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+ About Us
At Pathfinder we identify with the need to build Strategy for Innovative Ventures in a ‘Digital Native’ manner. Our frameworks provide holistic guidance to startups navigating the challenging 0-1 terrain. We imbibe the adage – Strategy is what you see & not what you say, and transforming our frameworks into intuitive playbooks is the act at the end of the play.
+ Role Overview
Do you spend your days crafting Instagram stories and witty tweets? Do you obsess over analyzing algorithms and a cringe over boring content? Then we have the dream job for you.
We're on the hunt for a creative manager to join our team in a full-time role. You'll be our social media sherpa, conquering platforms like Facebook, Instagram, Twitter, LinkedIn, and even the next big thing that hasn't hit yet.
+ Key Responsibilities
Your mission, should you choose to accept it (and trust us, you should) will involve:
Content Crafting: We're talking memes that go viral, tweets that transcend opinions, and videos that make people- stop scrolling and start thinking.
Social Media Sherpa: You'll be responsible for managing the social media roster from conceptualization to publishing, making sure that our brand is voice on point and consistent.
Data Delving: Using your eagle eyes to analyze what's working (and what’s flopping) to make our social strategy sharper than a samurai sword.
Engagement: We want conversations, not crickets! Respond to comments, answer questions, and turn followers into brand advocates.
Staying Socially Savvy: Keep your finger on the pulse of the latest trends and hottest social media updates.
+ Qualifications
Have a degree in Journalism, Arts, Communications, or something equally impressive (but it's not a deal-breaker).
The writing skills that'd make Shakespeare go jealous and the voice of a witty talk show host.
Superpowers in design tools and social media management platforms(Canva, Zoho Social, etc;).
An analytical mind that can turn data into decisions.
A sprinkle of web analytics knowledge.
Creativity that bursts like a firework, an eye for detail sharper than a hawk, and an insatiable thirst for all things about social media and digital marketing.
+ Attributes
Entrepreneurial mindset with a passion for start-ups
Ability to thrive in a fast-paced, dynamic environment
High level of professionalism and integrity.
+ Why join us?
Impact: Create industry-first propositions that propel start-ups toward exponential growth.
Growth: Opportunities for professional development and career advancement.
Culture: Be part of a collaborative and supportive team that values innovation and creativity.
Compensation: Competitive salary and benefits package.
Job Description - Content Writer:
An Executive of Corporate Communication team is required to communicate with all the levels of the organization, understand requirements and work with different verticals of the company to deliver clear communication as per business requirements. An understanding in branding is crucial to the success of this role and to adhere to the brand guidelines of FAI.
Competencies
- Gather stakeholder feedback on corporate brand & organization awareness levels using various modes of media and personal interaction.
- Analyze the voice of stakeholders and feed into a concise communication plan to convey the same.
- Monitors own work to ensure delivery within the desired performance standards. Understands the importance of delivery within expected time and brand standards and displays concern in case of deviation.
- Is open to feedback, different perspectives and ideas, and constantly improving one’s craft based on the feedbacks and discussions.
- Possesses excellent verbal and written communication skills to interact with all India-based business verticals as well as offshore partners.
- Must also display excellent inter-personal skills required to interact with colleagues including different teams, SMTs, offshore partners etc. for understanding business requirements and communicating the same.
- Encourages teamwork and collaboration by promoting openness and dialogue, facilitates participation of self and other team members in organizational decisions and motivates other team members and drives pride and positivity in work. Exhibits professionalism in conduct of work and respects others’ views.
Technical Skills
- Should be familiar with the ethos of marketing & branding.
- Should have excellent creative writing skills.
- Should be well versed with both short form and long form copy.
- Should have a relatively good understanding of social media channels and be able to craft clear, precise copy for the same.
- Should be aware of or willing to learn about emerging trends in corporate communication.
- Would be required to gather information & be aware of data gathering sources, techniques etc.
- Should be able to understand and work with relevant SOPs.
- Should be able to identify key messages and develop communication plan/campaigns accordingly.
- Should be able to articulate presentations for strategy & draft communications as per the requirements.
Qualifications
Graduate from any discipline with a strong portfolio. Relevant experience of 5 - 10 years will be preferred.
JOB DESCRIPTION
Job Title
Digital Marketing Executive
Department
Marketing
1. Job PURPOSE:
Planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.
