Product Marketing Specialist

Zemoso Labs is a product studio offering innovation-as-a-service, with design, engineering, and growth services. Our clientele includes Fortune 500 companies, disruptive startups, and unicorns from around the world.

We have operations in India, U.S., Europe, and Canada, and we have created over $8 billion in value for our customers.

At Zemoso Labs, we see marketing as a compelling vehicle to ‌ leverage to help us and our clients grow exponentially. The ideal candidate for this role will not only be data-driven, but an experimentation-oriented approach to campaign management.

The ideal candidate will be a team player who can give direction to other members of the team, take abstract input from senior stakeholders to translate to action items and collaborate with direct co-creators like designers and subject matter experts. They must understand how to create a narrative around a brand and extend it to every asset we create. Ability to learn and scale quickly, and be unafraid to ask questions are must-haves.

RESPONSIBILITIES

• Meeting with internal stakeholders and clients to determine their goals and budget
• Advising clients and other stakeholders on costs, expectations, outcomes, and processes
• Brainstorming ideas for marketing campaigns and paid advertising
• Brainstorming with a team of digital marketers, such as SEO specialists, content marketers, designers, sales specialists, and web developers
• Creating and managing paid ads across LinkedIn, Twitter, Facebook, Google, media partners, programmatic, display, search, networks and more
• Monitoring and analyzing web analytics and campaign performance
• Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles
• Identifying and presenting new avenues of paid advertising
• Utilizing demand-side RTP platforms to promote adverts and campaigns
• Ensuring a positive ROI on client spending and PPC ad campaigning
• Coordinate with a team of individual contributors to meet deadlines for launch dates

Must-haves:

• Basic familiarity with concepts of campaign management experience across paid, organic, and other marketing efforts across channels
• Analytical mindset with an ability to map data to insights
• Impeccable ability to do customer journey mapping to identify pain points
• Work across multiple time zones (US, US (CST), Canada) as needed
• Ability to learn, scale, and ideate
• Ability to ask the right questions and focus on “what does success look like?”
• Google, Hubspot, and LinkedIn certifications are a huge plus
• Internship in SEO or SEM or Campaign Analytics preferred

Benefits:

• Competitive salary
• Work from anywhere in India
• Learning and gaining experience rapidly
• Reimbursement for basic work-from-home setup
• Insurance (including a top-up insurance for COVID)

This is a sales target-driven role that involves managing the day-to-day activities of the HQ marketing team in Bangalore. This role Involves coordination, tracking and managing timelines of deliverables as well as ensuring that quality standards are met.  

Responsibilities:

• Manage the global demand generation engine  
• Work towards increasing the number of sales qualified leads generated  
• Engage partners in areas such as lead generation, joint marketing efforts and events
• Coordinate Subex Secure’s presence in events
• Secure endorsements from analysts and media  
• Manage the digital marketing team
• Prepare content where needed for campaigns, social media, search engine optimization and marketing
• Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner
• Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts

Requirements (please read these carefully before applying)

• Experience in managing planning and execution of global campaigns through Salesforce and Hubspot
• Have carried revenue targets or have at least played a key role in attaining these targets  
• Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.
• Prior experience in managing teams and revenue targets is an essential requirement
• You should have over 6 years of experience with B2B marketing
• Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO
• Top notch project management skills
• Excellent content writing and presentation skills

The outcomes (KPI) associated with this role would be:

• Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads
• Quality and volume of engagements on social media and improvement in regional web traffic
• Your contribution towards improving our brand presence globally  
• Measured improvement in pipeline velocity
• Attainment of pipeline targets
• Timely execution of monthly and quarterly marketing plans

Selected intern's day-to-day responsibilities include:

1. Contacting potential & existing clients to establish rapport and arrange meetings

2. Conducting research on organizations to find new opportunities

3. Working on increasing the value of current customers while attracting new ones

4. Finding and developing new markets and improving sales

5. Helping the team with various marketing initiatives

6. Assisting the team in developing quotes and proposals for clients

7. Coordinating with the development team to resolve customer issues, give demonstrations, and upsell & cross-sell

About the role:

As a Product Marketing Manager should own the positioning, messaging, and branding of the product. You will also gather and process customer feedback, and manage some aspects of customer relations after the launch.

Job Responsibilities:

• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
• Content Development – Conceptualize and create an educational product and solution content for a variety of platforms
• Market, customer, and competitive analysis — Be the expert on the customer, the industry trends, and the players in the market
• Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral
• Product and feature adoption — Drive adoption of the product and features amongst the customer base
• Evangelism – Serve as a company spokesperson and go-to thought leader for the product
• Implement and support compliance to Outplay compliance and information security processes

We are looking for someone who has:

• Any Graduate degree (MBA preferred) with 3- 5 years of prior experience in a similar position.
• Experience in startup/enterprise software company preferred
• An ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing material
• Ability to effectively lead, inspire, and mentor direct and indirect reports
• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
• Excellent English - written, verbal, and presentation skills, with an eye for quality and attention to detail
• Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing

Benefits:

• Fully remote job - You can be in the mountains or at the beach, and still work with us. Outplay is a 100% remote company.
•  Flexible work hours - We believe mental health is way more important than a 9-5 job.
• Health Insurance - We are a family, and we take care of each other - we provide medical insurance coverage to all employees and their family members. We also provide an additional benefit of doctor consultation.
• Workstation and Internet Allowances.
• Annual company retreat - we work hard, and we party harder.
• City meet-ups- You work with your team members in the mornings and party in the evenings.
• Safe space to innovate and experiment.
• Steady career growth and job security.

What is the role?

We are looking for a storyteller who can profoundly understand the user and can translate our product details as per the user's needs. You like working with data and insights and making decisions based on it. You should be able to lead multiple stakeholder roles efficiently for international markets with a passion for technology. An eager candidate to make an impact and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.

Key Responsibilities

• Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
• Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, and creating sales playbooks, sales enablement content, and marketing assets.
• Work closely with a range of cross-functional teams - product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
• Understand and analyze the competitive landscape to define our own marketing strategy.

What are we looking for?

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

• 3+ years of relevant work experience that can span marketing, product marketing or product management.
• Experience working on marketing or growth throughout a product’s lifecycle.
• Working experience in SaaS, preferably for international markets.
• Hands-on experience in Google Analytics, Google AdWords, CRM, and analytical tools.

Who will you work with?

You will be working closely with the Digital Marketing, Sales, Product, and Customer Success teams.

What can you look for?

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that offers.

We are

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Company works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.

Way forward

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We assure you that we will attempt to maintain a reasonable timeframe for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors