Responsibilities:
- Develop and implement digital marketing strategies to drive online traffic to the company website and generate leads/sales.
- Manage digital marketing campaigns across multiple channels, including but not limited to social media, email, SEO, SEM, and display advertising.
- Analyze digital data metrics and campaign performance to optimize strategies and improve ROI.
- Collaborate with internal teams (such as design, content, and sales) to create compelling digital content aligned with marketing goals.
- Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
- Manage and maintain the company's social media presence, including content creation, community engagement, and customer service.
- Monitor and respond to online reviews and feedback on various platforms to maintain brand reputation.
- Utilize marketing automation tools and CRM systems to streamline processes and improve efficiency.
Requirements:
- Proven experience in digital marketing, with a strong understanding of digital marketing concepts and best practices.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Google AdWords, social media management tools (e.g., Hootsuite, Buffer), and email marketing software (e.g., Mailchimp, HubSpot).
- Strong analytical skills and the ability to interpret data and metrics to drive informed decisions.
- Excellent written and verbal communication skills, with the ability to create engaging content for various digital channels.
- Creative thinking and problem-solving skills, with a results-oriented mindset.
- Ability to work independently and as part of a team in a fast-paced environment.
- Certifications in digital marketing (e.g., Google Ads certification, HubSpot certification) are a plus.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon