15+ KPI Jobs in India

• Owning and executing the company affiliate strategy for the U.S. market
• Recruiting, onboarding and growing our affiliates
• Reporting on affiliate program performance to ensure partners' targets are met
• Building creative assets and documentation, while also reviewing live affiliate content to ensure accuracy
• Implementing tests across landing pages, suggesting creative optimizations and commission structures commensurate with internal metrics and competitive program expectations
• Coordinating and guiding internal stakeholders to ensure program success (Growth, Analytics, Product Marketing, Infrastructure) while maintaining relationships with external platform owners, affiliate contractors, and agencies
• Staying in tune with competition in the financial market to ensure affiliate partners are delivering value
• Working closely with Business team leads, Product and Engineering teams to scope new projects, document requirements and ongoing feature improvements
• Acting as the primary point of contact, escalation point, and thought leader for Affiliate Partners Onboarded
• Troubleshoot integrations, pixels, UTM tags, tracking and instrumentation

• 5+ years of experience running an affiliate strategy from the brand side, with a verifiable track-record of successes, preferably in the B2C finance or ecommerce spaces
• Experience with one or more of leading affiliate platforms (e.g. Reseller Club,vCommission, Impact Radius, Partnerstack, CJ, Shareasale, Rakuten)
• Comprehensive knowledge of marketing channels and how affiliate marketing fits into a growth strategy
• Strong work ethic and results oriented individual
• Experience setting and communicating strategy with internal stakeholders and management
• Experience with responsibilities such as regular reporting, collaborative and thoughtful planning, performance management, and forecasting
• A strong sense of independence and self-motivation, a bias towards action over deliberation, and a high work rate, even in a remote work environment
• In-depth understanding of marketing KPIs and usage of performance model as per business requirements
• Good with excel and analysis of business metrics                           

• Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
• Managing and taking responsibility of the Store KPI’s
• Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
• Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
• Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
• Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
• Being responsible for Lead Management and nurturing through various interventions and Channels.
• Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
• Conducting forecasting and estimations on the profitability of the campaigns.
• Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
• Passing the lead from the channel to the website.
• Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
• Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
• Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
• Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
• Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
• Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers

• Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
• 3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
• Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
• Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
• demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
• Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
• Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
• Must also be a strong communicator both in verbal and written form.
• Should be capable of translating complex information and data into clear and easily understandable reports.
• Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
• Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
• Have exceptional interpersonal skills that will aid in the execution of duties.
• Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
• Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
• Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.

• Understanding the organizational vision and mission and implementing the same through content marketing strategies.
• Ensuring that the content marketing team primarily facilitates brand and purpose to our end target groups with an aim to create better awareness about the product with clients and better brand strategy execution.
• Developing best practices and guidelines for the content team for various channels like social media, internal & external blogs, websites, newsletters, whitepapers, presentations, etc.
• Checking if the contents are aligned to the organizational mission and brand strategy & SEO needs.
• Training direct reports & peers by developing understanding of clients, product, use cases & industry solutions for story ideas.
• Keep aligned with SEO benefits.
• Monitoring & analyzing performance & quality of various contents across platforms and constantly working to improvise on outcomes.
• Working with other departments to generate product / mission use case / benefit stories and executing in distribution strategies.
• Pushing other department peers to generate insights, benchmarks, and use cases that can be shared from various channels

• Graduate and over with excellent oral and written communication skills. MBA in marketing a plus.
• 7+ years experience in content marketing. 2+ years of experience managing content teams.
• Strong networking and interpersonal skills and should be able to establish quality social media communication.
• Strong analytical skills and hands-on with spreadsheets, presentation & document writing.
• Strong understanding of SAAS and other internet-based software products.

• Understanding client goals, creating and executing strategies to exceed these goals.
• Preparing and analysing of performance reports & review with clients.
• Providing strategic insights on the landing page, ad creative etc.
• Analysing performance of digital campaigns across the level; providing tactical recommendations for increased performance.
• Assisting in identifying opportunities that are most effective at driving conversions, revenue, ROI, and scale across Digital Marketing programs.
• Measuring the success of campaigns using appropriate key performance indicator (KPI) classifications – impressions, clicks, CTR, CPC, CPA, CPM, conversions.
• Reviewing and analysing results from current program offerings & suggesting changes and enhancements to help increase conversions, revenue and ROI.
• Assisting in training on tactical processes and best practices to Digital Analyst(s).
• Attending and participating in all relevant meetings.
• Collecting, reporting, analysing and interpreting the digital analytics data to drive decision making and improve its digital products.
• Creating case studies on the work.
• Researching, building frameworks and innovating the offering portfolio of the company.
• Establishing thought leadership by contributing articles towards the official.
• Managing projects related to digital analytics from start to finish including data integration, report and dashboard automation, product analytics and insight, data collection, and product optimisation

