Product Marketing Specialist at Promobi Technologies · Pune · 3 - 6 years · ₹6L - ₹10L / yr · Bootstrapped · Posted 28 Jul 2021
Product Marketing Specialist (SaaS-Based)
Location: Pune
Experience: 3 to 6yrs
Promobi Technologies is looking for a Product Marketing Specialist to develop and execute marketing strategies to increase awareness and adoption of our products. You as an ideal candidate are not only passionate but also an experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.
Responsibilities:
- Responsible for creation and execution of end-to-end marketing from Account-based marketing activities to branding and positioning campaigns to place our products as solutions for our customers and partners worldwide
- Develop and implement promotional activities such as promotions and product launches
- In depth knowledge of Data Driven Marketing are a must and a Data-oriented professional - working with data and insights and pairing that for users to generate balanced and thoughtful points of view for how to take our products to market
- Increase our solution's social, digital, and events presence and visibility.
- Product content - take care of the creative development and publication of a wide range of product-related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying our products specs to our customers and partners
- Design content marketing strategies and set short-term goals and Create an effective conversion optimization strategy.
- Gain insight into customer use of current products, untapped opportunities, and buyer personas
- Proficiency in email marketing automation technology
- Demonstrates superior understanding of A/B testing and testing methodologies while coordinating the development and execution of test plans within the Optimization Team.
- Passionate about technology - keen to learn about how things work and understand technical concepts in ways that everyday people can understand
- Define the multi-product solution for each segment, and partner with the rest of the team to build positioning, sales enablement, and marketing assets to target these sub-segments.
- Work closely with a range of cross-functional teams like - sales, partner managers, marketing to craft thoughtful go-to-market strategies and drive growth initiatives
- To support our sales efforts by developing enabling collateral for all stages of the sales cycle, like slide decks, whitepapers, videos, etc
- Responsible for our brand management and identity: you communicate and successfully position our efforts in the drone ecosystem. You also contribute towards building a strong Auterion brand with deep reach into our global open source community.
Requirements:
- MBA with relevant experience in the B2B SaaS market.
- Proven relevant experience in creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
- Experience initiating and driving a range of GTM programs including content marketing, social media, paid and organic marketing initiatives, webinars, trade shows
- Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
- Ability to effectively lead, inspire, and mentor direct and indirect reports.
- Ability to effectively work with cross-functional teams like sales, product development, executive management, and external stakeholders.

About Promobi Technologies
About
Promobi Technologies:
ProMobi Technologies provides a leading Mobile Device Management Solution under the brand Scalefusion. The solution allows organizations to manage Android and iOS devices from the cloud. It offers modern mobile device management (MDM), application management (MAM) and content management (MCM) experience for corporate-owned devices. Renowned organizations from startups to Fortune 500 trust Scalefusion for their Device Management.
Scalefusion (formerly known as Mobilock Pro): (Our Flagship Product)
Scalefusion MDM allows organizations to secure & manage endpoints including smartphones, tablets, laptops, rugged devices, mPOS, and digital signages, along with apps and content. It supports the management of Android, iOS, macOS and Windows 10 devices and ensures streamlined device management operations with InterOps. Fusion of Endpoints at Scale.
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Build and maintain brand consistency across marketing channels.
Prepare regular marketing performance reports for management.
Product Marketing Associate
About Trademo
At Trademo, we are transforming global trade and supply chains through AI and technology. Our AI-driven platform helps businesses gain visibility into global trade, strengthen compliance, manage supply-chain risks, and make data-driven decisions with confidence.
Our products span trade intelligence, sanctions screening, global trade compliance, supply-chain mapping, and trade transaction digitization.
About the Role
We are looking for a Product Marketing Associate to own the end-to-end marketing strategy and execution for assigned product lines at Trademo.
In this role, you will act as the bridge between Product, Sales, and Marketing, shaping how our products are positioned, communicated, adopted, and scaled in the market.
You will work on product positioning, go-to-market initiatives, sales enablement, content, and top-of-funnel awareness while partnering closely with cross-functional teams.
What You'll Do
- Own end-to-end product marketing for assigned product lines, from positioning and messaging to adoption and growth.
- Act as the primary liaison between Product, Sales, and Marketing to ensure alignment on messaging, launches, and go-to-market execution.
- Develop clear and differentiated product positioning and messaging that resonates with target B2B personas.
- Build and maintain sales enablement assets including pitch decks, one-pagers, battle cards, case studies, and demo narratives.
- Drive top-of-funnel organic awareness through content, campaigns, and distribution strategies.
- Partner with Content and Digital teams to create high-quality assets including blogs, whitepapers, landing pages, and thought leadership content.
- Support product launches through structured go-to-market plans, internal enablement, and external campaigns.
- Work closely with cross-functional stakeholders to ensure consistent product communication and execution.
What We're Looking For
- 4–6 years of experience in a SaaS environment, preferably in Product Marketing, Content Marketing, or a related role.
