11+ Marketing management Jobs in Mumbai | Marketing management Job openings in Mumbai
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Job Summary
We are a young 4 people start-up. Looking for someone who is passionate about working in an early-stage start-up, works hard, takes responsibility and is a fast learner. We would ideally want someone who wants to be invested in the company and its goal, and hence would compensate a part of the salary with ESOPs.
Responsibilities and Duties
>> Designing Campaigns: understanding brand requirements, selecting influencers, designing a content strategy for influencers
>> Campaign Management: executing your designed marketing campaign via influencers, monitoring performance, liaising with the brand/client
>> Community Management: growing the community of influencers, managing influencers, resolving their concerns and training/helping them perform better
About Us
We at Opa Reviews, help brands spread word-of-mouth by activating thousands of micro-influencers to create review content on social media platforms. This voluminous, rich, influential content deserves its own platform to help people shop. Our aim is to be that social review platform.
About Founder
IIT Bombay graduate, 2nd-time entrepreneur, 4 yrs of work-ex in marketing, sales, management consulting and product management
Location:
WeWork, Chromium, JVLR, Powai
About UpSolve
We build and deliver complex AI solutions which help drive business decisions faster and more accurately. We are a typical AI company and have a range of solutions developed on Video, Image and Text.
What you will do
- Capture and edit photographs for social media platforms.
- Create post captions
- Use correct hashtags
- Interact with client to understand business requirement
- Manage digital ads
- Create & design content
Working Mode: Remote (India)
What are we looking for
- Excellent communication and collaboration abilities.
- Ability to work effectively in a fast-paced and dynamic team environment.
- Creative mind
Company Overview
A well-funded women-centric healthtech start-up backed by India’s top VC - https://www.business-standard.com/article/companies/fireside-ventures-announces-closing-of-fund-ii-investment-in-gynoveda-119112000033_1.html">Fireside Ventures.
https://gynoveda.com/pages/about-us">Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world’s largest menstrual health company.
Work Description:
- Achieve company sales targets using paid marketing channels
- Google : Search, YouTube, Adwords, GDN, Affiliate
- Social : Facebook, Instagram
- Marketplace : Amazon, Flipkart, healthcare and women platforms
- Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
- Lead video content marketing using creatives, audiences, A/B tests
- Build cross-platform FUNNELS to implement retargeting strategies
- Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp
- Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
- Sharp focus on hyper-growth yet achieve profitable unit economics
- Accountable for digital marketing from strategy to execution
Candidature requirements:
- 7+ years of digital marketing experience in performance marketing with digital first brand
- Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates
- Video-content-led online marketing added plus
- Deep expertise in performance marketing especially using remarketing strategies
- Strong analytical mindset with data driven decision making
- Highly digital tools savvy to drive performance
- Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment
Why & Who should consider :
Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives.
Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession.
This might not be a typical 9 to 5 job. You’ll not only set your own benchmarks but also paves the way for future teammates. If you’ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.
Drives and delivers innovation, renovation & NILG (Non Innovation led growth) projects for the Digtial BU (Foods cateogry) to the agreed milestones/timelines and to the high quality standards set (OTIF).
Qualification & Experience
MBA
Minimum 6-8 years prior experience
The person should have handled Marketing/ Brand Manager preferably in an FMCG.
2-3 years in Brand Development/ Innovation within Foods
Developing concepts and integrated brand communication
Business planning and implementation experience as well as project management
Preferred : experience in digital first launches
Key Deliverables of the Role
Leads cross-functional innovation/ renovation teams to drive any agreed innovation projects ensuring they are aligned to market requirements
Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential
Champions big NILG activities
Manages the development of selected integrated brand communication and develops communication material for exploitation across a number of channels
Is the expert voice of the brand from a retailer, shopper and consumer
Skills and Competencies
Understanding consumers and shoppers.
Develops and launches relevant innovations and relaunches
Creates integrated brand communication
Monitors progress & takes action
Core aspects underpinning all skills: Creativity, Empathy, Obsession with Brands & Consumers, Sense of Aesthetics, Analytical thinking and Rigour
- Performing periodic technical audits ofthe website, keyword research and to make short and long term SEO strategy
- Implementing a backlinking strategy to grow domain authority
- Performing keyword ranking and gap analyses, identifying seasonal trends.
- Driving recommendations and implementation of metadata and descriptions.
What you need to have:
- Must have hands experience to drive organic traffic and SQL/MQL leads.
- Knowledge of ranking factors, search engine optimization practices and search engine algorithms and releases is a must.
- Must have hands-on experience on On-page, Off page and Technical SEO activities.
- Must have pretty much acquainted with all the tenets of SEO to amplify the organic growth.
- Have proven track record to ignite the organic growth from 0 toX.
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
- B.Tech Computer Science + MBA Digital Marketing/ Marketing with relevant SEO experience.
- Candidate must have Google Webmaster Certification
- Thorough understanding of technical SEO aspects like robots.txt, XML sitemaps, broken links, schema.org, crawl budget, Pogosticking, Search Intent, Canonicalization, Graph Protocols, Custom 301 redirects, broken links, etc.
- Experience working with back-end SEO elements such as htaccess, robots.txt, metadata, and site speed optimization to optimize website performance
- Solid grasp of HTML/CSS, and a working understanding of JavaScript and how it affects SEO
- Working Knowledge of webmaster tools and other tools like webmaster tools and google analytics, google search console, google tag manager, keyword planner, SEMrush, MOZ, Yoast SEO, Web trends, screaming frog etc.
- AHREF, Moz, Google trends, SEO Quake and other pertinent tools which are predominantly inclined to SEO
- Prefer Immediate joiners only.
What you will do:
- Daily planning, creating, monitoring and analysis of all advertising campaigns
- Monitoring and reporting performance of new and existing products
- Analyzing revenue, campaign performance, ACOS, daily ad spends, etc.
What you need to have:
- 2 years’ experience with marketplaces is a must
- Skilled at PPC optimization techniques
- Direct, hands-on experience in managing large scale, complex paid search and shopping feed campaigns
- Strong analytical skills
- Experience in data analysis, performance trends etc
Be the strategist & the operations in-charge for the brands assigned for Marketplace Management.
Manage the Marketplaces, looking after pricing, product descriptions, and general content.
Be responsible for ensuring all products are listed and optimized to the highest standards across the marketplaces
Help to create and deliver adhoc marketing campaigns across various marketplaces
Manage all products on Amazon, Flipkart, Myntra, Oaytm, Nykaa, and other online marketplaces across India
Increase listing rankings and search results to increase sales conversion and maximize revenue
Generate customer reviews, and monitor ratings to protect and enhance marketplace status
Analyse and evaluate traffic and sales conversion data to improve the effectiveness of online content and marketing campaigns
Keep each marketplace updated with the latest products and promotions
Develop strategies for the clearance of any excess stock
Good knowledge of various tools & techniques used for ROI optimization on Marketplaces.
Good communication skills to deal with external clients & handle in-house (inter-team) operations.
To be successful in this role you must already be working within a Marketplace/Ecommerce position ideally within a Marketplace Agency. You will have demonstrable experience dealing with marketplace platforms, in particular Amazon and Flipkart and have experience in running successful digital marketing campaigns. If you’re a sales focused individual with the ability to manage multiple projects and thrive on working in a fast-paced working environment then please send across your most up to date CV.
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