2. ROLES & RESPONSIBILITIES:
l Responsible for formulation and execution of the company’s Digital Marketing Strategy
l Creation and management of website
l Independently managing all digital marketing activities
l Set up and management of Linked in and twitter accounts
l Writing blogs and content on digital forum to ensure visibility
l Responsible to develop and implement the Online Marketing and Brand Positioning strategies
l Create key reporting and performance indicators based on business requirements
l Brand management on the digital forum
3. EXPERIENCE REQUIRED:
Overall : 3 - 5 yrs
4. TECHNICAL SKILLS:
Primary Skills
l 3+ years experience as a Digital Marketing Professional
l Understanding the importance of the Website
l Experience in Email marketing and carry it to the digital forum
l Social media marketing - visibility
l Experience in branding
l Must understand page optimization and off page optimization,
l Understand the value of Search engine optimization but as a complementary skill.
l Blog writing and Content generation
Secondary Skills
l Knowledge on Google certification and Google analytics, Google AdWords
l Setting up tracking systems for marketing campaigns and online activities
l Experience in Website maintenance and press releases
l Latest marketing techniques
Desired Skills
l Experience in IT product based company
l Advanced web ranking
l Knowledge on Google webmaster, Keyword planner, Google trends
l Online Reputation Management
5. ABILTY
l Excellent Communication Skills
l Good conceptualization skills
l Excellent computer and web related skills
l Quick grasping skills
l Initiation
l Time management
l Dedication and ownership
6 .EDUCATIONAL QUALIFICATION :
Preference: MBA ( Marketing ), BBA
Age between 26 Year to 30 Years
at TartanHQ Solutions Private Limited
Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time 🎯
If you have ever applied for a home loan, car loan, or credit card, during the process, you were asked to share proof of your income through payslips or IT return, or a bank statement to assess your income. You probably had to manually find the necessary documents and upload them to a platform, or send them via e-mail. In some cases, you might even have needed to submit a request to your HR department for help.
Tartan helps precisely here – by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process. ✨
Our technology allows businesses to access payroll data directly from the payroll systems to streamline income and employment verification, improve underwriting models, and help employees and independent freelancers avail custom benefits through their employers.🔥
We are looking for a Head of content who is also a strategist with experience in the B2B SaaS space to lead content planning, creation, curation, and research. The role includes generating content for the website, mobile app, social media, paid campaigns, and organic search. It involves ideating concepts and campaigns. The mandate is to create an innovative content strategy that educates, empowers, and inspires our consumers. We see the role as being equal parts story-telling and community building - the ideal candidate will have exceptional communication, organizational, and collaborative skills.
What will you do?
- Content Strategy and Management
- Design content marketing strategies and initiatives to achieve business targets, including traffic, engagement, acquisition, and customer retention
- Manage digital content hubs and channels, including email, newsletters, and social media channels
- Collaborate across departments to deliver an effective content marketing strategy and editorial plan
- Develop editorial calendar, delegate tasks, and ensure deadlines are met
- Have a brand publisher mindset, to create the content our audience is looking for and optimize the path to conversion
- Understand the basic best practices of the main social media channels, which content and approaches work on each, and why
- Content Production / SEO Know-How
- Have a working understanding of SEO, content categorization, content development, distribution, and measurement
- Collaborate with design and writing teams to produce high-quality content
- Be the brand guardian and ensure the content created is consistent with our brand voice, style, and tone
- Measurement and Optimisation
- Monitor and analyze web traffic and social media metrics
- Support and manage ad hoc key projects and/or marketing initiatives
- Measure, optimize, improve and repurpose content on a regular and ongoing basis
- Support in requests related to data crunching and analysis.
We would love to hear from you if :
- You have 5-7 years of experience in content marketing with at least 2-3 years leading content for hyper-growth startups/businesses.
- Prior experience in heading content marketing channels in the B2B/ SaaS setup in the international markets (preferably for Small & Mid-size businesses)
- A background in brand and/or content strategy, whether at an agency or in-house.
- Genuine excitement about the opportunity for brands to be the world’s foremost storytellers.
- Strong writing skills for both creative and business communication purposes.
- An ability to present to “sell through” our ideas and approaches.
- Working knowledge of key distribution and measurement platforms such as CRM, email automation, analytics, social, and search.
- You can lead but, more importantly, execute. You get your hands dirty and are actively involved in actual execution, NOT just strategies & management.
- You know content-linked SEO inside-out.
- You’re a visionary - you align with the company’s long-term vision and can zoom out to see the big picture equally well as you can zoom in to executing specifics.
