Content Writer

Experience: 0-1 Year

Company: WINIT

Location: Hyderabad

Employment Type: Full-Time

Key Responsibilities:

• Design, develop, and maintain web applications using .NET Core and C#.
• Leverage AI technologies to enhance functionality and automate processes.
• Build and integrate RESTful APIs and web services.
• Optimize SQL queries for efficient data management.
• Collaborate within teams to define and deliver new features.
• Ensure UI/UX feasibility and improve user experience.
• Write clean, scalable code and troubleshoot performance issues.
• Participate in the full product lifecycle and utilize version control systems (Git, SVN).

Required Skills & Qualifications:

• 0–1 year experience with .NET Core, C#, and SQL.
• Proficient in JavaScript, HTML5, CSS3.
• Proficient in using IDE tools like Cursor, Claude code & Copilot etc.
• Strong problem-solving skills and independent work ethic.
• Experience in product companies, ideally with startups or small enterprises.
• Passion for development with an interest in AI-driven solutions.
• Excellent communication skills and a strong team player.

Preferred Skills:

• Experience with cloud platforms (AWS, Azure), CI/CD pipelines, and containerization (Docker, Kubernetes).
• Familiar with unit testing (NUnit, MSTest) and Agile methodologies.
• Experience with microservices architecture and security best practices.

What We Offer:

• A dynamic, collaborative work environment with growth opportunities.
• Competitive salary and flexible working hours.
• Exposure to cutting-edge technologies, including AI.

About our company:

We are an mSFA technology company that has evolved from the industry expertise we have gained over 25+ years. With over 600 success stories in mobility, digitization, and consultation, we are today the leaders in mSFA, with over 75+ Enterprises trusting WINIT mSFA across the globe.

Our state-of-the-art support center provides 24x7 support to our customers worldwide. We continuously strive to help organizations improve their efficiency, effectiveness, market cap, brand recognition, distribution and logistics, regulatory and planogram compliance, and many more through our cutting-edge WINIT mSFA application.

We are committed to enabling our customers to be autonomous with our continuous R&D and improvement in WINIT mSFA. Our application provides customers with machine learning capability so that they can innovate, attain sustainable growth, and become more resilient.

At WINIT, we value diversity, personal and professional growth, and celebrate our global team of passionate individuals who are continuously innovating our technology to help companies tackle real-world problems head-on.

Company Description

KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.

Role Description

This is a full-time, on-site role located in Coimbatore for a Content Writer / Copywriter. The Content Writer / Copywriter will be responsible for crafting and editing web content, developing content strategies, conducting research, writing and proofreading. The role involves collaboration with various departments to ensure a cohesive and high-quality content output aligned with the institute's objectives.

Job Overview:

The Head of Content Marketing is a strategic leader responsible for driving the content vision across

our group of educational institutions and business entities. This role oversees all aspects of content

planning, creation, distribution, and performance. The focus is on building strong brand narratives

and maintaining a unified voice across websites, social media platforms, and marketing collateral.

The ideal candidate will work with multidisciplinary teams, including a team of content writers, a

media team, and an SEO team, to deliver impactful, high-quality content that resonates with diverse

audiences.

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field; Master’s degree preferred.
• Minimum of 6 to 10+ years of marketing experience.
• Proven expertise in developing and scaling content strategies across digital platforms.
• Strong leadership experience managing multidisciplinary creative teams.
• Exceptional storytelling, editorial, and brand messaging skills.
• A good understanding of SEO, content performance analytics, and marketing principles.
• Familiarity with content management systems, project management tools, and digital publishing workflows.
• Highly organized, creative, and data-driven with strong communication and collaboration skills.
• Experience in the education or related sectors is a plus.

Responsibilities:

• Develop and lead a comprehensive content marketing strategy aligned with organizational goals and audience needs.
• Oversee content production across formats (written, visual, and video) ensuring consistency in tone, branding, and messaging.
• Direct and mentor a team of content writers, graphic designers, video creators, and SEO specialists, fostering collaboration and high performance.
• Own the content lifecycle across all platforms, including websites, social media channels, blogs, newsletters, brochures, and other marketing materials.
• Collaborate with leadership and cross-functional teams to ensure content supports brand equity, business objectives, and engagement goals.
• Establish clear content governance, calendars, and workflows for planning, creation, approval, and publication.
• Lead the optimization of content for SEO, user engagement, and platform-specific formats.
• Oversee the strategic management of all content assets, including regular audits and updates across digital properties.
• Use content analytics and performance data to guide decisions, improve effectiveness, and report outcomes.
• Stay ahead of industry trends, tools, and best practices to continually evolve the content marketing approach.
• Ensure all content initiatives are on-brand, on-budget, and delivered on time.

Responsibilities •Deliver leadership to the highest possible standards on all loyalty/CRM related activity to the account: both thought and execution leadership is sought. •Manage all financial matters regarding the account, including deliverables within budgets and revenue targets. Ensure all matters related to collections are conducted in a timely manner. •Maximize revenue potential for the organization through the client partnership. Grow the services and offerings that the organization provides to the client •Using the organization resources and other sources, bring further elements to the loyalty program that would help the client fulfill its objectives •Liaise directly with the client, including when required with the senior management •Convey progress on the account including presenting to the client periodically on achievements and growth. •Build case studies that can be used both with the client and within the organisation to demonstrate the effects of loyalty and working with the organization

Selected intern's day-to-day responsibilities include:

• Developing and executing marketing strategies that drive sales to business-to-business companies
• Research through web analytics and use keywords for global promotion and generating leads through digital means.
• Plan and execute all web, SEO/SEM, database marketing, email and social media.
• Performing market analysis and research on the latest trends.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identify critical conversion points and drop-off points and optimize user funnels.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Update information on our website to boost rankings.
• Researching and evaluating competitor marketing and digital content.
• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute, and measure experiments and conversion tests.