Product Marketing Specialist (SaaS-Based)
Location: Pune
Experience: 3 to 6yrs
Promobi Technologies is looking for a Product Marketing Specialist to develop and execute marketing strategies to increase awareness and adoption of our products. You as an ideal candidate are not only passionate but also an experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.
Responsibilities:
- Responsible for creation and execution of end-to-end marketing from Account-based marketing activities to branding and positioning campaigns to place our products as solutions for our customers and partners worldwide
- Develop and implement promotional activities such as promotions and product launches
- In depth knowledge of Data Driven Marketing are a must and a Data-oriented professional - working with data and insights and pairing that for users to generate balanced and thoughtful points of view for how to take our products to market
- Increase our solution's social, digital, and events presence and visibility.
- Product content - take care of the creative development and publication of a wide range of product-related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying our products specs to our customers and partners
- Design content marketing strategies and set short-term goals and Create an effective conversion optimization strategy.
- Gain insight into customer use of current products, untapped opportunities, and buyer personas
- Proficiency in email marketing automation technology
- Demonstrates superior understanding of A/B testing and testing methodologies while coordinating the development and execution of test plans within the Optimization Team.
- Passionate about technology - keen to learn about how things work and understand technical concepts in ways that everyday people can understand
- Define the multi-product solution for each segment, and partner with the rest of the team to build positioning, sales enablement, and marketing assets to target these sub-segments.
- Work closely with a range of cross-functional teams like - sales, partner managers, marketing to craft thoughtful go-to-market strategies and drive growth initiatives
- To support our sales efforts by developing enabling collateral for all stages of the sales cycle, like slide decks, whitepapers, videos, etc
- Responsible for our brand management and identity: you communicate and successfully position our efforts in the drone ecosystem. You also contribute towards building a strong Auterion brand with deep reach into our global open source community.
Requirements:
- MBA with relevant experience in the B2B SaaS market.
- Proven relevant experience in creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
- Experience initiating and driving a range of GTM programs including content marketing, social media, paid and organic marketing initiatives, webinars, trade shows
- Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
- Ability to effectively lead, inspire, and mentor direct and indirect reports.
- Ability to effectively work with cross-functional teams like sales, product development, executive management, and external stakeholders.

About Promobi Technologies
About
Promobi Technologies:
ProMobi Technologies provides a leading Mobile Device Management Solution under the brand Scalefusion. The solution allows organizations to manage Android and iOS devices from the cloud. It offers modern mobile device management (MDM), application management (MAM) and content management (MCM) experience for corporate-owned devices. Renowned organizations from startups to Fortune 500 trust Scalefusion for their Device Management.
Scalefusion (formerly known as Mobilock Pro): (Our Flagship Product)
Scalefusion MDM allows organizations to secure & manage endpoints including smartphones, tablets, laptops, rugged devices, mPOS, and digital signages, along with apps and content. It supports the management of Android, iOS, macOS and Windows 10 devices and ensures streamlined device management operations with InterOps. Fusion of Endpoints at Scale.
Company video


Connect with the team
Similar jobs
Job Purpose
• Deliver on significant portfolio indicators and maximise resolution/ roll backs/ normalization / recoveries and influence reduction in bucket inventory by enhancing performance.
• Be the executor of collection strategies implemented by the ACLM/RCLM/Centre Head.
• To ensure that all laid down processes are adhered to without any deviations. Have checks and balances to ensure smooth process adherence.
Liaison with other functions and departments viz. sales , credit, operations , RIC, Legal Receivables Management
Job Responsibilities(JR) :
• Manage and deliver monthly performance in terms of, resolution, roll backs, recovery rates/ values as per the target set for the assigned portfolio.
• Review field follow-up for the portfolio managed towards achievement of target set.
• Monitor the agency / field executive’s performances periodically.
• Achieve the money collection under principal, fees & charges as per targets.
• Regular visit to yard and reporting thediscrepancies / compliant items as a visitreport. (Applicable for Auto, Two Wheeler,
Agri & CTG Loans)
• Ensuring timely allocation and field follow- up.
• Effectively address disputes, expired etc cases to prevent any probable escalation and highlight sensitive accounts to Area Collection Managers to prevent the same.
