Director - Media Planning

About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Role: Paid Media Lead

Experience Level: 5 + Years

Location: Bangalore, Karnataka (On-site)..

The ideal candidate will:

● Demonstrate an ability and willingness to learn new skills independently

● Possess the ability to communicate directly with clients, both verbally and in writing

● Have a strong analytical background

● Be detail oriented, highly organized, with a keen eye for consistency

● Be able to work effectively in a collaborative team environment, and independently as required

● Have a strong desire to learn and add value to the team

● Be solutions oriented

● Have worked within platforms including Google Ads, Google Analytics(GA4), Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads

Responsibilities:

● Develop and execute strategic marketing campaigns for clients across multiple media – paid

search, display, video, and social platforms

● Manage all aspects of campaign configuration, launch, and ongoing optimization – including

strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking

● Troubleshoot, problem-solve, and find creative solutions to client-specific needs

● Assist creative team with ad creation through copywriting and strategic direction

● Identify optimization opportunities, including continuous testing of ad copy and landing pages,

including A/B testing

● Ensure campaigns are meeting clearly defined conversion objectives

● Create and deliver meaningful analytics and reporting to monitor and show progress

● Maintain knowledge of industry best practices and new technologies

● Maintaining the team strength at all times

Requirements:

● 6+ years of experience in Paid Media.

● Proficiency in English both written and spoken.

● Result oriented performance.

● Excellent Communication & Analytical Skills.

● Should have a minimum of 4 years of agency experience

"Prior experience should be in client servicing."
"Must be from Digital Agencies."
He/She will be responsible for assisting the “COO” in driving strategy, planning, execution, and performance for the agency's strategic practice. Driving insights that define prime prospects, needs, attitudes, and values as per client requirements to engage a stronger and more impactful brand experience. Monitoring and evaluating implemented brand strategies and marketing actions and amending them based on deviations.

Strategy

• Ability to identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partners

• Understand business objectives, challenges, and opportunities of target and industry
• Developing a comprehensive context for digital strategies through analyzing a wide range of information in detail, as part of situation assessment.

• Facilitate existing client relationships and mandate via the role of strategy

Insights & Ideas

• S/he will be responsible for driving consumer understanding and insights that define prime prospects, needs, attitudes, and values for consumers to have a stronger and more impactful brand experience.

• To build digital solutions encompassing technology, content marketing, and development and executing the same effectively

• Implementing new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams.

• Cross functioning with digital media, content planning and, social media teams to drive brand innovation, engagement, and penetration across marketing ecosystems along with head strategy.

• Collaborate with the Account Supervisor or Manager, Client Services, on the preparation of marketing recommendations, strategies, and actions for the client.

• Review, analyze and evaluate the following, relative to the client’s needs and objectives: media output, creative output, research reports and, client data
• Share input on content and presentations, approve/reject ideas, provide feedback to the team
• Lead brainstorming sessions to generate ideas
• Provide market research, analyses, and insights into the latest industry trends
• Developing actionable marketing strategies driven by insight, channeled by cultural understanding, and,powered through research

New Business Development

• S/he will maintain and grow our agency's business and client base on an ongoing basis.
• S/he will create and maintain relationships with existing and potential clients, developing strategic solutions and plans that best fit the agency and clients’ needs.

• Responsible for creating brand identities through research and applying experience to uncover an in-depth knowledge of the organizational process, competitive threats, and opportunities of a client’s business.

• Responsible for departmental vision, structure, and management while providing leadership, accountability, and mentorship to brand strategy.

• Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals and objectives

• Monitoring and enforcing new business risks and constraints (schedule/scope/resources)
• Manage agency strategy efforts and projects, get involved with projects from start to finish, and ensure successful project completion against deadlines.

• Provide strategic branding thought leadership and expertise to expand business relationships
• Oversee development of marketing plans and creative briefs
• Develop and implement new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams

• Work with all departments to develop integrated solutions and expand the services Grapes provides to clients

• Seeking new opportunities to add value to existing clients, helps with identifying and nurturing new business opportunities

Leadership / Cultural Competencies:

We person should have the following characteristics and company values:

• Self-driven, proactive, and motivated, who looks to take initiative
• Looks to ask questions / has a spirit of inquiry
• Ability to lead the Team
• Ability to think strategically
• High-energy individual with a strong work ethic and high expectations for performance, but who can lead by example

• Ability to earn the trust of co-workers, maintain confidence, and put the company’s self-interest above one’s self

• Interpersonally savvy, relates well to people throughout the organization
• Committed to building strong teams, looks to develop solid relationships and elicit collaboration
• Someone with a level of self-awareness and the ability to bond easily with others

Skillsets

• Hands-on experience in social media and/or content marketing, preferably in a social or digital agency.

• A wide interest in the intersection between technology and culture/human behavior.
• Experience in a social media or content marketing agency with a proven portfolio in managing social media accounts is imperative.

• Possess the ability to create a well thought out, data-backed strategic plan of action for clients for campaigns and their always-on content.

• Developed more digitally-oriented planning skills alongside the core craft e.g. social listening, web analytics content planning.

• Strong analytical skills and ability to mine large sets of data for actionable insights.
• Strong strategic and creative thinking with a passion for delivering best-in-class work.
• Extroverted with well-developed interpersonal, team building, and relationship management skills.
• Excellent command of English, both verbal and written communication
• Independent, determined, loves taking responsibility and problem-solving.
• Pushes for the best possible work and stands up for problem-solving real ideas.

We are seeking a dynamic and motivated Business Development Executive to join our team and drive sales for our e-commerce agency in the USA market during night shifts. The ideal candidate should have a proven track record in business development, a deep understanding of the e-commerce industry, and be willing to work during USA night hours.

Key Responsibilities:

1. Client Acquisition: Identify and target potential clients and businesses in the USA interested in our e-commerce services and solutions.

2. Sales Strategy: Develop and execute a comprehensive sales strategy to achieve revenue targets and maximize growth.

3. Lead Generation: Generate high-quality leads through cold outreach, networking, market research, and collaboration with marketing teams.

4. Client Engagement: Build and maintain strong client relationships, understanding their needs, and offering tailored e-commerce solutions.

5. Product Knowledge: Stay up-to-date with our agency's e-commerce services and offerings to effectively communicate their value to potential clients.

6. Sales Presentations: Create and deliver compelling sales presentations and proposals that highlight the benefits of our services.

7. Pipeline Management: Manage and maintain a sales pipeline, tracking leads, opportunities, and conversion rates.

8. Market Research: Stay informed about industry trends, competitor activities, and emerging opportunities in the e-commerce sector.

Qualifications:

- Bachelor's degree in business, marketing, or a related field.

- Proven track record in business development or sales, with experience in the e-commerce industry being a plus.

- Strong interpersonal and communication skills.

- Ability to work independently and meet sales targets.

- Results-oriented with a focus on customer satisfaction.

- Willingness to work during night hours to cater to the USA market.

Benefits:

- Competitive salary and commission structure

- Night shift differential

- Professional development opportunities

- Collaborative and supportive work environment

Job Type: Full-time

Schedule:

Day shift

Supplemental pay types:

Performance bonus

Ability to commute/relocate:

Gautam Buddha Nagar, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Education:

Bachelor's (Preferred)

Experience:

Business development: 1 year (Required)

Language:

English (Required)

Work Location: In person

Interested candidates can apply in the link below.

https://lnkd.in/gUBUefj5

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Job Location - Bengaluru,karnataka (Work from Office)

Responsibilities Include:

● Calling the leads provided in the CRM and understanding their requirements of career up-skilling and pitch the right course as per their needs.

● Consistently achieve revenue targets in line with team/organizational objectives.

● Proactively identifying cross-selling/up-selling opportunities with existing customers.

● Identifying references through the existing customer base to increase the sales pipeline.

● Should be maintaining all customer interactions in the CRM.

● Should have decent exposure working with any CRM like Salesforce, Zoho, etc.

● Managing all pre-sales to post-sales support activities for the assigned leads.

● Follow up on leads and conduct research to identify potential prospects.

● Consistently achieve revenue targets in line with team/organizational objectives.

● To understand customer requirements in the geography assigned and future product portfolio improvement based on past customer feedback.

Skills Preferred:

. Candidates should have at least 1 years of Inside sales experience US shift (Edtech preferred)

. Candidate must have experience in US shift.

∙ Excellent spoken and verbal skills.

∙ Ability to plan and execute.

∙ Ability to persuade and negotiate.

∙ Ability to work under stress.

∙ Ability to work in a team.

∙ Fast-learner, keen on details, and self-motivated

1.Atleast 1.5 - 3 yr Experience in Mongodb

2.Overall 4-10 yrs Experience  in PHP/MERN Stack Development

3.Strong Experience in large data set

4.Strong Knowledge in anyone of PHP ( Yii2, Larvel,Codeigniter)

5.Good understanding of Code optimization.

6.Excellent in Designing & Architecture, handle AWS(Amazon Web Services) for our product in Financial domain.

7.Expert in working on core PHP,Oops,MySQL,Javascript,Ajax,HTML5,CSS3,& JQuery technologies

8.Proficient Understanding of Code Version Tools Such as Git ,Bit Bucket

9.The candidate should be well versed with problem solving skills,task breakdown  & code reviewing.

• Develop a growth strategy focused both on financial gain and customer satisfaction
• Conduct research to identify new markets and customer needs
• Arrange business meetings with prospective clients
• Promote the company’s products/services addressing or predicting clients’ objectives
• Prepare sales contracts ensuring adherence to law-established rules and guidelines
• Keep records of sales, revenue, invoices etc.
• Provide trustworthy feedback and after-sales support
• Build long-term relationships with new and existing customers
• Develop entry level staff into valuable salespeople

• Proven working experience as a business development manager, sales executive or a relevant role
• Experience in customer support is a plus
• Proficiency in MS Office and CRM software (e.g. Salesforce)
• Proficiency in English
• Communication and negotiation skills
• Ability to build rapport
• Time management and planning skills

• Must have good exposure working in SOAR (Security, Orchestration, Automation, Response)
• Strong knowledge in End user/ point security.
• Good hands on Cyber security like SIEM, IAM, PAM.
• Sound Knowledge into automated incident management using Demisto (or similar technology)
• Hands on creating playbooks in Python Scripting.