Digital Marketing

Position Title: Senior Rust Developer

Location: Gurugram

Employment Type: Full-time

Job Summary: We are seeking a highly skilled Rust Developer with 5 Years of experience in software development and 3 to 4 Years of professional experience with Rust. As a Rust Developer, you will be responsible for developing, maintaining, and improving software written in Rust. This role involves collaborating with other developers to create high-quality and stable software, as well as troubleshooting and resolving bugs.

Key Responsibilities:

Software Development and Maintenance:

• Develop software solutions using Rust.
• Maintain and improve existing Rust codebases.

Collaboration:

• Work closely with other developers to create high-quality software.
• Participate in code reviews and contribute to team knowledge sharing.

Troubleshooting and Bug Resolution:

• Identify, troubleshoot, and resolve bugs in Rust applications.
• Perform root cause analysis and implement corrective actions.

Qualifications:

Education:

Bachelor's degree in Computer Science, Information Technology, or a related field.

Experience:

Total Experience: 5 Years in software development.

Relevant Experience: 3 to 4 Years of professional experience with Rust.

Technical Skills:

• Proficiency in the Rust programming language.
• Experience with object-oriented programming.
• Familiarity with Rust development tools and frameworks.
• Strong problem-solving skills.

Soft Skills:

• Ability to work independently and as part of a team.
• Excellent communication skills for effective collaboration and knowledge sharing.

Preferred Qualifications:

• Experience with systems programming, concurrent programming, or low-level programming.
• Knowledge of other programming languages and paradigms.
• Familiarity with version control systems like Git.

Job Title: AVP – Marketing

Experience: 5–7 Years

Location: Hyderabad

Employment Type: Full-Time

About the Role

P99Soft is looking for an experienced AVP – Marketing to build, lead, and scale an integrated B2B marketing function that drives brand awareness, demand generation, account engagement, and revenue growth. The ideal candidate will have a strong background in B2B technology/IT services marketing, with expertise in content marketing, SEO, paid media, Account-Based Marketing (ABM), inbound demand generation, partner marketing, and marketing operations.

The role requires close collaboration with Sales, SDR, Alliances, Pre-sales, Delivery, and CoE teams to execute high-impact marketing strategies that contribute to qualified pipeline and business growth.

Key Responsibilities

Marketing Strategy & Brand Positioning

• Develop annual and quarterly marketing strategies aligned with revenue goals, target industries, geographies, and service offerings.
• Define brand positioning, messaging, and value propositions focused on business outcomes.
• Manage the integrated marketing calendar and allocate budgets across marketing channels.
• Ensure consistent brand messaging across the website, social media, campaigns, sales collateral, and partner platforms.

Team Leadership & Marketing Operations

• Lead and manage SEO, Content, Social Media, Digital Marketing teams, agencies, and vendors.
• Define team KRAs, performance metrics, delivery standards, and review processes.
• Implement and manage CRM, marketing automation, analytics, and attribution frameworks.
• Build dashboards to track campaign performance, brand visibility, lead conversion, account engagement, pipeline contribution, and marketing ROI.

Thought Leadership & Content Marketing

• Develop a structured content strategy including:
• Articles
• Blogs
• White Papers
• Case Studies
• Solution Briefs
• Videos
• Webinars
• Executive Thought Leadership
• Collaborate with Leadership, Delivery, and CoE teams to transform technical expertise into customer-focused content.
• Create buyer-specific, industry-specific, and service-specific content throughout the customer journey.
• Measure content effectiveness based on engagement, lead generation, sales utilization, and pipeline influence.

Inbound Marketing, Paid Media & SEO

• Plan and execute integrated demand generation campaigns across:
• Search Marketing
• Paid Advertising
• Social Media
• Email Marketing
• Website
• Webinars
• Events
• Improve organic search visibility through:
• Technical SEO
• On-page & Off-page SEO
• Keyword Strategy
• Content Optimization
• Authority Building
• Manage landing pages, lead capture, nurturing campaigns, and conversion optimization.
• Optimize marketing spend based on qualified leads, conversion rates, pipeline contribution, and acquisition costs.

Account-Based Marketing (ABM)

• Identify and prioritize strategic target accounts in collaboration with Sales teams.
• Design personalized ABM campaigns using targeted content, executive engagement, events, and outreach.
• Align ABM initiatives with SDR outreach and partner engagement.
• Track account progression from engagement to qualified opportunities and customer acquisition.

Partner & Co-Marketing

• Execute joint marketing initiatives with ecosystem partners including:
• AWS
• Salesforce
• Databricks
• Snowflake
• Hyperscalers
• Manage:
• Co-branded campaigns
• Webinars
• Workshops
• Events
• Account development programs
• Utilize Market Development Funds (MDF) effectively.
• Ensure partner marketing activities contribute to pipeline growth and revenue generation.