- You can categorize content initiatives into objective-driven buckets -branding, acquisition, growth, etc.
- Tools like these are not new to you - SEMRush/Ahrefs, SendInBlue/MailChimp, Buffer/Hootsuite, Google Analytics/Datastudio, Campaign URL builder, etc
Why should you work with us?
- We are growing exponentially Going from an on-paper idea to revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
- Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
- Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section.👇
- So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.
Flexible Benefits
- Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
- Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
- Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
- Brand new MacBook 💻 You get a MacBook you can use for work.
- Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
- Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
- Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.**
Sound like something you’d like to be a part of? We’d love to hear from you!
If you have ever applied for a home loan, car loan, or credit card, during the process, you were asked to share proof of your income through payslips or IT return,s or a bank statement to assess your income. You probably had to manually find the necessary documents and upload them to a platform, or send them via e-mail. In some cases, you might even have needed to submit a request to your HR department for help.
Tartan helps precisely here – by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process. ✨
Our technology allows businesses to access payroll data directly from the payroll systems to streamline income and employment verification, improve underwriting models, and help employees and independent freelancers avail custom benefits through their employers.🔥
What will you do?
- Own and drive the growth of all organic initiatives to improve traffic, engagement, and lead generation.
- Generate topic ideas and work with the content team to get them executed.
- Optimize content on the website, blog articles, and other marketing materials to align them with the keyword strategy.
- Create and maintain the keyword strategy by creating buckets, and maintaining volumes and difficulties.
- Perform continuous competitor study and keyword research to identify new opportunities and gaps.
- Track, report, and analyze key metrics on a weekly basis like the number of keywords ranking, rankings of priority keywords, CTRs, bounce rates, etc. Identify weekly measurable goals and track the progress against them.
- Optimize and monitor all on-page activities like titles and descriptions, website errors and improvisations (monitor GSC), meta tags, sitemap, and robots files.
- Gather insights and continuously improve the content, keywords, and off-page strategies.
- Manage all off-page activities to drive growth in backlinks. Maintain relationships with guest posting vendors.
- Own and manage off-page expenses to drive ROI.
- Plan and introduce new pages on the website to expand the structure of the website.
- Stay updated with the recent developments in trends and algorithms.
- Work with the website team to maintain high website performance.
- Manage and track the distribution of content and videos across multiple channels.
- Work with the creative team for any creative requirements for on-page and off-page execution.
- Identify opportunities to repurpose existing content in various formats to enable further distribution.
We would love to hear from you if :
- Minimum 3 years of relevant experience.
- In-depth knowledge of Google Analytics, Google Search Console, Semrush, and Ahrefs.
- Proven experience in driving growth in traffic and acquisition at a large scale.
- Basic understanding of HTML, CSS, and Javascript. Any experience in Webflow will be an added advantage.
- Expert understanding of the ranking factors of search engines.
- Any previous experience of working with B2B SaaS companies will be preferred.
- Experience in managing end-to-end SEO execution including research, strategy, and reporting.
Why should you work with us?
- We are growing exponentially Going from an on-paper idea-to-revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
- Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
- Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section.👇
- So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.
Flexible Benefits
- Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
- Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
- Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
- Brand new MacBook 💻 You get a MacBook you can use for work.
- Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
- Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
- Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio-book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.
Sound like something you’d like to be a part of? We’d love to hear from you!
Role - SEO Specialist
We are looking for an experienced and knowledgeable SEO Specialist/Manager to
join our Marketing team! As an SEO Specialist/Manager you will be responsible for
planning, implementing, and managing our SEO strategy. As our online presence is
extremely important for the business's success, your position will play a critical role
in driving our organic growth and success.
SEO Specialist/Manager duties and responsibilities
• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and increasing organic traffic.
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Identify problems and deficiencies and implement solutions in a timely
manner
• Suggest improvements in process and productivity optimization
• Collaborate with web developers and marketing team
• Stay up to date with the latest SEO and digital marketing latest trends and
best practices
SEO Specialist/Manager requirements and qualifications
• 3+ years of experience in SEO
• Proven success in SEO
• Familiarity with HTML, CSS, JavaScript
• Knowledge of web analytics tools including Moz, Semrush, Google Analytics,
etc.
