
Content & Partnerships Marketing Specialist – CAW
Ever dreamed of being part of new product initiatives? Feel the energy and excitement to work on version 1 of a product and bring ideas to life. Do you want to work on SaaS products that can become the next Uber, Airbnb, or Flipkart? We allow you to be part of a team leading the development and growth of innovative SaaS products.
Our organization relies on its central engineering workforce to develop and maintain a portfolio of startups. As our product ecosystem grows, we continue to experiment with new technologies, marketing strategies, and AI-powered solutions—making CAW Studios an exciting place for builders, creators, and problem-solvers.
Role Overview
We are looking for a Content & Partnerships Marketing Specialist to drive organic growth through high-quality content, SEO, AI search optimization, and strategic partnerships. You will work closely with product, marketing, engineering, and external partners to improve our visibility across search engines, AI answer platforms, blogs, affiliate channels, and video content while helping establish CAW as an industry authority.
Responsibilities
- Research customer behavior, search intent, market trends, and competitor strategies to identify content opportunities.
- Create, edit, and optimize blogs, landing pages, comparison pages, FAQs, buying guides, and video scripts for search visibility and user engagement.
- Manage and maintain the content calendar across blogs, videos, and other organic marketing channels.
- Collaborate with internal subject matter experts to convert technical concepts into customer-focused content.
- Continuously improve existing content to increase traffic, rankings, engagement, and conversions.
- Drive SEO initiatives including keyword research, content optimization, metadata, internal linking, content gap analysis, and page structure improvements.
- Optimize content for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) across platforms like ChatGPT, Claude, Gemini, Perplexity, and AI-powered Google Search.
- Structure content for both users and AI systems using FAQs, schema recommendations, entity-based content, and clear answer formatting.
- Monitor technical SEO health including site audits, crawl efficiency, sitemap management, and LLMs.txt implementation.
- Track brand visibility across traditional search engines and AI-generated search experiences.
- Identify opportunities to improve topical authority, brand mentions, and customer research visibility.
- Build and manage relationships with affiliates, publishers, creators, influencers, newsletters, and community partners.
- Coordinate partnership campaigns including reviews, guest content, comparisons, and referral opportunities.
- Utilize AI tools to accelerate research, content creation, repurposing, and workflow automation while maintaining high-quality standards.
- Repurpose long-form content into short-form videos, social media assets, FAQs, and partner enablement materials.
- Monitor and report content performance using Google Analytics, Google Search Console, SEO platforms, CMS analytics, and affiliate reporting tools.
- Share actionable insights and recommendations to improve content strategy, organic visibility, and partnership performance.
Requirements
- 1–3 years of experience in Content Marketing, SEO, Digital Marketing, Affiliate Marketing, Partnerships, or a related field.
- Strong understanding of SEO principles, keyword research, content optimization, and organic growth strategies.
- Familiarity with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-powered search platforms.
- Experience using tools such as Google Search Console, Google Analytics (GA4), SEMrush, Ahrefs, Surfer SEO, Clearscope, WordPress, HubSpot, or similar platforms.
- Hands-on experience with AI tools such as ChatGPT, Claude, Gemini, Perplexity, or equivalent content and research platforms.
- Excellent writing, editing, research, and communication skills.
- Ability to manage multiple projects while collaborating with cross-functional teams.
- Strong analytical mindset with the ability to interpret content performance and make data-driven decisions.
- Experience working with content calendars, affiliate partnerships, and organic marketing initiatives.
Good to Have
- Experience in SaaS, web hosting, WordPress, domains, ecommerce, cybersecurity, or technical products.
- Exposure to affiliate marketing and publisher partnership programs.
- Experience tracking brand visibility across AI answer engines and emerging search platforms.
- Familiarity with schema markup, technical SEO, and content automation workflows.
- Passion for AI-powered content marketing and emerging search technologies.
About CAW
CAW Studios is a Product Engineering Company of 70+ geeks.
We have built these products - Interakt, CashFlo, KaiPulse, and FastBar. And we still run their complete engineering.
We are part of the engineering teams for Haptik, EmailAnalytics, GrowthZone, Reliance General Insurance, and KWE Logistics.
We are obsessed with automation, DevOps, OOPS, and SOLID. We are not into one tech-stack - we are into solving problems.
