Senior Platform consultant (SFMC) at Lister Technologies · Remote, Chennai · 2 - 6 years · ₹4L - ₹12L / yr · Profitable · Remote friendly · Posted 6 Jun 2022
JOB Role : Senior Platform Consultant
Essential Skills :
- Expertise in SFMC Email Marketing Tool
- Good Experience in SQL
- Experience in Data model design
- Expertise in Campaign Orchestration
- Life cycle programs and personalization
- Expertise in Marketing data optimization and List cleansing
- Experience in Data optimization and Hygiene
- Experience in Personalization in campaigns
- Good Business understanding of Digital Marketing
- Excellent communication skills
- Preferably with SFMC Certification (Marketing Cloud Specialist or Email Specialist)
Role Description :
- The person will be required to work on SFMC platform for creating and executing marketing campaigns.
- Ability to work independently and work directly with Marketing teams
- Drive the strategy for the email program to deliver strong engagement and results, through audience segmentation, deliverability, best practices, and data analysis.
- Analyse the effectiveness of Digital Marketing deliverables, measures against objectives and reports results.
- Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems

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Role Overview
We're looking for a Salesforce Consultant to audit an existing Salesforce setup, identify gaps, and design a rebuilt architecture to support lead management, sales automation, and CDP integration — ahead of two major product launches.
Key Responsibilities
- Audit the current Salesforce org: data structure, user roles, permissions, and existing automations (or lack of them)
- Recommend and design a system architecture for lead capture, qualification, and nurturing across online and offline channels (Meta, Google, website, walk-ins/experience center)
- Set up proper user access controls and role-based permissions (fixing shared-login/security gaps)
- Design and implement email automation and lead nurturing workflows
- Evaluate and recommend integration with a CDP (Customer Data Platform) to unify lead data across sources
- Advise on Salesforce licensing needs based on the rebuilt scope
- Support end-to-end lead lifecycle tracking — from lead generation through to booking/conversion
- Work in a sandbox/staging environment before deploying changes to production
- Collaborate with internal stakeholders and prior Salesforce implementers to understand system history before rebuilding
- Provide a scope of work and implementation roadmap with realistic timelines
Required Skills & Experience
- 4+ years hands-on Salesforce experience (Sales Cloud required; Marketing Cloud/CDP experience preferred)
- Experience auditing and re-architecting legacy/poorly maintained Salesforce orgs
- Strong understanding of lead lifecycle management and CRM-to-sales handoff processes
- Experience with marketing automation tools and integrations (Meta/Google Ads lead data, email automation)
- Salesforce certifications preferred (Administrator, Sales Cloud Consultant, or similar)
- Experience with CDP tools and data unification is a plus
- Ability to work on tight timelines against real business deadlines (e.g., product launches)
We are looking for a highly experienced Senior Salesforce Consultant / Salesforce Architect with strong expertise in Salesforce architecture, solution design, enterprise discovery, platform assessment, data analysis, integrations, and business process transformation.
The consultant will bring deep Salesforce platform expertise to the discovery and transformation team, supporting requirements gathering, assessment of existing Salesforce environments, data and process analysis, platform rationalization, and evaluation of Salesforce as a potential target platform.
The ideal candidate should be comfortable engaging with both business and technical stakeholders and translating complex business requirements into practical Salesforce capabilities and target-state solutions.







