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Responsibilities:
- Develop and implement digital marketing strategies to drive online traffic to the company website and generate leads/sales.
- Manage digital marketing campaigns across multiple channels, including but not limited to social media, email, SEO, SEM, and display advertising.
- Analyze digital data metrics and campaign performance to optimize strategies and improve ROI.
- Collaborate with internal teams (such as design, content, and sales) to create compelling digital content aligned with marketing goals.
- Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
- Manage and maintain the company's social media presence, including content creation, community engagement, and customer service.
- Monitor and respond to online reviews and feedback on various platforms to maintain brand reputation.
- Utilize marketing automation tools and CRM systems to streamline processes and improve efficiency.
Requirements:
- Proven experience in digital marketing, with a strong understanding of digital marketing concepts and best practices.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Google AdWords, social media management tools (e.g., Hootsuite, Buffer), and email marketing software (e.g., Mailchimp, HubSpot).
- Strong analytical skills and the ability to interpret data and metrics to drive informed decisions.
- Excellent written and verbal communication skills, with the ability to create engaging content for various digital channels.
- Creative thinking and problem-solving skills, with a results-oriented mindset.
- Ability to work independently and as part of a team in a fast-paced environment.
- Certifications in digital marketing (e.g., Google Ads certification, HubSpot certification) are a plus.
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We are looking for an experienced Digital Marketing Executive manager to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Requirements
- Should have a minimum 2 years of relevant exp.
- Proficient with Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Advanced knowledge in keyword research
- Advanced knowledge in on-page and off-page optimization
- To handle end-to-end implementation for NetSuite projects and support.
- Performing site-specific keyword research, competitive analysis, linking endeavors and detailed technical of the company's website/s to ensure the health of the website in the online space.
- Managing the day-to-day search marketing activities across multiple search engines and social platforms including optimization of paid search campaigns and sharing.
- Providing recommendations and execute/manage strategies for content development in coordination with SEO goals.
- Developing and implementing link building campaigns, perform back link analysis, opportunity identification, solicitation and optimization.
- Implementation and administration of search engine programs (XML sitemaps, shopping feeds, webmaster tools).
- Monitoring and evaluating web analytics dashboards and reports in order to develop and recommend SEO strategies.
The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:
- Identify trends and insights
- Allocate marketing investments
- Plan and direct marketing campaigns
- Manage an organization's website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow
- Implement and analyze performance metrics
- Measure and assess goals vis-à-vis ROI
- Device experiments and conversion tests
- Provide internal reports on a regular basis
- Execute new and creative collaborations among technologies and platforms.
As SEO (Search Engine Optimization) Team Lead, you should have a thorough knowledge of Web Analytics and Webmaster tools. Monitor Search Engine news to stay abreast of algorithmic updates. Develop & execute SEO strategy and project deliverables for clients. Track project quality and team performance every week.
If you can utilize the organizational resources optimally for the business promotion activities, we would like to meet you.
Role and Responsibilities:
- Should handle a team of SEO Executives and Sr. Executives.
- Developing a detailed project plan and monitoring progress while delivering projects on time ensuring quality standards.
- Make decisions about the day-to-day operation of the team members, including management of work assignments by them.
- Take the primary responsibility for all the Technical Audits & ensuring that the business website is following all the SEO best practices.
- In-depth SEO technical knowledge (HTML, CSS-on page- off page, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools.
- Communicate team and management on project development, timelines, and results.
- Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team.
- Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency.
- Strong reporting and presentation skills
- Gain a detailed understanding of each requirement.
- Remain up to date with industry knowledge.
- Brainstorm new and creative SEO growth strategies.
- Handling team queries, providing them feasible solutions and building healthy relationships thereby achieving high team satisfaction.
- Act as subject matter expert for team members, peers and clients.
Job requirements and qualifications:
- Demonstrated SEO experience of at least 4-7 years.
- Experience with Google's Keyword Tool
- Basic HTML Knowledge.
Job description
Roles and Responsibilities
Analyze and create the SEO strategy including technical and content audits, keyword research, and off-site analysis to drive keyword rankings
- Create the content strategy, bring SEO-backed ideas, and execute through a group of writers and content managers using a test and learn approach
- Conduct data analysis of campaign performance, traffic, and keyword rankings against key metrics, and present insights and learnings to the team and broader company
- Manage our link building and content outreach efforts to increase domain authority and boost performance in SERPs
- Own the technical SEO roadmap to identify and fix crawlability issues and implement an SEO-friendly content creation process
- Research and analyze keywords and SEO techniques used by competitors and top industry experts
- Incorporate SEO best practices into all marketing to improve organic rankings, traffic, and registrations
Desired Candidate Profile
Minimum 5+ years of experience in SEO managing projects from idea to implementation
- Proven results in improving organic traffic, conversion rates, and working with content to drive SEO rankings growth
- Proficiency with Google Analytics and Google Tag Manager, and SEO tools like Google Search Console, Moz, BrightEdge, SEMrush, etc.
- Comfortable with technical SEO and web code best practices
This is a great next step for your career if you have
- 5-7 Years of Proven experience as an SEO Executive (or) Analyst
- Educational Background: Engineering, Master or MBA-Marketing (from reputed university)
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, Ahrefs, Semrush, buzz sumo, Moz, etc)
- Experience working with CMS and building/administering content in CMS environments
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Time Management skills and are a team player
- Compensation:: Best in the industry.
- Job Location:: Work From Home
About FirstPrinciples & The Role
FirstPrinciples is a Tech Holding company and this role is specifically working with the Web Design Team. This team collaborates with the different marketing teams (internal & clients) to design and develop marketing driven websites that generate leads. The role requires an individual to have an eye for design, conceptual understanding of SEO and digital marketing, and knowledge of the WordPress CMS. This role requires an individual to have strong attention to details and strong project management and stakeholder management skills.
Executive Summary
This role is for a design and marketing focused Project Coordinator who will work on website design and development projects. We typically use WordPress as our CMS and iterate fast on websites depending on the requirements from the marketing team. We are looking for someone who is a strong communicator, an eye for design, and is able to make minor content changes as required.
Requirements
- Conceptual understanding of SEO and Digital Marketing Principles
- Strong eye for web and mobile site design
- Past experience working with the WordPress CMS
- Decent copy writing skills to give direction to the copy writer and also directly make edits to the content as required
- Strong written and verbal communication skills
- Strong project coordination skills
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