• In-depth knowledge of research principles and methods and experience in
analyzing data
• Sense of ownership and pride in your performance and its impact on the
company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
Responsibilities:
- Develop and execute successful SEO strategies
- Manage team of SEO Executives
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimisation projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
- Work with social media and PPC teams to optimize campaigns
- Keep abreast of SEO and integrated marketing trends
Requirements:
- 5+ years of SEO Experience. Proven experience as SEO Manager, SEM Manager/ similar role - Knowledge of standard and current SEO practices
- Knowledge of HTML/CSS
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
- Strong organizational and leadership skills, Analytical mindset with numerical aptitude
Job description
The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.
Key Skills
- Keyword research
- On-page keyword targeting
- Knowledge of WordPress
- SEMrush, keyword tool.io, ahref’s
- Google analytics
- Google webmaster
- Generating Sitemap of website
- Indexing the website on various search engines
- Microsoft Excel
- Yoast SEO
- Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, relationship-based Link Building, Broken Link Building.)
- Good in writing and editing contents
Roles & Responsibilities
- On-page SEO optimization
- Off-page SEO (Link Building Backlinks)
- Social media marketing
- Checking & removing Duplicate content
- Formatting of content for better ranking
- Email marketing
- Running Facebook ads
- Running Google PPC, Display & remarking campaigns
Qualifications
- Excellent understanding of digital marketing concepts
- Experience with business to customer social media and content generation
- Strong creative and analytical skills
Position - Head of SEO
India’s first hiring platform that empowers jobseekers to showcase their skills through tests and get their dream job.
We are on a mission to democratise job opportunities at some of the finest companies in the country for millions of young Indians.
Responsibilities:
• Develop and execute successful SEO strategies
• Conduct keyword research to guide content teams
• Review technical SEO issues and recommend fixes
• Optimize website content, landing pages, and paid search copy-Direct off page
optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects-Work with social
media and PPC teams to optimize campaigns-Keep abreast of SEO and integrated marketing trend.
Requirements:
• Proven experience as SEO Manager, SEM Manager or similar role-Knowledge of
standard and current SEO practices
• Experience with SEO reporting
• Familiarity with relevant web analytics tools (e.g. Google Analytics, WebTrends)
• Excellent communication skills
• Strong organizational and leadership skills
• Analytical mindset with numerical aptitude
• BSc/BA in Marketing, Business or related field
- Experienced professionals – 1 year to 3 years experience
- Candidate having creative thinking and original approach
- Willingness & ability to learn & work on new technologies
- Develop marketing strategies
- Search Engine optimization(SEO)
- Social Media Marketing
- Email Marketing
- PPC/Ad Management
- Interacting with the clients & managing their internet marketing accounts
- Building monthly reports, analyzing the data & measuring the impact of the internet marketing done for that month
- Write original, creative content for marketing purpose
- Google Analytics
- Google Search Console
- Google Adwords
- Facebook Insights
- Moz Tools
- Mailchimp & Benchmark email
- Google+
- Photoshop/Canva - Basic design skills are helpful to have
- Candidates from marketing background preferred
- Candidates having working knowledge of Adobe Photoshop or Canva preferred. Basic design skills are helpful to have
- Candidates must have good reading, writing, spoken English skills
- You are invited to send us your complete resume
- Attach previous work or portfolio or project details
- Resume should have candidate photograph in it
- Mention Linkedin Profile URL in the resume
- Do go over our company website http://www.ladybirdweb.com/" target="_blank">www.ladybirdweb.com | http://www.faveohelpdesk.com/" target="_blank">www.faveohelpdesk.com & LinkedIn profile before applying
- As a Content Writer, the candidate will work on devising strategies for content creation to create one of the largest doubts solving platform
- Identify areas to improve, define metrics to measure and monitor content creation activities and build end-to-end reporting solutions which help leaders
- keep a close on content creation, along with using project management tools, essential documentation, and necessary reporting
- The candidate will also work closely with internal business teams to extract or mine information from our existing content systems to create new mappings to further improve content consumption on the platform
- The candidate will also work on designing creative teaching methodologies and strategic interventions to personalize the experience of learning while focusing on efficient outcomes
- The candidate will work on creating Guidelines and set processes for zero- error content creation, and setting QA/review processes
- Planning and managing creative content production pipeline using project management tools, essential documentation and necessary reporting
Roles & Responsibilities:
- Responsible for improving the company's organic search results.
- Creates and launches SEO campaigns, identifies areas of improvement.
- Expertise in building high-quality links from reputed sites.
- Strong experience in on-page and off-page link building activities.
- Ability to build/manage a team and motivate them to achieve the team objective.
- Review and analyze areas that need to be improved, deleted, or revised, prepare detailed strategy reports.
