Digital Marketing Executive

To prepare placement students with the technical knowledge, skills, and confidence required to succeed in campus recruitment drives, technical interviews, and entry-level job roles in the industry.

Responsibilities:

• Design, develop, and maintain high-quality web applications using Laravel.
• Collaborate with AI engineers to integrate machine learning models into web platforms.
• Implement RESTful APIs to support AI-driven features and microservices.
• Ensure application performance, security, and scalability.
• Write clean, reusable, and maintainable code following best practices.
• Debug and resolve issues across the development lifecycle.
• Stay current with Laravel and PHP development trends and technologies.

We are seeking a creative and results-driven Digital Marketing Executive to join our team at Xtep India. The ideal candidate will lead efforts to enhance our brand's visibility, drive engagement across social media platforms, and increase traffic and reach for our Direct-to-Consumer (D2C) website. This role involves planning, executing, and analyzing various digital marketing strategies to build brand awareness and connect with our target audience effectively in the digital world.

Key Responsibilities:

1.   Social Media Management:

o Develop and implement a comprehensive social media strategy to increase brand visibility and engagement across platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, YouTube).

o Create, schedule, and manage compelling content, including text, images, videos, and infographics.

o Monitor social media trends, audience behavior, and competitive activities to refine strategies.

o Respond to comments, messages, and queries promptly to foster community engagement.

2.   Brand Awareness & Building:

o Plan and execute campaigns that position Xtep India as a leading brand in the sportswear industry.

o Collaborate with creative teams to design impactful visual and written content that aligns with brand guidelines.

o Partner with influencers and bloggers to amplify the brand’s reach.

o Ensure consistent brand messaging across all digital platforms.

3.   D2C Website Marketing:

o Develop strategies to drive organic and paid traffic to the D2C website.

o Optimize the website for SEO, including keyword research, meta tags, and on-page optimization.

o Execute email marketing campaigns to retain and engage customers.

o Monitor website analytics and make data-driven recommendations to improve conversion rates.

4.   Content Marketing:

o Collaborate with content creators to produce blogs, videos, and other materials that resonate with the target audience.

o Ensure content aligns with SEO best practices to increase discoverability.

5.   Analytics & Reporting:

o Monitor and report on key performance metrics across all digital channels.

o Provide insights and recommendations to improve future campaigns.

o Stay updated on industry trends, emerging platforms, and new digital tools.

6.   Cross-Functional Collaboration:

o Work closely with the marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.

Requirements:

·    Bachelor’s degree in marketing, Digital Media, Communications, or a related field.

·    Proven experience in digital marketing, preferably in the retail or sportswear industry.

·    Strong understanding of social media platforms, SEO, and performance marketing.

·    Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and social media scheduling tools.

·    Excellent communication, creative thinking, and problem-solving skills.

·    Ability to work in a fast-paced environment and manage multiple projects simultaneously.

·    Knowledge of the sportswear market and passion for fitness or sports is a plus.

About the Role:

We are seeking a talented and passionate DevOps Engineer to join our dynamic team. You will be responsible for designing, implementing, and managing scalable and secure infrastructure across multiple cloud platforms. The ideal candidate will have a deep understanding of DevOps best practices and a proven track record in automating and optimizing complex workflows.

Key Responsibilities:

Cloud Management:

• Design, implement, and manage cloud infrastructure on AWS, Azure, and GCP.
• Ensure high availability, scalability, and security of cloud resources.

Containerization & Orchestration:

• Develop and manage containerized applications using Docker.
• Deploy, scale, and manage Kubernetes clusters.

CI/CD Pipelines:

• Build and maintain robust CI/CD pipelines to automate the software delivery process.
• Implement monitoring and alerting to ensure pipeline efficiency.

Version Control & Collaboration:

• Manage code repositories and workflows using Git.
• Collaborate with development teams to optimize branching strategies and code reviews.

Automation & Scripting:

• Automate infrastructure provisioning and configuration using tools like Terraform, Ansible, or similar.
• Write scripts to optimize and maintain workflows.

Monitoring & Logging:

• Implement and maintain monitoring solutions to ensure system health and performance.
• Analyze logs and metrics to troubleshoot and resolve issues.

