JOB Role : Senior Platform Consultant
Essential Skills :
- Expertise in SFMC Email Marketing Tool
- Good Experience in SQL
- Experience in Data model design
- Expertise in Campaign Orchestration
- Life cycle programs and personalization
- Expertise in Marketing data optimization and List cleansing
- Experience in Data optimization and Hygiene
- Experience in Personalization in campaigns
- Good Business understanding of Digital Marketing
- Excellent communication skills
- Preferably with SFMC Certification (Marketing Cloud Specialist or Email Specialist)
Role Description :
- The person will be required to work on SFMC platform for creating and executing marketing campaigns.
- Ability to work independently and work directly with Marketing teams
- Drive the strategy for the email program to deliver strong engagement and results, through audience segmentation, deliverability, best practices, and data analysis.
- Analyse the effectiveness of Digital Marketing deliverables, measures against objectives and reports results.
- Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems
About Lister Technologies
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Digital marketing executive job duties include:
• Prepare social media marketing strategy and campaign by coming up with content
ideas, planning the budget, and implementing it.
• Utilize various social media channels to promote the company’s products and
services.
• Increase the visibility of the company’s social content by optimizing individual
company pages on social media platforms.
• Utilize the digital marketing aspects of the social media marketing roadmap to
increase website traffic, audience engagement, and revenue.
• To achieve certain goals, you must generate leads, qualify leads, develop
marketing communications, build your brand image, and convert sales leads.
• Taking steps to improve campaigns and other marketing efforts by monitoring
their performance and evaluating their effectiveness.
Requirements for Digital marketing executive
• A graduate degree in marketing or a related field is required.
• 1-3 Years of experience in digital marketing.
• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns,
social media campaigns, and display advertising campaigns.
Lead Generation via Email and linked campaigns and track them and follow up them
Tools Experience: Email Marketing – MailChimp, Send Grid.
Manage and build overall email, linked marketing strategy
Create various email, & linked lists and campaigns
Create and design various CTAs and email templates
Test every campaigns success
Determine email marketing KPIs
Develop and present reports on a weekly basis
Create smart email lists
Suggest methods for Improvements
Segment lists based on behaviors like past email engagement & Develop documentation and
road maps for processes.
DOMAIN: NEED PROFILES WHO ARE DOING LEAD GENERATION FOR IT STAFFING
/CONTRACT STAFFING/ RESOURCE AUGMENTATION
About our Client:-
Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
About the role :-
Some of the things we'd like you to do :-
- Audience research in syndicated and 1st party data sources
- Creative spec management
- Creation of tactical plan presentation and supporting media plan templates
- Creation of campaign analysis plan templates
- Oversee the successful launch of campaigns using the "Launch Tracker"
- Maintain accuracy and timely updates of deliverable tracking documents for team
- QA of media plan set up conducted by various Activation team members
- Collate commentary on media performance and conduct first review on quality
- Adherence to team quality standard for reporting template and delivery
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations
- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
- Manage accurate forecasts, media plans, and all key media planning documentation.
A bit about yourself :-
- At least 2-5 years' experience in digital media and brand planning, advertising, marketing and experience handling app-based performance clients largely
- Working knowledge and effective vocabulary across search, social, display, video, branding campaigns and/or programmatic media buying
- Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
- Ability to provide and meet forecasts of expected return of media investment
- Strong organizational skills with a keen ability to prioritize and multitask
- Proven problem solving skills and ability to think outside of the box
- Ability to work independently and collaborate in a team environment
- Detail oriented and responsive, deadline-driven with strong reasoning skills
- Lead by example while motivating and coaching juniors on the team
- Manage Performance Development Cycle and Review process for juniors.
This new age venture has handled over 8,00,000 invoices, assisting over 5,000 suppliers through 10,000 investors in 36 locations across India. Backed by Sequoia Capital, Prime Venture Partners and Tiger Global Management this fintech startup helps in fast and secured transactions without the hassle of collaterals.
As a Affiliate Marketing Manager, you will be responsible for managing and optimizing company's affiliate and partnership marketing programs.
What you will do:
- Recruiting, managing and activating new affiliates and optimizing current affiliate marketing performance.
- Planning, booking, and managing promotional campaigns with potential partners, influencers, and media companies.
- Implementing initiatives that will generate user growth and positive sentiment for the business through social influencer channels and synergistic partnerships.
- Managing affiliate/partner requests and developing profitable marketing channel engagements.
- Vetting potential publishers and their sites to ensure they meet established criteria including brand alignment, content quality, promotional tactics, etc. and make recommendations accordingly.
- Analyzing and leveraging data-based insights on performance and competitive landscape to innovate offerings.
- Working cross-functionally to successfully implement new campaigns, materials, and content for Influencer/Partner/Affiliate marketing programs.
- Examining existing programs from a strategic standpoint; contributing new ideas about how to optimize initiatives.
- Optimizing marketing budgets and drive investment strategy within Affiliate and Partner/Influencer relationships
Desired Candidate Profile
What you need to have:
- 2+ years of Affiliate/Influencer/Partnership marketing experience in SaaS with at least 1 years focus on building and managing successful Affiliate/Influencer/ Partnership Marketing programs
- Full proficiency in working with known Affiliate Networks
- Strong experience with link tracking, conversion pixels/tags, sales validation, Google Analytics, and digital marketing attribution concepts
- Analytical mindset with a passion for data-based decision making with a strong test-and-learn mindset
- Passion for following rapidly evolving trends and determining new possible social marketing techniques to drive business
- Full proficiency in English. Written and spoken
- Familiarity with Indian B2B business.
