Media Planners are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise,
propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the thing's we'd like you to do:
- Audience research in syndicated and 1st party data sources
- Creative spec management
- Creation of tactical plan presentation and supporting media plan templates
- Creation of campaign analysis plan templates
- Oversee the successful launch of campaigns using the Launch Tracker
- Maintain accuracy and timely updates of deliverable tracking documents for team
- QA of media plan set up conducted by various Activation team members
- Collate commentary on media performance and conduct first review on quality
- Adherence to team quality standard for reporting template and delivery
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations
- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
- Manage accurate forecasts, media plans, and all key media planning
documentation.
A bit about yourself:
- At least 7-10 years experience in digital media, advertising, marketing
- Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
- Experience with Media Research Tools (ComScore, GWI, TGI, YouGov)
- Experience in running Display, Video and Direct Response performance-driven digital media campaigns
- Ability to provide and meet forecasts of expected return of media investment
- Strong organizational skills with a keen ability to prioritize and multitask.
- Proven problem-solving skills and ability to think outside of the box
- Ability to work independently and collaborate in a team environment
- Detail oriented and responsive, deadline-driven with strong reasoning skills
- Lead by example while motivating and coaching juniors on the team
- Manage Performance Development Cycle and Review process for juniors.
Subodh Popalwar
Software Engineer, Memorres
About Global Media Agency
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Job description
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Statistical/Mathematical degree from reputed institute
Proficiency with systems such as SQL and ‘R’ with at least 2 years of digital marketing/media background
Strong analytical skills - ability to analyze raw data, find insights, and provide actionable strategic recommendations
Hands on experience of at least 5-7 years in Statistical modeling is mandatory
Have a high understanding of marketing campaigns and their objectives
Strong verbal and written communicator with ability to build relationships at all levels within the business
Ability to manage a small team effectively to bring out the best in their skill sets, motivating them to succeed, and keeping their focus.
Strong work ethic, with ability to manage multiple projects, people, and time zones to meet deadlines and deliver results.
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* Creating and executing a strong performance marketing strategy & execution plan
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Job type- Internship
Duration- 3/4 Months
Education Qualification- Graduate
Skill Required-
Good interpersonal and communication skills.
Good at multitasking
Location: Work From Home
Stipend: Not applicable
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- Offer Letter
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- Project completion letter
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- Creating customized & impactful presentations to showcase performance impact.
- Managing a team of digital marketing strategists and business operations team to drive multiple programs to completion.
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- Managing & prioritizing prospects pipeline – in line with monthly/ quarterly/ yearly goals.
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- Immediate with 15 days joinees preferred.
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Follow CutshortSubodh Popalwar
Software Engineer, Memorres