SEO Executive

Job description

About Us:

We are a leading organization that specializes in providing professional training in specific ERP tools with primary focus in SAP tailored for application across diverse industries. We empower individuals and businesses to thrive in the digital era through comprehensive and practical training programs.

Key Responsibilities:

1. Content Creation:

- Develop high-quality and engaging content for various digital platforms, including blog posts, articles, ebooks, and social media posts.

- Collaborate with subject matter experts to create educational content that aligns with the needs of our target audience.

2. Digital Campaign Management:

- Plan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, social media, and email to drive awareness and lead generation.

- Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.

3. SEO Strategy:

- Implement SEO best practices to enhance the visibility of our training programs in search engine results.

- Conduct keyword research and optimize website content for search engines.

4. Social Media Management:

- Manage and grow our social media presence by creating and curating content, fostering community engagement, and driving conversations relevant to our industry.

5. Email Marketing:

- Develop and execute email marketing campaigns to nurture leads, promote events, and share valuable content.

- Segment and target audiences to maximize the impact of email communications.

6. Collaboration and Cross-functional Communication:

- Collaborate with internal teams, including Sales and Product Development, to align marketing efforts with business goals.

- Stay updated on industry trends and competitors to ensure our marketing strategies remain innovative and effective.

Qualifications and Experience:

- Proven experience in digital marketing, with a focus on content creation and strategy.

- Familiarity with digital tools and technologies relevant to the training industry.

- Strong writing and editing skills with the ability to create engaging and informative content.

- Proficiency in SEO, social media management, and email marketing platforms.

- Analytical mindset with the ability to interpret data and make data-driven decisions.

- Excellent communication and collaboration skills.

Expected Start Date: 01/03/2024

Job Types: Full-time, Permanent

Salary: ₹8,000.00 - ₹20,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• total work: 1 year (Required)
• Digital marketing: 1 year (Required)

Ability to Commute:

• Kolkata, West Bengal (Required)

Ability to Relocate:

• Kolkata, West Bengal: Relocate before starting work (Required

Location: Hyderabad, Telangana

Job Type: Full-time onsite

Experience: Minimum 2 years

Salary Range: INR 2,00,000 - 4,00,000 per annum

Job Description: We are seeking a creative and experienced Social Media Content Creator to join our growing team. As a Social Media Content Creator at Dot eVentures Pvt. Ltd., you will play a key role in developing and implementing our social media strategy. You will be responsible for creating engaging and informative content that resonates with our target audience and promotes our educational products and services.

Key Responsibilities:

Develop and implement a comprehensive social media strategy to increase brand awareness and engagement. Create high-quality, visually appealing content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn. Stay up-to-date with industry trends and incorporate best practices into content creation. Monitor social media channels for trends, feedback, and opportunities to engage with the audience. Analyze social media metrics to measure the success of campaigns and make data-driven recommendations for improvement.

Qualifications:

Minimum 2 years of experience in social media content creation, preferably in the education or edutech industry. Proven track record of creating engaging and shareable content across various social media platforms. Strong written and verbal communication skills. Proficiency in graphic design tools and video editing software is a plus. Familiarity with social media analytics and the ability to interpret data to inform content strategy.

Salary and Benefits:

Competitive salary in the range of INR 2,00,000 - 4,00,000 per annum, commensurate with experience. Opportunities for professional development and growth within a rapidly expanding startup. Collaborative and inclusive work environment.

PPC Specialist:

Job Responsibilities:

• Perform daily account management on Google Ads, FB ads, Taboola or other search platforms for a variety of projects.

• Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, and other facets of paid search in accordance with goals for Google channels

• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

• Communication to team and management on project development, timelines, and results.

• Work with leadership to explain and modify strategic plans

• Understand and stay current on industry trends, competitive landscape and internal product development efforts

Skills:

• Should be a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)

Preferably someone with 3-7 years of PPC/ SEM experience

• Are passionate about Search and internet marketing

• Have an outstanding ability to think creatively, and identify and resolve problems

• Have excellent communication and interpersonal skills, with the ability to be personable yet persistent Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals

• Have high levels of integrity, autonomy, and self-motivation

Should have handled monthly campaigns of 10lacs and above

• Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end, and manage multiple projects simultaneously AdWords / Facebook certification is a plus.

And if you’re excited about:

• Being a part of the company doing something really amazing & redefining stuff.

• Making a splash in a the exciting Real estate industry, Learning & Growing far beyond your current horizon •

Competitive Compensation with the usual benefits

• A place full of like-minded & smart folks

• A start-up culture that you’d cherish forever in your work life Then, we would love to have a chat with you

As SEO (Search Engine Optimization) Team Lead, you should have a thorough knowledge of Web Analytics and Webmaster tools. Monitor Search Engine news to stay abreast of algorithmic updates. Develop & execute SEO strategy and project deliverables for clients. Track project quality and team performance every week.

If you can utilize the organizational resources optimally for the business promotion activities, we would like to meet you.

Role and Responsibilities:

• Should handle a team of SEO Executives and Sr. Executives.
• Developing a detailed project plan and monitoring progress while delivering projects on time ensuring quality standards.
• Make decisions about the day-to-day operation of the team members, including management of work assignments by them.
• Take the primary responsibility for all the Technical Audits & ensuring that the business website is following all the SEO best practices.
• In-depth SEO technical knowledge (HTML, CSS-on page- off page, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools.
• Communicate team and management on project development, timelines, and results.
• Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team.
• Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency.
• Strong reporting and presentation skills
• Gain a detailed understanding of each requirement.
• Remain up to date with industry knowledge.
• Brainstorm new and creative SEO growth strategies.
• Handling team queries, providing them feasible solutions and building healthy relationships thereby achieving high team satisfaction.
• Act as subject matter expert for team members, peers and clients.

Job requirements and qualifications:

• Demonstrated SEO experience of at least 4-7 years.
• Experience with Google's Keyword Tool
• Basic HTML Knowledge.

Digital Marketing Executive Job Description-

We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy.

Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.

Roles & Responsibilities:

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan

Requirements:

• 1+ years of experience as a Digital Marketing Executive
• 1+ years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• 1+ years of hands-on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinker and problem-solving skills
• Good time-management skills
• Great interpersonal and communication skills

Key responsibilities:

• Plan and execute Web, SEO/SEM, Database Marketing, Email, Social media, and Advertising campaigns
• Design, Build, and maintain Social Media presence
• Measure and report performance of Digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identify trends, insights and optimize approach based on the insights.
• Plan and execute periodic Content Calendar for Branding and Inbound lead acquisition
• Create landing pages and optimize user experience for Lead Acquisition
• Should be able to plan and execute Webinars, Seminars and Events

Skills:

• MBA or PGDM in Marketing
• 6+ years of experience in Digital Marketing for IT/ITES Services Industry
• Must have exposure in marketing of Digital Technologies and Services like Cloud, Analytics, APIs, Software Development & Channels
• Good to have experience in using HubSpot as Marketing Tool
• Must have excellent verbal and written Communication skills with exposure to Global Clients