Product Marketing Manager

• Should have Min 1+ Years exp inexperience in Automotive Industry preferred with knowledge in MS office or similar Industrial experience
• Looking for a male candidate who can join Immediate or Max 15 Days, Also the candidate should be ready to come down for F2F in Chennai
• The ideal candidate should be a Dynamic person with a pleasing personality and good communication skills are required
• Looking for someone with graduation in Mechanical/Electrical/Electronics/Instrumentation Engineering/Business Mgmt Degree

• Understand the business and the potential to promote the business and brand.
• Analyzing market and sales information
• Identification of prospective clients.
• Preparing a go-to-market strategy on digital, social media and print media
• Set up a Brand identification strategy and execution plan
• Research competitive products by identifying and evaluating product characteristics, market share, and pricing, and maintaining research databases.
• Tracks product line sales and costs by analyzing data and reviewing the competitor's reach
• Supports sales staff by pre-sales tasks, providing sales data, market trends, forecasts, account analysis, and new product information; relaying customer services requests
• Follow up with Clients through the CEO's contacts
• Website maintenance and press releases
• Marketing collateral – creation and maintenance and presentations
• E – campaign coordination
• Setting up tracking systems for marketing campaigns and online activities
• Reporting to management on marketing and sales activities

Responsibilities:

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
2. Design, build and maintain our social media presence
3. Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Brainstorm new and creative growth strategies
6. Plan, execute, and measure experiments and conversion tests
7. Collaborate with internal teams to create landing pages and optimize the user experience
8. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
9. Instrument conversion points and optimize user funnels
10. Collaborate with agencies and other vendor partners
11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Title: State Sales head Job Category: Full time

Qualification Graduate in computer science, BE, /MBA Location Maharastra State

Salary Range 50000 PM + Incentives Experience: More than 5 years

Position Overview: We are seeking a State Sales head with a passion for education and a proven track record

in sales to lead and expand our presence in the Maharastra state. Ambitious and energetic candidates required

expertise in customer acquisition strategy & dedication for effective sales & marketing strategy to drive

sustainable financial growth with forging strong relationships & product knowledge.

Key Responsibilities:

● Sales Strategy: Develop & execute a comprehensive sales strategy that aligns with the company's

goals and objectives. Continuously evaluate and refine the strategy based on market trends & customer

feedback.

● Revenue Growth: Meet and exceed revenue targets by identifying business opportunities, negotiating

contracts, and managing the sales pipeline. Foster long-term relationships with key accounts.

● Market Analysis: Stay updated on industry trends, customer needs to inform product development and

sales strategies. Conduct market research,competition & competitor analysis to identify opportunities

for growth.

● Sales Process Optimization: Implement & improve sales processes, systems & follow the best

practices in sales and customer relationship management, use tools to enhance efficiency &

effectiveness.

● Reporting and Analysis: Regularly analyze sales data and performance metrics to provide insights

and recommendations for improvement. Present reports to senior management to track progress and

make informed decisions.

● Customer Engagement: Collaborate with the marketing team to create targeted marketing campaigns,

promotions, and events to attract and retain customers. Ensure exceptional customer satisfaction

through effective communication and support.

● Collaboration: Identify and establish strategic partnerships with educational institutions, organizations

& other stakeholders to expand the company's reach and influence in the EdTech sector.

Qualification and experience:

● Proven working experience as a State Sales head in K-12 or CBSE school business,

● Proven sales track record, computer Proficiency for proposal development & CRM tools

● Market knowledge, strong relationship is expected with ability to build rapport

● Good analytical & Strong problem solving skills, listening and questioning skills, combined with the

ability to interact confidently with clients, able to work under pressure in result oriented manner

● Graduate from any branch computer science, MBA, BA, B.Com

● Edtech/Book publisher or sales & marketing experience are added advantages

Company Profile: Scholarclone is an innovative EdTech company committed to transforming education

through cutting-edge technology solutions. We provide a range of online learning & administrative platforms,

resources, & tools designed to empower educators and learners alike. With a mission to make education

accessible and engaging, administrative solutions and integrated business applications to a wide spectrum of

clients including education institutes.

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• 
  

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field