GenYLabs
https://www.genylabs.ioAbout
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This is an opportunity to be part of an exciting, new-age startup working on an AI platform to gather consumer insights. You’d be part of the business team, driving demand generation using content marketing, published on all digital properties.
Experience matters. The ‘must-haves’ are.
- A minimum of 3 years of experience in running content marketing programs, especially for SaaS, martech, technology brands
- Experience in running a complete marketing program – organizing webinars, scouting for event opportunities, etc.
- Experience in writing across genres – social, newsletters, blogs etc.
- Experience for writing for the Western audience (native English speaking geographies such as USA and the UK)
The specific skills sought are as follows.
- Ability to articulate technology in a way that a non-techie could understand.
- Ability to write in both informal and formal tones – use of colloquial English for informal and assuming a formal tone when authoring a thought leadership article, case studies, and whitepapers.
- Ability to improvise – use the same content to spin out content for social media publishing.
- Ability to think through topics that might be of interest to our very professionally accomplished TG – quite different than what you’d write for a consumer-facing brand.
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We are Proximity - a global team of coders, designers, product managers, geeks and experts. We solve hard, long-term engineering problems and build cutting edge tech products.
About us
Born in 2019, Proximity Works is a global, fully distributed tech firm headquartered in San Francisco - with hubs across Mumbai, Dubai, Toronto, Stockholm, and Bengaluru. We’re in the business of solving high-stakes engineering challenges with AI-powered solutions tailored for industries like sports, media & entertainment, fintech, and enterprise platforms. From real-time game analytics and ticketing workflows to creative content generation, we help build software that serves millions every day.
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At the helm is Hardik Jagda, CEO - a technologist with a startup DNA who brings clarity to complexity and a passion for building delightful experiences.
Milestones & Impact
- Trusted by some of the world’s biggest players - from major media & entertainment giants to one of the world’s largest cricket websites and the second-largest stock exchange in the world.
- Delivered game-changing tech: slashing content creation by 90%, doubling performance metrics for NASDAQ clients, and accelerating speed/performance wins for platforms like Dream11.
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- Fully distributed and flexible: work 100% remotely, design your own schedule, build habits that work for you and not the other way around.
- People-first culture: Community events, “Proxonaut battles,” monthly off-sites, and a liberal referral policy keep us connected even when we’re apart.
- High-trust environment: autonomy is encouraged. You’re empowered to act, learn fast, and iterate boldly. We know great work comes when talented people have space to think and create.
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