Influencer Marketing Manager – Health & Wellness Category
Experience: 3+ Years
Employment Type: Full-Time
Industry: Health, Wellness, and FMCG
About the Company
A fast-growing brand in the health, nutrition, and wellness industry, dedicated to helping individuals live healthier, more active lives. The company offers a wide range of innovative products and services designed to promote holistic well-being. With a strong digital presence and customer-first approach, the brand continues to expand across India through creativity, collaboration, and a data-driven mindset.
Full Job Description
Key Responsibilities
Influencer Discovery & Outreach
- Identify and onboard relevant creators across Instagram, YouTube, Facebook, X (Twitter), and other emerging social media platforms in the health, fitness, lifestyle, food, and wellness categories.
- Build and maintain long-term relationships with influencers, creators, and marketing agencies.
Campaign Execution
- Plan and execute influencer marketing campaigns aligned with brand goals and communication strategy.
- Brief influencers on campaign objectives, brand tonality, and creative guidelines.
- Ensure timely execution and delivery of influencer content across platforms.
Content & Performance Management
- Monitor influencer content for compliance with brand messaging, tone, and visual standards.
- Track and analyze campaign performance across all platforms (reach, engagement, CPV, CTR, conversions).
- Generate insights and recommendations to optimize future campaigns and ROI.
Budget & Operations
- Manage influencer budgets, negotiations, and cost efficiency.
- Coordinate contracts, invoices, and payments with internal teams and external partners.
Innovation & Trends
- Stay updated on social media and influencer marketing trends, new formats, and emerging platforms.
- Suggest creative influencer initiatives such as collaborations, challenges, product reviews, and tutorials to enhance brand reach.
Qualifications & Skills
- Minimum 3 years of experience in influencer marketing, preferably in D2C, FMCG, or wellness brands.
- Strong understanding of the social media ecosystem and influencer landscape in India.
- Excellent communication, relationship management, and negotiation skills.
- Analytical and data-driven with experience in tracking campaign metrics and ROI.
- Passion for health, fitness, nutrition, and wellness (a strong plus).
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
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