Digital Marketing Executive

REQUIRED SKILLS:

GTM STRATEGY & PRODUCT POSITIONING

MANDATORY CRITERIA:

1. Must have 3+ years of B2B product marketing experience, preferably in SaaS/tech.
2. Must have strong GTM (Go-To-Market) strategy ownership for product/feature launches.
3. Must have deep understanding of B2B SaaS products, sales cycles, and subscription models.
4. Must have strong product positioning, messaging, and storytelling skills for global markets.
5. Must have experience with HubSpot for automation, email, and WhatsApp campaigns.
6. Must be highly analytical, with proven expertise in Google Analytics 4 (GA4) for performance & ROI tracking.
7. Must have experience designing localized, multi-Country marketing strategies.
8. Must be proficient in creating sales enablement content (product decks, case studies, battle cards).
9. Must be able to collaborate effectively with Product, Sales, and Customer Success teams.

DESCRIPTION:

Organizational Overview:

• The company is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
• With more than 480+ Team members and 20+ years of experience, YCS currently has 40,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match. 
• We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, Mexico, and counting.

Profile Overview:

• We are looking for a strategic and creative Product Marketing Manager to lead product positioning, messaging, and go-to-market strategies across multiple international markets — including India, Thailand, Philippines, USA, Mexico, and Africa.
• The ideal candidate will have a deep understanding of B2B SaaS products, strong storytelling skills, and the ability to tailor marketing strategies for diverse global audiences. This role requires a balance of analytical thinking, creative execution, and cross-functional collaboration to directly drive product adoption, engagement, and market growth and revenue acceleration.

Roles & Responsibilities:

• Lead the development and execution of global Go-To-Market (GTM) strategies for new feature releases and products, ensuring localized alignment.
• Conduct in-depth market, competitor, and customer research to develop and continuously refine compelling, differentiated product positioning and messaging.
• Own the localization of messaging and campaigns, collaborating with regional teams to ensure cultural relevance and maximum impact across target international markets.
• Design and execute performance-driven marketing funnels and digital campaigns aimed at driving qualified lead generation, pipeline acceleration, and customer nurturing for reducing churn & generating cross sell opportunities.
• Serve as the voice of the customer and the market expert, fostering deep collaboration across Product, Sales, and Customer Success teams for successful GTM execution.
• Develop high-impact sales enablement materials (e.g., product decks, battle cards, case studies) and compelling customer-facing content.
• Manage and optimize marketing automation efforts within HubSpot to execute targeted email, WhatsApp campaigns and monitor conversion performance.
• Apply a data-driven approach, leveraging Google Analytics 4 (GA4) and other tools to measure campaign ROI, user behavior, and continuously optimize conversion paths.
• Oversee the design direction and creation of core marketing materials, ensuring brand consistency and visual appeal.

Key Competencies:

• Strategic GTM Leadership: Demonstrated ability to develop and execute sophisticated, data-backed Go-to-Market strategies that drive product adoption and revenue.
• Global Positioning & Storytelling: Exceptional skill in crafting differentiated product positioning, compelling messaging, and localized content for diverse international B2B audiences.
• B2B SaaS Expertise: Deep understanding of the B2B sales cycle, SaaS subscription models, and how product marketing supports pipeline acceleration.
• Analytical & Data-Driven Mindset: Proficiency in interpreting marketing and product usage data to derive actionable insights and measure performance (ROI).
• Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively align and influence stakeholders across Product, Sales, and Creative teams globally.

REQUIREMENTS:

• 5+ years of proven experience in B2B product marketing (preferably in SaaS or tech).
• Proficiency in HubSpot, Photoshop, and Canva.
• Strong analytical skills with experience using Google Analytics 4 (GA4).
• Ability to manage multiple projects in a fast-paced, collaborative environment.
• Excellent command of written and verbal English.
• Bonus: Familiarity with design or prototyping tools such as Figma. 

Requirements

Experience:

• 5-8 years of working experience in ML/Data science preferably from remote sensing background.
• Experience in leading a team of both data scientist and machine learning engineers to solve challenging problems preferably in the Infrastructure and Utilities domain using geospatial & remote sensing data.
• Statistical knowledge along with great proficiency in python
• Strong understanding and implementation experience of predictive modeling algorithms such as regressions, time series, neural networks, clustering, decision trees and heuristic models, with familiarity dealing with tradeoffs between model performance and business needs
• Experience combining user research and data science methodologies across multiple products within the business unit.
• Must have delivered multiple data science product(s) in production.

Minimum qualification:

• Advanced degree (MSc/PhD) in Computer Science, Economics, Engineering, Operations Research, Physics or Mathematics/Statistics preferred.

Competencies:

• Fantastic communication skills that enable you to work cross-functionally with business folks, product managers, technical experts, building solid relationships with a diverse set of stakeholders.
• The ability to convey complex solutions to a less technical person.
• Vast analytical problem-solving capabilities & experience.
• Bias for action.

Required Skills & Experience:

 3+ years of hands-on experience with Oracle VBCS.

 Strong knowledge of JavaScript, HTML5, CSS3, and Oracle JET.

 Experience with Oracle Integration Cloud (OIC) and Oracle SaaS extensions.

 Familiarity with REST/SOAP APIs, ADF, PCS, and CI/CD pipelines.

 Understanding of Oracle Cloud Infrastructure (OCI) and related services.

