Business Development Executive

Job Description: Digital Marketing Specialist

Position: Digital Marketing Specialist

Location: Faridabad

Reports to: Marketing Manager

Type: Full-Time

Working Hours: 9 AM to 6 PM, Sunday Week Off

Salary: ₹15k-20k per month

Job Summary:

The Digital Marketing Specialist will be responsible for developing and implementing online marketing strategies to promote the company’s brand, products, and services. The role focuses on driving website traffic, generating leads, and increasing overall brand awareness through various digital channels.

Key Responsibilities:

• SEO & SEM: Optimize website content for search engines and manage pay-per-click (PPC) campaigns using tools like SEMrush.

• Social Media Management: Create, curate, and manage published content across all social media platforms.

• Content Marketing: Develop and implement content strategies including blogs, newsletters, and multimedia content.

• Email Marketing: Design and execute email campaigns to engage and nurture leads.

• Analytics & Reporting: Track, analyze, and report on the effectiveness of marketing efforts using tools like Google Analytics and SEMrush.

• Campaign Management: Plan and execute digital ad campaigns, including Google Ads, social media ads, and display advertising.

• Website Management: Oversee the company’s website, ensuring an optimized user experience and regularly updated content.

• Graphic Design & Video Editing: Create visually engaging content using tools like Canva and edit marketing videos as needed.

• Collaboration: Work closely with the sales and design teams to create and align marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.

• 2-4 years of experience in digital marketing.

• Proficient in SEO, SEM, Google Analytics, and SEMrush.

• Experience with digital ad platforms (Google Ads, Facebook Ads, etc.).

• Knowledge of Canva for design and video editing software.

• Strong analytical, communication, and content creation skills.

• Knowledge of HTML, CSS, and website management is a plus.

CORE RESPONSIBILITIES

• Create and manage cloud resources in AWS 
• Data ingestion from different data sources which exposes data using different technologies, such as: RDBMS, REST HTTP API, flat files, Streams, and Time series data based on various proprietary systems. Implement data ingestion and processing with the help of Big Data technologies 
• Data processing/transformation using various technologies such as Spark and Cloud Services. You will need to understand your part of business logic and implement it using the language supported by the base data platform 
• Develop automated data quality check to make sure right data enters the platform and verifying the results of the calculations 
• Develop an infrastructure to collect, transform, combine and publish/distribute customer data.
• Define process improvement opportunities to optimize data collection, insights and displays.
• Ensure data and results are accessible, scalable, efficient, accurate, complete and flexible 
• Identify and interpret trends and patterns from complex data sets 
• Construct a framework utilizing data visualization tools and techniques to present consolidated analytical and actionable results to relevant stakeholders. 
• Key participant in regular Scrum ceremonies with the agile teams  
• Proficient at developing queries, writing reports and presenting findings 
• Mentor junior members and bring best industry practices 

QUALIFICATIONS

• 5-7+ years’ experience as data engineer in consumer finance or equivalent industry (consumer loans, collections, servicing, optional product, and insurance sales) 
• Strong background in math, statistics, computer science, data science or related discipline
• Advanced knowledge one of language: Java, Scala, Python, C# 
• Production experience with: HDFS, YARN, Hive, Spark, Kafka, Oozie / Airflow, Amazon Web Services (AWS), Docker / Kubernetes, Snowflake  
• Proficient with
• Data mining/programming tools (e.g. SAS, SQL, R, Python)
• Database technologies (e.g. PostgreSQL, Redshift, Snowflake. and Greenplum)
• Data visualization (e.g. Tableau, Looker, MicroStrategy)
• Comfortable learning about and deploying new technologies and tools. 
• Organizational skills and the ability to handle multiple projects and priorities simultaneously and meet established deadlines. 
• Good written and oral communication skills and ability to present results to non-technical audiences 
• Knowledge of business intelligence and analytical tools, technologies and techniques.

Mandatory Requirements 

• Experience in AWS Glue
• Experience in Apache Parquet 
• Proficient in AWS S3 and data lake 
• Knowledge of Snowflake
• Understanding of file-based ingestion best practices.
• Scripting language - Python & pyspark

About the Role: Sales operations is a vital function within an organization that focuses on optimizing and improving the effectiveness of sales processes. Operating behind the scenes, sales operations professionals play a crucial role in supporting the sales team and driving revenue growth.

Responsibilities:

·      Optimize sales processes and workflows for maximum efficiency.

·      Oversee the implementation and maintenance of Customer Relationship Management (CRM) system.

·      Analyze sales data and prepare reports to provide insights and recommendations.

·      Forecast sales and set goals for the team

Requirements:

·      Excellent communication and collaboration skills

·      Problem-solving and critical thinking abilities.

·      Knowledge of market trends and competitive landscape.

• · Detail-oriented with exceptional organizational skills

Job Description:

• Develop, test, and maintain applications to specified designs & standards in Laravel.
• Develop & implement modern web services using service-oriented architecture, RESTful APIs, and SOAP.
• Write and execute unit tests.
• Implement front-end interfaces & experiences with modern HTML/CSS/jQuery.
• Test, troubleshoot, and optimize application components for maximum speed, security, stability, and scalability.

Skills & Experience:

• 4+ years of experience in Laravel.
• Experience in Core PHP using MVC Architecture.
• Ability to write APIs including Restful APIs.
• Knowledge of database operations with MySQL/MariaDB, Stored procedures.
• Knowledge of front-end technologies (HTML5, CSS3, JavaScript, jQuery, etc.).
• Knowledge and experience of OOPS.
• Knowledge of engineering practices like CI-CD.
• Strong documentation, communication, and team collaboration skills.
• Working knowledge of Lumen (preferred).
• Must have full knowledge of latest version of Laravel & PHP

The ideal candidate is a self-motivated, multi-tasker, and demonstrated team-player. You will be a lead developer responsible for the development of new software products and enhancements to existing products. You should excel in working with large-scale applications and frameworks and have outstanding communication and aleadership skills. 

Responsibilities

• Writing clean, high-quality, high-performance, maintainable code
• Develop and support software including applications, database integration, interfaces, and new functionality enhancements
• Coordinate cross-functionally to insure project meets business objectives and compliance standards
• Support test and deployment of new products and features
• Participate in code reviews

Qualifications

• 5+ years of relevant work experience
• Mandatory experience in building scalable microservices on nodejs platforms
• Expertise in Object Oriented Design, Database Design, Service architecture
• Experience with Agile or Scrum software development methodologies
• Ability to multi-task, organize, and prioritize work