Digital Marketing Manager

at Apptroit

Digital Marketing Manager

Apptroit

Company

Home

Digital Marketing Manager

at Apptroit

Posted by Vineet Changulani

4 - 5 yrs

₹7.8L - ₹12.2L / yr

Jaipur

Skills

Digital Marketing

Marketing management

Social Media Marketing (SMM)

Working at Apptroit Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

Function as single point of contact for assigned markets to align their strategies to execution on digital channels
Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

Bachelor’s degree in marketing, communication or related field
At least 5-7 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
Strong experience in driving B2B and/or B2C demand generation.
Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
Experience in supporting global markets a plus
Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

Strong analytical skills and data-driven strategy development
Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
Results orientation
Cross-industry subject expertise
Curiosity and ability to learn
Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
Excellent communication and organizational skills, KPI Management.
Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
Excellent communication skills and presentable

Company Description

Apptroit is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.

Function as single point of contact for assigned markets to align their strategies to execution on digital channels
Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

Bachelor’s degree in marketing, communication or related field
At least 5-7 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
Strong experience in driving B2B and/or B2C demand generation.
Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
Experience in supporting global markets a plus
Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

Strong analytical skills and data-driven strategy development
Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
Results orientation
Cross-industry subject expertise
Curiosity and ability to learn
Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
Excellent communication and organizational skills, KPI Management.
Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
Excellent communication skills and presentable

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About Apptroit

Founded :

2021

Type :

Products & Services

Size :

100-1000

Stage :

Profitable

About

Apptroit is a leading global Mobile App & Web Solution Development Company in the USA, UK, UAE, Europe and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.We have a talented team of 200+ Mobility experts, who have successfully Designed, Developed & Delivered more than 160+ Mobile Apps globally. Apptroit is an award-winning mobile app development agency with its offices in the USA, UK, UAE, and India. Established in mid-2021 and since then engaged in elevating the client’s interests &; satisfaction through innovative Web & Mobility solutions. Holding powerful strength of in-house veterans of 100+ who work closely & dedicatedly with the clients to cater fully customized web/mobile solutions to them. Our Services: Native Apps development (iOS, Android, Windows) Cross-Platform Apps development (React, Flutter, ionic, Xamarin, Titanium, PhoneGap) Games Development (Unity3D, Cocos2D) Web development (Shopify, Laravel, PHP, WordPress, Magento, Joomla) Web Designing (Graphics, UI, Illustration, Photoshop) Our Tech Stack: WEB-DEVELOPMENT: React JS | Node JS | Express JS | Next JS | Angular v2, v4, v5,v6, v7, v8, v9 | Redux | Relay | Jest | JavaScript | PHP (Frameworks & CMS) MOBILE DEVELOPMENT: Ionic v1, v2, v3, v4 | TypeScript | Mobile UI and UX | firestore | React Native | Flutter | Android | iOS ENTERPRISE APP DEVELOPMENT: Scala | Java | Kafka | Apache Spark | Akka | Hadoop | Play | Springs MVC DEVOPS: Dockers | Containers | Kubernetes | AWS | Terraform | Ansible BIG DATA: Python | GoLang | ErLang | Elixir | Tensor Flow | Phoenix We, at Apptroit acknowledge, creating long-lasting business relationships with the use of the latest technology and marketing trends.

Connect with the team

Vineet Changulani

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