• In depth knowledge of Google Adwords, Facebook Ads and Google Analytics.
• Ability to multitask in a fast paced environment.
• A firm believer in stats and can weave stories around numbers.
• Aggressive about meeting goals & timelines.
• Editorial experience is a plus.
• Strong writing and creativity skills.
• Detail-oriented, takes initiative.
• Able to effectively work independently, or at times as part of a team.
• Strong working knowledge of Microsoft Office, specifically Word, Excel and PowerPoint is a must.
• Excellent problem solving and analytical skills and combine creativity with strong quantitative skills.
• Above 80% in class 10th & 12th Maths score.
• BE/ BTech - Should be from Tier 1/ Tier 2 college

Work with a leading FMCG Manufacturing company, and grow with its amazing team.

Our Client is the world's largest FMCG brand manufacturer and exporter with a legacy spanning over 120 years.They are India's first integrated company with a comprehensive product chain. Our client is a billion dollar top line company holding 45% market share in India and 50% share in export market.

As a Manager Global FP&A, you will be managing a multitude of responsibilities that are related to forecasting, reporting, Implementation and analytics to improve on the company's product, sales and marketing effectiveness.

What you will do:

Marketing and Sales Analytics

• Performing insightful analysis of sales performance of brands (own and competitors) to highlight key performance/ issues across area/ geographies and facilitating strategic initiatives for improvement
• Working on Measurement and evaluation of effectiveness of executed marketing promotions
• Analyzing industry growth trends vis-a-vis own brands and competitors on monthly basis. Identifying gaps, planning and designing territory specific schemes to overcome competition
• Supporting sales teams with customized data queries, analysis and reports catering to specific business needs
• Pricing analysis within brands, packs and segments to suggest a competitive price for old/ new brands

• Identifying outlet gaps in width of distribution/ availability of brands in retail, bars and clubs for the ease of the sales team to focus for the month
• Designing motivating reward schemes for the sales team with parameters of target achievement (overall volume and focus brands volume)
• Identifying outlet wise volume potential and plan monthly brand wise volumes to meet monthly regional sales plan (# of outlets 7000+)
• Evaluating sales team performance on monthly basis and computing incentive payouts and rewards
• Deriving frequency of visiting outlets basis value potential of the outlet - used to design PJP (Permanent Journey Plan) for better coverage of outlets by sales executive

• Projecting secondary sales volume for a horizon of 3 financial years and estimaing manufacturing unit requirements
• Forecasting yearly/ quarterly/ monthly/ weekly volume plans and identifying opportunities & risks
• Planning Monthly volume plan for brands and packs prediction on industry growth trends and sales inputs

• Reporting on budget achievement, growth (volume and value) for the month and year till date
• Executive summary highlighting- environmental challenges and mitigation plan, market summary (Trade, Manufacturing, Supply Chain, Sales, Marketing) on what worked well/ what can work better vis a vis action points, issues performance achievements/ issues; to be submitted to the top management of the organization

• Becoming a Project Lead for all regional implementation, requirements and smooth execution of RtC project

• Creating Segmentation of outlets based on Gross Sales Value (GSV) contribution to region
• MAking a Selection of top outlets based on value and profile of outlets to be transformed into perfect outlets
• Measuring parameters of Quality, Distribution, Visibility, Price, Promotion and Persuasion of an outlet and develop plan for improvement
• Training sales executives and third-party auditors on guidelines of retail outlet planogram and evaluating

• Measuring availability of brands in outlets on a weekly basis and providing targets to fill gaps
• Measuring and monitoring coverage of frontline sales team

• Making management presentations for review
• Preparing monthly and quarterly financial reports of various oversee distributors
• Adhering to accounting standards / ensure financial compliance in conjunction with international law and corporate accounting standards including export / import documentation as FEMA and RBI regulations
• Checking International Trade Marketing expenses inline of approval provided
• Preparing and checking Quarterly TME approval to be provided to distributors
• Creating an Analysis report on budgeted expenditure and actual expenditure of TME
• Maintaining dialogues and working relationship with overseas distributors.
• Managing receipts & vendor payments for exports receivables (AR)
• Implementing a Business Intelligence tool and dashboard reports
• Supporting management team and the Heads of Department with data-driven analysis

What you need to have:

