Sr. Brand Manager

Their mission is to build financial services.(NV1)

Sr. Brand Manager

Multi Recruit

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Sr. Brand Manager

at Their mission is to build financial services.(NV1)

Agency job

via Multi Recruit

5 - 7 yrs

₹40L - ₹50L / yr

Bengaluru (Bangalore)

Skills

Marketing Campaign

Brand strategy

Brand Management

Branding

Team Management

Media planning

Profitability

Brand positioning

Brand Strategy

Brand Campaign

Execute and manage the company’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity
Responsible for the creation and placement of advertising that is in support of the business’s initiatives through media planning, creative development, metrics, market research, and vendor management.
Drive programs and projects across the various customer touch points to drive customer consideration and trust for our products
Execute aggressive multi-channel marketing plans to drive customer acquisition and retention
Take ownership of the brands voice by defining guidelines and best practices across products and platforms
Work with digital teams to create digital first assets that can help drive acquisition & engagement
Establish metrics for the purpose of measuring campaign effectiveness against KPI’s.
The role will report to the Head of Brand marketing

Key skills

Customer Centricity
Innovative and creative thought process
Analytical
Exposure to Brand Communication and Media Planning
Prior experience in an internet/digital company, or managing digital first brands is preferred

Industry we can Look at: FMCG/ Consumer Durable/Retail or any B2C

Based Location: Bangalore (work from Office)

Execute and manage the company’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity
Responsible for the creation and placement of advertising that is in support of the business’s initiatives through media planning, creative development, metrics, market research, and vendor management.
Drive programs and projects across the various customer touch points to drive customer consideration and trust for our products
Execute aggressive multi-channel marketing plans to drive customer acquisition and retention
Take ownership of the brands voice by defining guidelines and best practices across products and platforms
Work with digital teams to create digital first assets that can help drive acquisition & engagement
Establish metrics for the purpose of measuring campaign effectiveness against KPI’s.
The role will report to the Head of Brand marketing

Key skills

Customer Centricity
Innovative and creative thought process
Analytical
Exposure to Brand Communication and Media Planning
Prior experience in an internet/digital company, or managing digital first brands is preferred

Industry we can Look at: FMCG/ Consumer Durable/Retail or any B2C

Based Location: Bangalore (work from Office)

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As a Deputy Manager-Brand Marketing, some of your key responsibilities will include conducting consumer and market research and designing a research-based brand strategy.

What you will do:

Identifying how our brand is currently positioned in the market.
Developing and executing marketing campaigns aimed at communicating our brand message.
Communicating our brand personality internally and aligning different teams towards common goal.
Leading marketing team members through campaigns.
Measuring and reporting on success of marketing campaigns.
Anticipating consumer trends and keeping brand up to date.
Creating brand advocates and running referral campaigns.
Driving consumer engagement and retention while managing LTV.

What you need to have:

MBA from Tier-1 B-Schools
Expertise in running ATL / BTL led marketing campaigns.
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Good know how of the digital eco-system, managing geo-targeted or pan national campaigns as and when required.
Creative development and agency management
A go-getter with ownership and commitment
Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results.

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6-8 years of experience in brand, activation, VM, negotiation, vendor management in CPG / FMCG / FMCD / BFSI.
Excellent knowledge of media types, printing and vendor network.
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Key performance Indication

On Time & In full Delivery Of:

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Experience skills

6-8 years of experience in brand, activation, VM, negotiation, vendor management in CPG / FMCG / FMCD / BFSI.
Excellent knowledge of media types, printing and vendor network.
Understanding of conceptualization and execution of branding activities.
Proven track record in brand campaign strategies
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Key Responsibilities

Developing the regional activation strategy for the company in line with the company objectives.
Planning and implementing regional promotional campaigns in alignment with the sales team.
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Stakeholder alignment on activation setting & budget sharing/planning basis Calendar.
Co-ordinate new branch launches.
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Create value proposition for the product portfolios, on immediate and long-term basis
Derive the regions budget for all marketing activation initiatives basis brand and business objectives in conjunction with the Brand Activation Lead.
Scan the competitive and industry environment for potential consumer insights or marketing opportunities.
Ensure brand compliance in all forms of communication.
Leverage data analytics and martech tools to analyze sales, marketing, customer service, and competition trends.

Key performance Indication

On Time & In full Delivery Of:

Ensure Budget compliance - Allocation vs actual spends, Billing Management & Vendor Management.
Ground Activations, Catchment Visibility & Joint Business Activations - Planning, executing and monitoring on ground initiatives in line with Business objective. Initiatives focused in and around branch / micro branch catchment.
Channel partner engagement, Branding Initiatives, Contests & R&R Meets - Planning and managing small, medium, large format and branch level channel partner engagement. End to end management of events.
Large-scale activations – Planning, budgeting, Execution and monitoring all large-scale activations.
Activity Efficiency - Ensure achievement of Conversion per lead generation activity for all business.
Stakeholder Management – Ensuring stakeholder alignment and meeting on goal setting for all business.

