Digital Growth
Driving awareness campaigns on digital channels
Evens and PR
Must have worked with food FMCG brands
About foodhall future group
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We are looking for an extremely motivated individual for leading our Performance Marketing who will be responsible for scaling up our digital strategy, setting priorities, expanding capability, and delivering on ambitious revenue goals. You will be a key part of the leadership team and will act as the bridge between the CEO and the growth team, ensuring that business goals are set appropriately, communicated clearly, and executed on aggressively. Working from the top of the funnel to the bottom, you will own the enrolment process and ensure that our marketing and sales efforts achieve our business goals, while providing a customer experience that exceeds expectations. You are an ideal fit for the role, if you are excited about working with Direct to Consumer fast growing unique health-tech company. You should be extremely competent to scale up digital channels like Facebook, Google, and Affiliate marketing as well as organic. Experienced in leading teams/companies and owned P&L in high growth companies from Series A to C or Series B to D.
Our Team has cracked PMF for our proprietary Diabetes Reversal program, you will be responsible to now scale up the strategy. We have crossed the journey of 0 to 1, and looking for someone to take us from 1 to 100.
Requirements
5+ years of experience in driving Performance Marketing for a D2C/ B2C startup
Strong creative & soft skills combined with an affinity for data.
Proven experience managing customer acquisition efforts in paid channels with quantifiable results.
Highly organised and autonomous, but also collaborative and able to work cross-functionally.
Ability to make decisions in a changing environment, anticipate future needs and drive
results.
High competency with FB/ Google Ads/Affiliate Marketing
Responsibilities
Creating and executing a strong performance marketing strategy & execution plan. Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation and make optimization recommendations across the buyer’s journey.
Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.
Developing and managing digital prospecting and remarketing campaigns. Explore new channels for customer acquisition.
Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
Identifying and testing new channels to continue to meet or exceed established critical metrics.
Compensation
Industry leading compensation with potential ESOPs
Hiver offers teams the simplest way to offer outstanding, personalized customer service. As a customer service solution built on Gmail, Hiver is intuitive, super easy to learn, and delightful to use. Hiver is used by thousands of teams at some of the best-known companies in the world to provide attentive, empathetic, and human service to their customers at scale. We’re a top-rated product on G2 and rank very highly on customer satisfaction.
Opportunity:
We are seeking an experienced and data-driven Performance Marketing Manager to spearhead our digital paid campaigns. The primary focus for this role will be efficient expansion across channels with special importance on Google Ads.
What you will be working on:
- Strategic Planning: Design and implement a comprehensive paid digital marketing strategy with growth and efficiency in focus.
- Google Ads Management: Oversee, optimise, and scale our Google Ads campaigns, ensuring efficiency and growth through ongoing experiments and by setting the basics right.
- Platform Expansion: Launch and manage campaigns on other platforms like LinkedIn, Facebook, and Instagram, integrating them into our broader paid strategy. Keep an eye open for new opportunities all the time.
- Budget Management: Allocate, monitor, and optimise the budget for each channel to ensure cost-efficient spending and ROI.
- Performance Analysis: Continuously analyse campaign performance, draw insights, and make necessary adjustments for continuous improvement.
- Collaboration: Work closely with other digital marketing team members, design, content and web dev teams ensuring that paid strategies complement and amplify all marketing efforts.
- A/B Testing: Continuously test ads, landing pages, audiences, and more to improve campaign performance.
- Trend Awareness: Stay updated on the latest developments, best practices, and trends in paid advertising across all platforms.
- Reporting: Provide regular reports showcasing results, insights, and recommendations to the stakeholders.
What we are looking for:
- Bachelor's degree in Marketing, Business, or related field.
- 6+ years of experience in paid digital advertising, with a strong emphasis on Google Ads.
- Proven track record of managing and scaling paid campaigns across multiple platforms.
- Strong analytical skills, with the ability to derive meaningful insights from data.
- Proficiency with advertising tools and platforms, analytics tools, and related software.
- Exceptional project management skills.
- Ability to collaborate and communicate effectively with internal teams.
- Forward-thinking and updated with the latest trends and best practices in digital advertising.
- Experience of managing paid campaigns in the SAAS start-up ecosystem will be a plus.
At Hiver, we value diversity and inclusion and encourage individuals from all backgrounds to apply. If you're ready to make an impact and be part of our innovative team, please apply here.
