Digital Marketing Manager
Water Purification Products Brand
4 - 8 yrs
₹6L - ₹8L / yr
Delhi, Gurugram, Noida
Skills
Search Engine Optimization (SEO)
Marketing
Digital Marketing
Social Media Marketing (SMM)
KPI
Marketing planning
Digital media
Budget
Product Strategy
Search Engine Marketing (SEM)
Data AnalyticsBusiness Development
wellness products
brand marketing
water purification
design
Our client is India's leading manufacturer and supplier of water purification products. Their product is usable across markets and used by households and workplaces, for vegetables/ fruits disinfection, purification during calamities, during trekking, hospital disinfection and farm disinfection among other requirements. The active ingredients used in their products make it safer and more effective on water than regular contents like chlorine, bleach and iodine.
They supply to several leading NGOs, Medical organizations, Blue chip companies, Central and State health ministries and other Institutions across the world. Certified by major standards including the WHO, FDA and ISO, they aredriving a significant positive health impact globally by improving access to safe drinking water and creating cost effective disinfection solutions for more than 15 years.
As a Digital Marketing Manager, you will develop, plan and execute digital marketing strategies across all online platforms including Facebook, Twitter, Instagram, YouTube etc
What you will do:
- Building the marketing team for inbound marketing, content development, SEO/ SEM, design etc.
- Developing a digital marketing strategy & program. S/He will own the calendar of plans supporting the annual plan.
- Managing the day-to-day function of digital marketing, including Social Media, Digital Production, budget control, project oversight, and KPI tracking.
- Creating digital content, email campaigns, and managing SEO, paid marketing
- Also being responsible for Business Development, Product Development and Content Development.
- Providing strong analytical capabilities in the digital space, by implementing key performance measures for each digital program, evaluating the effectiveness of those programs and digital marketing overall, identifying new trends and new analytical tools in the digital space, and delivering timely campaign results and summary reports.
- Inspiring external creative and technology agencies to develop and execute campaigns that test the limits of digital media while meeting the marketing objectives.
- Being responsible for selection of management of digital marketing agencies & vendors in this space. Ensuring that the agencies are appropriately staffed, have a good understanding of our brand strategies.
- Being able to expand our company's digital footprint, awareness, subscribers, and leads.
- Leading creative development to motivate the target audience to "take action".
- Effectively using analytical tools to identify success/failure of campaigns and KPIs.
- Developing exponential growth by optimising resources with creative approach and strategies.
- Monitoring, analysing and evaluating market and brand trends.
- Understanding ad hoc projects/duties from time to time
What you need to have:
- At least 4 years of experience in digital /brand/ social media marketing
- In-depth knowledge of various social media platforms, best practices and website analytics
- This role requires a high level of creativity, attention to detail, and project management skills.
- Google Analytic 360, Google Tag Manager, Google Optimize, Search console and various other user-behavioral tracking on websites and mobile apps
- Extremely good atbuilding marketing team, executing the strategies, maximizing ROI of brand investment in digital programs, budget tracking and positively impacting top line and bottom line business results.
- Strong functional skills with good communication and leadership skill
- Passionate team player with a strongdrive for challenge
- Highlycreative with excellent analytical abilities.
- Ability to work in a fast paced and high pressure environment.
- Location - North Delhi
- Experience of 4-8 years preferably from FMCG companies
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