We are looking for curious heads to help us make India’s most comprehensive and user-friendly employee experience platform to top the leaderboard. At Keka, Marketing is not just about running a few campaigns and all that, it is more of a story telling and brand building. The PMM is directly responsible for the product positioning and right reach of the product offerings to the right audience. As a core member of branding, you understand how important is to produce related content, not just the keywords. You are very crucial for us. Your responsibilities: • Partner with our product teams to set the product marketing strategy from beginning to end • Lead cross-functional teams to create sales tools and collaterals, and drive growth • Define go-to-market strategies, plan and execute feature releases, or improve the way we bring products to market • Drive a team of young, energetic and talented individuals What we are looking for: • N+ Years of product marketing experience. That means You tried, failed and succeeded executing or advocating various marketing strategies earlier • You are Passionate and innovative when it comes to storytelling (marketing). • You are a Blogger • You are an entrepreneur, strategist, marketing visionary, storyteller, and cross-functional team leader. • An eye for design since you are the decision maker of the marketing collateral
esponsibilities The individual will be responsible to: To strategise & assist in the delivery of the content and microcopy for Happay in-product, notifications and product release notes. Frequently A/B test and strategise in-product and messaging content and help reduce drop-offs and churn. Achieve gold standard. Collaborate with product, sales & marketing teams to uncover the stories and insights that lead to meaningful messaging and concepts. Work with the front-end and mobile app teams to ensure the written content of digital channels and platforms is of the highest standard. Own the brand voice and establish messaging direction in every execution. Draft, statements, briefings and written communication for the Happay ensuring high level of consistency, accuracy, content and presentation for a wide variety of audiences. Translate creative direction and creative briefs into engaging and effective messaging and copy concepts. Produce content for marketing-related efforts including promotional material, presentations, and marketing collateral. Create content for case studies, executive summaries, customer proposals & PRs to be used in marketing and business development. Requirements & skills Bachelor's or Master's degree from an accredited university program with an emphasis on communications, advertising or other related field. Minimum 2 yrs of experience in managing in-product content, microcopy & notifications Exceptional writing skills, with the ability to write in a range of voices and styles for diverse channels and audiences and a good grasp of narrative (writing samples will be asked of you during screenings) Good understanding of graphic design and an appreciation of the relationships between textual, visual and functional elements. High impact and influence. Self-critical and self-correcting. Able to handle a high volume of ideas to be executed in agile manner.
Keka is an award winning modern HR platform for growing businesses in India. We are looking for a rockstar marketeer who can connect with the HR professionals across the country and establish Keka brand and presence
Kamalan is a cultural agency that curates immersive travel experiences in India. We craft individual journeys, immersive workshops and production trips for those who seek to discover the India of their imagination. Kamalan is looking for a Digital Growth Hacker to join the team in Delhi. We are looking for a young and dynamic candidate who takes responsibility for the digital presence of Kamalan and harmonise our growth strategies across platforms, ranging from our website to social media. The role is intrapreneurial and the Digital Growth Hacker will work closely with other members of the Marketing team, along with external vendors where needed closely, to create and execute a coherent growth strategy across all of Kamalan’s digital platforms. Job Description: • Take full ownership of all that happens on Kamalan’s digital front, and be responsible for execution and maintenance of a luxury brand online • Consistently monitor analytics for the Kamalan website and seek avenues of growth for key parameters • Adopt a channel-specific growth approach to blogging, email, social media, podcasts etc. to increase digital outreach • Liaise with external vendors to execute website augmentations, events, campaigns, and other activities. • Conceptualise effective email marketing and newsletter campaigns for communication with subscribers by brainstorming with the Editorial Team • Propose creative projects, from creative collaborations with other digital heavyweights to building new functionalities on our digital platforms to attract enthusiasts of Indian culture • Identify industry trends and insights and translate ideas to actionable items that deliver business results. • Analyse, recommend and lead implementation of improvement initiatives. • Stay abreast with the latest trends and changes in digital marketing. The ideal Digital Growth Hacker will: • Be a voracious consumer of arts and culture in all its forms, with a flair for expression • Have the ability to manage complex projects while adhering to tight deadlines • Be intrapreneurial and energetic with an ability to multi-task in a fast-paced environment • Be someone with strong interpersonal skills and a collaborative working style. • Be a go-getter who pays attention to the finer details. • Be a digital native, with an in-depth understanding of luxury marketing (including traditional and digital marketing elements such as SEO/Social media) • Have a strong grasp of Social media best practices • Have enough understanding of web design and development (HTML, CSS and WordPress) to be able to communicate effectively with external vendors on related projects What to Expect: An opportunity to work with a luxury travel brand that works with the best creatives in the world to create content. The candidate will be joining a multi-cultural team in a relentlessly creative environment. Compensation will be in accordance with industry standards. If it sounds like you can be a good fit for this role, please revert to us at firstname.lastname@example.org with your CV, digital portfolio and cover letter (a must!).
Role Developing marketing plan defining objectives and strategies for both B2B as well B2C business Launching various promotional campaigns and new product features through events, customer programs, digital media, etc. Monitor lead generation through digital marketing campaigns Strong content generation for social media campaigns Market research, competition analytics and consumer insights for sales team Maintain good Public Relations: Be the face of company for external parties such as media, stakeholders and potential clients and build strategic partnerships Co-ordinate with remote teams and keep updated about company's market growth Keep a close eye on the marketing progress, with regular report generation Control annual marketing budget and P&L management Requirements Proven experience as Marketing Director Experience of 10 Years Proven leadership and organizing skills Analytical and creative thinking Exquisite communication and interpersonal skills Up to speed with current and online marketing techniques and best practices Good knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords Strong Bonus: · Experience working with major FMCG brands like Coca Cola, Pepsi, Nestle etc.
We are solving two major problems in India. Out of 34 Million College going students in India, 1. 67% graduates feel they have made the wrong career choice 2. Less than 25% of graduates are employable We are solving this problem in two ways: 1. Online through Interest specific communities with task based learning on our App 2. Offline through our 10 weekend program “Explore Yourself” As a Marketing Executive, you will be responsible for: 1. Finding Collaborations with companies 2. Find Sponsorship for our Explore Yourself Campaign ( Check out our youtube video) 3. Marketing our Marketplace for Students to electronics dealers in Pune( dealers like Vijay Sales and Croma)