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An FMCG Startup in India logo
Performance Marketing Manager- FMCG
An FMCG Startup in India
Performance Marketing Manager- FMCG
Qrata's logo

Performance Marketing Manager- FMCG

at An FMCG Startup in India

Agency job
via Qrata
2 - 5 yrs
₹5L - ₹15L / yr
Mumbai
Skills
Marketing
FMCG
Search Engine Optimization (SEO)
PPC
Digital Marketing
About the job

We are looking to hire a Performance Marketing Manager to lead the planning, optimization, and

reporting of performance marketing initiatives to help drive traffic and maximize ROI across Paid

Social channels. Prior experience working with India’s leading Performance Marketing agencies

would be preferred.

Key Responsibilities

● End to end management of performance marketing activity across Paid Social channels (Google / Facebook), including creating a strong performance marketing

strategy & execution plan

● Managing campaigns across digital channels to drive strong return on investment and efficient CAC

● Identifying and testing evolving channels

● Strong with data, analytics & result oriented

Experience Required

● Minimum 1.5-2 years of prior experience in a leading performance marketing agency

● Experience building effective multi-channel marketing strategies, including PPC, SEO, social media and other digital channels

● Direct experience in implementation of paid marketing with a mix of New and RM strategies (Facebook) and search, display, video, and shopping (Google)

● Excellent analytical skills and ability to read consumer behaviour trends to drive actionable insights & recommendations

● Working knowledge of retention marketing tools would be an added advantage
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Ranjan Sakalley – Head of Technology & Engineering: https://www.linkedin.com/in/rnjns/
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Know more about Vedantu:

Recent Interview by Vamsi: https://yourstory.com/video/money-matters-build-grow-vedantu-journey-
second-valued-edtech-startup-india-vamsi-krishna

TedX talk by Vamsi:
Everyone is a teacher! | Vamsi Krishna | TEDxWalledCity
Articles for reference:
- https://www.cbinsights.com/research/report/future-unicorn-startups-billion-dollar-companies/

- https://yourstory.com/video/money-matters-build-grow-vedantu-journey-second-valued-edtech-
startup-india-vamsi-krishna

- https://yourstory.com/2020/02/ys-exclusive-edtech-startup-vedantu-vamsi-krishna-online-tutoring

- http://bweducation.businessworld.in/article/Vedantu-Organise-3-Day-Revision-Camp-From-20th-
To-22nd-Feb-/20-02-2020-184651

- https://www.forbesindia.com/article/edtech-special/the-huge-investment-opportunity-in-
edtech/57733/1

- https://www.forbesindia.com/video/coronavirus/startup-circle-how-vedantu-became-indias-
second-most-valued-edtech-firm/61229

- http://bweducation.businessworld.in/article/Vedantu-s-Usage-Soars-During-Coronavirus-
Pandemic-/19-05-2020-192538

- https://inc42.com/buzz/indias-hike-meesho-vedantu-emerge-as-2019s-best-apps-on-google-play/

- https://www.buzzincontent.com/story/vedantu-single-s-21dayslearningchallenge-garners-more-
than-40-million-views-on-instagram/

Awards and Recognition:
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 TedX Delhi Speaker on Education
 Vedantu: KINSES (Kaisen & Insead & NYU Stern Education Symposium)) 2016 EduAwards
 Vedantu: DNA & Stars 8th Innovative Education Awards on “Best Organization to Develop
Technology For Education”
 Vedantu: 5th ELETS World Education Summit award 2015

 Vedantu: 'Best Education Startup' by Indian Startup Entrepreneurship & Disruptive Innovation
Awards 2015
 Vedantu: Sutra HR: Featured as one of the Top 100 Startups to Watch in 2016
 Lakshya: TATA-NEN Hottest startup award in 2010
 Lakshya: FYSE Top 100 startups in South East Asia
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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