GenYLabs

This is an opportunity to be part of an exciting, new-age startup working on an AI platform to gather consumer insights. You’d be part of the business team, driving demand generation using content marketing, published on all digital properties.

Experience matters. The ‘must-haves’ are.

• A minimum of 3 years of experience in running content marketing programs, especially for SaaS, martech, technology brands
• Experience in running a complete marketing program – organizing webinars, scouting for event opportunities, etc.
• Experience in writing across genres – social, newsletters, blogs etc.
• Experience for writing for the Western audience (native English speaking geographies such as USA and the UK)

The specific skills sought are as follows.

• Ability to articulate technology in a way that a non-techie could understand.
• Ability to write in both informal and formal tones – use of colloquial English for informal and assuming a formal tone when authoring a thought leadership article, case studies, and whitepapers.
• Ability to improvise – use the same content to spin out content for social media publishing.
• Ability to think through topics that might be of interest to our very professionally accomplished TG – quite different than what you’d write for a consumer-facing brand.