Job Description – MarTech Integration Engineer (Braze Development)
Job Title: MarTech Integration Engineer
Experience: 5–9 Years
Location: Chennai | Bangalore | Hyderabad | Pune | Gurgaon (Hybrid – 2 Days WFO)
Employment Type: Direct Payroll of Haparz
About the Role
We are looking for a MarTech Integration Engineer with strong expertise in Braze Development, Braze Operations, and Backend Development to build and support enterprise-scale customer engagement solutions.
The ideal candidate should have hands-on experience developing Braze integrations, implementing SDKs, building backend services and APIs, instrumenting customer events, and managing day-to-day Braze operations including Canvas journeys, audience segmentation, campaign execution, and personalization.
You will collaborate with Product, Marketing, Engineering, and Data teams to deliver scalable, data-driven customer experiences by integrating Braze with CDP platforms, Databricks, and backend applications.
Roles & Responsibilities
- Develop, enhance, and maintain enterprise-grade Braze integrations.
- Implement and configure Braze SDKs across web and desktop applications.
- Build backend services and REST APIs to support Braze integrations and customer engagement workflows.
- Own Braze Operations including campaign setup, Canvas journeys, audience segmentation, message scheduling, and campaign execution.
- Design and implement event tracking, user attributes, custom events, and session instrumentation.
- Configure multi-channel campaigns across Email, Push Notifications, and In-App Messaging.
- Develop dynamic customer journeys using Braze Canvas.
- Implement Connected Content, Liquid Templates, REST APIs, and Webhooks for personalized messaging.
- Design scalable event schemas and customer data models.
- Build SQL queries and data models in Databricks for audience creation and campaign targeting.
- Integrate Braze with Hightouch or similar Reverse ETL/CDP platforms.
- Support A/B testing, multivariate testing, and campaign performance optimization.
- Monitor campaign health, event delivery, and integration reliability.
- Collaborate with Product, Marketing, Data Engineering, and Backend teams to translate business requirements into technical solutions.
- Ensure data privacy, consent management, and customer identity resolution across platforms.
Shubham Vishwakarma
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About Haparz Pvt Ltd
About
At Haparz, we help businesses turn ideas into powerful digital products. We specialize in building custom mobile applications, websites, software solutions, AR/VR experiences, games, and blockchain applications that are secure, scalable, and designed to deliver real business impact. By combining technical expertise with a client-first approach, we create solutions tailored to each organization's unique goals.
We believe great products are built by great teams. Our experienced designers, developers, and technology specialists work closely with clients at every stage of the development journey—from ideation and strategy to deployment and ongoing support. Whether you're a startup launching your first product or an enterprise scaling your digital presence, we're committed to delivering high-quality solutions that help you innovate, grow, and stay ahead of the competition.
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