• Ensure trails updates are recorded in web- collections for follow-up on skip marking,deceased specifically apart from follow-up on normal portfolio.
• Ensure that the agency resources are optimally used wrt the number of visits, contacts, PTP conversion ratio etc.
• Ensure that calls are made on the portfolio thru recorded lines during the month at the agency level and field visit updates are available in the web-collections. Call recordings have to be validated and updated in the visit report submitted to the agency process Management
• All Banks process to be adhered to in totality in Unit performance
• Cash deposit process including monitoring TAT taken by agencies to deposit money collected.
• Receipt Management – including receipt recon, sighting of unused receipts, completion of lost receipt formalities.
• Settlement process involving issue of settlementletters to be in line with approvals received.
• Manage escalations and ensure resolution of all cases.
• Ensure repo process including repo kit to vendors, usage of repo app at agency level, valuation, sale of vehicle (online/ off line), RC
book updation are managed as per the laid down guideline.
• Training programs to be done monthly and all employees to be covered for minimum man hours every quarter.
• All vendor bills are processed within 30 days of work and no vendor bill is left unprocessed for 60 days at any given point of time
• Ensure 100% usage of collection system and receipt mobility (HHT).
• Ensure nil delay in cash TAT and mis-posting of payments Vendor Management
• Management of field/ referral vendors
• Ensure compliance from the vendors on laid down processes.
• Monitor performance of field agencies and address performance deficiencies.
• Ensure 100% compliance of critical items like DRA certification/ police verification etc.
• Code of conduct to be followed by the vendor across aspects of field and tele calling.
• In case of yard management, ensure set targets for the inventory movement in yard and sale process are met.
Regular review of vendors/yards basis their performance, man power invested productivity expectations and process norms.
Relationships and Roles
To ensure smooth functioning of day to day process, the position is critical to have close interaction with following functions
INTERNAL
• Sales (Sales Manager) : coordinating with sales for feedback and resolutions on Non-starters / frauds. Sharing data regarding negative profiles and areas basis portfolio trends
• Local Operations/CPU : coordinating for regular schedule uploads, receipt management, PDC management , PDC presentation. For retrieval of relevant documents for skip tracing and fraud cases
• Process team (Process Managers and Central team): For process and compliance related items EXTERNAL
• Collection Agencies : For delivery of numbers and compliance to process and regulatory requirement
Code Of Conduct & HR Trainings
To follow code of conduct guidelines of bank. Code of conduct training to be done at agency level as per process guidelines.
To nominate and get mandatory trainings done for self as per HR training schedules.
Legal
• Initiating legal in high POS delinquent cases.
• Coordination with legal team for effective use and execution of legal tools.
Educational Qualifications
Graduate / Post Graduate / MBA
Key Skills
• Should possess good communication skills
• Good leadership quality and molding and supporting the team for desired results as per management expectations(for \agencies/off-rolls staff)
• Should be able to handle deadlines and compliance items
• Should be good on follow up and accomplishment of targeted achievements
Experience Required
Sufficient hands on work experience of min. 2 years and above in financial industry
• Should have managed a team of agencies staff/outsourced staff demonstrating high level of competence.
• Should be mature enough to handle customer and agency xecutives/vendors pressurized situations and ensure targets /deadlines
• Should be mature enough to handle people in pressurized situations and ensure targets /deadlines met.
Major Stakeholders
Customers
• Branch Banking Team
• Operations / Sales / Process / RIC / Legal
About the company
DCB Bank is a new generation private sector bank with 442 branches across India.It is a scheduled commercial bank regulated by the Reserve Bank of India. DCB Bank’s business segments are Retail banking, Micro SME, SME, mid-Corporate, Agriculture, Government, Public Sector, Indian Banks, Co-operative Banks and Non-Banking Finance Companies.
Job Description
Department: Risk Analytics
CTC: Max 18 Lacs
Grade: Sr Manager/AVP
Experience: Min 4 years of relevant experience
We are looking for a Data Scientist to join our growing team of Data Science experts and manage the processes and people responsible for accurate data collection, processing, modelling, analysis, implementation, and maintenance.
Responsibilities
- Understand, monitor and maintain existing financial scorecards (ML Based) and make changes to the model when required.
