Associate Consultant

Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

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Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

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Key Responsibilities

1. Paid Advertising Strategy & Execution

•   Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

•   Conduct in-depth keyword research, audience segmentation, and competitive analysis.

•   Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

•   Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

•   Design and implement complete digital marketing funnels using GoHighLevel.

•   Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

•   Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

•   Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

•   Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

•   Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

•   Analyze campaign and funnel performance metrics to make data-driven optimizations.

•   Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

•   Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

•   Maintain ethical advertising practices and safeguard patient privacy.

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Qualifications & Skills

Required: 

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 

- Proven track record of building complete digital funnels that consistently convert. 

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 

- Healthcare industry marketing experience. 

- Knowledge of HIPAA-compliant marketing. 

- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 

- Experience promoting high-value, cash-pay healthcare services.

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Performance Metrics

Success in this role will be measured by: - 

- Cost per Lead (CPL) within target range. 

- Conversion Rate from lead to booked appointment. 

- Return on Ad Spend (ROAS). 

• Preparing product information and research reports for critical care segment products
• Providing clinical research data, trial information, latest medical trend to team and customers.
• Preparing presentations, MIS, product information brochures, and any other related responsibilities
• Meeting super specialty doctors and providing product information, studies, engaging and discussion on segment related trends and advancements.
• Engaging with business team and planning development activities
• Active engagement with management for expansion of business activities and providing inputs for company development.
• Any other responsibilities required on ongoing growth of the company.

Requirements:

• Proven experience in product management within the pharmaceutical industry.
• Loves to travel and meet customers.
• Strong analytical and research skills.
• Excellent presentation and communication abilities.
• Ability to engage with super specialty doctors and the business team effectively.
• Strategic mindset for contributing to the company's growth.

Business Development Representatives (BDRs) are focused on generating and qualifying leads through LinkedIn and other channels. Their main goal is to use these platforms to create connections with potential clients and identify opportunities for the sales team.

Roles and Responsibilities:

1. Lead Identification: Utilizing LinkedIn (especially tools like LinkedIn Sales Navigator) to identify and connect with potential leads that match the target profile.

2. Initial Outreach: Engaging with leads through personalized LinkedIn messages,

comments, InMails, calling, and sending emails, creating interest in the

company's products or services.

3. Qualifying Leads: Assessing the needs and interest levels of the leads, determining if they are a fit for what the company is offering.

4. Scheduling Appointments: Setting up meetings or calls between qualified leads and the sales team, ensuring a smooth handover.

5. Collaboration with Sales and Marketing: Working closely with the Sales Manager and marketing team to align outreach efforts with overall campaign strategy.

6. Monitoring and Reporting: Tracking interactions, responses, and success rates within LinkedIn and reporting these metrics to the Sales Manager.

7. Maintaining Professionalism: Representing the brand in a professional manner, adhering to LinkedIn's guidelines, and maintaining the quality of interactions.

8. Content Engagement: Sharing, liking, and commenting on relevant content to increase visibility and engage with the community within the target market.

9. Utilizing Supporting Tools: If using additional tools like CRM or other integrations, maintaining accurate records and ensuring data integrity.

Skills Required:

• Proficiency in using LinkedIn, especially LinkedIn Sales Navigator.
• Excellent communication and interpersonal skills, including phone and email etiquette.
• Ability to analyze profiles and identify potential leads.
• Self-motivated and goal-oriented approach.
• Understanding of the company’s products or services.

Responsibilities and Duties

• To Lead and execute the whole of the procurement function or in parts for Commercial Interiors category as per company norms
• Responsible for purchase decisions that impact cost of purchase, quality of purchase and timeliness of delivery etc of the purchase in relation to commercial interiors
• Implement Industry best practices for Purchase / Procurement by implementing Processes including automation of purchase processes, creating and revising existing procedures and formats used for purchase, updating the database and enhancing vendor connect
• To ensure internal customer delight by timely processing of quotes received from the site / vendors, evaluation of vendors in the line of priority for cost/quality/delivery/process compliance etc, management of payment cycles, inventory management and implementing effective mechanisms in purchase management
• Managing team of procurement executives or offices and freshers wherever applicable to deliver the team objectives by managing team interactions effectively and in collaborative manner . Equally so to manage individual contributor role in procurement function
• Responsible for periodic purchase related MIS and relevant daily, weekly and monthly reports to the management

We are looking for an RPA Developer to join our team.

Requirements

Bachelor's degree in Computer Science, Engineering, Information Technology, or a related field.

Proven experience (4 years) as an RPA Developer.

Strong experience with RPA tool such as UiPath, Automation Anywhere, or Blue Prism.

Proficiency in programming languages such as C#, Python, Java, or VBScript.

Familiarity with process analysis, design, and improvement.

Excellent problem-solving skills and attention to detail.

Strong communication and collaboration skills to work effectively within cross-functional teams.