Role - Associate Director - Investment (Media Buying)
Experience - 7+ years
Location - Gurgaon/Gurugram, Delhi
About our Client:-
Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
Associate Investment Director is responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the things we'd like you to do:
- Audience research in syndicated and 1st party data sources
- Creative spec management
- Creation of tactical plan presentation and supporting media plan templates
- Creation of campaign analysis plan templates
- Oversee the successful launch of campaigns using the Launch Tracker
- Maintain accuracy and timely updates of deliverable tracking documents for team
- QA of media plan set up conducted by various Activation team members
- Collate commentary on media performance and conduct first review on quality
- Adherence to team quality standard for reporting template and delivery
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations
- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
- Manage accurate forecasts, media plans, and all key media planning documentation
A bit about yourself:
The ideal candidate is a person who is passionate about technology and believes in the growth
story of all businesses going digital in the future. We want people who dream big and can be an
integral part of an ecosystem that’s going to create and capture a $100Bn+ opportunity in the
next couple of years.
A high performing business development associate understands the bigger picture and the
vision the company has. He/she/they must love finding new business opportunities and
managing relationships with existing clients. There is complete ownership to directly impact the
company’s top-line and expansion of our customer base. We expect that you love selling, and
that you are self-driven and result oriented. This is a very high growth role in the organization
and will be the bed-rock of taking up newer managerial opportunities in India and abroad.
Responsibilities:
● Understand client requirements and pitch the relevant solution.
● Active front-end selling and cross-selling to potential buyers over the platform.
● Extensive coordination with EMB partners to close deals.
● Deliver daily progress, revenue and activity reports for all clients.
● Analyze, research, recommend and implement processes and systems.
● Outbound client acquisition through social media and networks.
● Keeping track of all the documentation required for a transaction.
● Helping both buyers and sellers in an ongoing transaction.
● Maintain regular contact with clients to gain deeper understanding of their needs and
concerns and work with internal teams to resolve those.
● Take in-person meetings with clients locally as and when required
Our client has the backing of one of India's leading Business houses which has a turnover of Rs.100 billion. The company produces excellent quality writing and printing paper, and they are the leading manufacturer of tissue and board, as well as Rayon Grade Pulp (RGP) products. They have the largest single location manufacturing facility in India with an estimated revenue of $24.1 million. Our client continues to be the committed employer of the local community and has achieved many international standards like OHSAS and FSC as a leading producer of pulp and paper.
As the Sales Executive (Retail-GT)-Tissue, you will be responsible for handling Primary Sales, Secondary sales and Collection for the company.
What you will do:
- Being involved in setting up and strengthening a distribution network (Super-stockiest & Distributors) at the areas mentioned above respectively.
- Leading the initiative of launching the products in the geographical areas mentioned above and initiate BTL activities for better placement of the products.
- Involving sales promotion, merchandising to boost the secondary sales.
- Studying the market potential and suggest recruitment of DSM at the respective location to improve the market penetration.
- Ensuring that products are available in all the major retail outlets.
- Effectively managing the team and ensure high ratio of Productive sales calls.
- Motivating, and empowering the sales representatives for increased productivity by working with them on a regular basis and creating synergy amongst the team.
What you need to have:
- Candidates with 1-3 years of experience from FMCG Company only. Personal Care & Beverage Industry are preferred
- Ready to travel outstation once in a while
- Excellent negotiation and networking skills
- Strong contacts and existing network of buyers will be an added advantage.
- Candidate with good knowledge about Strong communication skills
- Taking the ownership for this pulp sales to our esteemed B2B2C clients
- Connecting with potential clients and converting them into paying customers
- Working with clients to customise our pulp offering as per their needs.
- Developing a team for regional sales team for better client interaction.
- Exploring the possibilities for FMCG product marketing with the pulp.
- Identifying the demand in this sector and accordingly helping the company in defining the growth strategy.
- Creating a big impact in agro and food processing sector which is currently lagging in the country.
What you need to have:
- Understanding of pulp industry, experience in food processing or manufacturing sector
- Fast learner, good understanding of food industry
- Previous work experience in food industry will be advantageous
- Computer literate with hands on experience with basic Microsoft office and email communication.
- Looking for opportunity in agro / FMCG / Food processing sector
- Keen on giving a boost to a lagging sector
This is an opportunity to be part of an exciting, new-age startup working on an AI platform to gather consumer insights. You’d be part of the business team, driving demand generation using content marketing, published on all digital properties.
Experience matters. The ‘must-haves’ are.
- A minimum of 3 years of experience in running content marketing programs, especially for SaaS, martech, technology brands
- Experience in running a complete marketing program – organizing webinars, scouting for event opportunities, etc.
- Experience in writing across genres – social, newsletters, blogs etc.
- Experience for writing for the Western audience (native English speaking geographies such as USA and the UK)
The specific skills sought are as follows.
- Ability to articulate technology in a way that a non-techie could understand.
- Ability to write in both informal and formal tones – use of colloquial English for informal and assuming a formal tone when authoring a thought leadership article, case studies, and whitepapers.
- Ability to improvise – use the same content to spin out content for social media publishing.
- Ability to think through topics that might be of interest to our very professionally accomplished TG – quite different than what you’d write for a consumer-facing brand.
To train them
To manage them
to do sales through team
To achieve sales target
To create distributors, dealers & stockists