Analyst - Search Engine Optimization

Job Description: Marketing Specialist

Position: Marketing Specialist

Company: WINIT

Location: Hyderabad

Department: Marketing

Overview:

We are looking for a talented and results-driven Marketing Specialist to join our dynamic team. The ideal candidate will be a creative thinker with a deep understanding of digital marketing channels and strategies, with the ability to execute and analyze campaigns for various platforms.

Key Responsibilities:

• Social Media Management & Strategy:
• Manage and update the company’s LinkedIn and other social media handles (Facebook, Instagram, Twitter, etc.) to build a strong online presence.
• Develop and execute social media strategies that increase engagement, followers, and brand awareness.
• Track and analyze performance metrics on social platforms, optimizing content and posting strategies to boost reach and interaction.
• Brochure & Content Creation:
• Design and create visually appealing and informative brochures, flyers, and other marketing materials for digital and print purposes.
• Work collaboratively with the creative team to ensure consistent branding and messaging across all marketing collateral.
• Create engaging content (blogs, articles, graphics, videos) that aligns with company goals and target audience needs.
• Website Optimization and Updation:
• Regularly update and maintain the company website, ensuring all content is fresh, relevant, and optimized for SEO.
• Analyze website performance, troubleshoot issues, and suggest improvements to enhance user experience and increase conversion rates.
• Ensure the website is mobile-optimized and aligned with current trends in design and user behavior.
• SEO Management:
• Perform on-page and off-page SEO to increase website visibility and ranking in search engines.
• Conduct keyword research and implement SEO strategies for content, ensuring maximum exposure and organic reach.
• Track, analyze, and report on SEO performance metrics to identify areas for improvement.
• Social Media Growth (LinkedIn):
• Focus on growing and increasing the number of followers and engagement on the company's LinkedIn page.
• Regularly update the LinkedIn profile with relevant company news, case studies, and posts to establish thought leadership in the industry.
• Paid Campaigns & Advertising:
• Plan, create, and manage paid digital campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Continuously optimize campaigns based on performance data to maximize ROI and achieve marketing objectives.
• Email Marketing:
• Design and send email newsletters and marketing campaigns to clients, prospects, and partners.
• Manage subscriber lists, analyze open and click-through rates, and fine-tune email marketing strategies.
• Analytics & Reporting:
• Regularly monitor and report on the performance of digital marketing efforts (website traffic, social media engagement, ad campaigns, etc.).
• Use insights to recommend improvements and optimize future campaigns.
• Collaboration & Communication:
• Work closely with other departments, including sales and product teams, to ensure that digital marketing strategies align with company objectives.
• Stay up-to-date with industry trends and best practices to continuously bring new ideas to the table.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• 2-3 years of experience in digital marketing, with a strong emphasis on social media management, SEO, and content creation.
• Expertise in using social media platforms (especially LinkedIn), social media management tools, and content creation software.
• Proficiency in SEO best practices and analytics tools (Google Analytics, SEMrush, Ahrefs, etc.).
• Experience with website CMS (WordPress, Shopify, etc.) and basic HTML knowledge is a plus.
• Strong design skills with experience in tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva for creating marketing collateral.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Excellent written and verbal communication skills.

Preferred Skills:

• Experience with Google Ads, LinkedIn Ads, and Facebook Ads.
• Strong understanding of content marketing strategies.
• Analytical mindset with the ability to interpret data and drive actionable insights.
• Creative thinker with a keen eye for detail and design.

About our company:

We are an mSFA technology company that has evolved from the industry expertise we have gained over 25+ years. With over 600 success stories in mobility, digitization, and consultation, we are today the leaders in mSFA, with over 75+ Enterprises trusting WINIT mSFA across the globe.

Our state-of-the-art support center provides 24x7 support to our customers worldwide. We continuously strive to help organizations improve their efficiency, effectiveness, market cap, brand recognition, distribution and logistics, regulatory and planogram compliance, and many more through our cutting-edge WINIT mSFA application.

We are committed to enabling our customers to be autonomous with our continuous R&D and improvement in WINIT mSFA. Our application provides customers with machine learning capability so that they can innovate, attain sustainable growth, and become more resilient.

At WINIT, we value diversity, personal and professional growth, and celebrate our global team of passionate individuals who are continuously innovating our technology to help companies tackle real-world problems head-on.

• Troubleshoot & fix any issues relating to PHP programs
• Create scripts to facilitate client systems to meet performance & objectives
• Test, develop software for client
• Exp in web development & software design
• Strong knowledge of web-based applications

Required Candidate profile:

• Candidate from Gandhinagar/Ahmedabad only apply
• Knowledge of technologies CSS3, JavaScript, HTML
• Understanding of OOPS programming, website integration, software creation, MYSQL database

About Merida Tech Minds:

Merida Tech Minds is a leading provider of training services for both individuals and corporates. Our dedication to excellence and our commitment to providing top quality training programs have made us a trusted partner for organizations looking to enhance their workforce's skills and capabilities.

About the Role:

We are seeking a driven and results-oriented Business Development Manager to join our dynamic team. In this role, you will be responsible for generating revenue by signing up new clients for a variety of services, including: Complete Digital Marketing Brand Building Web Development Graphic Design Startup Setup & Sick Unit Business Consultation You will work closely with potential clients to understand their needs, develop customized solutions, and close deals.

