Demand Generation Lead at Mitsogo Inc · Chennai, Kochi (Cochin) · 3 - 8 years · ₹10L - ₹20L / yr · Posted 15 Aug 2023
As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.
Roles and Responsibilities:
- Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
- Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
- Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
- Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
- Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
- Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
- Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.
Requirements:
- Bachelor’s degree in marketing, business, or a related field.
- Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
- Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
- Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
- Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
- Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
- Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth
Shubham Vishwakarma
Full Stack Developer - Averlon
About Mitsogo Inc
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About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.
About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!
Responsibilities:
● Develop and drive business with Digital marketing strategies.
● Proficiency in Google Analytics and Search Marketing
● DataDriven decision making
● Email Marketing Metrics and Planning
● Work closely with the sales and marketing team to align efforts and drive revenue.
● Use data and analytics to measure and improve the performance of the demand generation efforts.
● Develop and maintain relationships with partners, influencers, and other stakeholders.
● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts
● Monitor industry trends and stay-up-to-date on new technologies and techniques.
● Conduct market and customer research to identify opportunities and challenges.
● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts
● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.
● Identify and resolve challenges and conflicts within the demand generation process
Requirements:
● Bachelor’s degree in marketing or related field.
● 2-3years of experience in demand generation or B2B/E-Commerce space.
● Experience in managing paid search campaigns, demand generation, email marketing.
● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.
● Strong analytical skills, with experience analyzing data and making data-driven decisions
● Knowledge of sales techniques and strategies
● Excellent communication & collaboration skills
● Ability to prioritize and manage multiple tasks and projects
● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.
About CloudKeeper:
CloudKeeper is a cloud cost optimization partner that combines the power of group buying & commitments management, expert cloud consulting & support, and an enhanced visibility & analytics platform to reduce cloud costs & help businesses maximize the value from AWS, Microsoft Azure, & Google Cloud. A certified AWS Premier Partner, Azure Technology Consulting Partner, Google Cloud Partner, and FinOps Foundation Premier Member, CloudKeeper has helped 350+ global companies save an average of 20% on their cloud bi ls, modernize their cloud set-up and maximize value — al while maintaining flexibility and avoiding any long-term commitments or cost. CloudKeeper has spun off from TO THE NEW, a digital technology service company with 2500+ employees and an 8-time GPTW winner.
To know more about CloudKeeper,
please visit - https://www.cloudkeeper.com/ To know more about TO THE NEW, please visit - https://www.tothenew.com/
Responsibilities:
● Generate qualified leads for various services of CloudKeeper with a target geography outside India.
● Develop relationships with new customers and nurture existing ones. ● Use Outbound Lead Generation tools such as calls and email Marketing to hunt for new business.
● Demonstrate an understanding of customers’ critical business issues and propose CloudKeeper’s solutions that help clients meet their business objectives.
Must Have:
● Must be willing to work in rotational shifts.
● Good verbal and written communication skills
● A hunter by nature who loves to look for new opportunities
● Enthusiastic, positive, and energetic
In addition to the compensation, the following benefits are provided by the company as per the prevailing policy:
● Gratuity
● Medical insurance
● Accidental insurance. Work Model: Work from Office (all 5 days). Location: Noida Sector 144
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Full Stack Developer - Averlon