Digital Marketing Manager

Role Overview:

Are you passionate about reshaping the digital landscape and optimizing conversion journeys? If so, your journey begins with us at Astra! We're on the lookout for a Conversion Rate Optimization (CRO) Specialist who thrives on data-driven strategies and relentless optimization.

Join our team, armed with cutting-edge tools and technologies, as we embark on a mission to redefine success.

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Your mission:

• Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.
• Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
• Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
• Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
• Bring design/layout changes to life with the designer and developer, optimizing user flows.
• Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
• Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements for the role:

• 1-4 years of CRO experience in B2B SaaS marketing.
• Strong communication & interpersonal skills.
• A/B testing and optimization proficiency.
• Understanding of user experience and content flow.
• Readiness for remote work.
• Project management skills, mastering multitasking and meeting deadlines.
• Strong analytical & presentation skills.
• Critical thinking & problem-solving abilities.
• A relevant marketing degree or CXL certification in CRO is a plus.

Benefits of joining the Astra Squad:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett. 

Position Overview:

We are seeking a motivated and detail-oriented Digital Marketing Intern to join our team. The ideal candidate will possess a strong understanding of digital marketing strategies, with a focus on Google Analytics(4), Google Ads, Other Social Media Ads, SEO, and lead generation techniques. This position offers an excellent opportunity to gain hands-on experience in digital marketing within a dynamic and collaborative environment.

Responsibilities:

Google Analytics:

• Set up, configure, and maintain Google Analytics accounts for various campaigns and websites.
• Monitor and analyze website traffic, user behavior, and other key metrics using Google Analytics.
• Generate insightful reports and recommendations to optimize website performance and marketing strategies.
• Generate custom funnels and other reports to track and monitor all marketing activities to capture target audience.
• Track all backlinks and other external links created for SEO purpose to identify the inflow.

Google Ads / Other Social Media Ads:

• Create and manage Google Ads campaigns across multiple platforms, including search, display, and video.
• Conduct keyword research and optimize ad copy to improve campaign performance and ROI.
• Monitor campaign budgets, CPC, CTR, and other metrics to ensure goals are met or exceeded.
• Create and manage a complete campaign.
• Proficient with creating targeted Ads on social media platforms like Instagram, Facebook, Linkedin, etc.

SEO:

• Perform keyword research to identify high-value opportunities for organic search traffic.
• Implement on-page and off-page SEO strategies to improve website visibility and rankings.
• Monitor and analyze SEO performance using tools such as Google Search Console and SEMrush.
• Use other tools to increase visibility among the target audience. This is crucial as identification of platforms and engaging them where our target audience is should be critical for our business goals conversion.

Lead Generation:

• Develop and execute digital marketing strategies to generate leads and drive conversions.
• Utilize email marketing, social media, and content marketing to attract and engage potential customers.
• Implement A/B testing and optimization techniques to improve lead capture and conversion rates.

Other Digital Marketing Activities:

• Assist with social media management, content creation, and community engagement.
• Collaborate with team members to brainstorm and execute creative marketing campaigns.
• Stay updated on industry trends and best practices in digital marketing.

Qualifications:

• Currently enrolled in a bachelor's or master's degree program in Marketing, Advertising, Business, or a related field.
• Strong understanding of digital marketing principles and techniques.
• Proficiency in Google Analytics, Google Ads, and SEO tools. This is mandatory.
• Excellent analytical skills and attention to detail.
• Strong communication and teamwork abilities.
• Ability to manage multiple tasks and prioritize deadlines effectively.
• Previous internship or work experience in digital marketing is a plus.

Benefits:

• Hands-on experience in a fast-paced digital marketing environment.
• Opportunity to work closely with experienced professionals and gain valuable mentorship.
• Possibility of full-time employment or extended internship based on performance.

