6+ Media planning Jobs in Bangalore (Bengaluru) | Media planning Job openings in Bangalore (Bengaluru)

About Merito :

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni of IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About Our Client :

Our client is Google partner in advertising and a premier Insight-driven Marketing platform. As a managed buying solution provider, they work with leading digital-first brands in India and are expanding our footprint globally, particularly focused on fast growing app-first start-ups driving their next level of scale via programmatic media. For many of its clients, programmatic marketing has emerged amongst their top three growth marketing channels alongside Google Ads and Facebook.


Role - Account Director (Client Servicing)

This mid-management business ops role is a combination of revenue operations and account targets, marketing analytics, client engagement and solutioning. This is an opportunity to combine your operational and tactical problem-solving skills, creativity, relentless execution mindset, process orientation, decision making and leadership to drive non-linear business growth across new and existing customers.
If you enjoy rolling up your sleeves in an operationally intense startup environment, and if you love connecting the dots in complex patterns to discover new opportunities, this role is for you.

Responsibilities -
1. Active participation in sales pitches, media & strategy planning.
2. Management of paid media execution, in line with target yields and spendclevels
3. Collaborate with Sales leaders to develop an optimal lead contact and
conversion strategy for the sales team, with alignment on sales contact
strategy
4. Make engaging presentations and run business reviews (weekly, monthly, quarterly) with multiple levels of stakeholders internally and externally. Setting expectations both internally and externally
5. Managing a team of campaign managers / media planners / account
managers to train them on 360-degree growth into campaign management & account management.
6. Tracking regular key performance metrics. Proactive risk management.
Suggesting course correction to internal teams.
7. Up Sell & grow, Cross Sell campaigns with a brand’s strategic approach towards performance. 8.Competitor Analysis – Reporting and strategizing steps for the advertisers.

Competencies –
1.Bachelor's or master’s degree in a quantitative discipline with 7+ years of relevant experience.
2.Proficiency with digital marketing platforms and technologies - Adwords,
Facebook, Linkedin & affiliates.
3.Prior experience in managing teams of 5+ and handling clients across different industries
4.Excellent communication skills, negotiation skills and presentation skills.
5.Strong analytical, problem-solving and execution skills.

Digital Marketing Manager

₹3L - ₹3.6L

 

Responsibilities

 

As the digital marketing manager, you will be responsible for handling the performance and growth objectives of your clients.

 

You will:

 

• Liaise closely with clients to understand their marketing objectives
• Plan, strategize and execute clients specific goals in collaboration with an internal team of copy, writers, designers, and marketing managers
• Develop, and execute digital media campaigns on Facebook, Google, and other paid platforms
• Ideate on content and creative messaging

 

You are a good fit if you have experience in the following areas (not in all):

 

DIGITAL MARKETING

• Managing PPC campaigns, monitoring performance, analysis, and reporting.
• Digital Media Planning & Buying
• Experience in SEO strategy and content writing
• Experience with web analytics tools (Google Analytics, WebTrends, etc.).
• Managing and updating social media platforms across all digital channels.
• Knowledge of LinkedIn, Facebook ad targeting, Google Ad words
• Knowledge of website optimization, with a focus on landing page conversation and A/ B testing

 

ACCOUNT MANAGEMENT

• Preference to those who have previously worked in a digital marketing agency and have experience directly dealing with clients
• Project management - ability to manage 3-4 clients, streamline tasks and deliverables and ensure timeline delivery
• Collaboration: experience working with mid-sized teams and collaborators to brief, ideate, and design creative communication and develop assets to support the digital campaigns.

• Build a short-term & long-term Content strategy for company
• Conceptualize content initiatives & design experiments to create unique value proposition for existing and potential members; lead the charter to create programs & new formats.
• Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed, Oversee writing style and tone for all content
• Manage content projects end-to-end (for app + YouTube) through collaboration with teams across format, creative, marketing, growth, merchandising, etc.
• Analyze data in decision making for content design and market rollout, Track and calculate content ROI
• Work closely with the Marketing & Growth teams to see how content led initiatives can be planned + how we can help take content to our existing potential customers
• Support new initiatives with content and effectively communicate, collaborate with production team to enhance content output and brainstorm on new ideas

 

Desired Skills: 

 

• 8+ years of experience in content production and strategy
• Should be hands on & should be able to manage teams at the same time
• Should be willing to hustle across various tasks & new initiatives and simultaneously should be able to build SOPs, structure around it all to prepare for scale
• Strong creative/design skills with high attention to detail
• Project management experience is a plus 4
• Knowledge of Lending/ Insurance, relevant industry is a good to have large scale on Videos contents and understanding of what works on SEO is a must.

• Execute and manage the company’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity
• Responsible for the creation and placement of advertising that is in support of the business’s initiatives through media planning, creative development, metrics, market research, and vendor management.
• Drive programs and projects across the various customer touch points to drive customer consideration and trust for our products
• Execute aggressive multi-channel marketing plans to drive customer acquisition and retention
• Take ownership of the brands voice by defining guidelines and best practices across products and platforms
• Work with digital teams to create digital first assets that can help drive acquisition & engagement
• Establish metrics for the purpose of measuring campaign effectiveness against KPI’s.
• The role will report to the Head of Brand marketing

 

Key skills

 

• Customer Centricity
• Innovative and creative thought process
• Analytical
• Exposure to Brand Communication and Media Planning
• Prior experience in an internet/digital company, or managing digital first brands is preferred

 

Industry we can Look at: FMCG/ Consumer Durable/Retail or any B2C

 

Based Location: Bangalore (work from Office)

 

 

 

 

 

What you need to have: