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Hunarstreet Technologies pvt ltd logo
Paid Marketing Executive-E
2 - 5 yrs
₹5L - ₹5.2L / yr
Ahmedabad
Skills
paid media
PPC
Paid advertising
CTR
CPC
CPA
ROAS
Search Engine Marketing (SEM)
Paid campaigns
GA4
GTM

We are seeking a highly skilled Paid Marketing Specialist to plan, execute, and optimize data-driven digital marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads. The ideal candidate will be responsible for driving measurable growth through targeted acquisition strategies, continuous optimization, and performance-focused execution.

Key Responsibilities

1. Campaign Strategy & Execution

  • Plan, launch, and optimize performance marketing campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads.
  • Manage end-to-end campaign execution, including audience targeting, ad setup, creative testing, landing page improvements, and performance reporting.
  • Drive lead generation and user acquisition by optimizing campaigns for lower CPA and higher ROAS.

2. Optimization & Experimentation

  • Run remarketing, retargeting, and lookalike audience campaigns to maximize conversions and nurture leads.
  • Implement A/B tests for ad creatives, copy, landing pages, and full funnel experiences to enhance campaign effectiveness.
  • Continuously iterate on targeting, bidding strategies, and creatives based on performance insights.

3. Performance Tracking & Reporting

  • Monitor budgets and track key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
  • Ensure efficient utilization of ad spend and maintain optimal campaign health.
  • Track, analyze, and report performance using tools like Google Analytics, GA4, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboarding tools.

4. Automation & AI Integration

  • Leverage AI tools and automation techniques to enhance campaign efficiency, streamline workflows, and improve overall performance.
  • Utilize automated rules, scripts, and optimization tools to scale campaigns effectively.

Requirements

  • Proven experience in running and optimizing campaigns on Google, Meta, and LinkedIn.
  • Strong analytical and data-driven mindset with deep understanding of digital marketing KPIs.
  • Hands-on experience with GA4, GTM, and reporting dashboards.
  • Ability to manage budgets and deliver high-quality results under deadlines.
  • Knowledge of marketing automation, AI-driven tools, and experimentation frameworks is a plus.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Hunarstreet Technologies pvt ltd

Founded :
2022
Type :
Products & Services
Size
Stage :
Profitable

About

N/A

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mail updated resume with current salary-

Email: etalenthire[at]gmail[dot]com

satsh: 88O 27 49 743

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4. Work with Us - https://brownliving.in/pages/work-with-us

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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