11+ SEO management Jobs in Kochi (Cochin) | SEO management Job openings in Kochi (Cochin)

• Institute sales : Primary responsibility is to sell to schools and bring them onboard

o Tie up with schools and onboard them so that we can offer the Jodo plan to the parents in the school

o Negotiate and get into commercial agreements with schools

o Upsell our other payment products in the schools

• Stakeholder Management in Schools:

o Enable Jodo to liaison with the schools tied up with, for close to

everything from meeting the parents, to doing events etc.

o Forge a strong relationship with the school management and principal

and be their first port of call on anything to do with finances

• Team Building- Build a high quality sales team and lead it in that city

• Developing and maintaining all server-side network components.
• Ensuring optimal performance of the central database and responsiveness to front-end requests.
• Collaborating with front-end developers on the integration of elements.
• Designing customer-facing UI and back-end services for various business processes.
• Developing high-performance applications by writing testable, reusable, and efficient code.
• Implementing effective security protocols, data protection measures, and storage solutions.
• Running diagnostic tests, repairing defects, and providing technical support.
• Documenting Node.js processes, including database schemas, as well as preparing reports.
• Recommending and implementing improvements to processes and technologies.
• Keeping informed of advancements in the field of Node.js development.

As the Field Marketing Manager, you will be responsible for developing and executing marketing campaigns and programs to support the sales team in driving revenue growth in targeted geographic regions. You will work closely with sales, product, and marketing teams to plan and execute regional marketing programs that generate demand and increase brand awareness.

Roles and Responsibilities:

• Planned, create, and execute marketing campaigns and programs that align with the sales team’s objectives and drive revenue growth in specific geographic regions.
• Collaborate closely with the sales team to understand their needs and develop marketing strategies and materials that support their efforts in generating leads, nurturing prospects, and closing deals.
• Conduct thorough research and analysis to identify key market segments, customer profiles, and regional trends. Use this information to develop regional marketing plans and initiatives that effectively reach the target audience and drive demand.
• Work with the marketing team to ensure consistent brand messaging and positioning in all regional marketing efforts. Collaborate on the development of marketing materials, including digital content, advertisements, event materials, and social media campaigns, to enhance brand awareness and build a strong market presence.
• Planned, coordinate, and execute regional events, trade shows, and conferences to generate leads and increase brand visibility. This includes managing logistics, coordinating with vendors and partners, developing event messaging and materials, and tracking event performance.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of experience in field marketing or a related role, preferably in the technology industry.
• Proven track record of creating and executing successful field marketing programs and campaigns.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams.
• Demonstrated ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
• Experience with marketing automation platforms, such as Hubspot or Marketo, and CRM systems, such as Salesforce.

As the Marketing Automation Manager, you will be responsible for executing campaigns and initiatives across multiple marketing channels, with a focus on email marketing, marketing automation, and lead generation. You will work closely with the Brand Strategy team and other members of the marketing team to develop and execute campaigns that support our business objectives and drive revenue growth.

Roles and Responsibilities:

• Develop and implement marketing automation strategies aligned with the business objectives and long-term customer acquisition and retention goals.
• Collaborate with the marketing team to plan and execute marketing campaigns that leverage marketing automation capabilities.
• Drive lead generation efforts by implementing effective strategies and tactics within marketing automation platforms. Create and optimize lead capture forms, landing pages, and lead scoring models to enhance lead quality and conversion rates.
• Use analytical tools and data sources to track, analyze, and report on campaign performance, including metrics such as open rates, click-through rates, conversion rates, and overall campaign effectiveness.
• Work closely with cross-functional teams, including sales, content, and design, to align marketing automation initiatives with overall marketing strategies.
• Maintain knowledge of GDPR, PECR, and other relevant privacy regulations to ensure compliance with marketing automation practices.
• Stay informed about marketing automation trends, tools, and best practices within the B2B technology industry. Conduct research and benchmarking to identify opportunities for innovation and optimization in marketing automation strategies and tactics.

Requirements:

• Prior experience in marketing automation or digital marketing for a high-growth B2B technology business.
• Hands-on experience in setting up automated campaigns using platforms like Hubspot, Salesforce, and similar marketing automation tools.
• Expertise in implementing web tracking technologies such as Google Analytics, Mixpanel, Snowflake, etc.
• Strategic mindset to help the business achieve long-term customer acquisition and retention goals.
• Proven ability to translate complex data into actionable insights for stakeholders.
• Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment.
• Comfortable working under tight deadlines and strong attention to detail.
• Excellent interpersonal, communication, and project management skills with the ability to prioritize tasks across multiple projects.
• Knowledge of GDPR, PECR, and other relevant privacy regulations.

