Digital Marketing Executive

Position Overview:

We are seeking a motivated and detail-oriented Digital Marketing Intern to join our team. The ideal candidate will possess a strong understanding of digital marketing strategies, with a focus on Google Analytics(4), Google Ads, Other Social Media Ads, SEO, and lead generation techniques. This position offers an excellent opportunity to gain hands-on experience in digital marketing within a dynamic and collaborative environment.

Responsibilities:

Google Analytics:

• Set up, configure, and maintain Google Analytics accounts for various campaigns and websites.
• Monitor and analyze website traffic, user behavior, and other key metrics using Google Analytics.
• Generate insightful reports and recommendations to optimize website performance and marketing strategies.
• Generate custom funnels and other reports to track and monitor all marketing activities to capture target audience.
• Track all backlinks and other external links created for SEO purpose to identify the inflow.

Google Ads / Other Social Media Ads:

• Create and manage Google Ads campaigns across multiple platforms, including search, display, and video.
• Conduct keyword research and optimize ad copy to improve campaign performance and ROI.
• Monitor campaign budgets, CPC, CTR, and other metrics to ensure goals are met or exceeded.
• Create and manage a complete campaign.
• Proficient with creating targeted Ads on social media platforms like Instagram, Facebook, Linkedin, etc.

SEO:

• Perform keyword research to identify high-value opportunities for organic search traffic.
• Implement on-page and off-page SEO strategies to improve website visibility and rankings.
• Monitor and analyze SEO performance using tools such as Google Search Console and SEMrush.
• Use other tools to increase visibility among the target audience. This is crucial as identification of platforms and engaging them where our target audience is should be critical for our business goals conversion.

Lead Generation:

• Develop and execute digital marketing strategies to generate leads and drive conversions.
• Utilize email marketing, social media, and content marketing to attract and engage potential customers.
• Implement A/B testing and optimization techniques to improve lead capture and conversion rates.

Other Digital Marketing Activities:

• Assist with social media management, content creation, and community engagement.
• Collaborate with team members to brainstorm and execute creative marketing campaigns.
• Stay updated on industry trends and best practices in digital marketing.

Qualifications:

• Currently enrolled in a bachelor's or master's degree program in Marketing, Advertising, Business, or a related field.
• Strong understanding of digital marketing principles and techniques.
• Proficiency in Google Analytics, Google Ads, and SEO tools. This is mandatory.
• Excellent analytical skills and attention to detail.
• Strong communication and teamwork abilities.
• Ability to manage multiple tasks and prioritize deadlines effectively.
• Previous internship or work experience in digital marketing is a plus.

Benefits:

• Hands-on experience in a fast-paced digital marketing environment.
• Opportunity to work closely with experienced professionals and gain valuable mentorship.
• Possibility of full-time employment or extended internship based on performance.

We, at GlobalShiksha, are on a mission to Make Learning Fun for the K-12 segment by delivering high-quality, affordable supplementary educational products. The GlobalShiksha team of 150+ people works out of offices in Bengaluru. We- re backed by the top investor of the world, Accel Partners. Founded in 2011 by an IIT Graduate, GlobalShiksha is among top five Ed-tech companies of India and has the trust of 1 million parents.

Responsibilities:

• Plan and execute all digital marketing campaigns, including Google and social media marketing with expertise in Facebook ads, google analytics, email marketing, influencer marketing and display advertising campaigns.
• Handle the entire digital marketing to bring direct website conversion.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Requirements:

• Minimum 5+ years of working experience in digital marketing with prime focus on Facebook ads and google Adwords.
• Proven track record in generating online orders/ direct website conversion.
• Candidates from the e-commerce industry or marketing agencies will be preferred.
• Candidate must be a graduate preferably B-Tech or MBA preferably from tier-1 or tier-2 colleges

Roles & Responsibilities:

• Creating and executing a strong performance marketing strategy & execution plan.
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Scope:

• Develop and manage digital marketing campaigns

• Manage organizations website

• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

• Track the website traffic flow and provide internal reports regularly

• Fix any error in online content and arrange webinars and webcasts

• Attend networking events and product launches.

• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

• Work on SEO of the website pages.

• Edit and post content, videos, podcasts, and audio content on online sites.

• Promote companys product and services in the digital space.

• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

• Creating and executing SMS, and email-based marketing campaigns.

Weird Ways Media is a startup Ad, Media company located in prime locations in US, IND and UK. We are looking for dynamic youngsters to join our growing team. We are looking for Media Marketing Intern

Media Marketing Intern is an internship role where the candidate would be communicating the need for video content to the client and also generate leads. Discuss with the production team and also support production team for successful completion of project. If you fancy creativity then you are the right candidate. Lot to learn and lot to perform!

Qualification: Graduate

Languages: English a must

Position: Media Marketing Intern

Role can lead to Media Marketing Manager

Internship duration: 6 - 8 Months

Remuneration: Paid Stipend

Website: https://weirdways.in

• Strategies for engaging, creative, and innovative content for regularly scheduled posts, keeping in touch with all the latest Trends on Social Media for brand development.
• Oversee all existing clients, along with overview and maintenance of social media accounts on Facebook, Instagram, Twitter, Linkedin, Youtube, Behance,etc.
• Coordinating with the team to create relevant and engaging content which will add to the Recall Value.
• Audit and analyse social media presence, including digital advertising costs and returns.
• Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for campaign improvement.
• Get in touch with businesses which would be interested in our services and products, both international and domestic.
• Should be active 24/7 on Social Media and ensure that Our Online Presence is always active, by liking, commenting, sharing, tagging and retweeting relevant content on all platforms.
• We need someone who knows how to reach the masses by tailor making content to attract followers.
• We need an influencer with a large social media presence, who know all the cheat codes required to increase our online presence and following.