Analyst - Search Engine Optimization

• To handle end-to-end implementation for NetSuite projects and support. 
• Performing site-specific keyword research, competitive analysis, linking endeavors and detailed technical of the company's website/s to ensure the health of the website in the online space. 
• Managing the day-to-day search marketing activities across multiple search engines and social platforms including optimization of paid search campaigns and sharing. 
• Providing recommendations and execute/manage strategies for content development in coordination with SEO goals. 
• Developing and implementing link building campaigns, perform back link analysis, opportunity identification, solicitation and optimization. 
• Implementation and administration of search engine programs (XML sitemaps, shopping feeds, webmaster tools). 
• Monitoring and evaluating web analytics dashboards and reports in order to develop and recommend SEO strategies. 

• Build our digital marketing roadmap
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee our social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segment
• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments

Digital Marketing Manager

Role: Digital Marketing Manager

Required Educational Qualification: Any UG or PG

Company Name - Promilo.com (Sawara Solutions Pvt ltd)

Experience - 2 to 5 yr

Location: Bangalore

Mode – Full Time / Work from office

About us:

Promilo is India’s 1st innovative platform which “Pay to Browse”

It is a B2B SaaS start-up that enables to accelerate of he business appointment funnel of the

companies. We’re an advertising platform that connects both users & advertisers. Users will be able to book an online appointment based on their interests with the advertiser, without compromising their data privacy and get rewarded for sharing their data and time. We’re registered and recognized by Start-up India, Start-up Karnataka & MSME companies.

To know more - visit our company website.

Job description

Roles and Responsibilities

● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social

media and display advertising campaigns, EPC campaigns,Organic content, and blog posts.

● Work on Google Ads, Facebook ads, YouTube, and LinkedIn platforms to design, build, and

maintain social media presence and execute marketing campaigns.

● Measure and report performance of all digital marketing campaigns and assess against goals.

● Measuring ROI for digital marketing and making recommendations on the most optimal

solutions.

● Collaborates with internal teams to create landing pages and optimize the user experience.

● Brainstorms new and creative growth strategies through digital marketing

● Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.

● Regularly review and monitor competitive websites to ensure leading in design, usability, and

user experience.

● Keeping up to date on industry trends, new media buying opportunities, and

recommendations on new ways to reach the target audience

Desired Candidate Profile

● Minimum 1 -2 years of relevant experience in Digital Marketing.

● Demonstrable experience leading and managing SEO/SEM, marketing database, email,

social media and/or display advertising campaigns, EPC campaign, Organic content, blog

posts.

● Experience working on-page optimization and off-page optimization

● Highly creative with experience in identifying target audiences and devising digital campaigns

that engage, inform, and motivate

● Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,

WebTrends)

● Working knowledge of HTML, CSS, and JavaScript development and constraints

● Experienced with website analytics and can distill data into actionable insights

● Familiar with financial planning and strategy, excellent account-based marketing, event

planning, analytics, email, social media, paid, marketing operations, copywriting, and editing

skills.

KeySkill: digital marketing, Content Creation, PPC. organic content, Facebook Campaign, GoogleAdWords, marketing, management, Blog, Commenting, Social Media, Optimization, ContentOptimization, Google Ads, Seo Marketing, Website Analysis, Advertising Campaigns, EPC, Search, Engine Marketing

Digital marketing executive job duties include:

• Prepare social media marketing strategy and campaign by coming up with content

ideas, planning the budget, and implementing it.

• Utilize various social media channels to promote the company’s products and

services.

• Increase the visibility of the company’s social content by optimizing individual

company pages on social media platforms.

• Utilize the digital marketing aspects of the social media marketing roadmap to

increase website traffic, audience engagement, and revenue.

• To achieve certain goals, you must generate leads, qualify leads, develop

marketing communications, build your brand image, and convert sales leads.

• Taking steps to improve campaigns and other marketing efforts by monitoring

their performance and evaluating their effectiveness.

Requirements for Digital marketing executive

• A graduate degree in marketing or a related field is required.

• 1-3 Years of experience in digital marketing.

• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns,

social media campaigns, and display advertising campaigns.

We are looking to hire an SEO Content Specialist who understands search engine optimization and can write both long- and short-form content that's informative, compelling, and relevant to our portfolio companies, and drives maximum traffic to our websites, thereby improving their rankings in search engines.

You must be below 28, graduate from a Tier-1 Engineering College with 2+ years of SEO/SEM content writing experience.

You will ensure that company websites host high-quality, subject-rich, SEO-rich content, and drive complete end-to-end organic content marketing strategy to increase rankings, online visibility, and organic traffic.

