GenYLabs
https://genylabs.ioAbout
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This is an opportunity to be part of an exciting, new-age startup working on an AI platform to gather consumer insights. You’d be part of the business team, driving demand generation using content marketing, published on all digital properties.
Experience matters. The ‘must-haves’ are.
- A minimum of 3 years of experience in running content marketing programs, especially for SaaS, martech, technology brands
- Experience in running a complete marketing program – organizing webinars, scouting for event opportunities, etc.
- Experience in writing across genres – social, newsletters, blogs etc.
- Experience for writing for the Western audience (native English speaking geographies such as USA and the UK)
The specific skills sought are as follows.
- Ability to articulate technology in a way that a non-techie could understand.
- Ability to write in both informal and formal tones – use of colloquial English for informal and assuming a formal tone when authoring a thought leadership article, case studies, and whitepapers.
- Ability to improvise – use the same content to spin out content for social media publishing.
- Ability to think through topics that might be of interest to our very professionally accomplished TG – quite different than what you’d write for a consumer-facing brand.
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About the company
Appknox, a leading mobile app security solution HQ in Singapore & Bangalore was founded by Harshit Agarwal and Subho Halder.
Since its inception, Appknox has become one of the go-to security solutions with the most powerful plug-and-play security platform, enabling security researchers, developers, and enterprises to build safe and secure mobile ecosystems using a system-plus human approach.
Appknox offers VA+PT solutions ( Vulnerability Assessment + Penetration Testing ) that provide end-to-end mobile application security and testing strategies to Fortune 500, SMB and Large Enterprises Globally helping businesses and mobile developers make their mobile apps more secure, thus not only enhancing protection for their customers but also for their own brand.
During the course of 9 years, Appknox has scaled up to work with some major brands in India, South-East Asia, Middle-East, Japan, and the US and has also successfully enabled some of the top government agencies with its On-Premise deployments & compliance testing. Appknox helps 500+ Enterprises which includes 20+ Fortune 1000 and ministries/regulators across 10+ countries and some of the top banks across 20+ countries.
A champion of Value SaaS, with its customer and security-first approach Appknox has won many awards and recognitions from G2, and Gartner and is one of the top mobile app security vendors in its 2021 Application security Hype Cycle report.
Our forward-leaning, pioneering spirit is backed by SeedPlus, JFDI Asia, Microsoft Ventures, and Cisco Launchpad and a legacy of expertise that began at the dawn of 2014.
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