E-Commerce Manager

Senior SEO & Website Growth Manager

Role Overview

We are seeking an experienced SEO & Website Growth Manager to drive organic growth, manage website performance, build high-converting landing pages, and improve qualified lead generation.

This is a hands-on role combining SEO strategy, WordPress management, landing-page development, technical SEO, conversion-rate optimization, analytics, local SEO, and AI-assisted search optimization.

Key Responsibilities

1.SEO and organic growth

 Own the SEO strategy across technical, on-page, content, local, off-page, and digital PR

activities.

 Conduct keyword research, search-intent analysis, competitor research, keyword clustering, and

content-gap analysis.

 Create and execute SEO roadmaps aligned with traffic, lead, conversion, and revenue goals.

 Improve organic sessions, keyword rankings, qualified leads, conversion rates, and referring

domains.

 Monitor performance using Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog,

and Looker Studio.

2.Landing pages and CRO

 Build and optimize landing pages for organic search, Google Ads, Meta Ads, remarketing, local campaigns, services, and locations.

 Create pages using WordPress, Elementor, Gutenberg, HTML, and CSS.

 Develop conversion elements such as forms, click-to-call buttons, WhatsApp CTAs, FAQs, testimonials, trust signals, and clear calls to action.

 Optimize landing pages for search intent, mobile responsiveness, page speed, usability, accessibility, and conversion rate.

 Conduct A/B tests on page copy, headlines, layouts, forms, CTAs, images, and offers.

 Implement and validate tracking for forms, calls, WhatsApp clicks, downloads, bookings, and other key actions.

3.WordPress and website management

 Manage WordPress themes, plugins, custom post types, taxonomies, menus, templates, and page builders.

 Build and maintain SEO-friendly service pages, location pages, blog templates, campaign pages, and reusable website components.

 Troubleshoot plugin conflicts, responsive-layout issues, broken forms, security concerns, and functionality problems.

 Improve performance through image optimization, caching, lazy loading, CDN configuration, and code optimization.

 Manage staging environments, backups, redirects, migrations, URL changes, and safe staging-to-live deployments.

 Coordinate with developers, designers, content teams, and external vendors.

4.Technical SEO

 Conduct technical audits and prepare prioritized action plans.

 Manage crawlability, indexation, website architecture, internal linking, XML sitemaps, robots.txt, and Core Web Vitals.

 Resolve broken links, redirect chains, duplicate content, orphan pages, crawl errors, soft 404s, and JavaScript-rendering issues.

 Implement canonical tags, redirects, pagination, breadcrumbs, hreflang, Open Graph metadata, and relevant schema markup.

 Review server response codes, staging changes, migrations, and technical releases for SEO impact.

 Ensure website updates do not create performance, security, indexation, or usability issues.

5.Portals and local SEO

 Build scalable service, location, lead-generation, and content portals.

 Create reusable templates, taxonomies, filters, search functions, forms, and category structures.

 Develop city, suburb, neighbourhood, and pincode-level landing pages without creating thin or duplicate content.

 Manage Google Business Profile listings, local citations, NAP consistency, local schema, service-area targeting, reviews, FAQs, and location-specific content.

 Monitor local-pack, Google Maps, “near me”, and local lead performance.

6.Content, AI search and digital PR

 Create SEO content briefs and optimize website content based on search intent and business priorities.

 Use ChatGPT, Claude, Gemini, Surfer, Frase, Jasper, or similar tools for keyword clustering, content briefs, competitor research, internal linking, and optimization.

 Review AI-generated content for accuracy, originality, expertise, brand alignment, and human quality.

 Optimize content for Google AI Overviews, ChatGPT Search, Perplexity, Gemini, and other generative search platforms.

 Build white-hat backlinks through digital PR, expert commentary, data-led campaigns, relevant guest posts, broken-link building, partnerships, and unlinked brand mentions.

 Avoid PBNs, link farms, spam networks, and manipulative link-building practices.

Key Requirements

 4–7 years of hands-on experience in SEO, website growth, digital marketing, landing pages, CRO.

 Proven experience improving organic traffic, qualified leads, conversions, or revenue.

 Strong WordPress experience, including Elementor or Gutenberg.

 Working knowledge of semantic HTML5, CSS, responsive design, and basic JavaScript troubleshooting.

 Strong understanding of technical SEO, on-page SEO, local SEO, search intent, keyword research, and conversion optimization.

 Experience building landing pages for both paid advertising and organic search.

 Experience with GA4, Google Search Console, Google Tag Manager, Looker Studio, Ahrefs, SEMrush, and Screaming Frog or equivalent tools.

