
Strong Consumer Psychology / Conversion Strategy / D2C Growth Strategy Profiles (Health & Wellness / Consumer Brands)
Mandatory (Experience 1): Must have minimum 7+ years of experience in content communication strategy to drive conversions across digital platforms (website, ads copy) preferrably for D2C brand
Mandatory (Experience 2): Must have Hands-on experience in applying consumer psychology to drive conversions (persona building, behavioral targeting, messaging frameworks)
Mandatory (Experience 3): Strong exposure to Meta & Google Ads (strategy level) with ability to analyze CTR, CVR, CAC and funnel performance
Mandatory (Experience 4): Proven experience in funnel optimization / CRO across landing pages, website journeys, CRM (WhatsApp / Email), and assisted sales funnels
Mandatory (Experience 5): Strong Experience in competitive intelligence and Market analysis (tracking competitor ads, messaging, offers, and deriving actionable insights)
Mandatory (Experience 6) : Experience working closely with Brand, Marketing, and Sales teams to influence messaging, creatives, and customer journey
Mandatory (Skill 1): Strong understanding of Indian consumer psychology and buying behavior
Mandatory (Skill 2): Ability to connect data with psychological insights and drive conversion decisions
Mandatory (Domain): Must have prior experience working with D2C / consumer brands; experience in health, wellness, nutrition, or lifestyle categories is strongly preferred

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Role & Responsibilities
- Design, develop, and test new features in the application.
- Regular communication and collaboration with team members throughoutthe development process.
- Implement,test, and fix bugs in application features.
- Participate in fully agile Scrum deliveries as an active team member.
- Design, build, and maintain efficient and reliable C# and Angular code.
Ideal Candidate
- Strong full stack software engineer profile
- Mandatory (Experience): Must have 3+ years of experience as a Fullstack developer
- Mandatory (Backend): Must have strong backend developement experience in C#, .NET and building RESTful APIs
- Mandatory (Frontend): Must have hands-on frontend development experience in Angular 14+ and TypeScript/JavaScript
- Mandatory (Core Skill): Must have working experience in Elasticsearch/OpenSearch (Non-negotiable)
- Mandatory (DB): Exposure to SQL (Relational DBs)
- Mandatory (Caching): Must have experience in caching mechanisms (in-memory/shared cache) and database scaling techniques like sharding & replication
- Mandatory (Authentication): Familiarity with IdentityServer4 and Git
- Mandatory (Engineering Practices): Must have experience writing unit tests and working in Agile/Scrum environments
- Mandatory (Architecture Exposure): Candidates should have experience working on microservices architectures, event-driven systems, or distributed systems
- Mandatory (Company): Product companies
- Mandatory (Note 2): Please make sure candidate has detailed experience about above skills set in resume
- Preferred (Skill): Familiarity with deployment processes and packaging libraries for NPM
Our Requirement
- Hands on experience in developing test codes using Python and Pytest frameworks for a minimum of 3 years
- Experience in writing test cases for embedded software for a minimum of 1 years
- Experience with Agile Software Workflows such as Scrum
- Experience with Git, Jira and Confluence
- Should be an expert in Python
- Hand on experience with OOPS
- Strong communication skills
- Hands-on experience in API testing & developing automation test script for mobile or tablet devices using Appium
- Ability to identify new testing techniques and tools
- Excellent problem-solving skills
- Excellent team player and exhibit a positive attitude
- Strong collaboration, oral and written skills
Preferred Skills:
- Strong understanding of Bluethooth, BLE, understanding of WiFi (802.11a/b/g/n)
- Ability to propose new ideas on how to improve customer satisfaction and quality of product
- Ability to carefully examine requirements and specifications to anticipate quality issues and provide timely feedback when specifications are incomplete or inaccurate
- Experience testing Firmware is plus
- Develop and implement unit and integration test cases and scripts for embedded firmware
Other Important Criteria's
- Required Educational Qualifications: Minimum B.E/B.Tech with 60% in academics.
- Min. Experience Required: 8 years.
