Director - Media Planning

 

Role - Director (Media Planning)

Exp - 7 to 12 years

Location - Gurgaon, Delhi

 

Media Planners are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise,
propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.

- Audience research in syndicated and 1st party data sources
- Creative spec management
- Creation of tactical plan presentation and supporting media plan templates
- Creation of campaign analysis plan templates
- Oversee the successful launch of campaigns using the Launch Tracker
- Maintain accuracy and timely updates of deliverable tracking documents for team
- QA of media plan set up conducted by various Activation team members
- Collate commentary on media performance and conduct first review on quality
- Adherence to team quality standard for reporting template and delivery
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations
- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
- Manage accurate forecasts, media plans, and all key media planning
documentation.

- At least 7-10 years experience in digital media, advertising, marketing
- Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
- Experience with Media Research Tools (ComScore, GWI, TGI, YouGov)
- Experience in running Display, Video and Direct Response performance-driven digital media campaigns
- Ability to provide and meet forecasts of expected return of media investment
- Strong organizational skills with a keen ability to prioritize and multitask.
- Proven problem-solving skills and ability to think outside of the box
- Ability to work independently and collaborate in a team environment
- Detail oriented and responsive, deadline-driven with strong reasoning skills
- Lead by example while motivating and coaching juniors on the team
- Manage Performance Development Cycle and Review process for juniors.