• Either B.Tech & MBA or B.Com & MBA
• Worked on Sales Analytics for a FMCG company in food and beverage space of 500 crores plus size.
• Worked in the Domestic / Export division handling distributors, channel partners, dispensing customer and trade schemes
• Worked on sales budget analytics (revenue) as well as rationalization of spends (cost optimization of schemes)
• Possesses data collation and aggregation skills from multiple sources both internal and external to the organization.
• Comfortable working with large amounts of data and run historical analytics as well future trend progression to drive business unit objectives.
• Sales AOP, Forecast, Pricing, Expenses
• Working with Head Sales, Preparing various reports through BI Tools
• Strong Quantitative & Analytics abilities
• Experience with Global Financial Planning & Analysis
• Adaptive, willing and able to work with different time zones to get the work completed
• Advanced computer software skills, including writing macros in Excel and other accounting packages

• Taking responsibility for the day-to-day operations of the company's YouTube channel with 42k+ subscribers and millions of views.
• Devising and implementing content strategy, video optimization, subscriber growth and viewership growth for the company's existing and newly created YouTube channels.
• Researching on what content is performing well on YouTube as well as other platforms, in order to strategize on the content requirement.
• Collaborating with the internal content team to ensure a continuous pipeline of content as per programming.
• Developing data-driven recommendations, organizing and analyzing data to form actionable plans and create KPIs.
• Auditing existing channel to uncover short and long term recommendations to improve audience engagement and growth metrics.
• Leading creation of recurring reports on the impact of rollout and optimization efforts against established benchmarks.
• Overseeing all written editorials across all videos, channel home-page, community and any off-site blogging/promotion to ensure consistently excellent standards.
• Working on optimization of channel and video content viz. Titles, tags, descriptions, playlist, thumbnails, homepage, etc.
• Developing creative and effective engagement strategies with the subscriber base for continuous engagement on videos as well as community engagement.
• Using SEO/SMM tools and learning to grow the channel organically.

• 3+ years of experience in content marketing and YouTube growth.
• Proven track record of managing channel with 100k subscribers and demonstrated ability to grow the channel.
• Experience using SEO/SMM Tools like YouTube Analytics, Google Analytics, VidIQ, Tube buddy, etc.
• Extensive experience working within the YouTube CMS and with YouTube/Google analytics.
• In-depth understanding of audience retention metrics (e.g. Average view duration vs. % completion, watch time).
• Experience leveraging/ implementing In-video programming mechanisms (e.g. link cards and end screens).
• Ability to keep up with ever-changing YouTube eco-system and new features.
• Successful track record of conceptualizing and developing benchmarks, KPIs and ability to report insights and KPIs on a weekly basis.
• Cross-platform Video SEO knowledge and experience.
• Exceptional organizational and follow-through skills, attention to detail and deadlines.
• Team Management experience.
• Self-starter with a strong work ethic and determination to accomplish goals.
• Demonstrate the ability to multi-task in a fast-paced, collaborative environment.
• Knowledge of E-learning/Ed-Tech industry preferred.

• Regularly engaging with clients for performance reporting & reviews, implementing upgrades on existing plan to deliver better performance, upselling clients to higher plan, cross-selling to clients
• Overseeing delivery of operational requirements of clients and from clients, making sure billing and collections are happening as scheduled.
• Participating in creating & publishing case studies for your customers.
• Planning & delivering on business KPIs (Monthly Revenue, Retention Rate, Upsell Revenue, Cross Sell Revenue )
• Delivering Customer Success by monitoring performance KPIs on weekly basis, performing RCA if growth is not as planned / at par with industry benchmarks.
• Overseeing & monitoring delivery of all operational requirements of the client with regards to the product plan activated for the client.
• Constantly working with clients, technology & operations team to implement upgrades withi client’s existing plan to make sure that the client is fully utilizing all features available to them to be successful on our platform.
• Pitching for upsells using the right consultative approach, strategy & planning for moving the customers to higher plans in order to unlock more features to deliver better performance and engagement to their locations.
• Pitching for cross-sells using the right consultative approach for moving the clients to other products offered within our suite of hyper-local marketing.
• Managing the complete commercial relationship with clients to make sure all financial and legal processes are followed for billing, realization & renewals.
• Building insights on clients performance data – spotting trends, deviation from benchmarks etc. and engaging with clients for regular performance reporting & insightful reviews.
• Working closely with Customer Success teams of other products to conduct demos with your existing customers.

