Content Specialist & Digital Marketing Manager

Job Description

We're searching for a Content Writer who can skillfully navigate the intersection of travel excitement, SEO precision, and the complexities of visa applications. Your content will not only inspire travel but also guide our Indian audience through the often-confusing visa process, all while driving organic search traffic.

Roles and Responsibilities:

● Create travel articles, blog posts, and visa guides that are rich in information, engaging, and optimized for search engines.

● Work hand-in-hand with the SEO and Digital PR teams to align content with organic growth strategies and current campaigns.

● Update existing travel and visa-related content for improved clarity, user experience, and SEO performance.

● Conduct keyword research specific to the travel and visa domain, integrating high-ranking keywords seamlessly into your content.

Experience and Skills you MUST have:

● Minimum of 1 year of experience in content writing, with at least 1 year focused on travel and visa-related topics.

● An understanding of the visa application process and travel restrictions, particularly for Indian nationals.

● Demonstrated ability to enhance SEO performance through content initiatives.

● Strong research skills with an attention to detail.

● Familiar with working within a CMS and using other tools to enhance your content, such as SurferSEO, Grammarly, etc

About Company:

The Organisation transform individuals and teams through holistic, heart-centric and engaging learning experiences that unleash their true potential and help organizations achieve business outcomes. We create customized, strong impact training programs that are conceptualized, designed and delivered by a core team of senior professionals.

Role & Responsibilities:

1. Looking for someone who can think creatively about packaging marketing messages and is passionate about the brand.
2. Experience in a marketing, communications or internal communications role with a marketing mindset is expected.
3. The candidate will handle our communication portfolio, hence good problem solving, writing, administrative and PR skills are a must. Experienced into Lead Generation, Marketing, Advertising, Social Media Marketing, Digital Advertising, Database Generation,B2B Sales.
4. Plan, organize, and implement market survey to obtain data that provides insight to market trends and consumer requirements.
5. Interpret data obtained from market research/survey to produce results useful in taking effective business decisions.
6. Carry out demographic surveys to identify potential customers.
7. Contact potential customers through emails, calls, and home visits to create product/service awareness.
8. Employ knowledge of company goals in carrying out marketing operations.

Job description: 

• Create & optimize paid ads strategy to meet business goals & objectivesMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs)- Run Instals, In-App Action & Remarketing campaigns from ideation to media planning and optimization of spend across website and app 
• TOF, MOF, BOF- Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords- Drive website/app acquisition and engagement efficiencies through campaigns using targeting techniques. Identify trends and insights, and optimize spend and performance based on the insights. Conceptualize creatives for the Ad Campaigns and brief the creative team 
• Managing budgets and financial for digital marketing initiatives for the organization 

Skills Required :- 

Experience in Google Adwords, Facebook & Instagram Ads, SEM & YouTube video campaigns- Hands-on experience with using Analytics tools

Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution- Customer centric and problem-solving mindset 

Successful applicant: 

• 7-10 years of performance/digital marketing experience, including expertise in Google, Facebook, Instagram and YouTube Marketing. Experience in Affiliate and Programmatic platforms is a plus. 
• Bachelor's or Master's degree in Engineering or Business Administration with a consistent track record in quantitative fields 
• Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies 
• A start-up mentality and ability to flex in a fast-paced and dynamic environment 
• Solid knowledge of app/website attribution, retention and analytics tools (e.g.: Appsflyer/Branch, Google Analytics, Clevertap/MoEngage) 
• Strong analytical skills and data-driven thinking What’s on offer: 
• Lead the performance marketing for a D2C brand in a never-before-done category 
• To be at the center of action in scaling the brand across the country successfully

We are hiring an experienced SEO candidate for our company. 2-4 years of experience required. Please Share Your Resume For Office Job, If Anyone wants to do in your contact, share it

Location: 1201, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi, 110034

Roles and Responsibilities

1. Develop optimization strategies that increase the company's search engine results in rankings in Google.

2. Research SEO keywords to use throughout the company's website and marketing materials

3. Set measurable goals that demonstrate improvement in marketing efforts

4. Monitor daily performance metrics to understand SEO strategy performance

4. Efficiently communicate with other marketing professionals to align goals

5. Collaborate with others within the marketing department to manage SEO strategy

5. Write compelling and high-quality content for link building, Meta Tags for websites, and Landing Pages.

6. Should have good expertise in content optimization.

7. Good knowledge of Anchor Text and Internal Linking Concepts

8. Coordinate with the technical Department to get the Technical Issues resolved

9. Good Understanding of Google SEO Updates and Algorithm changes

10. Update content and website links for maximum optimization and search engine rankings

11. Understanding of search engine algorithms and ranking factors and methods

Desired Candidate Profile

1. Manage SEO Strategy execution in accordance with the SEO KPIs.

2. Undertake keyword research, keyword mapping, and keyword categorization to suit

3. Devise SEO content strategies & link-building campaigns to achieve higher rankings in Search Engines.

4. Ensure End to End Mapping of Customer Journey in Google Analytics

5. Use Google Tools such as Webmaster & analytics

6. Communication with team and management on project development, timelines, and results

7. Good Hands on Experience and Skills in Quality SEO Onsite and Offsite Optimization.

We are looking for a Content enthusiast to join our fast-growing EdTech brand. You will assist in creating, managing and improving content for various marketing channels. You will work on assets that create sales conversions, website, mobile app, direct user communications, and engagement campaigns and will analyze the performance of those assets in detail, crunch the numbers, and optimize them.