Knowledge of software development best practices and methodologies.

Good understanding of .Net technology stack and Excel Macros.

Experience in Design, Development, Test and Support in line with client needs and architectural requirements.

Hands-on experience in Automating Web interfaces, desktop application interfaces, Citrix interfaces, API, Building Custom codes and Mainframes.

Understanding client requirements and preparing required documents (PDD, SDD, BRD...)

Roles and Responsibilities

Collaborate with business analysts, process owners, and project managers to gather requirements and understand business processes for automation.

Design, develop, test, and deploy RPA solutions using industry-standard RPA tools such as UiPath, Automation Anywhere, or Blue Prism.

Analyze, optimize, and document existing business processes for automation feasibility and improvement opportunities.

Develop automation workflows, scripts, and routines that are efficient, reliable, and maintainable.

Implement error handling and exception handling mechanisms to ensure the robustness of automation solutions.

Collaborate with QA teams to ensure the quality of the developed automation solutions.

Provide technical support and troubleshooting for deployed automation solutions.

• A customer care executive tends to act as a link-man between a company and its customers and resolves any such queries generated by its customers or clients with efficiency.
• The only aim is to ensure customer satisfaction by fulfilling their requirements.
• Should be confident in troubleshooting any such emerging queries and maintaining high standards.
• Good Convincing Skills.
• Good communication and interpersonal skills interactive communication.
• Document or maintain records of each and every interaction with the customers for future evaluation.
• Follow the procedure, and guidelines provided and implement it while troubleshooting queries.
• Proficiency in English is Mandatory.

• Minimum of 5+ years of experience in IT industry at VMware NSX Design/Implementation Projects.
• Minimum 3+ years of experience in industry leading load balancer and security products (Mandatory)
• Should have solid hands-on experience in VMware Avi, NSX V and/or NSX-T.
• Hands on installation and configuration experience with Base NSX-V & NSX-T Components, VTEP's, Load Balancer, LB Rules, Security components, etc.
• Strong understanding of and experience in TCP/IP, DNS, Http, SSL, DHCP.
• Proficiency in vSphere products and technologies like HA, vMotion, DRS, and Update Manager, Administration, etc would be a plus.
• Exposure to enterprise class architecture or implementation with suite of VMware products including vCenter, vSphere, SAN, RAID, Clustering, Consolidation, Load Balancing, etc.
• Troubleshooting and Debugging of VMware Architecture related issues.
• Strong understanding of Linux/Windows servers.
• Good to have some knowledge in vRA/vRO.
• Good to have Any Automation Experience with PowerShell/Python/Bash/Ansible and basic knowledge of VMware API’s.
• Good to have some knowledge of Kubernetes and Dockers.
• Succeed in a team environment.

Key Objectives/Responsibilities of this Role:

• Understand the UI needs, backend design and data design and create the backend code for the same
• Backend development in NodeJs 12 & above, ExpressJs, NestJs, RESTful web services, Docker, MongoDB, Azure AKS or Kubernetes
• Collaboration with other team members (Architect, UI, backend developers, DBA, Data analytics team) to work in coherence
• Working experience into Agile and scrum methodologies
• Manage SDEs and Interns to drive the deliverables

Mandatory Skillset & Tools: NodeJs 12 and above, ExpressJs, NestJs, Writing Unit Tests , Scheduler, Mongo DB, working knowledge in Kubernetes (AKS), GIT version control, Event driven design, Microservices, con-currency, RESTful web-services, Docker

Primary Skill: NodeJs 12 & above ExpressJs, NestJs, Microsoft development platform, Testing & Debugging skills, Postman, CI/CD pipeline, Docker, Docker hub, Writing UNIT tests

Secondary Skill: Load & performance testing, testing REST Web services, Basic shell commands, Linux, Good written, verbal and presentation skills, Soft spoken, Pro-active

• Hands-on experience in creating innovative campaigns to engage with the public and media.
• Exposure to marketing campaigns and media relations.
• Learning how to organize, multitask and manage time.
• Learn on the job regarding the best practices in public relations.
• Exposure to the field of public relations and its various responsibilities.

• Create with innovative and engaging public relations and media campaigns.
• Collaborate with other teams such as marketing and designers to create promotional content.
• Write, edit and review all media content and press releases.
• Handle any PR related issue that may arise.
• Maintain good relationships with media houses.
• Organize PR activations to promote the company’s image and serve as the spokesperson.
• Focus on marketing the company through partnerships and advertising.
• Keep up with media and audience opinions regularly.
• Study PR trends and use best practices.
• Regularly submit PR reports.

• Prior experience with media or public relations.
• Experience with PR campaigns and media management.
• Excellent writing, oral presentation and communication skills.
• Basic knowledge of computers and writing software (MS Office).
• A strong presence of mind and analytical skill.
• Keen attention to detail.
• Calm mind in a sometimes stressful environment.