The key skills and expertise needed are:

1. eCommerce/Retail experience can be optional but needs to have experience with any high volume customer facing web/mobile site

2. Web Development, Front End Development, AND In the browser performance profiling

3. Java, Spring Boot, React, Node, Redux, Webpack, Microservices, AND experience with AWS technologies to make the overall application stack more resilient

4. Performance Profiling of web/mobile experiences and experience with working in CICD environment

5. Experience working with Web based and mobile ecommerce sites or similar public facing websites with high customer volume

6. Needs to be able to work at the code level doing performance profile to evaluate how the website and associated digital platform is built to find performance improvement opportunities

• Conducting keyword research using dedicated software, and generating new keyword ideas.
• Analyzing website and social media pages, then making recommendations for improvement.
• Monitoring website traffic, search results, and developing strategies.
• Generating content ideas and delegating these to the team.
• Overseeing content creation and offering suggestions.
• Updating outdated content.
• Optimizing pages for desktop, tablet, and mobile use.
• Developing link-building strategies.
• Managing paid search campaigns.
• Keeping up to date with new trends and best SEO practices.

• BSc in marketing or similar.
• HTML and JavaScript experience.
• Previous experience in a similar role would be advantageous.
• Excellent written, verbal, and analytical skills.
• Experience with Google Analytics.
• Great customer service and interpersonal skills.
• Ability to follow specifications.
• Ability to work under pressure.

• Understand the business requirements and prepare the requirements documents
• Conduct knowledge transfer sessions with the development team
• Will be responsible for creating user stories and test cases
• Perform Software testing, GUI, Functional Testing, and Usability testing
• Work closely with the development and QA teams to ensure that the right product goes out to the customers

Requirements

• Excellent Communication
• 2+ Years of experience
• Should be able to conceptualize ideas and propose solutions to customers
• Should have experience creating wireframes
• Good in documentation
• Good understanding of SDLC
• worked on multiple systems

Farmers Fresh Zone aims at unlocking access to safe-to-eat, pesticide-free fruits & vegetables directly sourced from our farmers. We are an omnichannel platform having both an offline and online presence. Backed by the Indian Angel Network, We are one of the first Indian agri-tech firms to introduce unit-level traceability for all our products which means consumers can track the origin of a product including details of the farms and farmers.

We are all in the quest to create a positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmers' produce, a movement that is uplifting the farmer community. Today we are proud to say that we are connecting 1500+ farmers to urban consumers. We envisage our brand to go global soon, post creating a cemented presence in India.

We are not looking for job-seekers, we are looking for impact-creators with a go-getter attitude. We are looking for dynamic individuals who are honestly driven by the cause and are customer-obsessed, be it our end-user, farmer, vendor, or even our internal community.

As a Customer Retention & Market Automation Specialist, you will play a key role in driving & growing our mobile app & website’s engagement and retention metrics. You will run various messaging experiments on multiple channels like notifications, SMS, Email, Whatsapp.

Our ideal candidate will have strong analytical and problem solving skills, led or managed teams, and have understanding of engagement tools like Moengage, Clevertap or Webengage. We love people who are humble and collaborative with hunger for excellence.

Responsibilities:

• Create omni-channel (push notifications, Whatsapp, In-app prompts, SMS, Email etc) marketing campaigns & journeys based on different user segments to drive user acquisition, activation, engagement & retention.

• Define AARRR KPIs and Optimize them with Moengage multi-channel journeys by continuously performing A/B tests. Drive increased engagement & retention.

• Be responsible for and own execution, monitoring and measurement of marketing campaigns and their success. Collaborate with designers & Content creators to get graphic/text content.

• Compile regular reports of campaign performance and results, collaborate with analyst to monitor and review past campaigns and journeys.

• Improve new campaigns using data and feedback from existing and previous projects.

• Create detailed and diverse user-segments to identify high, medium & low activity cohorts. 

• Create communication & content strategies to increase the size of high-activity cohorts.

• Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.

Qualification & Requirements:

• Bachelor’s Degree in Computer Science, Engineering or any other related field.

• 1+ years of experience in creating mobile/web application journeys & campaigns on tools like moengage, clevertap etc.

• In-depth knowledge & hands on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.

• Excellent copy writing skills to produce high quality copies for marketing campaigns and journeys.

Soft Skills:

• Ability to prioritize and manage multiple milestones and projects efficiently.

• Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.

Detail oriented, advanced problem solving skills with customer-centric approach