Analyst - Search Engine Optimization

About The Role:

Our dream Digital Marketer will be responsible for executing a variety of tasks, including keeping our paid channels up-to-date and running plenty of experiments. This role demands a lot of research and frequent troubleshooting. You will need strong problem solving skills in an area where answers are rarely obvious!
Typical Daily Duties:

• Manage active campaigns, test and optimise
• Conduct keyword research and create audiences for targeting
• Work on the copy and creatives for the ads independently or in conjunction with our designers (e.g. image ads, banners, videos, etc.)
• Track KPIs to assess performance and pinpoint potential issues
• Find new opportunities to improve results
• Stay up to date with PPC (Pay per click)

Requirements

• Keyword Analysis
• On-Page Optimization
• Off Page Optimization
• SEO Tools
• Site Analysis
• Google Search Console
• Local Business SEO

• Job Type: Full-time
• Experience: 3+ year (Preferred)
• Excellent client servicing skills
• Computer proficiency
• Ability to interact with varied cultures
• Energetic, Confident, and Motivated & Self- driven
• Working Days: Mon to Fri and 1st, 3rd and 5th Sat off
• Salary: Up to 25K

We are seeking a motivated and savvy Digital Marketing & Growth Manager to oversee Marketing & Growth in the fast-paced work environment at Jumbaya. You will work directly with the CXO team to develop, plan and execute the marketing and growth strategies.

To excel in this role, you have to have experience in digital marketing and product growth strategies in B2C product companies and have execution as well as excellent communication and organisational skills.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Sitemap, NetInsight, Omniture, WebTrends and similar products)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

We are looking for a Manager for our growth marketing team to spearhead all performance marketing initiatives for user acquisition with cost efficiencies. The individual should have a progressive outlook on how to best utilize digital marketing channels to drive performance and has experience as digital & growth marketer. Role & Responsibilities: ●Work with a team of highly skilled performance marketers and craft user acquisition strategies. ●Manage & scale desktop and mobile marketing across Google & Fb along with 3rd party partners delivering new customers at defined CAC & quality. ●Work with data and analytics teams to implement best measurement frameworks, run A/B and multivariate tests to iterate into new ideas. ●Have an eye for good copy, content and creatives. Apart from growth objectives, the role will require to improve the quality of elements like creative and copy in-line with the brand guidelines. ●Leverage a "Test Control" approach to constantly improve scale and quality of relevant users. ●Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the user’s journey. ●Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses. ●Improve efficiency by identifying ways to eliminate repetitive manual work and automating repetitive tasks. Experience: ●3-5 years of experience in managing Google ads / Facebook ads for websites and apps. ●Bachelor or MBA degree in marketing, business, technology or relevant field of study. ●Combination of analytical and creative thinking, with excellent attention to detail ●Passion for quantitative analysis and ability to turn analysis into actionable programs. ●A proven track record of meeting business goals through performance-driven marketing. ●Been a part of 0-1 startup journeys and thrive in a fast-paced, entrepreneurial environment. ●Hands-on experience with Analytics platforms such as GA/ Adobe Analytics and MMPs such as Appsflyer/ Branch / Singular.

We are looking for candidates with experience in App Store Optimisation/Play store optimisation and SEO. This is to promote organic installs of mobile applications through Keyword Research, KPI tracking, Running experiments on Playstore. Ability to design graphics will be a plus. Ability to run facebook/google ads will be a plus.

 

This is a part time, remote role. It will require a commitment of 21 hours per week. 

We are a fast growing mobile app product company with several products running on the Playstore and are looking for enthusiastic candidates to join us.

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

 

 

Responsibilities

• Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyse website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, Net Insight, Omniture, Web Trends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

Digital Marketing Executive Job Description-

We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy.

Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.

Roles & Responsibilities:

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan

Requirements:

• 1+ years of experience as a Digital Marketing Executive
• 1+ years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• 1+ years of hands-on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinker and problem-solving skills
• Good time-management skills
• Great interpersonal and communication skills

 

Roles & Responsibilities: As a Digital Marketing Manager (Google Ads Specialist), you will be responsible for: ·

• Complete responsibility of Google Ads, Linkedin Ads, Facebook ads.
• End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads) ·
• Conduct keyword research and optimize campaigns. ·
• Research and analyze competitor advertising links and strategize the best plan ahead for the business.
• Optimize the ad copy, landing pages for the best lead quality.
• Optimize the campaigns regularly for improving performance.
• Identify trends and insights and optimize spend and performance based on the insights.
• Measure and report performance of all marketing campaigns, and assess against goals.
• Brainstorm new and creative growth strategies.
• Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
• Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.
  
  Skills Required: · Proven 2+ years SEM experience in managing PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition. ·
  The Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
  Should have a good understanding of Google Analytics, Google Tag Manager.

Digital Marketing Executive Job Duties and Responsibilities: Develop a marketing strategy Prepare and manage a marketing Create and promote the overall brand identity of company Creation and distribution marketing materials Present projects to clients Plan, direct, and organize advertising and promotional campaigns/events Collect - analyze market research data & application Provide updated status reports with statistics Run campaigns across multiple social media platforms Design and oversee ad layouts Write copy and content for marketing material Attend marketing conferences and seminars as required Oversee and prepare marketing budgets Establish beneficial pricing strategies Foster and manage positive customer relationships Negotiate advertising contracts Meeting Set Sales Target by month, quarter and Annual Requirements and Qualifications: Bachelor’s degree in marketing, business administration, or related field; MBA preferred Experience in sales, marketing, advertising, and brand management Membership in the American Marketing Association (AMA) Professional Certified Marketer (PCM) certification a plus Experience in website design and content development; experience in copywriting Digital marketing/advertising expertise Experience crafting spreadsheets and other data collection/presentation methods Extensive knowledge of current and relevant markets Astral written and oral communication skills

Must have used HubSpot, Hootsuite/Buffer, Clevertap/Mixpanel/Appsflyer. Previous experience in User Analysis, Appstore Optimization, A/B Testing. Must be adept in handling all types of social media including Twitter, Instagram, Facebook, Pinterest, etc. Plus if used Sprout social/woobox before.

Responsibilities Perform research on current benchmark trends and audience preferences Design and implement social media strategy to align with business goals Collaborate and Build PR relationships and Social Campaigns Set specific objectives and report on ROI Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) Monitor social traffic metrics and conversions Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency Communicate with followers, respond to queries in a timely manner and monitor customer reviews Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout) Suggest and implement new features to develop brand awareness, like promotions and competitions Stay up-to-date with current technologies and trends in social media, design tools and applications Manage Social Media Advertising - Spend and Execution Be responsible for Online Reputation Management Product Management skills are a plus Manage and Mentor your Interns and Juniors Requirements Proven work experience as a Social Media and PR Specialist Hands on experience in content management Excellent copywriting skills Ability to deliver creative content (text, image and video) Solid knowledge of SEO, keyword research and Google Analytics Excellent Knowledge on Social Media Ad metrics, Budgeting and Reach Knowledge of online marketing channels Familiarity with web design Excellent communication skills Analytical and multitasking skills Create Fortnightly or Weekly Reports BSc degree in Marketing or relevant field