- Compile and present SEO performance reports.
- Identify the least expensive but most powerful and profitable keywords for the website.
- Ensure websites are filled with optimal keywords and Consult with the Tech team to improve SEO wherever required.
- Executing weekly technical audits to identify issues and bugs.
- Perform keyword research to optimize existing content and uncover new opportunities.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific.
- Help to create and support marketing content to socialize and use for social media purposes.
- Should be an individual contributor as well as the ability to manage a team.
Requirement:
- Any BE Graduate or Equivalent degree holder.
- 3 to 8 years of experience.
- Candidates with previous Ed-tech /E-learning/ E-Commerce experience will be preferred.
- Should be a self contributor.
- Excellent verbal and written communication skills.
- Ability to multitask and remain organized in a fast -paced environment.
Remuneration: Best in the Industry.
Job Location: Bommanahalli, Hosur Road, Bengaluru
Notice Period: Immediate
blockchain transaction monitoring and intelligence solutions
What You Will be Doing
• Writing articles for the Merkle Science blog about breaking cybercrime news, regulatory updates and recent investigations conducted by our intelligence team.
• Developing and sharing daily content for company social media channels.
• Drafting and distributing company announcements and service updates.
• Compiling content for quarterly reports using data and research from our intelligence team.
• Identifying and acquiring content syndication agreements with relevant online media channels.
• Monitoring content marketing performance using website, blog, social media and SEO analytics tools.
• Creating presentation materials for sales, education and thought leadership events and engagements.
• Suggesting improvements to content marketing activities.
• Proposing new topics for reports and articles.
What Your Background Might Look Like
• Native-level English (both written and spoken)
• More than five years of journalism or content marketing experience.
• Prior experience working at an enterprise technology company in a content marketing role or a fast-paced newsroom or marketing agency environment is desirable.
• Prior knowledge and experience/interest in one or more of the following domains is preferred: financial services, cybersecurity, regulatory technology, blockchain and cryptocurrency
• Experience working with or for international companies and individuals from a variety of cultural backgrounds
What Personal Traits You Will Need to Succeed in This Role?
• Great at writing - able to create compelling content with minimal direction based on thorough research and rigorous self-editing
• Self-starter - able to work remotely and independently while maintaining high energy and motivation
• Creative problem solver, results-driven and self-motivated
• Well organised with the ability to prioritise workload and use time effectively especially when juggling multiple deadlines
• Ability to handle changing requirements and unforeseen challenges rapidly and positively
Who We Are and What We Do
Merkle Science provides blockchain transaction monitoring and intelligence solutions for cryptoasset service providers, financial institutions and government agencies to detect, investigate and prevent money laundering, terrorist financing and other criminal activities. Merkle Science is headquartered in Singapore with offices in Bangalore and Tokyo and backed by Digital Currency Group, Kenetic, SGInnovate and LuneX.
Merkle Science is currently searching for an experienced Content Marketing professional to help boost the firm’s inbound marketing and thought leadership activities.
What You Will be Doing
• Writing articles for the Merkle Science blog about breaking cybercrime news, regulatory updates and recent investigations conducted by our intelligence team.
• Developing and sharing daily content for company social media channels.
• Drafting and distributing company announcements and service updates.
• Compiling content for quarterly reports using data and research from our intelligence team.
• Identifying and acquiring content syndication agreements with relevant online media channels.
• Monitoring content marketing performance using website, blog, social media and SEO analytics tools.
• Creating presentation materials for sales, education and thought leadership events and engagements.
• Suggesting improvements to content marketing activities.
• Proposing new topics for reports and articles.
What Your Background Might Look Like
• Native-level English (both written and spoken)
• More than five years of journalism or content marketing experience.
• Prior experience working at an enterprise technology company in a content marketing role or a fast-paced newsroom or marketing agency environment is desirable.
• Prior knowledge and experience/interest in one or more of the following domains is preferred: financial services, cybersecurity, regulatory technology, blockchain and cryptocurrency
• Experience working with or for international companies and individuals from a variety of cultural backgrounds
What Personal Traits You Will Need to Succeed in This Role?
• Great at writing - able to create compelling content with minimal direction based on thorough research and rigorous self-editing
• Self-starter - able to work remotely and independently while maintaining high energy and motivation
• Creative problem solver, results-driven and self-motivated
• Well organised with the ability to prioritise workload and use time effectively especially when juggling multiple deadlines
• Ability to handle changing requirements and unforeseen challenges rapidly and positively
We are looking for an SEO Specialist to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research.