Find us: https://goo.gl/maps/dvR6L26JUa42
Website: https://www.cawstudios.com/

About KnackLabs
About
Knacklabs.ai is Product Development Studio. WE BUILD TRUE PRODUCT TEAMS for our clients. Each team is a small, well-balanced group of geeks and a product manager that together produce relevant and high-quality products. We use data to make decisions, bringing big data and analysis to software development. We believe the product development process is broken as most studios operate as IT Services. We operate like a software factory that applies manufacturing principles of product development to the software.
Connect with the team
Similar jobs
We are looking for a creative and enthusiastic Graphic Design Intern to join our team. The intern will assist in creating social media creatives, marketing materials, banners, and branding content. Candidates should have basic knowledge of design tools like Canva, Adobe Photoshop, Illustrator, or similar software, along with a good sense of creativity and visual design. This internship is a great opportunity to gain hands-on experience and build a strong portfolio.
Role: React UI Lead
Exp: 8+ Years
CTC: up to 30 LPA
Mode of Interview: 2 rounds onsite + 2 online
Required Skills and Qualifications:
- Bachelor’s degree in Computer Science, Engineering, or a related field (or equivalent work experience).
- Proven experience (>8 years) as a UI developer with expertise in HTML5, CSS3, JavaScript/TypeScript
- Proven experience in front-end frameworks React (must), Angular(good to have), Vue.js(good to have).
- Solid understanding of responsive web design, accessibility, and cross-browser compatibility.
- Experience leading a team of UI developers in an agile environment.
- Strong problem-solving skills and ability to troubleshoot complex issues.
- Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
- Experience with version control systems (e.g., Git) and CI/CD pipelines.
- Experience with UI testing frameworks and tools (e.g., Jest, Cypress) is a plus.
- Knowledge of UX design principles and familiarity with UX design tools (e.g., Sketch, Adobe XD) is desirable.
- Ability to prioritize and manage multiple tasks in a fast-paced environment.
- Experience building a UI for multi-tenant SaaS platform.
Skill : 4-10 years of experience in development of automation framework using Python
- Experience in GUI development using HTML/CSS/JS/Angular JS/Django are preferred
- Having good understanding of REST is desired
- Excellent Troubleshooting and Analytical Skills are desired
- Good Communications and interpersonal skill are desired
Job Profile:-
- Appraising credit proposals and scrutinizing relevant documents prior to sanctioning and disbursement of pre owned car and ensuring compliance with organizational policies.
- Conducting comprehensive study of creditworthiness of individual clients by supervising data verification and field investigation activities.
- Evaluating financial statements of various clients and availing approval of quantum of credit considering all deviations as per policy.
- Interacting with the Field investigation FI and Risk Control Unit RCU agencies, visiting them regularly to resolve their queries, providing valuable feedback to enhance their report quality and ensure seamless execution of business operations.
- Conducted surprise visits to some customers to cross check the authenticity of the FI and RCU reports in turn avoiding fraud cases and minimizing the loses.
- Successfully maintained a Login to disbursement turn around time of 7days and a loan processing turn around time of 48 hours inclusive of FI and RCU process completion
- Pivotal in achieving minimal number of operational errors related to files disbursed.
- Implementing various trackers and reporting systems, preparing daily MIS and monthly branch reports for monitoring business performance.
- Successfully improved the branch profitability by constantly supervising the operations costs.
- Mentoring & motivating the CPA team force, imparting continuous on job training on various changes in the policy for accomplishing greater operational effectiveness.
- Conducting programmes to enhance efficiency in various business operations, setting up sales objectives and streamlining processes to ensure smooth functioning of sales and credit operations.
- Channel Management-Supervising management of files logged in through the alternate Channel as this is one of the most profit making product for the company.
- Implementing result oriented recovery plans, made Business development visits mandatory for high value disbursement rendering regular feedback to the collections team on portfolio performance
We are looking for a talented React Developer with 1-3 years of experience to join our growing team. As a React Developer at [Company Name], you will play a key role in building and maintaining the front-end of our AI-driven products. You will collaborate closely with our product designers, AI engineers, and back-end developers to create user-friendly interfaces that are both functional and aesthetically pleasing.
We are looking for an experienced Full Stack PHP Developer for immediate hiring.Candidate must have at least 1 years of experience in working on PHP based projects with MySQL backend. The ideal candidate should have the drive and passion to thrive in a startup environment. Should be involved in all aspects of the development cycle of a project. Skills Required:
- Strong experience in PHP with deep understanding of Codeigniter framework
- Working experience with SQL, table design, and entity relationships.