 Knowledge of Core Web Vitals, page-speed optimization, schema markup, canonical tags, redirects, hreflang, XML sitemaps, robots.txt, and JavaScript SEO.

 Experience with conversion tracking, form tracking, call tracking, UTM parameters, and A/B testing.

 Ability to manage website migrations, backups, staging environments, plugin updates, and safe deployments.

 Strong analytical, copywriting, communication, project-management, and problem-solving skills.

 Ability to work independently and collaborate with marketing, sales, design, development, and external agencies.

Preferred Qualifications

 Experience with Google Ads, Meta Ads, remarketing, and lead-generation funnels.

 Experience with local-service, logistics, transport, removals, home-service, or multi-location businesses.

 Knowledge of hosting, DNS, CDN configuration, PHP, APIs, Git, or basic deployment workflows.

 Experience with Google Business Profile, local citations, online reputation, and review-generation strategies.

 Familiarity with Microsoft Clarity, Hotjar, call-tracking platforms, CRM systems, or marketing automation.

 Relevant SEO, Google Analytics, Google Ads, or digital-marketing certifications.

Key Performance Indicators

 Growth in organic traffic and priority keyword rankings.

 Increase in qualified organic leads and conversion rate.

 Landing-page conversion rate and cost per qualified lead.

 Form submissions, calls, WhatsApp enquiries, bookings, and other tracked conversions.

 Website speed, mobile usability, Core Web Vitals, and technical health.

 Local-pack, Google Maps, and Google Business Profile visibility.

 Growth in relevant, high-quality referring domains.

 Organic revenue contribution and return on SEO investment.

Recommended seniority: This scope is appropriate for a senior individual contributor or manager who can independently own SEO, landing-page production, website optimization, and growth

reporting.

Job Summary

We are looking for a Senior SEO / AEO Manager with 7-10 years of hands-on eCommerce experience to lead organic growth initiatives across search, answer engines, and AI-driven discovery platforms. This role owns SEO strategy end-to-end technical, on-page, content, and off-page while expanding into AEO, structured data, and AI visibility across modern search experiences.

The ideal candidate has deep experience with eCommerce platforms like Magento, Shopify Plus, and WooCommerce, strong technical SEO expertise, and a proven track record of driving organic revenue growth for large-scale eCommerce properties. You will work closely with paid media, analytics, content, engineering, and automation teams to ensure SEO and AEO are embedded across all digital initiatives, including migrations and platform changes.

Key Responsibilities

• Own and lead SEO and AEO strategy across multiple eCommerce properties to drive sustainable organic traffic, revenue, and visibility across search and AI-powered answer engines.
• Define and execute technical SEO roadmaps, including crawlability, indexing, site architecture, Core Web Vitals, schema markup, and large-catalog optimization.
• Lead on-page and content optimization strategies, aligning keyword research, search intent, and AI-friendly content structures.
• Expand organic visibility into AEO, including optimization for featured snippets, People Also Ask, entity-based search, structured data, and AI-generated answers.
• Partner with engineering and product teams on website migrations, replatforming, and major releases, ensuring SEO integrity and performance continuity.
• Drive SEO input into website architecture decisions, including SaaS, PaaS, monolithic, and composable setups.
• Collaborate with paid media teams to align SEO + PPC strategies, audience insights, and SERP coverage.
• Own SEO performance measurement, dashboards, and reporting using GA4, GSC, GTM, and Looker Studio.
• Oversee tracking implementation, including data layer validation, event tracking, schema validation, and attribution accuracy.
• Analyze organic performance and translate data into clear, actionable recommendations for stakeholders and leadership.
• Stay ahead of Google algorithm updates, AI search trends, and eCommerce SEO best practices, and proactively adapt strategies.
• Contribute to process improvements, documentation, and SEO governance.

