
3. Developing software to integrate with internal back-end systems
4. Working on AWS cloud platform
5. Working on Amazon Ec2, Amazon S3 bucket, and Git
6. Working on the implementation of continuous integration and deployment pipelines using Jenkins (mandatory)
7. Monitoring, troubleshooting, and diagnosing infrastructure systems (excellent knowledge required for the same)
8. Building tools to reduce the occurrences of errors and improve customer experience
9. Should have experience in MERN Stack too.


