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CRM Automation Marketing excutive
CRM Automation Marketing excutive
Olyv india's logo

CRM Automation Marketing excutive

Priyanka p's profile picture
Posted by Priyanka p
2 - 3 yrs
₹8L - ₹9.5L / yr
Bengaluru (Bangalore)
Skills
CleverTap
Marketing Automation
excution campaign
SMS
CTR
MoEngage

Responsibilities

Collaboration

  • Partner with the Growth/Marketing team to implement retention strategies across the customer lifecycle, including acquisition, retention, and cross-sell/upsell initiatives.
  • Work with cross-functional teams (content, design, growth, analytics, risk, product, tech, telesales) to ensure seamless execution.
  • Collaborate with the Data Analytics team to analyze user personas and identify opportunities to enhance user journeys.

Execution

  • Implement and execute retention marketing journeys in alignment with the department's strategies.
  • Launch campaigns across multiple channels, including push notifications, web push, email, SMS, RCS, IVR, and WhatsApp.
  • Ensure timely delivery of campaigns while continuously optimizing for performance and engagement.

Tracking & Reporting

  • Monitor and evaluate campaign performance using metrics like domain reputation, channel delivery rates, CTRs, and cost optimization.
  • Identify improvement areas in campaigns and implement necessary changes.
  • Prepare and present performance reports with actionable insights to stakeholders.

Training & Development

  • Stay updated on the latest marketing automation tools and trends to improve campaign execution.
  • Share knowledge and learnings with the team to foster a collaborative and innovative environment.






Key Competencies

  • At least 2-3 years of experience in retention marketing.
  • Experience in executing campaigns across channels like InApp notifications, push notifications, web push, email, SMS, RCS, IVR, Bot and WhatsApp.
  • Familiarity with marketing automation tools such as MoEngage, CleverTap, WebEngage, or similar platforms for implementing retention strategies.
  • Good understanding of metrics like domain reputation, channel delivery rates, CTRs, CVRs, and cost optimization through content.
  • Hands-on experience in campaign setup, execution, and performance tracking.
  • Strong communication skills and attention to detail.


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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About Olyv india

Founded :
2017
Type :
Product
Size :
100-500
Stage :
Profitable

About

N/A

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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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