Required Qualifications

• 7-10 years of experience in SEO for large-scale eCommerce websites.
• Strong hands-on experience with at least Magento Open Source, and Adobe Commerce, and other ecommerce platforms like Shopify Plus, WooCommerce are a perk.
• Proven experience managing complex website migrations, theme migrations and large catalogs without traffic or revenue loss.
• Advanced expertise in technical SEO, including site architecture, crawl budget optimization, log file analysis, Core Web Vitals, and JavaScript SEO.
• Demonstrated experience with AEO and AI-driven search optimization, including structured data, featured snippets, entity-based SEO, and search intent modeling.
• Deep knowledge of SEO and crawling tools such as SEMrush, Screaming Frog, Google Search Console, SpyFu and related diagnostic platforms.
• Strong proficiency in analytics and measurement tools, including:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio
• Hands-on experience implementing, auditing, and validating data layers, custom events, enhanced conversions, and end-to-end tracking setups.
• Strong command of eCommerce and SEO performance metrics, including organic revenue, conversion rate, assisted conversions, attribution models, and customer journey analysis.
• Proven experience collaborating on CRO initiatives, including funnel analysis, UX insights, A/B testing support, landing page optimization, and translating SEO traffic into measurable conversion improvements.
• Ability to analyze complex datasets, identify meaningful patterns, and translate insights into clear, actionable SEO and CRO strategies.
• Demonstrated capability to connect performance data with business outcomes, informing roadmap prioritization and investment decisions.
• Excellent communication, management, and leadership skills, with the ability to explain technical concepts to non-technical audiences.
• Proven ability to manage multiple initiatives simultaneously in a fast-paced, cross-functional environment while maintaining attention to detail and strategic focus.

Preferred Qualifications

• Google certifications (GA4, GTM, Google Ads Measurement).
• Experience collaborating closely with content, CRO, and product teams.
• Exposure to headless or composable commerce architectures.
• Experience aligning SEO strategy with marketing automation platforms such as Klaviyo or Dotdigital (SEO-to-lifecycle alignment).

Role & Responsibility:

• Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.

• Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.

• Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO.

•   Keyword research strategies (terms, head/tail, user intent, etc).

•   Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing.

•  On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc).

• Utilize trending AI-powered SEO tools (e.g., ChatGPT for content ideation, SurferSEO/Frase for optimization, Ahrefs/SEMrush AI insights, Screaming Frog AI audits) to enhance strategy, reporting, and productivity.

•  Work with the development team to ensure SEO, SEE, Digital Marketing best practices are properly implemented on newly developed website.

•  Work with editorial and marketing teams to drive SEO in content creation and content programming.

•  Link building strategies and execution; including viral and buzz-oriented efforts.

•   Should have knowledge about Social Media, advanced knowledge of Google Analytics.

•   Knowledge about LOCAL SEO will be especially important, knowing all the details about local ranking factors, such as Google Local optimization, citations, and others is essential for this position.

•    Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation

Experience: Minimum 7 Years

Location: Indore Onsite

We are looking for a motivated and detail-oriented SEO Executive with 1–2 years of experience to join our team in Mohali. The ideal candidate should have a good understanding of SEO strategies, keyword research, on-page and off-page optimization, and website performance analysis.

Key Responsibilities

• Perform keyword research and competitor analysis.
• Implement on-page SEO activities, including meta tags, content optimization, and internal linking.
• Execute off-page SEO strategies such as link building and outreach.
• Monitor website performance using SEO tools and analytics platforms.
• Track keyword rankings and prepare SEO performance reports.
• Collaborate with content and development teams to improve website visibility.
• Stay updated with the latest SEO trends and search engine algorithm changes.

Job Title: SEO Executive

Company: TOPS Infosolutions Pvt. Ltd.

Location: Ahmedabad, Gujarat (On-site)

Experience: 3+ years

Industry: IT Services / Software Development / AI Solutions

Job Description

• Sound knowledge of SEO On-page, Technical and Link-building
• Planning, overseeing, and evaluating the link-building process
• Good knowledge of Google Search Console, Google Tag Manager and GA4.
• Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Google Keyword Planner
• Basic knowledge of AEO, GEO
• Experience working with B2B / IT services / SaaS websites.
• Regular SEO competitor analysis
• Should be good with Communication (Written and verbal)
• Develop and map out SEO and Social Media content.
• Identifying powerful keywords to drive the most valuable traffic
• Understanding of content creation process is a plus
• Create, curate, and manage all published content (images, video, and written)
• Website usability understanding & knowledge of HTML+CSS (from SEO perspective)
• Ability to work independently and as part of a team
• Should be up-to-date on the latest SEO trends

E-Commerce Executive

Industry: FMCG - Food Products (D2C Brand)

Employment Type: Full-Time, Permanent

Roles and Responsibilities:

1. Online Catalog Management

Ensure menu and product catalog hygiene across all e-commerce platforms.

Update product listings, descriptions, pricing, and availability.

Regularly audit online catalogs to identify and resolve bugs or inconsistencies.

2. E-Commerce Platform Operations

Handle operations on platforms like Amazon, Shopify, Big Basket, Swiggy Instamart, Blinkit, and others.

