Digital Marketing Internship

Job description

About Us:

We are a leading organization that specializes in providing professional training in specific ERP tools with primary focus in SAP tailored for application across diverse industries. We empower individuals and businesses to thrive in the digital era through comprehensive and practical training programs.

Key Responsibilities:

1. Content Creation:

- Develop high-quality and engaging content for various digital platforms, including blog posts, articles, ebooks, and social media posts.

- Collaborate with subject matter experts to create educational content that aligns with the needs of our target audience.

2. Digital Campaign Management:

- Plan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, social media, and email to drive awareness and lead generation.

- Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.

3. SEO Strategy:

- Implement SEO best practices to enhance the visibility of our training programs in search engine results.

- Conduct keyword research and optimize website content for search engines.

4. Social Media Management:

- Manage and grow our social media presence by creating and curating content, fostering community engagement, and driving conversations relevant to our industry.

5. Email Marketing:

- Develop and execute email marketing campaigns to nurture leads, promote events, and share valuable content.

- Segment and target audiences to maximize the impact of email communications.

6. Collaboration and Cross-functional Communication:

- Collaborate with internal teams, including Sales and Product Development, to align marketing efforts with business goals.

- Stay updated on industry trends and competitors to ensure our marketing strategies remain innovative and effective.

Qualifications and Experience:

- Proven experience in digital marketing, with a focus on content creation and strategy.

- Familiarity with digital tools and technologies relevant to the training industry.

- Strong writing and editing skills with the ability to create engaging and informative content.

- Proficiency in SEO, social media management, and email marketing platforms.

- Analytical mindset with the ability to interpret data and make data-driven decisions.

- Excellent communication and collaboration skills.

Expected Start Date: 01/03/2024

Job Types: Full-time, Permanent

Salary: ₹8,000.00 - ₹20,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• total work: 1 year (Required)
• Digital marketing: 1 year (Required)

Ability to Commute:

• Kolkata, West Bengal (Required)

Ability to Relocate:

• Kolkata, West Bengal: Relocate before starting work (Required

• Build our digital marketing roadmap
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee our social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segment
• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments

ABOUT THE COMPANY

Korcomptenz, being a Microsoft Gold Certified Partner, is vested in Microsoft Mission of empowering every client to achieve more. Our “Purpose” is to help our clients to embark and accelerate their Digital Transformation journey. Our Core Principals are anchored on growth mindset, customer-centricity, and a deep commitment to our team.

At Korcomptenz, Marketing is an Art and Science. With a rich pedigree, our branding is evolving as we continuously work on “our key focus” through research, focus groups, and interviews inside and outside the company. Our marketing team is busy in creating meaningful interactions in every conversation we have with our audience, customers and as a company. We have an obligation to creating the right customer experiences and carry our leadership’s mission of what we stand for. This means that we constantly huddle to think on “Why” and “How” of what we do at work everyday. We are continuously having creative and tactical conversations on how to “value add” and continue to upgrade our skills for modern marketing. The destination is important but so is the journey….Join us to experience the journey and let’s get to the destination together !  

Why you should join our KOR team?

• Korcomptenz offers a culture that is Holistic, Transformational, Entrepreneurial  and Family-like
• We put "People First” – whether it is our clients or our team, we strive to work on and for "What Matters”
• Compelling opportunities to be creative and leverage your critical thinking skills in addition to technology expertise
• State-of-the-art infrastructure, transparency, constant training for all team members
• Flexible locations and work-from-home options based on roles
• Opportunities to work abroad and onsite

Paid Social Specialist ( Excellent in LinkedIn and Google AdWords)

Roles and Responsibilities

• Responsible for Performance Marketing and Lead Generation through PPC Program
• Provide insights into the best strategies and tactics to power up SEO strategy on traffic and keyword ranking
• Plan, execute, manage and optimize branding, new acquisition, and account based campaigns on LinkedIn and Google AdWords.
• Maximize ROI on Ad Spends. Plan and execute landing pages, lead gen forms, ad copy, monitor campaign performance
• Expert on Display, Search, Video, Apps Ad Campaigns and Performance Reporting
• Experience in B2B and Account based marketing for US market  is a must have
• Experience and working knowledge with CRM like HubSpot and MSCRM.
• Important to have knowledge of SEO and Marketing Concepts, Technology especially ERP/CRM selling is a BONUS.
• Excellent communication and editorial writing skills and should be able to work independently

Qualifications

• Minimum 6-12 months experience running LinkedIn and Google Ads Campaigns

Be the strategist & the operations in-charge for the brands assigned for Marketplace Management.
Manage the Marketplaces, looking after pricing, product descriptions, and general content.

Be responsible for ensuring all products are listed and optimized to the highest standards across the marketplaces

Help to create and deliver adhoc marketing campaigns across various marketplaces

Manage all products on Amazon, Flipkart, Myntra, Oaytm, Nykaa, and other online marketplaces across India

Increase listing rankings and search results to increase sales conversion and maximize revenue

Generate customer reviews, and monitor ratings to protect and enhance marketplace status

Analyse and evaluate traffic and sales conversion data to improve the effectiveness of online content and marketing campaigns

Keep each marketplace updated with the latest products and promotions

Develop strategies for the clearance of any excess stock

Good knowledge of various tools & techniques used for ROI optimization on Marketplaces.

Good communication skills to deal with external clients & handle in-house (inter-team) operations.

To be successful in this role you must already be working within a Marketplace/Ecommerce position ideally within a Marketplace Agency. You will have demonstrable experience dealing with marketplace platforms, in particular Amazon and Flipkart and have experience in running successful digital marketing campaigns. If you’re a sales focused individual with the ability to manage multiple projects and thrive on working in a fast-paced working environment then please send across your most up to date CV.