Key Responsibilities:

• Prospect and qualify potential clients, identifying their needs and challenges.
• Develop and deliver compelling presentations and proposals that showcase the value proposition of our services.
• Negotiate and close deals, exceeding sales targets every month.
• Build strong relationships with clients, ensuring their satisfaction and achieving long-term partnerships.
• Maintain accurate records and reports, adhering to company processes and deadlines.
• Continuously learn about the latest trends and technologies in digital marketing and software development.

Qualifications:

• Minimum 3 to 5 years of experience in business development or sales, preferably within the technology or marketing industry.
• Strong understanding of digital marketing concepts and software development methodologies.
• Proven track record of exceeding sales targets and achieving revenue goals.
• Excellent communication, presentation, and negotiation skills.
• Ability to build strong relationships and trust with clients.
• Highly organized and detail-oriented, with the ability to multitask and prioritize effectively.
• Proficient in MS Office Suite and CRM software.
• Two-wheeler driving license and bike ownership are mandatory.
• Fluency in English and other local languages is a plus.

What We Offer:

• Opportunity to work with cutting-edge technology and a passionate team.
• Chance to make a real impact on the growth and success of our business.
• Professional development opportunities and a supportive work environment.

• Performs implementation of high level design and specifications.
• Develops low level design, class diagrams, flow charts.
• Performs Unit testing of individually developed components and fix errors, if any
• Assist in preparation of design, technical reference & operational documentation, packaging document in collaboration with the Lead.
• Strives for technology innovation in terms of exploring new and efficient ways of writing code
• Is responsible for writing simple, reusable code by following coding standards
• Ensure proper documentation of implementation and reviews.
• Ensure timely follow ups and escalations with leads with respect to any process gaps/risks/impediments.

• 5+ years in architecting and building Single Page Applications (SPA)
• Shipped at least 2+ applications using Angular/AngularJs
• 6+ years expertise in building Angularjs and Angular with integration and unit tests.
• Good working knowledge of other frameworks such as REACT, nodejs, meteor etc.
• Experience with package management tools such as webpack for minification, uglification etc
• Experience with creating embeddable widgets
• Expertise with CSS frameworks such as Bootstrap4

• Demonstrated expertise of building cloud native applications
• Familiarity with administration of CI/CD such as jenkins
• Responsibilities
• Develop new user-facing features
• Build reusable code and libraries for future use
• Collaborate with other team members and stakeholders to create UI/UX designs
• Ensure the technical feasibility of UI/UX designs
• Optimize application for maximum speed and scalability
• Collaborate with other team members and stakeholders

• AngularJS, Angular: 5 years (Required)
• Single Page Applications: 5 years (Required)
• CI/CD: 2 years (Preferred)
• webpack: 2 years (Preferred)
• CSS: 5 years (Preferred)
• Cloud Native: 2 years (Preferred)
• React, vuejs: 1 year (Preferred)

• 7+ years of overall software development experience. 

• Hands-on experience with backend languages like Python, Java and Javascript. 

• 2+ years of distributed cloud systems architecture. 

• Good understanding of SQL and experience in designing database structures. 

• Understanding of frontend development and frameworks at a high level. 

• High availability and fault tolerance systems design experience. 

• Test Driven Design practitioner and good understanding of unit Testing and comprehensive test suite building. 

• Customer focused with good analytical thinking and problem solving. 

• Metrics based progress monitoring and reporting capabilities. 

• Flexibility to interface with cross timezone teams. 

• Should have led cross-functional teams like frontend, backend, UI/UX, devops, QA, etc. 

• Experience in security practices for web applications. 

Note: Hands on experience in Angular is also must.

Job Location: Bangalore/Udupi/Mumbai

About Company

Robosoft is a full-service digital transformation company, with a vision to Simplify Lives. We offer end-to-end solutions in Product Advisory, Design, Engineering, and Analytics.  The delightful, intuitive digital experiences we craft help enterprises offer great customer experiences and drive brand preference. In 1996, our first customer was Apple Inc. Since then, with 25 years of experience in software development, we have played an active role in the ever-changing world of digital experiences - from mobile app development to emerging technologies in digital experiences.1000+ employees based in Udupi, Bangalore, and Mumbai.

The acquisition of Robosoft with TechnoPro in Aug-21 is giving us more value and scalability to grow at a faster pace.  We have partnered with several prestigious brands across the globe including Discovery, ESPN, AAA, HP, McDonald’s India, Paytm, NDTV, Viacom18, Disney, BSI and more. We have crafted over 2000 digital experiences and our apps have garnered over a billion downloads. Our clients are spread across diverse domains - Banking & Financial Services, E-commerce & Retail, Media & Entertainment, Healthcare & Pharma to name a few. 

Voted ‘Mobile App Development Company of the Year’ at the Amazon Mobility Awards, our other prestigious awards include Top Wearable App Developers, Best UX Design Agency 2020, ‘Products, Upgrades, and Innovation of the Year'​ at CEO World Awards, Best of App Store, Apple Design Award, BAFTA, Stevie Gold Winner at American Business Awards to name a few.

 Mission: Simplifying lives through delightful digital experiences