Sales & SDR Alignment

• Collaborate with Sales leadership to align marketing campaigns with strategic account priorities.
• Equip Sales and SDR teams with:
• Campaign briefs
• Messaging
• Sales collateral
• Case studies
• Follow-up assets
• Define lead scoring, qualification, handover, follow-up, and feedback processes.
• Review lead quality, meeting outcomes, opportunity conversion, and pipeline progression with Sales and SDR teams.

Key Performance Indicators (KPIs)

• Marketing Strategy Execution
• Campaign Planning & Execution
• Budget Utilization
• Brand Awareness & Market Visibility
• Audience Growth
• Branded Search Performance
• Website Traffic
• Share of Voice
• Thought Leadership
• Content Performance
• Content-Influenced Pipeline
• Qualified Inbound Leads
• Sales Accepted Leads (SAL)
• Marketing Qualified Leads (MQL)
• Opportunity Creation
• Marketing-Sourced Pipeline
• Cost Per Qualified Lead (CPQL)
• Organic Search Performance
• SEO Performance
• Conversion Rate Optimization
• Account-Based Marketing Performance
• Target Account Engagement
• Pipeline from ABM Campaigns
• Partner Marketing Performance
• MDF Utilization
• Marketing Analytics & Reporting
• Data Accuracy
• Campaign Turnaround Time
• Team Performance
• Agency Management
• Marketing-Sourced Revenue
• Marketing-Influenced Revenue

Required Skills

Marketing

• B2B Marketing
• IT Services Marketing
• Technology Marketing
• Digital Marketing
• Demand Generation
• Inbound Marketing
• Performance Marketing
• Brand Strategy
• Marketing Strategy
• Marketing Planning
• Campaign Management
• Marketing Operations
• Marketing Automation
• Marketing Analytics
• Marketing Attribution
• CRM Management
• Budget Management

Content & Brand

• Content Marketing
• Thought Leadership
• Content Strategy
• Copywriting
• Case Studies
• White Papers
• Solution Briefs
• Webinars
• Executive Content
• Brand Positioning
• Messaging
• Value Proposition Development

Digital Marketing

• SEO
• Technical SEO
• On-page SEO
• Off-page SEO
• Keyword Research
• Paid Media
• PPC
• Search Marketing
• Social Media Marketing
• Email Marketing
• Lead Nurturing
• Landing Page Optimization
• Conversion Rate Optimization (CRO)

Demand Generation

• Lead Generation
• Inbound Lead Generation
• Lead Qualification
• Lead Scoring
• Pipeline Generation
• Funnel Management

Account-Based Marketing

• ABM Strategy
• Personalized Campaigns
• Target Account Engagement
• Enterprise Marketing

Partner Marketing

• Co-Marketing
• Alliance Marketing
• Partner Marketing
• MDF Management
• Ecosystem Marketing

Sales Alignment

• Sales Enablement
• SDR Collaboration
• Opportunity Management
• Pipeline Management
• Revenue Marketing

Leadership

• Team Management
• Stakeholder Management
• Cross-functional Collaboration
• Agency Management
• Vendor Management
• Performance Management

Analytics

• Marketing Dashboards
• Reporting
• KPI Tracking
• ROI Analysis
• Data Analysis

Preferred Experience

• 5–7 years of experience in:
• B2B Technology Marketing
• IT Services Marketing
• Digital Engineering
• Cloud
• Data & AI
• SaaS
• Enterprise Solutions
• Minimum 3 years leading an integrated marketing or demand generation function.
• Experience marketing to USA or international enterprise markets.
• Experience with long B2B sales cycles and enterprise buying processes.
• Experience working with Sales, SDR, Alliances, Delivery, and Pre-sales teams.
• Exposure to partner ecosystems including:
• AWS
• Salesforce
• Databricks
• Snowflake
• Other Hyperscalers

Educational Qualification

• Bachelor's degree in Marketing, Business Administration, Communications, Technology, or a related field.
• MBA is preferred.

P99soft is an equal-opportunity employer

P99soft is an equal-opportunity employer. At P99soft, we are committed to providing equal employment opportunities regardless of job history, disability, gender identity, religion, race, color, caste, marital/parental status, veteran status, or any other special status. We stand against the discrimination of employees and individuals and are proud to be an equitable workplace that welcomes individuals from all walks of life if they fit the designated roles and responsibilities.

Qrata is a talent startup that partners with fast moving digital companies globally to scale their teams. Since 2016, we have served over 100 funded startups ( top brands, some unicorns too!) hire teams in the spaces of engineering, growth, design and product. Our mission is to be the top curated talent marketplace while fostering a collaborative, diverse, and inclusive workplace.

About the role: Qrata is looking to hire a recruiter who should be an experienced, motivated that can help source and hire for top funded companies globally. Ideal candidate is a high- energy, strong communicator with a knack for engaging experienced professionals.

