Campaign Manager

Hello,

I am Prashant, Business Head at Jal Electricals

We “Jal Electricals” are famous and leading Supplier, Importer and Distributor with Digital Door Lock product lines, I need a professional Digital Marketing Agent to optimize and run extensive FB ads who know how to create profitable campaigns.

We “Jal Electricals” Established in 2002, we are the Sole Proprietorship with links with well known and certified suppliers in the market. Located in Ahmedabad (Gujarat, India). Currently we want to expand the market to Asia and Europe regions

My products need a marketing campaign to increase sales.Therefore I want to hire a Facebook advertising company with high expertise and experience in this field.

I would like to hire a Digital Marketer with experience in advertising to run Facebook ad campaigns for our business.

If you are interested, we will discuss it.

Best regards,

Roles and Responsibilities:

• Perform day-to-day management of campaigns, including oversight of bid recommendations, execution details, and budgets.

• Conduct thorough keyword analysis by: creating keyword lists, analyzing search volume, and making recommendations.
• Experiment with new platforms and channels.
• Ensure ads are creative and displayed appropriately.
• Monitor costs and return on investment (ROI).
• End to End campaign management & setup.
• Continual testing and optimization.

Skills and Qualifications:

• Bachelor’s degree required.
• 1-2 years of experience in Google Campaigns. 
• Relevant previous experience and success within a similar PPC or Digital Marketing focused role. 
• Google Ads and Google Analytics certified.
• Current knowledge of Google Analytics and other digital marketing software and tools.
• Strong analytical ability and experience to work with a variety of data sources.
• Strong Excel experience.
• Ability to communicate effectively.

• Complete responsibility of Google Ads, Linkedin Ads, Facebook ads.
• End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads) ·
• Conduct keyword research and optimize campaigns. ·
• Research and analyze competitor advertising links and strategize the best plan ahead for the business.
• Optimize the ad copy, landing pages for the best lead quality.
• Optimize the campaigns regularly for improving performance.
• Identify trends and insights and optimize spend and performance based on the insights.
• Measure and report performance of all marketing campaigns, and assess against goals.
• Brainstorm new and creative growth strategies.
• Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
• Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.
  
  Skills Required: · Proven 2+ years SEM experience in managing PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition. ·
  The Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
  Should have a good understanding of Google Analytics, Google Tag Manager.

• Set up and run large scale PPC campaigns
• Optimize performance to increase reach, generate leads and transactions and reduce cost. (multiple optimizations in a day - if needed)
• Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
• Track and analyze website traffic flow and provide regular internal reports.
• Create performance reports with recommendations for improvements.
• Intra-team coordination to understand how the campaigns can yield more quality leads
• Certification is Google AdWords and Analytics is preferred

Experience:1-3 years of experience in;

• Planning, implementing, and reporting the performance of PPC campaigns for multiple clients
• Keyword research and analysis
• Media Planning
• Budget optimization

Platforms:

• Google Marketing Platform
• Specifically
• Google Adwords (Display, Mobile App, Video) and Analytics
• Bing Editor

Qualities

• Constant monitoring of the performance of multiple campaigns
• Attention to small details
• Updated on the latest trends on the above-mentioned platforms
• General Knowledge:
• Understanding of PPC Campaigns
• Understanding of advertising on Google, Facebook, Linkedin, and Twitter

Responsibilities::

• Plan and execute all digital marketing strategy including SEO/SEM, marketing database, email, social media and campaign management for Tactic Solutions

• Responsible to generate the inbound lead for our IT services.

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Website management using Google Webmaster & Analytics

• SEO, SEM, SMM activities including Blogs and articles

• Preparing detailed strategy reports

• Identifying powerful keywords to drive the most valuable traffic

• Filling websites and other content with effective keywords

• Writing effective SEO content for blogs, websites and social media accounts

• Developing link building strategies

• Analysing keywords and SEO techniques used by competitors

• Compiling and presenting SEO guidelines

• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design

• Track important SEO metrics including organic traffic, conversion rates and time spent on page

• Report on performance metrics comparing them to our SEO goals and benchmarking data

• Follow SEO trends and stay up-to-date with new tools and practices

Skills::

• MARKETING STRATEGY

• SEO

• SMO

• DIGITAL MARKETING

• SOCIAL MEDIA

• MARKET RESEARCH

• SOCIAL STUDIES

Website - https://praxinfo.com/">https://praxinfo.com/

A little about Flynote (http://www.flynote.in">www.flynote.in):

Flynote is an international vacation platform with a belief that the best way to plan your trip is to speak to someone who has lived there. To get this done, we work with a global community of travel enthusiasts (Flynote Fellows) who travel and experience the world on our sponsorship. We then leverage this experience to monetise their passion for travel, using Flynote’s Technology Platform to plan & book highly tailored itineraries for our holidaying customers.

Founded by IIT Kanpur-ians in 2018, we are backed by some of the largest venture capital firms in the world & labelled as one of the top 15 early stage startups in Asia.

We are looking for great talent to join as earliest members of our team and make the world travel.

Media: 

1. CNBC: http://bit.ly/2XB70FQ
2. YourStory: http://bit.ly/2ID2CTr
3. Techcrunch: https://tcrn.ch/2ICn46E

As a Social media marketing specialist your major responsibilities revolve around acquisition of travellers (leads) from social media channels such as Facebook & Instagram. This role requires you to take the ownership of the following responsibilities : 

• Research on current benchmark trends, audience preferences and then design strategies for paid acquisition via social media
• Managing a budget to be spent on social media ads
• Design and execute social media ads and align the goals of marketing, revenue and supply team
• Brainstorm new and creative growth strategies for paid acquisition 
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Diligently infuse tracking parameters and UTMs in the campaigns. 
• Identify trends and insights, and optimize spend and performance based on the insights
• Align and leverage resources from the tech team, content team, supply team and revenue team to further optimize your campaigns.
• Identify potential new audience (eg :- lookalike audience) and leverage existing customer base by running remarketing Ads.

Requirements:

• Proven work experience as a Social Media Marketing specialist in an experience, travel or hospitality industry. 
• Worked on lead generation campaigns.
• Was involved in managing a marketing budget of 1Cr+ every month.

• Ability to present and communicate ideas and strategies.
• An ability to multitask, to work on a number of projects at once with multiple managers. 
• Facebook Blueprint Certification is preferred but not a must.