Role Description
We are seeking an experienced and strategic Project Head – Marketing to lead the marketing and
launch activities of real estate projects in Pune. This role demands a strong network of media
vendors, sharp media planning capabilities, excellent vendor management skills, and an innovative
approach to promotions, budget optimization, and brand visibility. The role will involve collaborating
with cross-functional teams to ensure marketing efforts align with business objectives.
Key Responsibilities:
Project Launches:
Drive end-to-end marketing strategies for new real estate project launches, ensuring
maximum visibility and lead generation.
Media Planning & Vendor Management:
Plan, negotiate, and execute 360° media campaigns (offline & online) through a strong
network of media vendors in Pune. Drive 360-degree marketing campaigns including digital,
ATL, BTL, and influencer marketing.
Network Development:
Build and maintain strong relationships with media houses, influencers, celebrity management
agencies, and promotional partners.
Budget Planning & Cost Management:
Prepare, allocate, and manage marketing budgets efficiently, ensuring optimum returns on
investment.
Creative Oversight:
Provide creative direction in advertising, branding, and campaign design; ensure design
aesthetics align with brand guidelines and market expectations.
Negotiation & Procurement:
Lead negotiations with vendors, media partners, and promotional agencies to secure
competitive pricing and service excellence.
Cross-functional Coordination:
Collaborate with sales, design, digital, and external agencies to ensure seamless execution of
marketing initiatives.
Performance Tracking:
Monitor and report on campaign performance, visibility metrics, and lead generation
outcomes.
Key Skills & Competencies:
Proven experience in real estate project launches.
Strong network of media vendors in Pune (essential requirement).
Knowledge of media houses, influencer marketing, and celebrity engagement strategies.
Expertise in budget planning, media buying, and cost optimization.
Strong creative sensibility for ad layouts, creatives, and media placements.
Excellent negotiation, communication, and project management skills.
Ability to multitask and handle multiple projects simultaneously under tight deadlines.
Candidate Profile:
Experience: 4+ years in real estate marketing or large-scale event/media management
(Pune market experience preferred).
Education: Bachelor’s degree in marketing, Mass Communication, Business Administration,
or related field. MBA preferred.
Location Flexibility: Based in Pune with local market expertise.
Personal Traits: Dynamic, detail-oriented, proactive, strong leadership and interpersonal
skills.
Shubham Vishwakarma
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