Our ideal candidate is a driven professional with demonstrable creative writing skills and also has a knack for data analysis. You should have the willingness to broaden your expertise and go the extra mile. As a content manager for a fast-paced EdTech brand, you should be tech-savvy, a critical thinker and problem-solver, and demonstrate a passion for growth and success.

Ultimately, you should be able to assist in overseeing all marketing content to ensure sales conversions, brand consistency, and a positive customer experience.

Responsibilities

• Work alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
• Manage content distribution to online and offline channels 
• Proofread, edit and improve content created by copywriters and ensure brand consistency
• Develop a thorough understanding of conversion optimization and apply it across our brands, platforms, and channels
• Analyze performance data and find creative ways for optimization
• Ensure compliance (e.g. copyright and data protection)

Requirements

• Excellent writing skills 
• Good command on English and Hindi
• Good organizational and time-management skills
• Ability to multi-task and follow deadlines
• Willingness to learn skills outside of comfort zone
• Not afraid of challenges and hard work
• Reliable team player with a sense of ownership
• Attention to detail
• Willingness to grow in a fast-paced environment
• Ability to take initiative
• Hands-on experience with MS Office, particularly Excel

Impeccable English, good communication skills, a humble and cooperative attitude, and lots of hard work are the other expectations of the firm.

We are a hardcore, fast-growth-focused environment and a place where only dedicated, stable, dependable individuals who are willing to immerse themselves completely in this cause can thrive.

This is a full-time work-from-office role based out of Gurgaon.

If you're extremely driven to succeed and grow and willing to go the distance, please apply.

• Writing, editing and publishing engaging, compelling and trending posts for social media networks (e.g. Facebook, Instagram, Linkedin and Twitter)
• Proofread the content for grammar, punctuation and spelling.
• Create monthly content calendars and take approval from clients.
• Maintain content hygiene of the social media pages.
• Tracking and reporting on social media insights (e.g. traffic, engagement, conversion rates, shares etc.)
• You will be responsible for establishing and nurturing strong relationships with clients. This involves regular communication, understanding their needs

Requirements

• Experience: Fresher
• Ability to create innovative social media content, supported by relevant images and videos
• Creative thinking and Creative Writing skills.
• Proficiency in English
• Strong verbal as well as written communication skills
• Exceptional time-management and organizational skills
• A keen eye for details

Job Type: Fresher

Salary: ₹20,000.00 - ₹25,000.00 per month

Schedule:

• Morning shift

Expected Start Date: 17/04/2023

Social Media Writer and Content Manager 

Job Requirements :

1) Prior Experience as a Social Media Manager (With a Focus on Youtube)

2) Experience with Google, Facebook and Youtube Ads

3) Experience writing social media posts, captions

4) Familiarity with Search Engine optimization (SEO)

5) Experience working with Mail Chimp is desired, but not mandatory

6) Awareness with social media trends

7) Creativity and Immersion in Social Media

8) Analytical Aptitude

9) Excellent writing and language skills

10) Proficiency in Hindi and English

11) Proofreading and Editing Skills

Job Responsibilities : The candidate would be responsible for

1) Crafting Social Media Strategy and setting clear objectives for promotion, engagement, conversion of target audience.
2) Managing client's social media assets.( Social Media, SEO, Content Marketing, Email, Print and Digital Marketing)
3) Content Management 
4) Curating Weekly and Fortnightly Social Media Campaigns and overseeing their execution (Images/Video/Podcasts/Blog Posts/Snippets/One Liners/Newsletters)

5) Collating Social Media Analytics and generating insights for building online brand awareness and reputation

6) Creating and implementing fortnightly and monthly Content editorial calendars to manage content

7) Implement a publishing schedule and promote content through social advertising

8) Working with Design Team for creating Social Media Posts

9) Managing and reviewing comments and feedback section

10) Online Reputation Management (ORM) and establishing brand loyalty in the online and offline community.

11) Determining KPI for audience engagement by capturing relevant performance metrics

12) Compiling reports showcasing ROI and tweaking strategy if needed.

Salary : As Per Industry Standards

Experience : 3 to 7 Years

Qualification : Graduate in any field. 

Software : Microsoft Office Suite / Hootsuite