3+ SEO management Jobs in Hyderabad | SEO management Job openings in Hyderabad

Job Description: Marketing Specialist

Position: Marketing Specialist

Company: WINIT

Location: Hyderabad

Department: Marketing

Overview:

We are looking for a talented and results-driven Marketing Specialist to join our dynamic team. The ideal candidate will be a creative thinker with a deep understanding of digital marketing channels and strategies, with the ability to execute and analyze campaigns for various platforms.

Key Responsibilities:

• Social Media Management & Strategy:
• Manage and update the company’s LinkedIn and other social media handles (Facebook, Instagram, Twitter, etc.) to build a strong online presence.
• Develop and execute social media strategies that increase engagement, followers, and brand awareness.
• Track and analyze performance metrics on social platforms, optimizing content and posting strategies to boost reach and interaction.
• Brochure & Content Creation:
• Design and create visually appealing and informative brochures, flyers, and other marketing materials for digital and print purposes.
• Work collaboratively with the creative team to ensure consistent branding and messaging across all marketing collateral.
• Create engaging content (blogs, articles, graphics, videos) that aligns with company goals and target audience needs.
• Website Optimization and Updation:
• Regularly update and maintain the company website, ensuring all content is fresh, relevant, and optimized for SEO.
• Analyze website performance, troubleshoot issues, and suggest improvements to enhance user experience and increase conversion rates.
• Ensure the website is mobile-optimized and aligned with current trends in design and user behavior.
• SEO Management:
• Perform on-page and off-page SEO to increase website visibility and ranking in search engines.
• Conduct keyword research and implement SEO strategies for content, ensuring maximum exposure and organic reach.
• Track, analyze, and report on SEO performance metrics to identify areas for improvement.
• Social Media Growth (LinkedIn):
• Focus on growing and increasing the number of followers and engagement on the company's LinkedIn page.
• Regularly update the LinkedIn profile with relevant company news, case studies, and posts to establish thought leadership in the industry.
• Paid Campaigns & Advertising:
• Plan, create, and manage paid digital campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Continuously optimize campaigns based on performance data to maximize ROI and achieve marketing objectives.
• Email Marketing:
• Design and send email newsletters and marketing campaigns to clients, prospects, and partners.
• Manage subscriber lists, analyze open and click-through rates, and fine-tune email marketing strategies.
• Analytics & Reporting:
• Regularly monitor and report on the performance of digital marketing efforts (website traffic, social media engagement, ad campaigns, etc.).
• Use insights to recommend improvements and optimize future campaigns.
• Collaboration & Communication:
• Work closely with other departments, including sales and product teams, to ensure that digital marketing strategies align with company objectives.
• Stay up-to-date with industry trends and best practices to continuously bring new ideas to the table.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• 2-3 years of experience in digital marketing, with a strong emphasis on social media management, SEO, and content creation.
• Expertise in using social media platforms (especially LinkedIn), social media management tools, and content creation software.
• Proficiency in SEO best practices and analytics tools (Google Analytics, SEMrush, Ahrefs, etc.).
• Experience with website CMS (WordPress, Shopify, etc.) and basic HTML knowledge is a plus.
• Strong design skills with experience in tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva for creating marketing collateral.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Excellent written and verbal communication skills.

Preferred Skills:

• Experience with Google Ads, LinkedIn Ads, and Facebook Ads.
• Strong understanding of content marketing strategies.
• Analytical mindset with the ability to interpret data and drive actionable insights.
• Creative thinker with a keen eye for detail and design.

About our company:

We are an mSFA technology company that has evolved from the industry expertise we have gained over 25+ years. With over 600 success stories in mobility, digitization, and consultation, we are today the leaders in mSFA, with over 75+ Enterprises trusting WINIT mSFA across the globe.

Our state-of-the-art support center provides 24x7 support to our customers worldwide. We continuously strive to help organizations improve their efficiency, effectiveness, market cap, brand recognition, distribution and logistics, regulatory and planogram compliance, and many more through our cutting-edge WINIT mSFA application.

We are committed to enabling our customers to be autonomous with our continuous R&D and improvement in WINIT mSFA. Our application provides customers with machine learning capability so that they can innovate, attain sustainable growth, and become more resilient.

At WINIT, we value diversity, personal and professional growth, and celebrate our global team of passionate individuals who are continuously innovating our technology to help companies tackle real-world problems head-on.

WHO ARE We?

WeMakeScholars is a Fintech startup funded and supported by the Ministry of IT, Government of India. We help students get education loans to fund their studies abroad or in India by closely working with 14+ lenders, including public/private banks & NBFC. We currently get around 0.5 million unique visitors a month.

We are the market leader in the education finance segment. Last academic year, we disbursed around 5,000Cr, and this year, we'd be doing more than that. Our team has more than doubled in one year, from 70 to 180 members. Overall, we have seen tremendous growth year-on-year, in every aspect since our inception 7years ago.

JOB DESCRIPTION

We strongly believe that eventually, every company has to become a tech company. As our website is the face of our company, we must have a strong, organically top-rank website on google to survive & grow in the long term. Since SEO plays an integral part in this, we have decided to invest more time & resources into it. We are looking for an SEO Specialist to be a part of our growth story and we like your profile for it.

You'll be working as the SEO Team Lead, with the assistance of our 6 members tech team, 4 members content team, 1 junior SEO Analyst. You will be directly reporting to our Chief Growth Officer who's got more than 11yrs experience with SEO.

IDEAL CANDIDATE

- 3yrs+ experience in SEO (preferably in consumer tech, e-commerce, banking, financial services or education segments)

- expertise in Google Analytics/SEMrush/similar web analytics platform

- well-versed with Google Algorithm updates

- Very high attention to detail, obsessed with the details & spotting opportunities to optimize

- Excellent communication (written and verbal) & interpersonal skills and a very high sense of ownership and integrity

JOB PERKS

With us, you not only get a competitive compensation package but also excellent career progression, healthy work-life balance, flexible working hours, leaves, work from home policies. Most importantly, working under our Senior SEO leadership, you'll have a steep learning curve and a great learning experience.

Package: Up to 20 LPA