- Strong understanding of B2B buyer journeys and go-to-market strategies.
- Hands-on experience with product positioning and messaging.
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- Strong communication, storytelling, and stakeholder management skills.
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- Strong cross-functional collaboration skills, especially with Product, Sales, and Marketing teams.
- Demonstrated ability to take ownership of initiatives and drive them end-to-end with minimal supervision.
- Comfortable working in a fast-moving, high-growth startup environment.
What Will Make You Stand Out
- Experience in B2B SaaS or enterprise technology.
- Experience working on product launches and GTM campaigns.
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- Experience creating sales enablement and thought leadership content.
- Exposure to industries such as trade, supply chain, logistics, compliance, fintech, or enterprise technology is a plus.
Why Trademo?
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Job Description
Marketing Executive / Marketing Manager
Department: Marketing
Location: Bangalore
About the Role
We are seeking a dynamic and results-driven Marketing Executive / Marketing Manager to lead channel marketing initiatives that drive partner engagement, enhance brand visibility, and support business growth. The role is responsible for planning and executing marketing campaigns aligned with the sales calendar, enabling the sales team with effective marketing collateral, and ensuring consistent communication with channel partners.
The ideal candidate will collaborate closely with Sales, Product, Design, and Leadership teams to build impactful marketing programs that improve partner participation, generate demand, and strengthen product adoption.
Key Responsibilities
Channel Partner Marketing
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Campaign Planning & Execution
- Plan and execute marketing campaigns aligned with the sales and product calendar.
- Drive product launch campaigns, incentive and payout campaigns, seasonal promotions, and business initiatives.
- Monitor campaign performance and optimize campaigns based on engagement metrics and business outcomes.
Sales Enablement
- Create and maintain high-quality marketing collateral, including:
- Product brochures
- Sales presentations and pitch decks
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- Product FAQs
- Campaign communication materials
- Ensure the sales team has access to updated marketing assets that support customer acquisition and partner engagement.
Regional Marketing Support
- Partner with regional sales teams to execute localized marketing initiatives.
- Support field marketing activities, partner events, webinars, roadshows, and activation campaigns.
- Customize campaigns and collateral based on regional business requirements.
Cross-Functional Collaboration
- Work closely with Sales, Product, Design, Operations, and Leadership teams to ensure timely campaign execution.
- Gather feedback from sales teams and channel partners to continuously improve marketing effectiveness.
Reporting & Analytics
- Track campaign performance using predefined KPIs.
- Prepare regular reports on campaign engagement, partner participation, lead generation, and overall marketing effectiveness.
- Recommend improvements based on campaign analytics and business feedback.
Key Performance Indicators (KPIs)
- Campaign engagement and reach
- Partner participation and activation
- Lead generation support for the sales team
- Product campaign adoption
- Sales enablement effectiveness
- Timely delivery of marketing campaigns
- Quality and effectiveness of marketing collateral
- Regional campaign execution success
- Feedback and satisfaction from channel sales teams
Qualifications
Education
- Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
- MBA in Marketing is preferred.
Experience
Marketing Executive
- 1–4 years of experience in marketing, preferably in B2B, FinTech, Financial Services, or Channel Marketing.
Marketing Manager
- 5–8 years of experience managing marketing campaigns, partner engagement, and sales enablement initiatives.
Required Skills & Competencies
- Strong campaign planning and execution capabilities.
- Excellent written and verbal communication skills.
- Experience managing email marketing, WhatsApp campaigns, and digital communication channels.
- Ability to create compelling marketing collateral and presentations.
- Strong stakeholder management and cross-functional collaboration skills.
- Analytical mindset with the ability to interpret campaign performance and recommend improvements.
- Excellent project management and organizational skills.
- Proficiency in Microsoft Office and Google Workspace.
- Experience with CRM and marketing automation platforms is preferred.
- Familiarity with Canva, Adobe Creative Suite, or similar design tools is an advantage.
Preferred Industry Experience
- FinTech
- Financial Services
- Wealth Management
- Investment Platforms
- Banking & NBFC
Success in This Role
A successful candidate will:
- Drive consistent engagement with channel partners through structured marketing initiatives.
- Execute high-impact campaigns aligned with business and sales objectives.
- Improve product awareness and partner participation.
- Enable the sales team with timely and effective marketing collateral.
- Support lead generation and revenue growth through strategic marketing programs.
- Build a scalable partner marketing engine that strengthens brand recall and business performance.
POSITION: Product Marketing Manager
Job Mode : Remote
Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)
We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product
marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.
