Digital Marketing Executive

Job Description for Performance Marketing and Social Media Marketing

Position: Digital Marketing

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

Position Overview:

We are seeking an experienced and data-driven Performance Marketing and Social Media Marketing with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

Key Responsibilities

• 1. Paid Advertising Strategy & ExecutionPlan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
• Conduct in-depth keyword research, audience segmentation, and competitive analysis.
• Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
• Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

• 2. Funnel Architecture & DevelopmentDesign and implement complete digital marketing funnels using GoHighLevel.
• Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
• Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.
• Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

• Qualifications & SkillsRequired:Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.
• Proven track record of building complete digital funnels that consistently convert.
• Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). -
• Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).
• Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. - Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred or we will give preference to :

- Healthcare industry marketing experience.

- Knowledge of HIPAA-compliant marketing.

- Familiarity with SEO, retargeting, and omnichannel marketing strategies.

- Experience promoting high-value, cash-pay healthcare services.

We are looking for a dynamic and experienced professional to join our team as a Digital Marketing Specialist. This role will primarily focus on collecting, analysing, and interpreting digital marketing data from around the world, with additional responsibility for managing our social media platforms. The ideal candidate will have a strong background in digital marketing analytics, along with proven expertise in social media management across diverse regions and cultures.

Responsibilities:

• Develop and implement data collection strategies to gather digital marketing performance data from diverse geographic regions.
• Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track and analyze website traffic, user behavior, and conversion metrics across different countries and regions.
• Monitor and analyze digital advertising campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to assess performance and ROI on a global scale.
• Manage social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) across multiple countries and regions, including content creation, scheduling, posting, and community engagement.
• Develop and implement social media strategies to increase brand awareness, engagement, and follower growth in target markets.
• Create dashboards and reports to visualize key digital marketing metrics and insights for stakeholders at all levels of the organization.
• Perform in-depth data analysis to uncover actionable insights and optimization opportunities for improving digital marketing performance.
• Identify and implement data quality improvements and best practices to ensure accuracy and reliability of marketing data across global channels.
• Stay abreast of emerging technologies and industry trends in digital marketing analytics, and recommend innovative approaches to data collection and analysis.

Job Type: Full-time

Salary: ₹10,000.00 - ₹25,000.00 per month

Benefits:

• Flexible schedule
• Internet reimbursement
• Leave encashment
• Paid sick time
• Work from home

Schedule:

• Day shift

Supplemental pay types:

• Commission pay
• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

We are hiring for marketing

mba fresher for pursuing can apply

• Take charge of all marketing-related activities, including ATL & BTL Marketing.
• Generate admissions through effective marketing strategies.
• Visit schools and colleges for presentations to promote Amity programs.
• Establish tie-ups with consultants for international admissions.
• Conduct seminars to showcase Amity's offerings.
• Counsel students and parents to provide information and guidance.
• Handle day-to-day activities at the center.
• Motivate and lead the team towards achieving common goals.

Roles and Responsibilities;-

• Include managing Java/Java EE application development while providing expertise in the full software development lifecycle, from concept and design to testing.
• Designing, developing and delivering high-volume, low-latency applications for mission-critical systems

Framework required – spring boot, Hibernate
Skills - Should have knowledge of JPA, js, Ajax

About Us:

6sense is a Predictive Intelligence Engine that is reimagining how B2B companies do

sales and marketing. It works with big data at scale, advanced machine learning and

predictive modelling to find buyers and predict what they will purchase, when and

how much.

6sense helps B2B marketing and sales organizations fully understand the complex ABM

buyer journey. By combining intent signals from every channel with the industry’s most

advanced AI predictive capabilities, it is finally possible to predict account demand and

optimize demand generation in an ABM world. Equipped with the power of AI and the

6sense Demand PlatformTM, marketing and sales professionals can uncover, prioritize,

and engage buyers to drive more revenue.

6sense is seeking a Staff Software Engineer and data to become part of a team

designing, developing, and deploying its customer-centric applications.

We’ve more than doubled our revenue in the past five years and completed our Series

E funding of $200M last year, giving us a stable foundation for growth.

