Digital Marketing Executive

REVIEW CRITERIA:

MANDATORY:

• Strong performance marketer profile
• Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies
• Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
• Must have 1+ experience in customer acquisition in FinTech, B2C
• Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
• B2C Fintech Product companies 

ROLE & RESPONSIBILITIES:

We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.

• Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
• Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
• Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
• Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
• Work closely with the Data Science team to refine acquisition models and drive precision targeting
• Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
• Optimize every part of the funnel — from install to disbursal to repayment
• Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
• Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
• Use creative automation tools to test and scale ad creatives rapidly
• Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability

IDEAL CANDIDATE:

• 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
• Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
• Experience working with credit or risk teams to build smarter targeting strategies
• Familiarity with mobile app performance marketing and conversion funnels
• Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools

BONUS IF YOU HAVE:

• Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
• Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
• Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
• Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards

PERKS, BENEFITS AND WORK CULTURE:

• Work directly with Founders: Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.
• Best of both worlds: startup energy + listed company stability.
• Competitive pay and fast-track growth.

What We’re Looking For :-

• 4–6 years of experience in performance marketing, ideally in a high-growth D2C, e-commerce, or startup environment.
• Proven expertise in managing large-scale paid media campaigns across Meta and Google Ads (experience with additional platforms is a plus).
• Strong analytical mindset with deep knowledge of attribution models, customer acquisition, and conversion funnels.
• A creative and collaborative approach to working with design and content teams.

Key Responsibilities:-

• Lead the planning, execution, and optimization of paid campaigns across Meta, Google, and other relevant channels.
• Manage marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly.
• Continuously test and refine ad creatives, audiences, ad placements, and bidding strategies to maximize impact.
• Analyze campaign performance using tools such as GA4, Meta Ads Manager, and attribution platforms.
• Partner with creative and content teams to develop high-performing ad assets.
• Collaborate cross-functionally with retention, product, and design teams to optimize the full-funnel experience, including landing pages.

Your tool box :

 Exp: 4+ Strong C/C++/C#/.net Core development skills with a good understanding of object-

oriented and multi-threaded design.

 Strong background of computer science fundamentals (data structures, algorithms)

 Passionate to learn and explore new technologies and demonstrates good analysis and

problem-solving skills.

 Good written and verbal communication skills, should be a quick learner and a team player.

 B.E. /B-Tech (CS/IT) • MCA/M.E./M-Tech (CS/IT)

Big Plus [ Mastering one or more of below ]:

 Network troubleshooting skills [ TCP/IP, SSH, HTTPS ]

 Hands on Kubernetes and Cloud environment

 Hands On experience on UNIX or LINUX operating systems.

 Strong with VoIP technologies [ SIP and RTP ]

 Good understating of SOA architecture

Person should be with degree in B.E/ B. Tech in Mech./ Electronics/ Electrical/ Production with 2-year prior experience in sales. Must have DL can drive his two-wheeler/4 wheeler for a sales call.

Experience in IIOT sales preferred.  

1. Basic understanding of Consultative and technical Sales, and IIoT(Industry 4.0)
2. Sales prospecting in the Manufacturing Industry and prior experience in sales for Industrial consumables/ M/c Tools/ software/ Industrial projects will be preferable.
3. Qualification of the prospects and visit /meeting for Sales Process movement.
4. Coordination with Presale for solutions and technical proposal making.
5. Building and enhancing the Pipeline of Qualified Prospects for Digital Transformation initiatives/ OEE/ CBMS/ Utility monitoring etc.
6. Working and ensuring to achieve revenue targets on a quarterly/yearly basis.
7. Capable of discussing with CXO for Meetings requests for commercial qualification of the opportunity.
8. Open for Travel.

Role: HCM Oracle Cloud Implementation

JD:

Expereince in Data extraction from Oracle HCM EBS and Data load through HDL in Oracle HCM cloud

•            Experience on multiple full lifecycle Oracle Fusion ERP Cloud implementation projects or similar ERP/SaaS/in-house applications

•            Required to have at least 3 to 4 full life cycle implementation experience in Oracle Recruitment Cloud or similar Cloud products

•         Experience in configuring workforce compensation plans
•        Experience with creating compensation change statement and should be able to create security roles
•        Experience in HDL and fast formula

•            Experience working with global users and teams

•            Work with business users and identify business requirements, conduct CRP workshops, etc.

•            Work with offshore team

•            Confirm unit testing of reports, interfaces, data conversion and extensions (workflow, triggers, forms, etc.)

•            Support solution validation in the phases of SIT, UAT and Go Live

Job Title: Online Sales Representative

Location: Work from home

Job Type: Freelance, commission-based

Job Summary:

We are seeking self-motivated individuals to join our team as Online Sales Representatives. As a Sales Representative, you will be responsible for promoting and selling our products and services through online channels. You will work on a freelance basis and will be compensated on a commission-based structure, with earning potential ranging from $30 to $50 per day depending on the number of sales.

Responsibilities:

Promote and sell our products and services through online channels such as social media, email, and messaging platforms Reach out to potential customers to present our products and services and close sales Build and maintain relationships with customers to generate repeat business and referrals Meet or exceed sales targets and quotas on a consistent basis Participate in training programs to improve your sales techniques and product knowledge Requirements:

High school diploma or equivalent Previous experience in sales, preferably in an online sales environment Excellent communication and interpersonal skills Self-motivated and goal-oriented with a drive to succeed Ability to work independently and as part of a team Comfortable working in a fast-paced, dynamic environment Familiarity with online sales platforms and social media tools Ability to work flexible hours, including evenings and weekends

We offer:

Work from home opportunity with flexible working hours Attractive commission-based earning potential ranging from $30 to $50 per day depending on the number of sales Regular training and support to help you succeed in your role If you're a self-starter with a passion for sales and are looking for a flexible, work-from-home opportunity with high earning potential, we want to hear from you. Apply today and join our dynamic team of Online Sales Representatives.

• Write copy for a variety of media including social, print, video, and online
• Edit and proof work to ensure high editorial standards are met across all content outputs
• Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging
• Drive brand consistency across all company communications
• Develop and implement brand guidelines
• Stay current on trends and competitors within the editorial sphere
• See projects through the whole creative lifestyle, from inception to deployment
• Strong creative thinking skills and ability to think conceptually
• Comfortable working independently with little direction under tight deadlines
• Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
• Proven ability to demonstrate brand voice
• Strong attention to detail
• Excellent portfolio of work

1. Rails 6 or 7
2. Writing integration tests And Mini-Test or rSpec
3. Simple_form and nested attributes
4. Hotwire / Turbo
5. ActionText

1. Administrate
2. Devise
3. Pundit
4. Acts as Tenant