- Plan and execute all digital marketing efforts, including SEO/SEM, marketing databases, email, social media, and display ads.
- Create, manage, and improve our social media presence.
- All digital marketing efforts should be measured and reported on, and goals should be evaluated (ROI and KPIs)
- Identify patterns and insights, and then improve your spending and performance based on them.
- Consider fresh and innovative growing techniques.
- Experiments and conversion tests should be planned, executed, and measured.
- Work with internal teams to develop landing pages and improve the user experience.
- Use your analytical skills to assess the entire consumer experience across numerous channels and contact points.
- Conversion points are measured and user funnels are optimized.
- Collaborate with other vendors and agencies.
- Manage and build overall email campaign strategies & Develop a lead generation strategy
- Work with all business units to develop relevant email campaigns to create various target audience email lists and campaigns
- Create and design various CTAs, subject lines, and email templates
- A/B testing, analysis, and reporting of email marketing campaigns
- Track and measure email marketing KPIs
- Develop and present reports on a weekly basis
- Analyze data to get smart insights & suggest methods for improvements
- Segment lists based on behaviors like past email engagement and website interactions
- Develop documentation and road maps for processes, A/B tests, drip campaigns
- Ensure emails follow industry policies and best practices
- Experience in using marketing automation platforms like Salesforce, Pardot, Eloqua or Marketo
- Monitor Marketing Leads, Opportunities, Accounts, and Contacts
- Monitor and improve database quality on a regular basis
- Should have a good understanding of Software Services and Product Engineering
- Experience in handling Events and Conferences outreach is desirable
- Experience in managing teams and nurturing talent
Skills Required
- Master’s degree in Marketing, PR, Communications, Business or similar – preferably an MBA
- 7+ years experience in Email Marketing with a B2B company or IT/ITeS firm
- Experience with Salesforce Pardot of Hubspot or similar platforms – preferably Pardo
- Experience in database segmentation, email automation, and campaign coordination
- Experience in digital analytics and data analysis - being able to communicate insights
- Hands-on experience in designing and building dashboards and campaign reports
- Strong understanding of content for emails and attention to detail/CTA
- Ability to work in a team and lead the team
- Excellent people and time management skills
- Proven track record of delivering successful, data-driven marketing automation campaign
What you will do:
- Defining marketing strategy to support the company’s growth trajectory
- Responsible for developing, executing and delivering the company's digital / online marketing strategy, planning and budget to include online, new media, web and e-commerce to drive the business forwards through key marketing channels
- Designing, implementing and managing online marketing programs focusing on building awareness and customer acquisition
- Leveraging data and analytics to deliver strong marketing efficiencies and creating an advantaged digital marketing effort
- Managing SEO and SEM
- Building and owning the brand while generating positive buzz in and around the platform
- Leveraging a "Test & Control" approach to constantly improve program results and increasing the impact of marketing on revenue and profitability
- Proposing new marketing program ideas and then securing support from stakeholders to fund and execute these programs
- Updating with the new trends and processes on marketing and using the same to push the company’s marketing agenda
- Evaluating the impact of marketing programs in achieving their stated revenue targets
- “Listening” to the trends of the market and directing the market research efforts of the company
- Focussing on increasing life cycle value of customers
- Identifying and automating processes to improve efficiencies
- Working closely with the Technology team on automating marketing initiatives
- Using data and reports to make evidence-based marketing decisions
- Suggesting changes and improvements
- Contributing as a member of the leadership team to the business decisions of the company
- Hiring leading, training and mentoring a team of marketers and ensuring their performance and retention
- Forecasting the demand based on empirical analysis and relaying the info to the manufacturing team to ensure adequate supply
What you must have:
- Masters in marketing or equivalent. Additional Certifications will be a plus
- Experience in the same industry in preferable
- Strong analytical capabilities
- Conversant with digital marketing tools
- Deep understanding of technology
- Thorough knowledge of marketing principles, brand,product and service management
- Deep understanding of changing market dynamics
- Outstanding communication (written and verbal)
Key Responsibilities:
- Owning the entire marketing framework, including developing nurture campaigns, email sequences, transactional emails, SMS Campaign On-Page marketing (such as banners, Pop-ups, and offer campaigns)
- Excellent in writing email SMS and on-page campaign copies.
- Good understanding of HTML for (Email campaign building)
- Working understanding of Marketing automation, customer communication journey.
- Worked on Landing page creation (drag and drop builder forms)
- Identifying campaign trends/insights and analyzing results to help make informed decisions and program enhancements overtime
- Prioritizing tasks and managing multiple stakeholders and strands of work with a willingness to take on additional projects as needed.
Required Skills:
- Bachelor’s degree/MBA with equivalent experience of 2-4 years in Digital Marketing domain.
- Edu-tech and E-Commerce experience will be preferred.
- Experienced in campaign creation, journey building, lead nurturing, landing page optimiser.
- Familiar with Hubspot, Webengage, Clevertap, moengage is a plus.
- Extensive understanding of the digital marketing industry, best practices, user behaviour, and buyer’s psychology.
- Understanding
- Understanding of Marketing Tools such as Email, SMS, Push etc.
- A dynamic candidate who can adopt new techniques quickly.
- Strong understanding of social media marketing techniques.
- Ability to analyze metric data and convey recommendations appropriately to supervisors.
- Self-motivated, detail oriented and able to prioritize daily work efficiently.
- Effective Analytical skills.