Required Skills & Qualifications:

• 3-5 years of experience with AWS, Azure, and Google Cloud Platform (GCP).
• Proficiency in containerization tools like Docker and orchestration tools like Kubernetes.
• Hands-on experience building and managing CI/CD pipelines.
• Proficient in using Git for version control.
• Experience with scripting languages such as Bash, Python, or PowerShell.
• Familiarity with infrastructure-as-code tools like Terraform or CloudFormation.
• Solid understanding of networking, security, and system administration.
• Excellent problem-solving and troubleshooting skills.
• Strong communication and teamwork skills.

Preferred Qualifications:

• Certifications such as AWS Certified DevOps Engineer, Azure DevOps Engineer, or Google Professional DevOps Engineer.
• Experience with monitoring tools like Prometheus, Grafana, or ELK Stack.
• Familiarity with serverless architectures and microservices.

Role- Software Development Engineer-2

As a Software Development Engineer at Amazon, you have industry-leading technical abilities and demonstrate breadth and depth of knowledge. You build software to deliver business impact, making smart technology choices. You work in a team and drive things forward.

Top Skills

• You write high quality, maintainable, and robust code, often in Java or C++ or C#
• You recognize and adopt best practices in software engineering: design, testing, version control, documentation, build, deployment, and operations.
• You have experience building scalable software systems that are high-performance, highly-available, highly transactional, low latency and massively distributed.
• Roles & Responsibilities
• You solve problems at their root, stepping back to understand the broader context.
• You develop pragmatic solutions and build flexible systems that balance engineering complexity and timely delivery, creating business impact.
• You understand a broad range of data structures and algorithms and apply them to deliver high-performing applications.
• You recognize and use design patterns to solve business problems.
• You understand how operating systems work, perform and scale.
• You continually align your work with Amazon’s business objectives and seek to deliver business value.
• You collaborate to ensure that decisions are based on the merit of the proposal, not the proposer.
• You proactively support knowledge-sharing and build good working relationships within the team and with others in Amazon.
• You communicate clearly with your team and with other groups and listen effectively.

Skills & Experience

• Bachelors or Masters in Computer Science or relevant technical field.
• Experience in software development and full product life-cycle.
• Excellent programming skills in any object-oriented programming languages - preferably Java, C/C++/C#, Perl, Python, or Ruby.
• Strong knowledge of data structures, algorithms, and designing for performance, scalability, and availability.
• Proficiency in SQL and data modeling.

About Amazon.com

“Many of the problems we face have no textbook solution, and so we-happily-invent new ones.” – Jeff Bezos

Amazon.com – a place where builders can build. We hire the world's brightest minds and offer them an environment in which they can invent and innovate to improve the experience for our customers. A Fortune 100 company based in Seattle, Washington, Amazon is the global leader in e-commerce. Amazon offers everything from books and electronics to apparel and diamond jewelry. We operate sites in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Spain, United Kingdom and United States, and maintain dozens of fulfillment centers around the world which encompass more than 26 million square feet.

Technological innovation drives the growth of Amazon, offering our customers more selection, convenient shopping, and low prices. Amazon Web Services provides developers and small to large businesses access to the horizontally scalable state of the art cloud infrastructure like S3, EC2, AMI, CloudFront and SimpleDB, that powers Amazon.com. Developers can build any type of business on Amazon Web Services and scale their application with growing business needs.

We want you to help share and shape our mission to be Earth's most customer-centric company. Amazon's evolution from Web site to e-commerce partner to development platform is driven by the spirit of invention that is part of our DNA. We do this every day by inventing elegant and simple solutions to complex technical and business problems. We're making history and the good news is that we've only just begun.

Job Brief -

• We are looking for a Facebook & Google Ads expert to support our lead strategists with social & search ad campaigns for our clients. 
• You will be tasked with pulling reports, making optimization recommendations, getting ads live, and making strategy adjustments as needed. 
• You'll learn how we create and optimize campaigns using our process and conversion techniques that deliver real results and get to share in the success of our marketing/advertising objectives. You will spend most of your time in Google Ads, Facebook & Linkedin & experience with Google Analytics, and Google Tag Manager is a must.