- Familiarity with relational databases mySQL or MS SQL Server
- Deep knowledge of how the web works (Servers, Sockets, HTTP, Rest API).
- Up-to-date knowledge of modern HTML5, CSS3/4, Bootstrap.
- Developing APIs and RESTful services
- Version control systems like Git and GitHub ·
- Proficient in data structures and algorithms.
- Helping with the design and development of software
- Testing and debugging software to keep it optimized
- Writing clean code for the front and back end of the software
- Creating servers and databases for the back end of the software
- Ensuring cross-platform compatibility and optimization
- Testing and maintaining the responsive design of applications
- Working with graphic designers to design new features
Education: Bachelor's Degree in Computer Science or any equivalent experience Experience: Minimum 1 years of experience.
Job Type: Full-time
- Roles and Responsibilities:
Hands-on experience on Angular, CSS, Scripting, NodeJs/express
Experience in Responsive Web, Automation, CI/CD, Github, Microservices, Postgres (or any other RDBMS)
Experience in AWS (SQS, SNS, Cognito)
Implementing Observability/Monitoring.
Strong experience in REST APIs
Be responsible for the design, development, quality, and delivery of initiatives for the team
Recruit great engineers, in collaboration with Velocity’s recruiting team
Define the technology roadmap for the team and liaison with the business teams and product managers to shape the business OKR planning
Oversee agile delivery processes and adoption of milestone-based execution; proactively lead stakeholders communications related to deliverables and risks
Research and identify emerging technologies to define long-term engineering initiatives
Lead and mentor your team, taking them to the next level of technical expertise and inspiring a team culture of ownership, accountability, data-based decisions, continuous improvement, and blameless retrospectives
Work closely with Engineering Leaders, Managers; Product Management, Business Development and Operation teams, and enable them by providing
You set up best practices for development and champion their adoption and at the same time Architect & design technically robust, flexible and scalable solutions.
Perform regular performance evaluation and share and seek feedback.
What to bring
At least 5 years of experience in software development and delivery, with in-depth knowledge of software architectures; must have at least 2 years of experience in leading small and mid-sized development teams for the technology ( Golang, Python)
Great project management skills to lead and juggle multi-engineer projects and deliver high-quality projects on time
BTech, MTech, or PhD in Computer Science or a related technical discipline (or equivalent) from Tier 1 Institutions like IIT, NIT, BIT
Past experience with startups and fast paced environments is an added advantage
Excellent leadership skills to mentor the engineers under you.
Track record of leading productive engineering teams
You lead by example, by setting the right context, and by helping teammates do their best work
Deep understanding of technologies and architecture in a highly scalable and available set-up.
Good communication skills in verbal and written English.
Should be preferred from only product company background
Qualification -
a. Minimum Bachelor's Degree
b. Minimum 3 yr experience
c. Basic English Proficiency
d. International Clients
Location: Jaipur
Interview will be online on Skype/Zoom.
A Technical Project Manager is responsible for providing project planning and management for established initiatives on behalf of company with all publisher partners. He/She will ensure that projects are managed and completed to specification, within an established time frame. He/She will represent company as expert regarding technology concerns raised by partners. Individuals who work well in a collaborative environment and pay meticulous attention to detail tend to excel in the position of Technical Project Manager. Preferably have experience of working with SSP/ DSP.
Responsibilities
• Support Manager/Director in owning and developing strong relationships with the partners and key stakeholders at all levels
• Manage partner onboarding and implementation process including product, channel and partner activation, campaign launches, and ad-hoc projects
• Coordinate resource management and allocation and control activities across teams to ensure projects are delivered on-time and on budget
• Serve as the main point of contact for delivery and activation questions from the partner and issue resolution as needed. (i.e. communication and expectation setting, raising tickets)
• Understand and communicate relevant new products, features, and capabilities as they become available and ensure successful deployment and activation with your partners
• Lead Client Training (facilitating training programs, if required along with Directors)
Qualifications
- Bachelor’s degree
- 4+ years of work experience
- Understanding of adtech platforms and ideally have had hands on exposure with a DSP & SSP
- Experience with marketing campaign design, campaign management, and analysis preferred
- Diligent work ethic. Must be self-motivated and able to take the initiative to get the job done
- Collaborative mindset - able to partner with partners externally
- Strong customer facing communication skills, both written and verbal