Responsibilities:

1. Own critical datasets and data pipelines for product & business, and work

towards direct business goals of increased data coverage, data match rates, data

quality, data freshness

2. Create more value from various datasets with creative solutions, and unlocking

more value from existing data, and help build data moat for the company3. Design, develop, test, deploy and maintain optimal data pipelines, and assemble

large, complex data sets that meet functional and non-functional business

requirements

4. Improving our current data pipelines i.e. improve their performance, SLAs,

remove redundancies, and figure out a way to test before v/s after roll out

5. Identify, design, and implement process improvements in data flow across

multiple stages and via collaboration with multiple cross functional teams eg.

automating manual processes, optimising data delivery, hand-off processes etc.

6. Work with cross function stakeholders including the Product, Data Analytics ,

Customer Support teams for their enablement for data access and related goals

7. Build for security, privacy, scalability, reliability and compliance

8. Mentor and coach other team members on scalable and extensible solutions

design, and best coding standards

9. Help build a team and cultivate innovation by driving cross-collaboration and

execution of projects across multiple teams

Requirements:

 8-10+ years of overall work experience as a Data Engineer

 Excellent analytical and problem-solving skills

 Strong experience with Big Data technologies like Apache Spark. Experience with

Hadoop, Hive, Presto would-be a plus

 Strong experience in writing complex, optimized SQL queries across large data

sets. Experience with optimizing queries and underlying storage

 Experience with Python/ Scala

 Experience with Apache Airflow or other orchestration tools

 Experience with writing Hive / Presto UDFs in Java

 Experience working on AWS cloud platform and services.

 Experience with Key Value stores or NoSQL databases would be a plus.

 Comfortable with Unix / Linux command line

Interpersonal Skills:

 You can work independently as well as part of a team.

 You take ownership of projects and drive them to conclusion.

 You’re a good communicator and are capable of not just doing the work, but also

teaching others and explaining the “why” behind complicated technical

decisions.

 You aren’t afraid to roll up your sleeves: This role will evolve over time, and we’ll

want you to evolve with it

Required Skills:

• 2+ year of experience in Development in JAVA technology.
• Strong Java Basics
• Spring Boot or Spring MVC
• Hands on experience on Relational Databases (SQL query or Hibernate) or MongoDB (JSON parsing)
• Proficient in REST API development
• Good at problem solving

Good to Have Skills:

• 2+ years of experience in using Java
• Good understanding of data structures and algorithms.
• Excellent analytical and problem solving skills.
• Ability to work in a fast paced internet start-up environment.
• Experience in technical mentor ship/coaching is highly desirable.

- Hands-on experience in developing User Interfaces (more than 4 years) using Angular 4+.

- Hands-on experience of using reactive frameworks like Redux, NgRX.

- Strong understanding of using UI testing frameworks like Jasmine, Mocha.

- Focus on building reusable components by employing Design patterns.

- Ability to remote diagnose user issues (With or without tools).

- Strong understanding of Object-oriented concepts.

- Ability to suggest alternative solutions for micro-level problems considering the environment constraints.

- Ability to diagnose development issues independently.

- Self-motivated learner.

• Design and implement high performance server side application solutions for the targeted domain.
• Develop integrated solutions between the product server side components and customer systems.
• Participate in the full life-cycle development process from software definition, through design, development, test (Unit & Integration), release and maintenance.
• Developing JSON, REST and SOAP APIs/web services.
• Code review and code management on versioning control system.
• Document the development process, architecture, and standard components
• Collaborate with different teams
• Mentor team members
• Keep abreast of new trends and best practices in web development

• In depth knowledge of object-oriented PHP and Laravel Framework
• Must have previous experience in development of high-end web applications in PHP, MYSQL and AJAX
• Previously built applications/websites in MVC frameworks, especially CodeIgniter
• Strong understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
• Strong knowledge of JavaScript and JavaScript frameworks, preferably jQuery
• Proficient understanding of code versioning tools, such as Git, Bitbucket
• Familiarity with SQL/NoSQL databases and their declarative query languages
• Familiarity with limitations of PHP as a platform and its workarounds
• Strong knowledge of coding best practices, server deployment and troubleshooting