Liaise with platform points of contact (POCs) to align on promotions, campaigns, and strategies.

Coordinate with platforms to resolve technical or operational issues promptly.

3. Sales and Performance Optimization

Meet and exceed sales targets through data-driven strategies and promotions.

Formulate and execute marketing strategies to boost product visibility and increase sales.

Research and on board new e-commerce portals to expand the brand’s digital footprint.

Analyse sales trends, identify gaps, and optimize listings for maximum visibility and conversion.

4. Customer Coordination

Address and resolve customer queries and complaints across e-commerce platforms.

Collaborate with customer service teams to enhance the buying experience and build customer loyalty.

Implement strategies for improving customer satisfaction and online reviews.

5. Logistics and Order Fulfilment

Coordinate with production, warehousing, and logistics teams to ensure seamless order fulfilment.

Track and resolve issues related to order delays, returns, and cancellations.

Monitor inventory levels to prevent stock outs or overstocking.

6. Online Reputation Management

Monitor and manage the brand’s online reputation across all platforms.

Respond to customer feedback and reviews professionally and promptly.

Work with the marketing team to implement strategies for maintaining a positive brand image.

7. Data Analysis and Reporting

Use tools like Excel to analyse sales data, customer trends, and platform performance.

Generate and present weekly and monthly performance reports.

Provide actionable insights to optimize campaigns and product placements.

8. Collaboration and Coordination

Work closely with internal teams, including marketing, production, warehousing, and logistics.

Partner with digital media teams to develop promotional campaigns for e-commerce platforms.

Stay updated on the latest trends in the e-commerce landscape and implement best practices.

Desired Candidate Profile:

Experience: Minimum 2 years in e-commerce operations, preferably in FMCG or D2C sectors.

Platforms Expertise: Hands-on experience with Amazon, Shopify, Swiggy Instamart, Flipkart, and similar platforms.

Skills:

Strong proficiency in Microsoft Excel for data analysis and reporting.

Excellent organizational and multitasking abilities.

Strong communication skills for internal and external coordination.

Analytical mind-set to identify trends and formulate data-driven strategies.

Education: Bachelor’s degree (B.B.A/B.M.S or equivalent preferred).

JOB DESCRIPTION: SEO EXECUTIVE

Job Overview:

We are looking for a motivated and detail-oriented SEO Executive to join our team. The ideal candidate should have hands-on experience in Search Engine Optimization (SEO) and a strong understanding of on-page and off-page SEO techniques. The candidate should be familiar with SEO tools, keyword research, backlink strategies, and website optimization to improve search engine rankings and organic traffic.

Key Responsibilities:

• Plan and execute on-page and off-page SEO strategies to improve website rankings.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Optimize website content, meta titles, meta descriptions, headings, URLs, and internal linking.
• Build high-quality backlinks through ethical link-building techniques.
• Monitor website performance and identify technical SEO issues.
• Perform regular website audits and recommend optimization strategies.
• Track keyword rankings, organic traffic, and other SEO performance metrics.
• Work closely with the content and development teams to implement SEO best practices.
• Use SEO tools to analyze website performance and generate reports.
• Stay updated with the latest search engine algorithms, SEO trends, and industry best practices.

Required Skills:

• Hands-on experience in Search Engine Optimization (SEO).
• Strong knowledge of On-Page SEO and Off-Page SEO.
• Experience with keyword research and competitor analysis.
• Good understanding of backlink creation and link-building strategies.
• Familiarity with technical SEO concepts.
• Working knowledge of SEO tools such as Google Search Console, Google Analytics etc.
• Understanding of website indexing, crawling, and ranking factors.

Role :Ecommerce Executive

Location : Pune- Hadapsar

Industry: FMCG - Food Products (D2C Brand)

Employment Type: Full-Time, Permanent

Roles and Responsibilities:

1. Online Catalog Management

Ensure menu and product catalog hygiene across all e-commerce platforms.

Update product listings, descriptions, pricing, and availability.

Regularly audit online catalogs to identify and resolve bugs or inconsistencies.

2. E-Commerce Platform Operations

Handle operations on platforms like Amazon, Shopify, Big Basket, Swiggy Instamart,

Blinkit, and others.

Liaise with platform points of contact (POCs) to align on promotions, campaigns, and

strategies.

Coordinate with platforms to resolve technical or operational issues promptly.

3. Sales and Performance Optimization

Meet and exceed sales targets through data-driven strategies and promotions.

Formulate and execute marketing strategies to boost product visibility and increase sales.