- Should be able to join immediately or within 15 days
- Develop software solutions by studying information needs; conferring with users; studying systems flow, data usage and work processes; investigating problem areas; following the software development lifecycle
- Determine operational feasibility by evaluating analysis, problem definition, requirements, solution development and proposed solutions
- Document and demonstrate solutions by developing documentation, flowcharts, layouts, diagrams, charts, code comments and clear code
- Prepare and install solutions by determining and designing system specifications, standards and programming
- Improve operations by conducting systems analysis; recommending changes in policies and procedures
- Protect operations by keeping information confidential
- Provide information by collecting, analyzing, and summarizing development and service issues
- Accomplish engineering and organization mission by completing related results as needed
- First and foremost, developing software our users need
- Mentor junior and mid-level engineers
- Collaborate with team to brainstorm and create new products
- Grow engineering teams by interviewing, recruiting, and hiring
- Make informed decisions quickly and taking ownership of services and applications at scale
- Work collaboratively with others to achieve goals
- Be a persistent, creative problem solver
- Remain cool and effective in a crisis
- Stay on the leading edge of development practices
- Passionate about great technologies, especially open source
- Understand business needs and know how to create the tools to manage them
-You will need to be able to work on tight deadlines, be competent in using Microsoft Office applications such as Word and Excel, and have exceptional verbal, written, and presentation skills.
- Maintaining and monitoring project plans, project schedules, work hours, budgets, and expenditures.
- Organizing, attending and participating in stakeholder meetings.
- Documenting and following up on important actions and decisions from meetings.
- Preparing necessary presentation materials for meetings.
- Ensuring project deadlines are met.
- Determining project changes.
- Providing administrative support as needed.
- Undertaking project tasks as required.
- Developing project strategies.
- Ensuring projects adhere to frameworks and all documentation is maintained appropriately for each project.
- Assess project risks and issues and provide solutions where applicable.
- Ensure stakeholder views are managed towards the best solution.
Company Introduction
Sheru is monomaniacally focused on accelerating the electric revolution in India. We've started by targeting the largest installed base of Electric Vehicles - E-Rickshaws (92% of EVs in India), upgrading them with swappable Li-ion battery packs, helping drivers DOUBLE their daily income with the AWS Lambda for batteries. So far, we've enabled 2.5M kilometres with our technology and removed 300 Metric Tons of carbon emissions in the process. We're still on day one, and looking for the right folks to partner with to build, secure, and scale our platform, as well as the ecosystem of services that India currently lacks.
Job Description
Location - New Delhi
Experience - 0-3 years
Job Summary
The employee will administer sales of products and services by travelling from location to location within a decided territory to meet the probable customers and sell them various products. They are the professionals who generally work for organizations where their job requires them to ensure the widespread distribution and selling of various products and services.
Job Description
- A field sales executive travel to locations to advocate the supply of products to the customers they have targeted and the ones who they are already dealing with.
- It also involves operating outside their offices pitching potential clients and maximising the company's sales of their products and services.
- These tasks are often performed over cold calling or knocking all doors or even scheduling all meetings with the customers at the offices.
Responsibilities and Duties
- “Getting the sale” using various customer sales methods
- Forecasting sales, developing “out of the box” sales strategies/models and evaluating their effectiveness
- Evaluating customers skills needs and building productive long-lasting relationships.
- Improve and smoothen the operations at various fronts
Required Experience, Skills and Qualifications
A bachelor's in any stream, (Fresher can also apply), experience preferred.
Benefits
The hire will:
- Work in a fast-paced environment with professionals from different domains.
- Understand how a start-up works.
- Profound knowledge about state-of-the-art technologies and standards (PHP, MySQL, JavaScript, HTML5 and CSS, AJAX, JQuery, XML, and Linux)
Experience with web services and Various frameworks (CakePHP, Symfony, ZEND, Laravel, etc) -
Capability to create an extension or module.
- Must be able to work on own initiative as well as part of a team
- Experience in a structured development environment
- Strong knowledge of Core PHP Skills & object-oriented programming (OOP) Has knowledge of any one of Git, BitBucket, SVN, etc. code management repositories.
- Immediate joiner prefer.
- Total Exp - 2+ to 4 years
- Notice period - not more than 30 days
Responsibilities and Duties -
You will be taking ownership of a big project already in production. This project already has 25L registered users.








