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Position Overview:
APS Property Solutions Pvt. Ltd. is launching a new platform-based product and is looking for a Head of Marketing to lead its marketing efforts. The ideal candidate will have experience in brand management, digital marketing, and market research within the real estate and technology sectors. This role requires a creative thinker who can establish brand visibility, drive customer acquisition, and scale business growth for a newly launched platform.
Key Responsibilities:
Marketing Strategy & Leadership:
- Develop and execute marketing strategies to establish the platform’s presence and adoption.
- Lead and mentor the marketing team for optimal performance.
- Work with cross-functional teams to ensure seamless marketing execution.
Brand & Digital Presence:
- Position the platform as a key player in the real estate sector.
- Strengthen brand awareness across digital and offline channels.
- Ensure consistent messaging and unique brand positioning.
User Acquisition & Growth Marketing:
- Oversee digital campaigns including SEO, SEM, PPC, email marketing, and social media.
- Drive user adoption through targeted marketing and engagement strategies.
- Utilize data-driven insights to optimize customer acquisition and retention.
Market Research & Competitive Analysis:
- Analyze market trends, customer behaviors, and competitors to refine marketing strategies.
- Identify growth opportunities and adjust strategies accordingly.
Sales & Public Relations Support:
- Develop marketing campaigns to generate leads and drive platform sign-ups.
- Manage PR activities to enhance company and product visibility.
- Foster partnerships to increase market reach and credibility.
Performance & Budget Management:
- Monitor key marketing metrics and optimize strategies for maximum ROI.
- Manage the marketing budget efficiently to support strategic initiatives.
Qualifications & Skills:
- Bachelor's or Master’s degree in Marketing, Business Administration, or a related field.
- 8+ years of experience in marketing,
- Strong expertise in digital marketing, growth marketing, and brand strategy.
- Experience launching and scaling platform-based products is highly preferred.
- Excellent leadership, communication, and analytical skills.
- Proven ability to drive user acquisition, sales growth, and brand development.
- Experience in the real estate and technology industries is a plus.
- Proficiency in marketing analytics, CRM tools, and automation platforms.
- If you are a strategic marketer ready to launch and grow a new platform-based product, we invite you to join our team!
WHO ARE We?
WeMakeScholars is a Fintech startup funded and supported by the Ministry of IT, Government of India. We help students get education loans to fund their studies abroad or in India by closely working with 14+ lenders, including public/private banks & NBFC. We currently get around 0.5 million unique visitors a month.
We are the market leader in the education finance segment. Last academic year, we disbursed around 5,000Cr, and this year, we'd be doing more than that. Our team has more than doubled in one year, from 70 to 180 members. Overall, we have seen tremendous growth year-on-year, in every aspect since our inception 7years ago.
JOB DESCRIPTION
We strongly believe that eventually, every company has to become a tech company. As our website is the face of our company, we must have a strong, organically top-rank website on google to survive & grow in the long term. Since SEO plays an integral part in this, we have decided to invest more time & resources into it. We are looking for an SEO Specialist to be a part of our growth story and we like your profile for it.
You'll be working as the SEO Team Lead, with the assistance of our 6 members tech team, 4 members content team, 1 junior SEO Analyst. You will be directly reporting to our Chief Growth Officer who's got more than 11yrs experience with SEO.
IDEAL CANDIDATE
- 3yrs+ experience in SEO (preferably in consumer tech, e-commerce, banking, financial services or education segments)
- expertise in Google Analytics/SEMrush/similar web analytics platform
- well-versed with Google Algorithm updates
- Very high attention to detail, obsessed with the details & spotting opportunities to optimize
- Excellent communication (written and verbal) & interpersonal skills and a very high sense of ownership and integrity
JOB PERKS
With us, you not only get a competitive compensation package but also excellent career progression, healthy work-life balance, flexible working hours, leaves, work from home policies. Most importantly, working under our Senior SEO leadership, you'll have a steep learning curve and a great learning experience.
Package: Up to 20 LPA