- Perform Statistical analysis in R and assist IT team with deployment of ML model and analytical frameworks in Python.
- Should be able to handle multiple tasks and must know how to prioritize the work.
- Lead cross-functional projects using advanced data modelling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities.
- Develop clear, concise and actionable solutions and recommendations for client’s business needs and actively explore client’s business and formulate solutions/ideas which can help client in terms of efficient cost cutting or in achieving growth/revenue/profitability targets faster.
- Build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics support that support key business decisions.
- Design and build technical processes to address business issues.
- Oversee the design and delivery of reports and insights that analyse business functions and key operations and performance metrics.
- Manage and optimize processes for data intake, validation, mining, and engineering as well as modelling, visualization, and communication deliverables.
- Communicate results and business impacts of insight initiatives to the Management of the company.
Requirements
- Industry knowledge
- 4 years or more of experience in financial services industry particularly retail credit industry is a must.
- Candidate should have either worked in banking sector (banks/ HFC/ NBFC) or consulting organizations serving these clients.
- Experience in credit risk model building such as application scorecards, behaviour scorecards, and/ or collection scorecards.
- Experience in portfolio monitoring, model monitoring, model calibration
- Knowledge of ECL/ Basel preferred.
- Educational qualification: Advanced degree in finance, mathematics, econometrics, or engineering.
- Technical knowledge: Strong data handling skills in databases such as SQL and Hadoop. Knowledge with data visualization tools, such as SAS VI/Tableau/PowerBI is preferred.
- Expertise in either R or Python; SAS knowledge will be plus.
Soft skills:
- Ability to quickly adapt to the analytical tools and development approaches used within DCB Bank
- Ability to multi-task good communication and team working skills.
- Ability to manage day-to-day written and verbal communication with relevant stakeholders.
- Ability to think strategically and make changes to data when required.
- Back office administration and support personnel
- Good organizational skills
- These tasks may include, proofreading, providing support service to the team, data entry
- Multitasking & Clerical work
This is a part-time / Freelance opportunity
Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.
Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.
What would you be doing?
- Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
- Create interactive landing pages using Shopify-compatible apps
- Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
- Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
- Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
- Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals
Domain skills you must have to apply for this role:
- Google Ads
- Google Analytics
- Meta Facebook Business Manager
- Bik or similar marketing platforms
- Shopify
Other requirement for the role:
- You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
- You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
- You’re organized with a high attention to detail: You’ll be managing all our ad campaigns
Experience
- 1-2 years experience in a performance marketer role
- Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
- Ability to work remotely (This is as much a skill as a perk)
Time commitment
- 20 hours per week
Why should you apply
- You will be our first digital marketer with a scope of making a great impact on a growing company
- Join a small team where every idea matters and a place that can take your skills to the next level
- Have an inside view of how D2C marketing works
The developer will be responsible to build and enhance collaboration functionalities in our products while ensuring seamless user interaction in the platform. Our engineering team works on developing a range of innovative products to facilitate regulatory work flow of medical device companies. An ideal candidate is one willing to work in a tight schedule of a start-up and experienced in building magical user experiences and considers performance to be the key metric in the application.
Responsibilities :
- Develop new features using Angular 9/10
- Develop reusable components
- Write efficient and documented object oriented code
- Write extensive unit test cases and execute them
- Ensure responsive design of the front end
Skills and Qualifications :
-
2-5 years experience in developing web based applications and building product product from scratch
-
Detailed understanding of coding and design aspects of Angular 9/10
-
Proficiency with Observables, NGRX and websockets
-
Knowledge of various Angular/Jquery packages
-
Knowledge of Responsive Design
-
Knowledge of WYSIWYG editors
-
Knowledge of different performance optimization techniques
-
Experienced in various data structures and design patterns
-
Knowledge of asynchronous programming
-
Bachelor’s Degree in computer science or equivalent education.
