Location: Ahmedabad (Work From the Office)
Job Description
Responsibilities of a Campaign Manager
Responsibilities w.r.t Customer:
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Keep the promises made to the customer in terms of deliverables.
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Continuous research on Audience and product to ensure an appropriate match and share as well as get insights from the customer
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Design a marketing plan and get it approved by the customer
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Design and implement the planned campaign to achieve the customer KPI
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Negotiate deals with third party publishers as a part of the marketing plan
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Implement the campaign by ensuring traffic (Campaign Trafficking )
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Analyze the campaign
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Report the results to the customer
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Deep analysis of the data
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Optimize the campaign based on the data
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Guide the customer on a technology road map for their requests.
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Keeping the floodlight implementation at the correct trigger points to get the data
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Keep the customer updated and aware of the progress.
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Communicate to keep customer sentiment high
Business Responsibilities
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Increase the revenue per customer by giving a marketing plan which they accept.
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Providing marketing plans for new customers to the Customer Development team for business development
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Designing Innovative and performing campaigns which lead to increased revenue by the customer.
Technology
Stay abreast with the concepts and updates in the core technologies DV 360, Campaign Manager and Google Ads, and GA 360.
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Functional Competencies |
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Planning & Strategy |
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Trafficking, Conversion setup |
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Optimization, Bidding, Budgets, and Targeting |
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Reporting, Analysis, and insights |
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon