Google AnalyticsContent & Partnerships Marketing Specialist – CAW
Ever dreamed of being part of new product initiatives? Feel the energy and excitement to work on version 1 of a product and bring ideas to life. Do you want to work on SaaS products that can become the next Uber, Airbnb, or Flipkart? We allow you to be part of a team leading the development and growth of innovative SaaS products.
Our organization relies on its central engineering workforce to develop and maintain a portfolio of startups. As our product ecosystem grows, we continue to experiment with new technologies, marketing strategies, and AI-powered solutions—making CAW Studios an exciting place for builders, creators, and problem-solvers.
Role Overview
We are looking for a Content & Partnerships Marketing Specialist to drive organic growth through high-quality content, SEO, AI search optimization, and strategic partnerships. You will work closely with product, marketing, engineering, and external partners to improve our visibility across search engines, AI answer platforms, blogs, affiliate channels, and video content while helping establish CAW as an industry authority.
Responsibilities
- Research customer behavior, search intent, market trends, and competitor strategies to identify content opportunities.
- Create, edit, and optimize blogs, landing pages, comparison pages, FAQs, buying guides, and video scripts for search visibility and user engagement.
- Manage and maintain the content calendar across blogs, videos, and other organic marketing channels.
- Collaborate with internal subject matter experts to convert technical concepts into customer-focused content.
- Continuously improve existing content to increase traffic, rankings, engagement, and conversions.
- Drive SEO initiatives including keyword research, content optimization, metadata, internal linking, content gap analysis, and page structure improvements.
- Optimize content for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) across platforms like ChatGPT, Claude, Gemini, Perplexity, and AI-powered Google Search.
- Structure content for both users and AI systems using FAQs, schema recommendations, entity-based content, and clear answer formatting.
- Monitor technical SEO health including site audits, crawl efficiency, sitemap management, and LLMs.txt implementation.
- Track brand visibility across traditional search engines and AI-generated search experiences.
- Identify opportunities to improve topical authority, brand mentions, and customer research visibility.
- Build and manage relationships with affiliates, publishers, creators, influencers, newsletters, and community partners.
- Coordinate partnership campaigns including reviews, guest content, comparisons, and referral opportunities.
- Utilize AI tools to accelerate research, content creation, repurposing, and workflow automation while maintaining high-quality standards.
- Repurpose long-form content into short-form videos, social media assets, FAQs, and partner enablement materials.
- Monitor and report content performance using Google Analytics, Google Search Console, SEO platforms, CMS analytics, and affiliate reporting tools.
- Share actionable insights and recommendations to improve content strategy, organic visibility, and partnership performance.
Requirements
- 1–3 years of experience in Content Marketing, SEO, Digital Marketing, Affiliate Marketing, Partnerships, or a related field.
- Strong understanding of SEO principles, keyword research, content optimization, and organic growth strategies.
- Familiarity with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-powered search platforms.
- Experience using tools such as Google Search Console, Google Analytics (GA4), SEMrush, Ahrefs, Surfer SEO, Clearscope, WordPress, HubSpot, or similar platforms.
- Hands-on experience with AI tools such as ChatGPT, Claude, Gemini, Perplexity, or equivalent content and research platforms.
- Excellent writing, editing, research, and communication skills.
- Ability to manage multiple projects while collaborating with cross-functional teams.
- Strong analytical mindset with the ability to interpret content performance and make data-driven decisions.
- Experience working with content calendars, affiliate partnerships, and organic marketing initiatives.
Good to Have
- Experience in SaaS, web hosting, WordPress, domains, ecommerce, cybersecurity, or technical products.
- Exposure to affiliate marketing and publisher partnership programs.
- Experience tracking brand visibility across AI answer engines and emerging search platforms.
- Familiarity with schema markup, technical SEO, and content automation workflows.
- Passion for AI-powered content marketing and emerging search technologies.
About CAW
CAW Studios is a Product Engineering Company of 70+ geeks.
We have built these products - Interakt, CashFlo, KaiPulse, and FastBar. And we still run their complete engineering.
We are part of the engineering teams for Haptik, EmailAnalytics, GrowthZone, Reliance General Insurance, and KWE Logistics.
We are obsessed with automation, DevOps, OOPS, and SOLID. We are not into one tech-stack - we are into solving problems.
Find us: https://goo.gl/maps/dvR6L26JUa42
Website: https://www.cawstudios.com/
Shubham Vishwakarma
Full Stack Developer - Averlon
About CAW.Tech
About
CAW Studios is Product Development Studio. WE BUILD TRUE PRODUCT TEAMS for our clients. Each team is a small, well-balanced group of geeks and a product manager that together produce relevant and high-quality products. We use data to make decisions, bringing big data and analysis to software development. We believe the product development process is broken as most studios operate as IT Services. We operate like a software factory that applies manufacturing principles of product development to the software.
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