Front End developers
- Angular.JS experience
- MongoDB query and aggregation experience (not a database administrator)
- GraphQL experience
- Node.JS and Typescript experience
- CSS and SCSS experience
- CI/CD experience with GitHub actions
Backend Developers:
- Software development experience, one of Python (preferred) or Node.JS/Typescript)
- Experience with Messaging architectures - RabbitMQ (preference) or Kafka
- Experience with docker-containers
- Experience with Apache NiFi (valued but not necessary)
- Experience with designing or implementing horizontally scalable solutions
- Experience working with RESTful APIs
- CI/CD experience with GitHub actions
- Experience with Azure cloud
Our Client is B2B SaaS Product Co. in the space of HR Technology. They are helping organisations to take informed decisions in the areas like Hiring, Training and Career Succession processes. The company was formed in 2010 and since has become a market leader in HR technology space. The founders are alumni of Stanford University and their employees have experience in working with PWC, McKinsey and other similar leagues of organisations.With a bright vision of the founders, the organisation is in an expansion mode to capture niche markets and become a global leader in this domain.
- Experience in Back-End development using Ruby on Rails or NodeJS
- Experience in working on at least two of MongoDB / Postgres / MySQL & Redis
- Experience on MVC patterns using frameworks like Rails, ExpressJS
- Strong understanding of RESTful APIs and HTTP protocol
- Understanding Security aspects of the applications and can successfully implement OWASP compliant systems
- Strong understanding of Linux OS, File Systems, Firewalls etc
- 3 years Experience in Ruby on Rails
- Minimum 3 years in MongoDB / PostgreSQL
- Must be from Product based companies
- Write clean, scalable code using .NET programming languages
- Remain up to date with the terminology, concepts and best practices for coding mobile apps
- Develop technical interfaces, specifications, and architecture
- Use and adapt existing web applications for apps
- Create and test software prototypes
- Develop client displays and user interfaces
- Assist software personnel in handling project related work and other requirements
- Coordinate with other software professionals and developers
Job description
- Update your job knowledge by studying state-of-the-art development tools and programming techniques; participate in educational opportunities
- Determinescustomers' needs and desires by specifying the research needed to obtain market information.
- Collaborate with team to brainstorm and create new refinements; work collaboratively with others to achieve goals
- Be persistent, creative problem solver
- Understand business need and know how to create the tools to manage them
- Contributes to team effort by accomplishing related results as needed.
- Model and manage the expectations against our business end-users and rest of the stakeholders involved to achieve service excellence, meet and exceed organizational objectives and support fiscal responsibility
- Should understand and have strong systems level knowledge on how various systems interact within which the project\ program is being executed against
- 3 - 4 years supporting and maintaining cloud hosted infrastructure
Required Candidate profile
The following skills are required of all candidates for the principal software Engineer position:
- 8+ years of experience in commercial software development
- Bachelor's degree or higher in computer science or related field
- Experience in building, shipping and operating reliable, distributed systems software
- Ability to engage in site-reliability engineering practices
About Company
AXtechnosoft, founded in 2016, has been extending support via enabling Microsoft Dynamics solutions to key businesses. We find our glory by supporting our Parent company Dax Software Solutions. We provide ERP solutions ranging from new implementations, up-gradation in existing applications, performance tuning, optimizations to Microsoft cloud, and infrastructure solutions. This covers the complete suite of Dynamics® 365 by Microsoft that comes with the comfort of 24/7/365 support. AXtechnosoft has supported US partners in powering D365 applications and Microsoft end-users remotely. We bring a complete package of Microsoft Dynamics solutions backed up by dynamics consultants encompassing the wide range of experience in IT, Retail, agriculture and many more sectors.
Parent company: DAX Software Solutions, founded in 2012 has been extending support via enabling Microsoft Dynamics solutions to key businesses. We find our glory by working with international brands around the world to provide specific ERP solutions ranging from new implementations, up-gradation in existing applications, performance tuning, optimizations to Microsoft cloud, and infrastructure solutions. This covers the complete suite of Dynamics 365 by Microsoft that comes with the comfort of 24/7/365 support. DAX Software Solutions has worked with 30+ partners powering D365 applications and Microsoft end-users worldwide to fine-tune their processes efficiently. We bring a complete package of Microsoft Dynamics solutions backed up by dynamics consultants encompassing the wide range of experience in IT, Retail, agriculture and many more sectors.
Company Info
Website: https://axtechnosoft.com/">https://axtechnosoft.com/ , http://www.daxsws.com/">http://www.daxsws.com












