Digital Marketing Internship

Must have skills

3 to 6 years

Data Science

SQL, Excel, Big Query - mandate 3+ years

Python/ML, Hadoop, Spark - 2+ years

Requirements

• 3+ years prior experience as a data analyst

• Detail oriented, structural thinking and analytical mindset.

• Proven analytic skills, including data analysis and data validation.

• Technical writing experience in relevant areas, including queries, reports, and presentations.

• Strong SQL and Excel skills with the ability to learn other analytic tools

• Good communication skills (being precise and clear)

• Good to have prior knowledge of python and ML algorithms

Responsibilities

1. Develop detailed knowledge and understanding of business strategy,

objectives, and goals.

2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.

3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:

. Performance Marketing

1. SEO

2. Email marketing

4. Performance Marketing:

0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.

1. Optimize ads to achieve the lowest cost per lead on the website and

app, without compromising user quality. Closely monitor & optimize

CAC & ROAS.

2. Analyze traffic data, flows, funnels on a detailed city and category level

to identify potential leakages and opportunities to grow.

3. Stay abreast of new tools, trends, and best practices in digital

advertising; test and evaluate their efficacy.

4. Lead efforts to utilize a data and experiments-driven methodology to

improve performance marketing effectiveness.

o Innovate and implement test-and-learn strategies and drive scalable

results.

5. SEO

0. Manage both on-page SEO and off-page SEO for the company.

1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.

2. Identify keyword gap for SEO improvement and map new content to be

produced for our blog, YT channel and Pinterest and optimize the same

for SEO.

6. Email marketing:

0. Optimize our marketing automation and lead nurturing processes

through email, content, and social channels.

1. Measure results and optimize the lead nurturing workflow for these

segments to convert leads into customers.

2. Implement Retention & Reactivation based campaigns to improve

lower funnel conversions.

Candidate Requirements

1. A high degree of ownership in taking things to completion. Can thrive in an

unstructured environment.

2. Exceptional communication skills. Enthusiasm to write things down for

posterity, build playbooks, and create training manuals. Loves one pagers.

3. The ability to collaborate effectively across teams such as growth, marketing &

design.

4. Knowledge of UAC, Search and Social advertising preferably for consumer

apps. Experience in a performance marketing role across a range of channels;

search, social, affiliate, display, video.

5. Strong experience in website analytics tools highly proficient with google

analytics, tag manager, search console. Knowledge of using data tools such as

marketing automation CRMs like Cleve tap, attribution reporting, and paid

campaign reports.

6. Strong knowledge of performance optimization and have a strong

quantitative analysis. An understanding of cohorts, segmentation of user base,

calculations of ROl and funnels is a must.

7. Worked at a fast growing start up for at least 3+ years

8. Past experience in B2C traffic generation, managing digital/mobile advertising.

9. Be able to bridge data analysis, research, competitive intelligence to build

efficient and scalable customer acquisition programs.

10. Able to effectively organize, prioritize & manage their time

11. Experience with automations & SQL is a big plus

Job description

Java Struts Developer
Exp level- 2 to 5 years

Education- Btech, Mtech or MCA

Location- Noida

Need immediate joiners or a Notice period of 15 days.

Job Responsibility-

• Write clean, scalable code using Java programming languages
• Revise, update, re-factor, and debug code
• Participate as a team member in all phases of the S/W lifecycle, including the analysis and design of S/W systems
• Participate in integrated testing of product/ package
• Participate in difficult and typical coding assignments with the responsibility of a small module consisting of 3 5 members
• Participate in exploration/ feasibility study of different modules
• Develop documentation throughout the software development life cycle (SDLC)
• Document and demonstrate solutions by developing documentation, flowcharts, layouts, diagrams, charts, code
• comments and clear code; Ensuring that project tasks are completed in defined effort and timelines Testing: Writing of test cases, unit testing, system testing, and negative testing Troubleshooting Log analysis and database query optimization Updating job knowledge by studying state-of-the-art development tools, programming techniques computing equipment; participates in educational opportunities, reads professional publications maintain personal networks
• Provide information by collecting, analyzing, and summarizing development service issues
• Develop software solutions by studying information needs, conferring with users, studying system flow, data usage and work processes, investigating problem areas, following delivery cycle
• Ensure compliance with Newgen/Client Quality Systems and Procedures
• Maintains confidentiality of information wherever required
•  

Desired Profile -

• The incumbent should be BE/B Tech/MTech Computer Science Graduates preferably with 70% in 10/12th and 60% above in the rest of the academics
• Must have 2-3 years in Java programming
• Strong knowledge of Core Java concepts such as (Collections, Threads, OOPs etc)
• Good knowledge of Struts framework
• Knowledge of the creation of SOAP/REST/ADF-based web services
• Must have knowledge of Oracle database concepts such SQL query writing, creation of Procedures, Cursors, Triggers, Functions etc
• , also, should be able to write PL/SQL blocks
• Knowledge of Flutter and Oracle Workflows will be preferred
• Knowledge of WebLogic server Configurations and Deployments
• Must have Knowledge of CSS, JavaScript, and JavaScript libraries like jQuery etc
• Must be able to write business-related algorithms efficiently
• Should be having flexibility, adaptability to work schedules, effective verbal and written communication and teamwork

• Develop, design, and implement embedded applications.
• Prepares appropriate documentation as required by internal product development processes and regulatory agencies such as FDA and ISO.
• Write technical specifications for interfaces and testing.
• Design and develop medical device software products with extensive knowledge of technical principles, theories, and concepts in the Software Development field.
• Conducts and participates in the design, code, and test reviews and inspections, ensuring application of software engineering best practices, as well as the feasibility, efficacy, and compliance to functional and regulatory standards.
• Works closely with the software team, the software verification team, the functional manager, and the project manager.
• Collaborates with distributed, cross-functional teams to ensure products meet quality, performance, scalability, reliability, and schedule goals.
• Investigates software, hardware, and system problems using a variety of techniques and provides innovative solutions.
• Conduct and participate in reviews and inspections for all elements in the software lifecycle to ensure that our software quality and customer satisfaction goals are achieved

Qualifications

• Bachelor’s degree in Software or Electronics related Engineering discipline or related field with 6+ years of experience.
• Experience designing and developing embedded solutions.
• Proficient in programming languages - C, C++.
• Ability to understand the electrical schematics and work closely with the electrical team.
• Experience with Real-Time Operating Systems.
• Experience writing/interfacing with device drivers
• Experience with CAN, TCP/IP, RS232 communication protocols
• Experience in Agile development processes and philosophies.
• History of driving project execution and timely delivery while ensuring a quality focus.
• Ability to work in a fast-paced, and often ambiguous environment where continuous improvement is a way of life.
• Excellent teaming skills to work with cross-functional and in a multi-site software team

Preferred Qualifications:

• Experience with In Vitro Diagnostic domain is a plus.
• Experience with OOA/OOD development methodologies and design patterns a plus.
• Understanding software development processes for a regulated environment (ISO9000/FDA) a plus.
• Experience in medical device design & development a plus.

Experience & Background

• B-Tech/BCA/MCA
• 0-2 years of IT industry experience.
• Minimum 1 year of implementation/customization experience on ServiceNow
• ITIL/ServiceNow
  certifications will be an added advantage.
• Exposure on Service Now integration protocols with other application/systems
• Excellent attention to details, ability to multitask, and effective time management skills
• Knowledge of web based development languages; specifically JavaScript, Ajax
• Exposure of ITSM Framework and ITIL
• Good Communication Skills