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App Store Optimization (ASO) Specialist
App Store Optimization (ASO) Specialist
CryptoXpress's logo

App Store Optimization (ASO) Specialist

Aishwarya Anantharaman's profile picture
Posted by Aishwarya Anantharaman
1 - 2 yrs
₹4L - ₹6L / yr
Remote only
Skills
skill iconiOS App Development
Training and Development
skill iconAndroid Development
cryptocurrency
Bitcoin
BSC
Ethereum
Wallet (Blockchain)
Truffle (Ethereum framework)
Blockchain

Company

Crypto made easy šŸš€Ā 

We are the bridge between your crypto world and everyday life; trade pairs, book flights and hotels, and purchase gift cards with your favourite currencies. All in one best-in-class digital experience. It's not rocket science.


šŸ”—Apply link at the bottom of this post — don’t miss it!

Why Join?

By joining CryptoXpress, you'll be at the cutting edge of merging digital currency with real-world services and products. We offer a stimulating work environment where innovation and creativity are highly valued. This remote role provides the flexibility to work from any location, promoting a healthy work-life balance. We are dedicated to fostering growth and learning, offering ample opportunities for professional development in the rapidly expanding fields of AI, blockchain technology, cryptocurrency, digital marketing and e-commerce.


Role Description

We are hiring a results-driven App Store Optimization (ASO) Specialist to help CryptoXpress maximize organic visibility and conversion rates across the Google Play Store and Apple App Store. This full-time remote role is ideal for someone with strong analytical thinking, copy skills, and a pulse on search trends across fintech, travel, and crypto.


Key Responsibilities:

  • Develop and execute ASO strategies to improve app ranking, visibility, and conversion in Play Store and App Store.
  • Conduct keyword research and competitor analysis to identify optimization opportunities.
  • Optimize metadata (title, subtitle, keywords, descriptions) for visibility and downloads.
  • Propose and test new creatives including app icons, screenshots, and preview videos in collaboration with design.
  • Monitor and analyze app performance metrics, reviews, and A/B test results.
  • Track and report on store performance trends and iterate on strategies accordingly.
  • Collaborate with marketing, product, and content teams to ensure alignment between store listings and brand messaging.
  • Stay updated on algorithm changes, ASO tools, and best practices across regions and platforms.

Qualifications:

  • Proven experience in ASO, mobile growth, or performance marketing.
  • Familiarity with tools like AppTweak, Sensor Tower, Mobile Action, or similar.
  • Strong keyword research and copywriting skills tailored for mobile users.
  • Experience optimizing for both iOS and Android platforms.
  • Knowledge of SEO principles, user acquisition funnels, and mobile marketing KPIs.
  • Understanding of crypto, travel, or fintech industries is a strong advantage.
  • Analytical mindset with the ability to interpret data and act on it.
  • Bachelor's degree in Marketing, Communications, or related field (preferred but not required).

How to Apply:

Interested candidates must complete the application form atĀ 

https://forms.gle/wf9y8Mi9XtojDPkk7


Join us and become a driving force behind CryptoXpress’s content strategy, helping to shape the conversation in the cryptocurrency space! šŸš€


šŸ’”Pro Tip: Tips for Application Success

  • Show your enthusiasm for crypto, travel, and digital innovation
  • Mention any self-learning initiatives or personal crypto experiments
  • Be honest about what you don’t know — we value growth mindsets
  • Explore CryptoXpress before applying — take 2 minutes to download and try the app so you understand what we’re building


Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About CryptoXpress

Founded :
2018
Type :
Products & Services
Size :
20-100
Stage :
Raised funding

About

CryptoXpress helps simpify crypto and provides you the best tools to tackle the cryptocurrency ecosystem

Read more

Connect with the team

Profile picture
Zeeshan M

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