Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria. Understand the competitive landscape—be an expert on our competition and how they are positioned. Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas. Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
Keka is an award winning modern HR platform for growing businesses in India. We are looking for a rockstar marketeer who can connect with the HR professionals across the country and establish Keka brand and presence
We are looking for curious heads to help us make India’s most comprehensive and user-friendly employee experience platform to top the leaderboard. At Keka, Marketing is not just about running a few campaigns and all that, it is more of a story telling and brand building. The PMM is directly responsible for the product positioning and right reach of the product offerings to the right audience. As a core member of branding, you understand how important is to produce related content, not just the keywords. You are very crucial for us. Your responsibilities: • Partner with our product teams to set the product marketing strategy from beginning to end • Lead cross-functional teams to create sales tools and collaterals, and drive growth • Define go-to-market strategies, plan and execute feature releases, or improve the way we bring products to market • Drive a team of young, energetic and talented individuals What we are looking for: • N+ Years of product marketing experience. That means You tried, failed and succeeded executing or advocating various marketing strategies earlier • You are Passionate and innovative when it comes to storytelling (marketing). • You are a Blogger • You are an entrepreneur, strategist, marketing visionary, storyteller, and cross-functional team leader. • An eye for design since you are the decision maker of the marketing collateral
Working closely with the marketing team to and creating pitches according to the clients or customers
Collaborate with product managers to implement new and modified programs and initiatives. Monitor and analyze the performance of marketing programs in order to guide current and future strategies. Assist in developing market research studies and analyze their findings. Assist in creating, recommending and implementing marketing programs and campaigns for products of the organization. Create traction and support in building funnel.
1. Candidates have to visit engineering college & talk to college administration for workshop. 2. Candidates can speak in front of students about EngiGyan. 3. Skill to convey student for EngiGyan courses. 4. Motivate students to take software training from EngiGyan. 5. Candidates are from Engineering background.
Role Developing marketing plan defining objectives and strategies for both B2B as well B2C business Launching various promotional campaigns and new product features through events, customer programs, digital media, etc. Monitor lead generation through digital marketing campaigns Strong content generation for social media campaigns Market research, competition analytics and consumer insights for sales team Maintain good Public Relations: Be the face of company for external parties such as media, stakeholders and potential clients and build strategic partnerships Co-ordinate with remote teams and keep updated about company's market growth Keep a close eye on the marketing progress, with regular report generation Control annual marketing budget and P&L management Requirements Proven experience as Marketing Director Experience of 10 Years Proven leadership and organizing skills Analytical and creative thinking Exquisite communication and interpersonal skills Up to speed with current and online marketing techniques and best practices Good knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords Strong Bonus: · Experience working with major FMCG brands like Coca Cola, Pepsi, Nestle etc.
We are solving two major problems in India. Out of 34 Million College going students in India, 1. 67% graduates feel they have made the wrong career choice 2. Less than 25% of graduates are employable We are solving this problem in two ways: 1. Online through Interest specific communities with task based learning on our App 2. Offline through our 10 weekend program “Explore Yourself” As a Marketing Executive, you will be responsible for: 1. Finding Collaborations with companies 2. Find Sponsorship for our Explore Yourself Campaign ( Check out our youtube video) 3. Marketing our Marketplace for Students to electronics dealers in Pune( dealers like Vijay Sales and Croma)