JOB OVERVIEW:
Product Positioning & Messaging
● Develop and refine product positioning, messaging, and value propositions that resonate with target
audiences
● Create compelling product narratives that differentiate SalesIntel in competitive markets
● Conduct market research and competitive analysis to inform positioning strategies
● Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)
Go-to-Market Strategy
● Lead go-to-market planning and execution for new product launches and feature releases
● Collaborate with Product teams to understand roadmap priorities and translate technical capabilities
into market-facing benefits
● Define target customer segments, buyer personas, and ideal customer profiles
● Develop pricing and packaging strategies in partnership with Product and Revenue teams
Sales Enablement & Training
● Create sales enablement materials including battle cards, competitive positioning, objection handling
guides, and demo scripts
● Develop and maintain sales training programs on product positioning, competitive differentiation, and
customer use cases
● Partner with Sales leadership to understand pipeline challenges and create materials to address
conversion bottlenecks
● Conduct regular sales training sessions and product updates
Customer & Market Intelligence
● Gather customer insights through interviews, surveys, and feedback analysis to inform product and
marketing strategies
● Analyze market trends, competitive landscape, and customer behavior to identify opportunities
● Create buyer journey maps and understand decision-making processes
Content & Campaign Strategy
● Develop product-focused content including whitepapers, solution briefs, webinars, and thought
leadership pieces
● Collaborate with Marketing teams to create integrated campaigns that drive product awareness and
adoption
● Create product marketing assets for trade shows, conferences, and industry events
● Support customer marketing initiatives with product-specific messaging and positioning
Cross-functional Collaboration
● Work closely with Product Management to influence roadmap priorities based on market feedback
● Partner with Customer Success to understand customer adoption patterns and expansion
opportunities
● Collaborate with Marketing teams to ensure consistent messaging across all channels
● Support Revenue teams with competitive intelligence and win/loss analysis
Performance Measurement
● Define and track product marketing KPIs including message resonance, sales adoption of materials,
and pipeline influence
● Conduct win/loss analysis to understand competitive positioning effectiveness
● Measure and optimize sales enablement program impact on conversion rates and deal velocity
● Analyze customer feedback and market response to refine messaging and positioning
REQUIRED SKILLS & QUALIFICATIONS:
● 10+ years of product marketing experience, preferably in B2B SaaS
● Experience in product positioning, go-to-market strategy, and competitive analysis
● Proven track record in sales enablement and creating materials that drive revenue impact
● Experience with market research, customer interviews, and competitive intelligence
● Deep understanding of B2B sales processes and buyer journeys
Technical Skills:
● Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms
● Strong analytical skills with experience in performance measurement and KPI tracking
● Familiarity with product management tools and methodologies
Core Competencies:
● Strong written and verbal communication skills with ability to translate technical concepts into
business value
● Analytical mindset with data-driven approach to strategy development
● Excellent project management skills with ability to manage multiple product launches simultaneously
● Experience working in fast-paced, high-growth SaaS environments
● Proven ability to influence cross-functional teams without direct authority
PREFERRED SKILLS & QUALIFICATIONS:
● SaaS experience across SMB, Mid-Market, and Enterprise segments
● Experience with AI-powered sales and marketing tools
● Experience working with remote and globally distributed teams
● Previous experience in customer-facing roles (sales, customer success, consulting)
REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.
EMPLOYMENT TYPE: Full-Time
LOCATION: Remote
Job Description
This is a remote position.
Inbound Marketing & GTM Operations Manager
Incubyte is hiring a hands-on operations manager to run its inbound marketing and GTM execution. The website, SEO strategy, conference playbooks, and partner/referral systems are already built — this role owns execution, tracking, and follow-through, working closely with founders, sales, engineering, and external partners.
Key Responsibilities
- Website: Maintain site post-handover; monitor performance, GA/GSC/GTM, forms, and conversions; track issues and fixes.
- SEO & Content: Execute the content calendar (blogs, case studies, landing pages, LinkedIn, newsletters); coordinate writers/designers/engineers from brief to publish; track organic traffic, keywords, and content performance.
- Conferences: Run existing conference playbooks (pre/during/post); coordinate event assets (decks, one-pagers, QR codes, meeting lists); track leads and outcomes.
- Partner & Referral: Maintain partner/referral trackers; coordinate collateral and communication between internal teams and external partners.
- Sales Enablement & Reporting: Maintain sales collateral (decks, case studies, one-pagers); ensure basic CRM/HubSpot hygiene and lead routing; deliver weekly/monthly reports across all workstreams.
Requirements
- 2–5 years in B2B marketing, inbound marketing, marketing ops, content ops, or GTM coordination
- Background in B2B SaaS, tech services, AI, IT services, or consulting
- Educational or professional background in IT (B.Tech, MCA, or BCA) or prior marketing experience within IT services or GCC (Global Capability Center) organizations; marketing experience at a UX or product design services company is also a strong fit
- Strong project management, content calendar, and stakeholder coordination skills
- Working knowledge of SEO execution and performance tracking
- Familiarity with GA, GSC, GTM
- Comfortable with HubSpot/CRM basics
- Strong written communication
- High ownership; able to execute independently against existing playbooks
Good to Have
- Conference/event marketing experience
- Partner/referral GTM experience
- Experience with technical teams on content
- Webflow/WordPress familiarity
- Sales collateral creation
- Background in AI, cloud, data, or software services marketing

















