

Forsys
https://forsysinc.comAbout
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Working with internal delivery leads to devising go to market strategies, plan, and execute them with
a team of passionate individuals.
Required Skills/Experience
● Creating a go-to-market strategy and execution of strategy Experience spearheading the
entire portfolio of Digital Marketing for Demand generation & Client engagement on social
channels and analytics
● Implementing creative methods of visitor engagement leveraging content from including
hosting webinars for a global audience
● Marketing automation tools for digital lead nurturing and Email Marketing Experience on
Content generation with lead generation in mind - product material & marketing collaterals
including website copy, microsites, landing pages, whitepapers, case studies and Landing
page optimization.
● Handling Advisory and Analyst relations related to testing vendors and handling Media & PR
Relations and overseeing the PR content
● Ability to support Account-Based Marketing including Buyer Persona & Customer
● Profile Mapping in pursuit of larger deals Conducting Software Testing meetups & thought
leadership
● Responsible for identifying & applying for speaker slots in top conferences, coordinating with
event organizers, backend event sponsorship planning. Responsible for maximizing Event
marketing ROI.
● Experience in
○ The marketing or a non marketing function in an IT organization
○ In the marketing function of any Non IT organization
● Self-driven with exceptional Marketing & Branding acumen
Education
B. Tech with MBA from IIM (full time)
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About FutureSoft Headquartered in New Delhi, FutureSoft is a software consulting and technology services company specializing in industry-specific solutions, strategic outsourcing and integration services. Clients gain competitive advantage by leveraging our product development, delivery capabilities to achieve their product milestones with world-class quality and reduced costs. Founded in 1988, FutureSoft is a dependable partner for more than 100 satisfied clients that include diverse range of Fortune and SME companies. FutureSoft development center is assessed at Level 4 in SEI CMMI®, and is also ISO 9001:2000 certified. FutureSoft can help you in creating enterprise strength mobile apps and modernize your legacy software. Try our fixed cost or resource based model. "Get connected to FutureSoft...Stay connected to Global Success"
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