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Senior SEO Executive
Senior SEO Executive
kanhasoft's logo

Senior SEO Executive

Shreya Mehta's profile picture
Posted by Shreya Mehta
3 - 7 yrs
₹3L - ₹8L / yr
Ahmedabad
Skills
PPC

Role Overview


We are seeking an experienced SEO & Digital Marketing Specialist to lead organic growth and

digital visibility across search engines and marketing platforms. This role focuses on SEO,

content optimization, social media, video marketing, and PPC, with working knowledge of

WordPress for SEO implementation and content management.

Key Responsibilities

SEO

 Conduct technical, on-page, and off-page SEO audits

 Perform keyword research and competitor analysis

 Optimize website content for search visibility and conversions

 Implement on-page SEO including meta tags, headings, internal linking, and schema

basics

 Coordinate with developers for technical SEO fixes

 Plan and execute link-building and off-page SEO strategies

 Track and analyze SEO KPIs using tools like Google Analytics, Search Console, Ahrefs,

SEMrush

 Prepare monthly SEO reports with actionable insights

 Knowledge of work with client directly.

WordPress

 Manage and optimize content within WordPress CMS

 Implement SEO updates using tools like Yoast, Rank Math, or similar plugins

 Ensure SEO best practices for URLs, metadata, image optimization, and internal linking

 Publish and optimize blogs and landing pages in WordPress

 Coordinate with developers for advanced WordPress or technical changes

Content & Optimization

 Optimize blogs, landing pages, and marketing content for SEO

 Create SEO content briefs and optimization guidelines

 Ensure alignment between content strategy and keyword goals

 Optimize bulk URLs of the job posting

Social Media Marketing


 Plan and manage social media strategies and content calendars

 Write captions, research hashtags, and schedule posts

 Engage with audiences and monitor platform performance

Video Marketing

 Ideate and support short-form video content (Reels, Shorts, LinkedIn)

 Optimize video captions, titles, and descriptions for reach

PPC

 Support PPC campaign setup and optimization

 Assist with keyword and audience research

 Track ad performance and optimization metrics


Required Skills & Experience

 2+ years of experience in SEO and digital marketing

 Strong understanding of SEO best practices and search algorithms

 Working knowledge of WordPress CMS for content publishing and SEO implementation

 Experience with SEO tools: Ahrefs, SEMrush, Screaming Frog, GA, GSC

 Familiarity with SEO plugins (Yoast, Rank Math, etc.)

 Experience in social media management and content marketing

 Basic to intermediate knowledge of PPC platforms

 Strong client communication and reporting skills on daily basis and client calls.

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Shubham Vishwakarma

Full Stack Developer - Averlon
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About kanhasoft

Founded :
2013
Type :
Services
Size :
20-100
Stage :
Profitable

About

As a prominent https://www.kanhasoft.com/web-app-development.html/">web development company in India, our core expertise lies in custom software development for web and mobile app development according to client’s need and business workflow. we assist our clients through every step of the way; from consultation, design, development to maintenance. Leave it all in the hands of our expert https://www.kanhasoft.com/hire-resources.html">web developers and we will build you secure, innovative and responsive web applications.

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Shubham Vishwakarma

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