Manager - Media Planning at Global Media Agency · Gurugram · 2 - 6 years · ₹6L - ₹10L / yr · Posted 17 Sep 2022
About our Client:-
Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
About the role :-
Some of the things we'd like you to do :-
- Audience research in syndicated and 1st party data sources
- Creative spec management
- Creation of tactical plan presentation and supporting media plan templates
- Creation of campaign analysis plan templates
- Oversee the successful launch of campaigns using the "Launch Tracker"
- Maintain accuracy and timely updates of deliverable tracking documents for team
- QA of media plan set up conducted by various Activation team members
- Collate commentary on media performance and conduct first review on quality
- Adherence to team quality standard for reporting template and delivery
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations
- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
- Manage accurate forecasts, media plans, and all key media planning documentation.
A bit about yourself :-
- At least 2-5 years' experience in digital media and brand planning, advertising, marketing and experience handling app-based performance clients largely
- Working knowledge and effective vocabulary across search, social, display, video, branding campaigns and/or programmatic media buying
- Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
- Ability to provide and meet forecasts of expected return of media investment
- Strong organizational skills with a keen ability to prioritize and multitask
- Proven problem solving skills and ability to think outside of the box
- Ability to work independently and collaborate in a team environment
- Detail oriented and responsive, deadline-driven with strong reasoning skills
- Lead by example while motivating and coaching juniors on the team
- Manage Performance Development Cycle and Review process for juniors.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Role Description:
We are looking for a Meta Ads Media Buyer to join our team. You will own live campaign performance - monitoring metrics, making optimisation decisions, and acting on defined thresholds. This is a hands on, data-driven execution role.
You will follow defined systems and processes, work with a structured team, and be accountable for performance outcomes on a daily basis.
Key Responsibilities:
- Monitor campaign performance and make optimisation decisions within defined parameters
- Identify underperforming campaigns and escalate or act based on defined thresholds
- Maintain accurate naming conventions, budget logs, and daily reporting
- Coordinate with the CMO on performance flags, budget changes, and campaign adjustments
- Communicate clearly and proactively with the team on Slack
Qualifications:
- 2-5 years of hands-on experience running Meta Ads campaigns
- Strong understanding of campaign structure: objectives, ad sets, audiences, placements, and bidding
- Comfortable reading performance data and making decisions based on metrics (CPL, CTR, CPC, ROAS)
- Detail-oriented - you follow SOPs precisely and flag discrepancies without being asked
Working Hours & Schedule:
- Shift Timing: 10:00 PM to 6:00 AM IST/ 4:00 PM - 12:00AM IST
- Rotational Shift: Work schedules may rotate based on team and campaign requirements
- Weekly Off: 2 days off per week on a rotational basis
Compensation & Benefits:
- Monthly Performance Bonus: USD $50-$400, in addition to the basic salary, based on performance and applicable bonus criteria
- 100% Remote: Work from anywhere in India
- Structured onboarding with clear SOPs and training materials
- Collaborative team environment working on large-scale digital creative production and performance campaigns
System & Internet Requirements:
- Windows/Mac with minimum Intel i5 or equivalent processor
- SSD storage preferred
- 8GB RAM minimum (16GB recommended)
- High-speed internet: 30 Mbps download / upload or above
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Job Responsibilities:
Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.
Manage campaign budgets and perform A/B testing for creatives and audiences.
Track performance using Google Analytics, Meta Ads Manager, and Google Ads.
Collaborate with the creative team to develop high-performing ad creatives and landing pages.
Prepare weekly and monthly performance reports with actionable insights.
Requirements:
1–3 years of experience in Meta and Google Ads.
Internship experience preferred
Strong understanding of performance marketing, conversion tracking, and analytics.
Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.
Analytical mindset with excellent problem-solving skills.
Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.
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Full Stack Developer - Averlon