Senior Platform consultant (SFMC) at Lister Technologies · Remote, Chennai · 2 - 6 years · ₹4L - ₹12L / yr · Profitable · Remote friendly · Posted 6 Jun 2022
JOB Role : Senior Platform Consultant
Essential Skills :
- Expertise in SFMC Email Marketing Tool
- Good Experience in SQL
- Experience in Data model design
- Expertise in Campaign Orchestration
- Life cycle programs and personalization
- Expertise in Marketing data optimization and List cleansing
- Experience in Data optimization and Hygiene
- Experience in Personalization in campaigns
- Good Business understanding of Digital Marketing
- Excellent communication skills
- Preferably with SFMC Certification (Marketing Cloud Specialist or Email Specialist)
Role Description :
- The person will be required to work on SFMC platform for creating and executing marketing campaigns.
- Ability to work independently and work directly with Marketing teams
- Drive the strategy for the email program to deliver strong engagement and results, through audience segmentation, deliverability, best practices, and data analysis.
- Analyse the effectiveness of Digital Marketing deliverables, measures against objectives and reports results.
- Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems

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