Core Competency

Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and additionally for any dependencies with cross functional teams
Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback

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We are scouting for an experienced candidate who has worked in Brand Activation and has an experience in managing brand campaigns effectively to promote products to generate brand recall.

The candidate must have a proven credential in managing the vendors and executing events/activations meticulously to avoid any hiccups.

Experience skills

6-8 years of experience in brand, activation, VM, negotiation, vendor management in CPG / FMCG / FMCD / BFSI.
Excellent knowledge of media types, printing and vendor network.
Understanding of conceptualization and execution of branding activities.
Proven track record in brand campaign strategies
In-depth knowledge of market catchment.

Key Responsibilities

Developing the regional activation strategy for the company in line with the company objectives.
Planning and implementing regional promotional campaigns in alignment with the sales team.
Manage and execute lead generation programs.
Stakeholder alignment on activation setting & budget sharing/planning basis Calendar.
Co-ordinate new branch launches.
Planning and managing small, medium and large format branch level channel partner engagement periodically in alignment with the stakeholder.
Create value proposition for the product portfolios, on immediate and long-term basis
Derive the regions budget for all marketing activation initiatives basis brand and business objectives in conjunction with the Brand Activation Lead.
Scan the competitive and industry environment for potential consumer insights or marketing opportunities.
Ensure brand compliance in all forms of communication.
Leverage data analytics and martech tools to analyze sales, marketing, customer service, and competition trends.
Key performance Indication

On Time & In full Delivery Of:

Ensure Budget compliance - Allocation vs actual spends, Billing Management & Vendor Management.
Ground Activations, Catchment Visibility & Joint Business Activations - Planning, executing and monitoring on ground initiatives in line with Business objective. Initiatives focused in and around branch / micro branch catchment.
Channel partner engagement, Branding Initiatives, Contests & R&R Meets - Planning and managing small, medium, large format and branch level channel partner engagement. End to end management of events.
Large-scale activations – Planning, budgeting, Execution and monitoring all large-scale activations.
Activity Efficiency - Ensure achievement of Conversion per lead generation activity for all business.
Stakeholder Management – Ensuring stakeholder alignment and meeting on goal setting for all business.

Core Competency

Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and additionally for any dependencies with cross functional teams
Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback

We are scouting for an experienced candidate who has worked in Brand Activation and has an experience in managing brand campaigns effectively to promote products to generate brand recall.

The candidate must have a proven credential in managing the vendors and executing events/activations meticulously to avoid any hiccups.

Experience skills

6-8 years of experience in brand, activation, VM, negotiation, vendor management in CPG / FMCG / FMCD / BFSI.
Excellent knowledge of media types, printing and vendor network.
Understanding of conceptualization and execution of branding activities.
Proven track record in brand campaign strategies
In-depth knowledge of market catchment.

Key Responsibilities

Developing the regional activation strategy for the company in line with the company objectives.
Planning and implementing regional promotional campaigns in alignment with the sales team.
Manage and execute lead generation programs.
Stakeholder alignment on activation setting & budget sharing/planning basis Calendar.
Co-ordinate new branch launches.
Planning and managing small, medium and large format branch level channel partner engagement periodically in alignment with the stakeholder.
Create value proposition for the product portfolios, on immediate and long-term basis
Derive the regions budget for all marketing activation initiatives basis brand and business objectives in conjunction with the Brand Activation Lead.
Scan the competitive and industry environment for potential consumer insights or marketing opportunities.
Ensure brand compliance in all forms of communication.
Leverage data analytics and martech tools to analyze sales, marketing, customer service, and competition trends.
Key performance Indication

On Time & In full Delivery Of:

Ensure Budget compliance - Allocation vs actual spends, Billing Management & Vendor Management.
Ground Activations, Catchment Visibility & Joint Business Activations - Planning, executing and monitoring on ground initiatives in line with Business objective. Initiatives focused in and around branch / micro branch catchment.
Channel partner engagement, Branding Initiatives, Contests & R&R Meets - Planning and managing small, medium, large format and branch level channel partner engagement. End to end management of events.
Large-scale activations – Planning, budgeting, Execution and monitoring all large-scale activations.
Activity Efficiency - Ensure achievement of Conversion per lead generation activity for all business.
Stakeholder Management – Ensuring stakeholder alignment and meeting on goal setting for all business.

Core Competency

Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and additionally for any dependencies with cross functional teams
Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback

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