• Minimum education qualification - Bachelor’s Degree from a reputable institute.
• Post Graduate Degree in Management will be an advantage.
• Relevant Work Experience of 9-12 Years in digital planning & servicing preferably focused on digital media including performance-based campaigns through Google’s Advertising Platforms/ Mar-tech / Ad-tech firm.
• Excellent pitching & presentation skills.
• Candidates who have an experience in a SAAS business will be preferred.
• Proficiency in MS Excel, PowerPoint and Keynote; conceptual understanding of SEM/ Google Analytics/ AdWords a huge plus
• Social, has strong relationship building skills, is flexible and comfortable with ambiguity
• Excellent communication and analytical skills

• Building the marketing team for inbound marketing, content development, SEO/ SEM, design etc.
• Developing a digital marketing strategy & program. S/He will own the calendar of plans supporting the annual plan.
• Managing the day-to-day function of digital marketing, including Social Media, Digital Production, budget control, project oversight, and KPI tracking.
• Creating digital content, email campaigns, and managing SEO, paid marketing
• Also being responsible for Business Development, Product Development and Content Development.
• Providing strong analytical capabilities in the digital space, by implementing key performance measures for each digital program, evaluating the effectiveness of those programs and digital marketing overall, identifying new trends and new analytical tools in the digital space, and delivering timely campaign results and summary reports.
• Inspiring external creative and technology agencies to develop and execute campaigns that test the limits of digital media while meeting the marketing objectives.
• Being responsible for selection of management of digital marketing agencies & vendors in this space. Ensuring that the agencies are appropriately staffed, have a good understanding of our brand strategies.
• Being able to expand our company's digital footprint, awareness, subscribers, and leads.
• Leading creative development to motivate the target audience to "take action".
• Effectively using analytical tools to identify success/failure of campaigns and KPIs.
• Developing exponential growth by optimising resources with creative approach and strategies.
• Monitoring, analysing and evaluating market and brand trends.
• Understanding ad hoc projects/duties from time to time

• At least 4 years of experience in digital /brand/ social media marketing
• In-depth knowledge of various social media platforms, best practices and website analytics
• This role requires a high level of creativity, attention to detail, and project management skills.
• Google Analytic 360, Google Tag Manager, Google Optimize, Search console and various other user-behavioral tracking on websites and mobile apps
• Extremely good atbuilding marketing team, executing the strategies, maximizing ROI of brand investment in digital programs, budget tracking and positively impacting top line and bottom line business results.
• Strong functional skills with good communication and leadership skill
• Passionate team player with a strongdrive for challenge
• Highlycreative with excellent analytical abilities.
• Ability to work in a fast paced and high pressure environment.
• Location - North Delhi                         
• Experience of  4-8 years preferably from FMCG companies

• Understanding client goals, creating and executing strategies to exceed these goals.
• Preparing and analysing of performance reports & review with clients.
• Providing strategic insights on the landing page, ad creative etc.
• Analysing performance of digital campaigns across the level; providing tactical recommendations for increased performance.
• Assisting in identifying opportunities that are most effective at driving conversions, revenue, ROI, and scale across Digital Marketing programs.
• Measuring the success of campaigns using appropriate key performance indicator (KPI) classifications – impressions, clicks, CTR, CPC, CPA, CPM, conversions.
• Reviewing and analysing results from current program offerings & suggesting changes and enhancements to help increase conversions, revenue and ROI.
• Assisting in training on tactical processes and best practices to Digital Analyst(s).
• Attending and participating in all relevant meetings.
• Collecting, reporting, analysing and interpreting the digital analytics data to drive decision making and improve its digital products.
• Creating case studies on the work.
• Researching, building frameworks and innovating the offering portfolio of the company.
• Establishing thought leadership by contributing articles towards the official.
• Managing projects related to digital analytics from start to finish including data integration, report and dashboard automation, product analytics and insight, data collection, and product optimisation

• In depth knowledge of Google Adwords, Facebook Ads and Google Analytics.
• Ability to multitask in a fast paced environment.
• A firm believer in stats and can weave stories around numbers.
• Aggressive about meeting goals & timelines.
• Editorial experience is a plus.
• Strong writing and creativity skills.
• Detail-oriented, takes initiative.
• Able to effectively work independently, or at times as part of a team.
• Strong working knowledge of Microsoft Office, specifically Word, Excel and PowerPoint is a must.
• Excellent problem solving and analytical skills and combine creativity with strong quantitative skills.
• Above 80% in class 10th & 12th Maths score.
• BE/ BTech - Should be from Tier 1/ Tier 2 college