Research and on board new e-commerce portals to expand the brand’s digital footprint.

Analyse sales trends, identify gaps, and optimize listings for maximum visibility and

conversion.

4. Customer Coordination

Address and resolve customer queries and complaints across e-commerce platforms.

Collaborate with customer service teams to enhance the buying experience and build

customer loyalty.

Implement strategies for improving customer satisfaction and online reviews.

5. Logistics and Order Fulfilment

Coordinate with production, warehousing, and logistics teams to ensure seamless order

fulfilment.

Track and resolve issues related to order delays, returns, and cancellations.

Monitor inventory levels to prevent stock outs or overstocking.

6. Online Reputation Management

Monitor and manage the brand’s online reputation across all platforms.

Respond to customer feedback and reviews professionally and promptly.

Work with the marketing team to implement strategies for maintaining a positive brand

image.

7. Data Analysis and Reporting

Use tools like Excel to analyse sales data, customer trends, and platform performance.

Generate and present weekly and monthly performance reports.

Provide actionable insights to optimize campaigns and product placements.

8. Collaboration and Coordination

Work closely with internal teams, including marketing, production, warehousing, and

logistics.

Partner with digital media teams to develop promotional campaigns for e-commerce

platforms.

Stay updated on the latest trends in the e-commerce landscape and implement best practices.

Desired Candidate Profile:

Experience: Minimum 2 years in e-commerce operations, preferably in FMCG or D2C

sectors.

Platforms Expertise: Hands-on experience with Amazon, Shopify, Swiggy Instamart,

Flipkart, and similar platforms.

Skills:

Strong proficiency in Microsoft Excel for data analysis and reporting.

Excellent organizational and multitasking abilities.

Strong communication skills for internal and external coordination.

Analytical mind-set to identify trends and formulate data-driven strategies.Education: Bachelor’s degree (B.B.A/B.M.S or equivalent preferred).

Key Skills:

E-Commerce Management: Online catalog management, platform operations, order

fulfilment.

Digital Marketing: Campaign planning, lead generation, promotional strategies.

Customer Relationship Management: Handling customer queries, feedback, and reputation

management.

Data Analysis: Sales performance tracking, trend analysis, and reporting.

Logistics Coordination: Inventory and order flow management.

Job Title: Content Strategist Lead

Experience: 3–5 Years

Location: JP Nagar, Bengaluru

Work Mode: Full-Time | On-Site | 6Days

CTC: Up to ₹ 7.5 LPA

Notice Period: Immediate to 7 Days

Role Overview :

We are looking for a strategic, research-oriented Head of Content & Growth to lead our content marketing function and drive organic growth through impactful content and SEO initiatives with strong expertise in writing high-quality, research-backed blogs and articles. The role will focus on SEO, market and competitor research, content strategy, and creating informative content that drives organic traffic, engagement, and lead generation.

Key Responsibilities :

• Develop and execute content marketing & SEO strategies.
• Plan and manage the content calendar.
• Create and Optimize blogs, landing pages, product pages, case studies, and marketing content.
• Experience in researching, writing, and publishing high-quality blogs and articles.
• Conduct keyword research, content audits, and competitor analysis.
• Improve organic traffic, keyword rankings, and lead generation.
• Collaborate with Product, Design, Development, and Marketing teams.
• Lead, mentor, and review the Content team.
• Track content performance using analytics and optimize campaigns.

Required Skills:

• Content Marketing & Growth Strategy
• SEO Strategy & Keyword Research
• Content Planning & Editorial Management
• Copywriting, Editing & Content Optimization
• Product & Technical Content Writing
• Brand Storytelling & Thought Leadership
• Marketing Analytics & Performance Tracking
• Team Leadership, Mentoring & Development
• Project Management & Cross-Functional Stakeholder Management

Qualifications :

• Master’s Degree in Marketing, Communications, Business Administration, Journalism, Mass Communication, or a related field – Mandatory
• 3–5 years of relevant experience in Content Marketing, Content Strategy, SEO, or Digital Marketing
• Proven experience in leading and mentoring content teams
• Strong analytical, communication, writing, and stakeholder-management skills

Tools :

• Google Analytics
• Google Search Console
• Google Tag Manager
• SEMrush

Perks and Benefits :

• Paid Annual Leaves
• PF & Health Insurance
• Team Lunches
• Long New Year Vacation
• Learning & Career Growth

We are looking for a highly motivated SEO Executive to join our team. The ideal candidate will be responsible for implementing SEO strategies to improve website visibility, drive organic traffic, and achieve higher search engine rankings.