We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role.
Your goal will be to ensure that content is search-engine friendly and optimized to increase our company’s profitability.
Responsibilities
- Develop and execute successful SEO strategies
- Manage a team of SEO Specialists
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
- Work with social media and PPC teams to optimize campaigns
- Keep abreast of SEO and integrated marketing trends
Requirements
- Proven experience as SEO Manager, SEM Manager or similar role
- Knowledge of standard and current SEO practices
- Knowledge of HTML/CSS
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
- Excellent communication skills
- Strong organizational and leadership skills
- Analytical mindset with numerical aptitude
About What Digital Pvt Ltd:
What Digital Technologies Pvt Ltd is one of the world's fastest-growing online job search specialists. Launched from London in 2011 our flagship product whatjobs.com attracts millions of jobseekers around the world. Every minute of every day we help our users connect with employers across the globe in order to find their perfect job.
To support our ambitious growth plans, we are looking for our next senior appointment to become our SEO Manager. Reporting to the Managing Director, you will be supported through your growth and provided with access to a number of cutting-edge tools. Our ambition is to increase the size of our SEO footprint over the next 18 months in Europe, Asia, North American & South America.
About the Role:
- Development and implementation of the SEO strategy for whatjobs.com
- Ownership of the organic performance targets for our global websites and the delivery against them
- Develop SEO best practice for sites, lead discussions with internal stakeholders, ensure progress and performance is reported regularly
- Recruit your own team of SEO executives and content writers.
- Setting in place best SEO working practice that other members of your team can use and learn from to develop their own careers.
- You must be an expert at competitor analysis
- Lead when required with the execution of SEO tasks across other global SEO projects (i.e. site migrations)
- Stay up to date with the latest SEO industry and news, share knowledge with the team and lead from the front.
- Answer this question in your cover letter. When is thanksgiving celebrated?
What makes you a great fit:
- 5 years+ SEO experience with at least 2 years in a senior role
- Analytically minded, expert in using Google Analytics and Google Search Console
- Ability to analyse data to derive insight and actions to drive performance
- Experience auditing on-site and off-site SEO factors to create effective SEO strategies
- Experience using SEO tools including or equivalent to ahrefs, Deepcrawl, SEMRush, Screaming Frog
- Experience managing a team, their workflow and assisting in their own professional development
- Knowledge of HTML/Web Coding
- Self-motivated and enthusiastic
- Strong communication skills
- Good skills in Excel & Word
- Deep interest in the SEO industry and also be a hobbyist
- Experience integrating SEO with other digital channels i.e. Social and PR
- Have a proven track record of successful SEO campaigns
- Have both frontend and technical SEO knowledge
Benefits
- Excellent salary & be part of a bonus scheme
- We will soon be moving to brand new offices based in Central Bangalore
- You will be the ‘ go-to person’ and responsible for building your own team
- Enrolled in a company pension plan
- International travel to meet with colleagues, management and SEO events
- Leadership and Development training throughout your career
- An exciting, fast-paced working environment where you will work with and learn from the best in the business
Heard enough? Apply online today for an immediate interview.
Job Summary
We are a startup based in Brookfield, ITPL Main Road, Bangalore. We are looking for a quality & creative Content Writer for creating engaging content as per needs.
Responsibilities and Duties
- Create, edit and proof-read copy according to the mandate expectations while meeting deadlines.
- Blog posts, Articles, Taglines, Social Media Content, Web copy, email copy, brochures, or other related marketing materials.
- Producing creative ideas for innovative campaigns
Key Skills
Must have practical knowledge of Ms-Office package, HTML Tags, CSS.
Required Experience and Qualifications
- Excellent command on the English language with a natural flair for writing, coupled with strong editing.
- Consistent in generating result oriented content that is thorough in research and comprehensive in treatment.
- Have knowledge of the Content Marketing/Digital Marketing Industry & able to deliver authoritative articles, which can be used as branding purpose.
- Proficient in SEO content development work, with a solid understanding of Social Media.
- Expertise in content updates for the company's social sites like Linkedin, Facebook, Twitter, etc.
- Ensuring ongoing improvements in content coverage and quality.
- To edit and revise existing content based on keywords.
- To develop unique, error free, grammatically correct content for client Brands.
- Flair for writing News, special stories.
- Able to create original play-free Blogs, Articles, website content, services descriptions.