Responsibilities:

• Responsible for End to End Recruitment (Sourcing, screening of profiles, scheduling of interviews).

• Responsible for understanding and analyzing the requirements in different technical

skill set categories.

• Creative sourcing methods like Linked-In, internal database, referrals, head-hunting,

networking.

• Take steps to ensure positive candidate experience

• Willing to take challenges in Recruitment & closing the demands on time.

Candidate requirements:

• The ideal candidate should have zeal to grow in technical Recruitment world.

• Must have IT recruitment/Non IT hiring experience and expertise in Screening,

shortlisting, negotiation and coordinating with the Recruitment process.

• Experience in working on Job Portals is mandatory

• Experience in full-cycle Recruiting, Sourcing

• Proficient in the use of social media and job boards

• Aggressive and talented professionals with excellent communication skills.

• Well-organized & capable of managing Quality and Volumes of open positions

• Previous working experience as a MySQL Developer for at least 3 years
• Identify opportunities for improved performance in SQL operations and implementations
• Oversee the operations of the production and staging environments databases
• Give design recommendations for database functions that meet business operating standards while improving the efficiency of business processes
• Train and mentor junior personnel on best practices

Candidate Profile:

• Bachelor’s/Master’s degree in Engineering, Computer Science
• At least 5+ years of relevant experience as a database programmer
• Excellent MySQL/PostgreSQL/MS-SQL development skills
• Experience in writing stored views, procedures, triggers etc.
• Excellent knowledge in RDBMS (important features)
• Strong problem-solving skills, technical troubleshooting, and diagnosing
• Solid knowledge of RDBMS and NoSQL technologies
• Experience in developing back-ends for enterprise systems
• Knowledge of debugging, performance and optimization techniques
• Experience in RDBMS technologies like MySQL, PostgreSQL etc.
• Experience in No SQL technologies like MongoDB, Cassandra etc.
• Knowledge of Caching DB like Redis, Memcached etc.
• Knowledge of Search DB like Solr, Elasticsearch etc.
• Demonstrated ability to deliver in a fast-paced environment.

SEO Executive

Job Types: Full-time, Regular / Permanent

Experience: minimum 6 months in SEO

Location: WFO company’s location i.e. Dehradun, Uttarakhand

Responsibilities

· Track, report, and analyze website analytics

· Optimize copy and landing pages for search engine marketing

· Perform ongoing keyword discovery, expansion and optimization

· Research and implement search engine optimization recommendations

· Research and analyze competitor advertising links

· Develop and implement link building strategy

· Work with editorial and marketing teams to drive SEO in content

creation and content programming

· Recommend changes to website architecture, content, linking and

other factors to improve SEO positions for target keywords.

Requirements

- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

- Solid understanding of performance marketing, conversion, and online

customer acquisition.

- In-depth experience with website analytics tools.

- Experience with bid management tools.

- Working knowledge of HTML, CSS, and JavaScript development and constraints.

- Up-to-date with the latest trends and best practices in SEO and SEM.

About Ftechiz Solution Pvt Ltd:

Established in 2016, Ftechiz Solutions Pvt Ltd, with it’s dedicated and skilled team of professionals, able to create dynamic and cost effective solutions for it’s clients. We believe in delivering the best services to our Clients without compromising on time or quality. Ftechiz Solutions Pvt Ltd has been launched with a clear vision to become multi-skilled and multidimensional IT service providers with a focus on high end strategic solutions and with the ultimate aim to evolve and become a leading One Stop internet strategy consulting company. We have been successful because we believe in keeping our promises and our simple but highly effective websites are known to interest the viewers greatly as the design is eye catching with the navigation easy making it a comfortable experience.

• Provide objective guidance without personal or political considerations.
• Pitching ideas for projects based on gaps in the market and technological advancements.
• Rolling out fixes and upgrades to software, as needed.
• Securing software to prevent security breaches and other vulnerabilities.
• Setting up a continuous build environment to speed up software development and deployment process.
• Architecting overall, comprehensive, and efficient practices.
• Guiding developers and operation teams in case of an issue.
• Monitoring, reviewing, and managing technical operations.

Requirements:

• Degree in Computer Science, Information Systems, or related field.
• Previous experience working on a 24x7 cloud or SaaS operation team.
• Spring Boot Java 8, Spring Core, Spring Boot, Spring MVC, Swagger, Tomcat 8, Maven, Jenkins, SVN, GIT, Postman/Newman, RESTful Services, Containers.
• Experience with infrastructure management and monitoring.
• Proven in developing, implementing, and providing solutions to the given problem in all Java technologies.
• Proficient in stitch-together end-to-end application starting from front-end web development, back-end development, middleware integration, and persisting data in no SQL or DBMS databases.
• Ability to work independently and as part of a team.