6+ SEO management Jobs in Pune | SEO management Job openings in Pune

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelors degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills :

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analysing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS AND WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India’s most diversified Non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

We are looking for an experienced Content Writer with a strong understanding of the B2B or SaaS/Healthcare industry and writing content accordingly. As a content writer at Nirmitee, he/she will play a key role in creating compelling write-ups focused on that are best suited for our target audience and industry.

Roles and Responsibilities:

• Conduct deep research and write high-quality content in the form of website content, blogs, articles, case studies, newsletters, PR, etc.
• Implement the SEO best practices in writing to increase traffic and engagement through on-page SEO.
• Collaborate with the rest of the marketing, designers, and technical teams to ensure that you align with the company's voice.
• Write content according to the latest updates and industry standards, and align with the brand voice and tone.
• Regularly analyze the market and make necessary updates and changes to the website content to keep the site polished and updated.
• Identify the target audience and analyze customer needs to address content gaps and create content to fill these gaps.

Role Overview

As an SEO Analyst, you will join the SEO and Content Strategy team for our e-commerce division. You'll be responsible for execution of critical tasks across Tech, Content and Link Building departments, often working as a part of multiple departments. You'll work on initiatives that help grow organic visibility and traffic of our client websites.

You will report to the account managers and Head of Operations. You will have access to the most advanced SEO processes and SOPs, best-in-industry courses, premier SEO tools, AI tools and platforms. You will learn from and be part of an industry-leading team that delivers actionable insights and makes informed strategic decisions for our clients. You will get a chance to collaborate with India’s youngest and hottest brands that are changing the way we design our lives.

What You'll Do

• Learn the basics of SEO and analytics platforms to understand the execution part of the strategy.
• Conduct keyword research and mapping for product categories, identifying opportunities based on volume, competition, and intent.
• Perform regular competitor analysis including gap analysis, SERP ownership, and feature comparison to identify opportunities and threats. In short, own the organic growth of the clients.
• Collaborate with content teams to develop and optimize product descriptions, collection page content, and SEO-recommended content that matches user search intent. Learn to understand the inner workings of content that drives traffic, and scale the same for multiple clients.
• Monitor and analyze core algorithm updates, conducting impact assessments and developing action plans to maintain or improve rankings.
• Develop strategies for seasonal peaks and promotional periods to maximize organic visibility.
• Work on technical SEO audits to identify issues that are affecting website visibility and learn to recommend the best practices for growth.
• Learn link building tactics and help with acquiring high quality backlinks for clients.

You Will Be A Right Fit If You Have

• Curiosity: Eager to learn, explore new ideas, and ask insightful questions to drive innovation and personal growth.
• High Attention to Detail: Ensures accuracy and quality in work, maintaining high standards in every task.
• Self-Awareness: Understands personal strengths and growth areas, fostering collaboration and adaptability to learn new tasks.
• Self-Disciplined: Manages time effectively and follows ethical code of conduct of a professional environment, delivering consistent results without granular supervision .
• Result-Driven: Focuses on achieving measurable outcomes, with a mindset of exceeding expectations consistently.
• Proactive: Takes initiative, offering solutions and driving progress independently.
• Strong Communicator: Speaks and understands English, effectively conveys ideas, listens actively, and ensures clear, constructive interactions and isn’t afraid to ask questions whenever clarity is required.
• Collaborator: A collaborative team player who values the success of the whole team, in addition to their own.
• Technically Fluent: Possesses a solid understanding and curiosity to learn and use relevant tools and technologies, ensuring efficient execution of tasks, cross-functional communication and problem-solving.

Who are We

GrowthSRC Media is a team of growth hackers, creatives and strategists who help unlock rapid measurable growth for some of India's category-defining brands. We bring together growth marketing, content and creative expertise into a single cohesive team augmented with proven execution and robust data analytics that propel organic growth for our clients. 

We are located in Pune and support our clients across the globe. Our client portfolio spans VC-backed startups and scale-ups including the likes of The Pant Project, 1 Hair Stop, sploot, Vakilsearch and many more. 

GrowthSRC aims to hire the best, train the best, service the best, and empower the best by providing top-notch resources and tools for success.

Company Culture is at Our Core

We aspire to design a workplace built for today, inspired by tomorrow. We know that companies with a strong culture and a higher purpose perform better in the long run. 

These are the core behaviours that our team lives by:

1. We are a team, not a family.
2. We are pro-growth.
3. We believe in radical candor.
4. We promote autonomy and accountability
5. We are problem solvers.
6. We breathe 4Cs that make up culture for us - clients, communication, curiosity & courage.

Benefits of Working With Us

• Professional growth: we believe in helping each member of our team grow personally and professionally, and we promote from within.
• Collaborative Work Culture: Smart teammates that push your professional capabilities to the next level and help you learn from the best.
• Mentorship: 1-on-1 mentorship from founders, along with team training and workshops. We help you find the right role for you within our agency to enhance your skillsets. 
• Small Team Environment: Experience a close-knit work culture that gives you the ability to stand out, take ownership of projects, and make a big impact
• Learning Enablement: Access to the world’s best courses on SEO,  Digital Marketing, YouTube and internal SOPs.

We are currently looking for a Senior SEO and PPC Marketing Expert who will work with a team of developers, Product Owner, and Managers. You shall be responsible for conceiving and conducting the user research to translate them into actionable best SEO practices, activities and paid campaigns. You will also design the overall accessibility and 'findability' of the mobile application and web-platform, as well as other associated websites.  

• Gather the user requirements in collaboration with the Product Owner and Manager.
• Prepare and present the rough drafts to internal teams.
• Assist in translating best practices that lead to targeted organic user experiences.
• Helping to facilitate the product owners' product visions by researching, conceiving and implementing best SEO + PPC practices to achieve the targest.
• Help identify design problems and devise elegant solutions.
• Work with the team to create a strategic design and SEO decisions related to core, and new, functions and features.
• Take a user-centered design approach and rapidly test and iterate your designs.
• Collaborate with a cross-functional team of designers, product managers, and leads on all phases of the product development life cycle
• Incorporate best practices for accessibility, usability, web performance, and design into our products and ultimately champion more consistent and delightful user experience.
• Work with front-end developers and designers in all aspects of UX development.
• Perform research, evaluations, and validations of moderate complexity.
• Provide solutions using appropriate research methodology, tools, and protocols considering a user-centered approach.
• Perform usability/heuristic evaluations and validations across the product or solution life-cycle.

            Minimum Eligibility:

• Minimum 3 -4 years of experience in SEO and PPC
• Ability to effective communications and collaboration with other designers and product owners/managers to ensure the best possible ways of UX experience.
• Creative and Artistic nature.
• Knowledge of PPC and automation platforms would be ideal
• Experience in taking input from multiple sources and synthesizing it into coherent design ideas.
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