 Excellent problem-solving and communication skills

Company: Redhill Softec

Location: Bengaluru (On-site / Hybrid)

Experience: 0–3 Years

Employment Type: Full-time

About Redhill Softec

Redhill Softec is a technology training and solutions company specializing in academic project training (IEEE, final-year projects), web development services, and software/IT product sales. We work closely with students, startups, and businesses to deliver practical, industry-oriented solutions.

Key Responsibilities

Academic & Training Services

• Promote final-year academic projects, internships, workshops, and certification programs to colleges, students, and training partners.
• Build and maintain relationships with colleges, faculty coordinators, placement officers, and student communities.
• Conduct campus visits, seminars, and online demos to generate leads.

Web Development & IT Services

• Identify and convert leads for website development, web applications, and custom software solutions.
• Understand client requirements and coordinate with technical teams for proposals and demos.
• Prepare quotations, proposals, and follow-ups to close deals.

Product Sales

• Promote and sell company software products, tools, and digital solutions.
• Manage the sales pipeline from lead generation to closure.
• Maintain customer relationships and ensure repeat business.

Business Development Activities

• Generate leads through cold calling, email campaigns, social media, referrals, and field visits.
• Maintain CRM records and prepare sales reports.
• Achieve monthly and quarterly sales targets.
• Track market trends, competitor activities, and customer feedback.

Required Skills & Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or related field.
• Strong communication skills in English (Kannada/Tamil/Telugu is a plus).
• Basic understanding of IT services, web technologies, or academic projects.
• Good negotiation, presentation, and interpersonal skills.
• Self-motivated, target-driven, and willing to learn.
• Freshers with strong communication skills can also apply.

Preferred Skills (Added Advantage)

• Experience in education sales, IT services sales, or B2B sales.
• Familiarity with digital marketing, CRM tools, or lead generation platforms.
• Ability to conduct webinars, demos, and presentations.

What We Offer

• Attractive salary + performance-based incentives
• Training on academic projects, web technologies, and sales techniques
• Career growth opportunities in sales, marketing, and business strategy
• Friendly and learning-oriented work environment

10+ years of experience in web application design and development

• 10+ years experience with Ruby on Rails

• 5+ years of experience in Jenkins and must have an understanding of CI/CD pipelines

• Analyze, design, develop, and maintain scalable solutions.

• Participate in code review.

• Collaborate with design team to create customer friendly solutions.

• Work with the support team to fix any bugs that arise in code.

• Perform debugging and troubleshooting of existing code base. • Good knowledge of Dockers containers. • Experience with Git/GitHub/AWS DevOps. • Work within a wide range of new and legacy code and technologies in a mature codebase o Experience with React-o Experience with AWS Lambda

Nice to have: Experience with building integrations with 3rd party services/tools such as:o Experience with Sinatra Experience with WordPress, Drupal, Sitecore Experience with MongoDB

Responsibilities:

1. Creating content for ongoing campaigns such as writing copy for email marketing campaigns & WebStories, writing answers on Quora, copywriting for creatives etc.
2. Coordinate with the internal and external team for content creation and ensuring that the writing is consistent and in line with the overall campaign and brand requirements
3. QA for all the content deliverables shared by the freelancers/content agencies 
4. Perform keyword research based on the campaign requirements to make sure the writing is search engine friendly
5. Perform content strategy to come up with new ideas for content creation for the website 
6. Plan weekly deliverables along with the Organic Growth team and manage the requirements, blockers (if any) to ensure smooth flow and timely completion of work
7. Analyse competitor’s presence on different platforms and come up with suggestions to help the Growth team scale with the help of personalized content

Desired Skills and Experience:

1. 4-5 years of experience in copywriting (Finance Industry)
2. Creative thinking and an ability to come up with ideas that address the campaign needs
3. Very strong written and verbal communication skills
4. Problem-solving mindset & self-starter attitude
5. Ownership of the creative process
6. Competitor research
7. Stakeholder and project management

Qualifications:

• Minimum Qualification: Graduate

Lifespark Technologies is looking for individuals with a passion for impacting real lives through technology. Lifespark is one of the most promising startups in the Assistive Tech space in India, and has been honoured with several National and International awards. Our mission is to create seamless, persistent and affordable healthcare solutions. If you are someone who is driven to make a real impact in this world, we are your people.

Lifespark is currently building solutions for Parkinson’s Disease, and we are looking for an embedded software lead to join our growing team. You will be working directly with the founders on high impact problems in the Neurological Healthcare domain. You will be solving some of the most fundamental and exciting challenges in the industry and will have the ability to see your insights turned into real products every day

Responsibilities :

1. RTOS based multithreaded software development

2. Building future ready, scalable software architectures

3. Liasing with hardware team to decide project requirements

4. Realtime IoT functionality development on ESP32 platform

5. Integration of third party services for cloud based communications and computation

6. Maintaining and documenting software via git (GitLab)

7. Coordinating releases, setup and maintenance of CI/CD pipelines

8. Managing AWS based backend services, integration with AWS services such as S3,

Sagemaker

9. Firmware security, Flash encryption, Bootloader encryption, secure communications

10. Deep integration with hardware team - stress testing hardware

11. Development of device drivers

12. Software testing and maintenance

Recommended experience :

1. Good command over Linux

2. Familiarity with real time tasks and timing sensitive system design

3. Familiarity with BLE/Wifi/etc IoT communication protocols

4. Familiarity with major third party platforms for cloud and ML/AI integration

5. Testing actual physical outcomes of programmed solutions

6. Deep familiarity with ESP-IDF

Location : IIT Bombay, Mumbai

Working mechanism : In-person

Compensation range : 4-12 lpa + ESOPs