Detailed Job Description

• Day-to-day execution of organic SEO campaigns including keyword research, content gap recommendations, strategic optimization of existing content, competitor analysis, and site improvements.
• Regular off-page link-building activities like backlink building from authoritative websites, article submissions, social bookmarking, classified ads, etc.
• Write compelling and high-quality website content - including long blog posts and short page descriptions.
• Work closely with content writers to post optimized blogs and articles online.
• Track progress through analytics tools such as Google Analytics, Google Webmaster Tools, etc.
• Optimize existing content by performing keyword research, editing content for readability and flow, submitting site maps to Google Webmaster Tools, etc.

You are a perfect fit if you have:

• Strong understanding of all SEO standard methodologies, such as user content optimization, meta-data optimization, SEO-friendly site architecture, technical SEO, off-page SEO, and SEO tools like Ahrefs, SEMrush, etc.
• A sense of humour to make content interesting and engaging. It would be an added advantage, though not mandatory.
• Consistent track record in leading SEO content projects (from inception to completion) that drives business growth.
• Exceptional communication skills, both written & verbal.
• Self-motivated and independent, well-organized, able to do hands-on work and analysis with minimum supervision..

We hire candidates for their strengths and superpowers, with a belief that the best team draws its mojo from these unique, yet complementary, individuals. 

As SEO (Search Engine Optimization) Team Lead, you should have a thorough knowledge of Web Analytics and Webmaster tools. Monitor Search Engine news to stay abreast of algorithmic updates. Develop & execute SEO strategy and project deliverables for clients. Track project quality and team performance every week.

If you can utilize the organizational resources optimally for the business promotion activities, we would like to meet you.

Role and Responsibilities:

• Should handle a team of SEO Executives and Sr. Executives.
• Developing a detailed project plan and monitoring progress while delivering projects on time ensuring quality standards.
• Make decisions about the day-to-day operation of the team members, including management of work assignments by them.
• Take the primary responsibility for all the Technical Audits & ensuring that the business website is following all the SEO best practices.
• In-depth SEO technical knowledge (HTML, CSS-on page- off page, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools.
• Communicate team and management on project development, timelines, and results.
• Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team.
• Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency.
• Strong reporting and presentation skills
• Gain a detailed understanding of each requirement.
• Remain up to date with industry knowledge.
• Brainstorm new and creative SEO growth strategies.
• Handling team queries, providing them feasible solutions and building healthy relationships thereby achieving high team satisfaction.
• Act as subject matter expert for team members, peers and clients.

Job requirements and qualifications:

• Demonstrated SEO experience of at least 4-7 years.
• Experience with Google's Keyword Tool
• Basic HTML Knowledge.

• Engaging with multiple people through various social media platforms and getting backlinks.
• Getting high traffic by bookmarking web pages and blogs. Creating backlinks through various blog directory submissions.
• Keep up with search technology trends and recommend changes and updates accordingly will be responsible for On-Page Optimization, Off-Page Optimization,
• Social Media Optimization, Link Building Techniques
• Continuously monitor SEO status of assigned websites for opportunities and updates SEO experience will include excellent knowledge of search engine technology
• Develop, execute and maintain link building activities
• Take part in submissions across the web Directories and articles, directories, social bookmarking, blog, and forum Submission to increase link popularity for websites and other SEO-related activities.

Skills required for the role:

• Candidate must generate backlinks on a daily basis using good PR & amp; DA websites
• The candidate is expected to generate 150-200 backlinks in a day
• The candidate must be very enthusiastic about Off-page link building techniques
• Candidate must be up-to-date with new techniques coming in the market and accordingly use those methods for our clients
• Candidates must find out new websites for link generation on a daily basis
• The candidate will be responsible for improving the ranking of the website by using Off-Page techniques

1. Develop and manage digital marketing campaigns
2. Oversee the social media strategy of the brand and work with an agency
3. Periodically run website audits for the company’s websites and pass on feedback to the tech team
4. Oversee and optimize content for the website and social networking accounts such as Facebook, Quora, Youtube, etc.
5. Track and analyze website traffic flow and provide regular internal reports
6. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
7. Continually work on the Search Engine Optimization of the website(s)
8. Fix any errors or bugs in online content
9. Edit and post videos, podcasts and audio content to online sites
10. Create online banner adverts and oversee pay per click (PPC) ad management
11. Write copy for email marketing campaigns
12. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
13. Attend networking events

Education Qualifications:

Minimum Graduate, PG & MBA preferred   

Experience & Skills:

• Minimum of 1-2 years work experience
• E-commerce experience preferred
• Consumer good experience preferred
• Proficiency in MS office and online tools for digital marketing

“Key skills”

“Key skills”

• Who has a good command in English?
• Should be a Good Team Player with a High Learning Attitude
• Want to learn new things and advance level of SEO.

“Responsibilities and Duties”

• Handling ON job SEO tasks.
• Improve a company's projects organic search results.
• Place keywords appropriately to gain the most search engine traffic.
• Handle multiple social media platforms.

• Who has a good command in English?
• Should be a Good Team Player with a High Learning Attitude
• Want to learn new things and advance level of SEO.