Responsibilities: 

- Develop and execute successful SEO strategies 

- Manage team of SEO Executives 

- Conduct keyword research to guide content teams 

- Review technical SEO issues and recommend fixes 

- Optimize website content, landing pages and paid search copy 

- Direct off-page optimisation projects (e.g. link-building) 

- Collect data and report on traffic, rankings and other SEO aspects 

- Work with social media and PPC teams to optimize campaigns 

- Keep abreast of SEO and integrated marketing trends 

Requirements: 

- 5+ years of SEO Experience. Proven experience as SEO Manager, SEM Manager/ similar role - Knowledge of standard and current SEO practices 

- Knowledge of HTML/CSS 

- Experience with SEO reporting 

- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools  (e.g. Google Analytics, WebTrends) 

- Strong organizational and leadership skills, Analytical mindset with numerical aptitude

• Creating & Managing Paid Campaigns on Marketplaces like Amazon, Flipkart, Nykaa, Purplle, Myntra, etc
  
• Plan, create and manage Marketplace ads campaign on Seller central by formulating strategies and road map for successful delivery of PPC campaigns
• Manage budget allocations and bid parameters to deliver the most efficient results
• Understanding of Listing Management, A+ Content, Inventory Management
• Monitor and optimize campaign spending, keyword bids, negative keywords, campaign targeting, and other important account metrics
• Analyse data, look for various patterns, use them to create campaigns and get new users

Requirements:

• Minimum 4 years of exp of strong experience with ecommerce or in a digital marketing agency managing ecommerce brands.
• Proven track record of delivering month-on-month revenue growth keeping marketing budget in line
• Paid digital media and performance marketing across Google, Facebook, Instagram and some exposure to SEO would be bonus
• Good to have exposure of handling budget of upwards of 50L a month
• Experience in optimizing landing pages and user funnels
• Strong analytical thinker with good business acumen
• Excellent interpersonal and communication skills
• Bachelor’s degree or MBA preferred

Responsibilities

• Manage the SEO initiatives - strategising, planning and execution
• Define key metrics and SEO road map (including link building strategy)
• Review and analyse analytics and site traffic to gauge positive and negative changes
• Create and execute an SEO plan for the assigned categories to maximise traffic from the
  channel
• Plan SEO tests, collect and analyse data, identify trends and insights on search engine
  algorithms
• Collaborate with Content team to optimise copy and landing pages for search engine
  marketing
• Collaborate with the SEM team for keyword research and complementary campaigns
• Research, analyse and benchmark against competitor performance
• Create and maintain SEO performance dashboard to provide visibility for respective pages
• Communication to team and management on project development, timelines, and results.

What We are Looking for

• Proven track record of building top talent and high performance.
• A Team Player
• Experience managing large scale systems in competitive and rapid growth environments
• Master of on-page & off-page SEO
• Understand the co-relation of content & link-building.
• Who speaks the language of google webmaster & analytics
• Bachelor's degree with experience of 2 - 4 years in Digital Marketing domain.

Job Description and skill requirements

Digital Marketing Manager

(This role will come with Sales Targets and commensurate rewards)

Role

• Plan and execute digital marketing campaigns across different digital marketing platforms
• Understanding of SEO/SEM, Marketing database, email and display campaigns
• Design, build and maintain Social Media presence
• Thorough monitoring of all social media ,digital spends and optimizing the budgets
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Experience in setting up and optimizing Google AdWords campaigns

Skill Requirements:

• Self-Starter and a go getter!
• Proven experience in the Ecommerce space – Minimum of 2 years of experience in a similar role
• Understanding of digital marketing landscape, concepts and best practices.
• Knowledge of one of the web analytics tools (e.g. Google Analytics, Net Insight or Web Trends etc.)
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.

• As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
• Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives

1. Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
2. Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
3. Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
4. Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
5. Improving the usability, design, content and landing page effectiveness
6. Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
7. Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.

• We love if you have the hunger to learn, passion to perform and carry the following skills:
• Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
• Strong track record of building organic and social traffic through high quality content
• Strong operations experience in managing teams and delivering on targets set
• Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends