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Key Responsibilities
Campaign Management
- Design/optimize LinkedIn ad campaigns for B2B tech lead gen, managing budgets up to $100K+.
- Develop audience strategies (job titles, company size, industry) and refine via performance analysis.
- Execute manual bids, retargeting, and A/B tests across formats (Sponsored Content, InMail, Text Ads).
Audience & Data
- Build custom audiences using client CRM/data and implement exclusion rules.
- Track lead quality and align targeting with sales pipelines.
Performance & Reporting
- Deliver client reports tying metrics (CTAs, conversions) to business goals.
- Collaborate with Google Ads teams for cross-platform attribution.
Technical Setup
- Implement LinkedIn Insight Tag, CRM integrations, and conversion tracking.
Requirements
- 2–3 years agency experience managing LinkedIn Ads for B2B / B2B SaaS clients.
- Proven skill in scaling budgets, manual bidding, and CRM integration.
- Strong analytics and ability to present data-driven insights to clients.
- Experience working with teams from Google Ads, SEO, or marketing automation.
- Knowledge of B2B sales cycles.
Why Join?
Drive measurable ROI for tech innovators and master LinkedIn’s evolving B2B ad ecosystem in a data-first environment.
What we offer:
- CTC: 7 LPA - 9 LPA
- Hybrid
- Health insurance
- Growth opportunities working directly with founders with backgrounds in Investment Banking, B2B SaaS leadership, and IIT/ISB education
If you're detail-oriented, results-driven, and excel at client management, we want to hear from you
We’re looking to hire a Junior Media Buyer for Meta Ads.
The ideal candidate would have 1-2 years of experience with managing a Meta Ad account. If you’d like to apply for this position, you should be able to quickly and efficiently launch creative tests and scale winning ads for great account performance.
We’re a Silicon Valley backed startup operating in India and selling to the US (currently expanding to other countries). We offer live 1-on-1 yoga and personal training via Zoom with Indian coaches to international clients. Our team is 40+ people, based out of Bangalore (though remote work welcome). We’re a high skilled, fast paced team preparing to scale our company (and ads).
Candidate should be able to:
- Lead creative generation & iteration to improve account performance
- Analyze ad performance through a funnel
- Debug failing ad sets
- Understand how to structure Campaigns, Ad Sets, and Ads for reliable performance
- Structure an account for both scaling good ads and testing new creatives
Skills:
- Organized - can organize 100s of creative tests, campaigns, naming conventions and document all learnings
- Meticulous - pays attention to every detail of the ad setup to make sure each and every aspect is correct (including complex naming conventions, test across multiple countries)
- Analytical - is great with excel or google sheets, can run complex pivot tables analyzing ad results to find nuances in the results and launch iterative tests based on the learnings
- Creative - can lead efforts to make great images and videos for ads, understands the basics of copywriting and has an eye for design. Ideally you’ve studied many examples of good image and video ads and can lead efforts on that
- Insightful - understands psychology and can leverage this to make ads that resonate deeply with our audience
Execute marketing campaigns through FB Ads ensuring high ROAS
Optimize campaigns to achieve the best ROI & meet targets
Handle various campaign: conversion, website clicks, traffic, remarketing, etc.
Conduct A/B testing on campaigns to improve ROI
Responsibilities for Social Media Manager
- Oversee day-to-day management of campaigns and ensure brand consistency
- Facilitate scaling brand and company awareness through various social media channels
- Work with brand to create and implement social media strategies monthly
- Ensure brand consistency in copy through tone, voice and terminology
- Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
- Ensure progress on all platforms by using analytical tools such as Google Analytics and others
- Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
Qualifications for Social Media Manager
- 3-5 years of social media management experience
- Bachelor's degree in business, marketing, journalism, public relations or related field
- Professional certification in Google Analytics strongly preferred
- Proficient using multi-social posting programs such as Hootsuite and HubSpot
- Strong computer skills using Microsoft Office and Adobe Suites
- General knowledge of Search Engine Optimization and internet ranking for web content
- Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
- Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once
Google AnalyticsAbout Us :
ImpactGuru.com, India's leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses - be it cancer, transplant, accident, or any medical emergency.
ImpactGuru.com has already helped mobilize Rs 1,500 cr / US$200mm via crowdfunding along with its partners.
ImpactGuru.com was incubated at Harvard Innovation Lab in the USA in 2014.
ImpactGuru.com recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (Middle East based VC Fund), Venture Catalysts (India's #1 angel investor group) with participation from various other investors from USA, Southeast Asia, and the Middle East.
ImpactGuru.com was recently awarded Best Technology Solution for Social Good by Economic Times Intelligent Health & Tech Awards, selected among top 5 early-stage startups in India by TiE, featured multiple times on CNBC Young Turks.
ImpactGuru.com was ranked among the top 21 Startups Globally to Watch in the space in which it operates by CB Insights. Impact Guru's senior management is led by Harvard, Wharton, Parsons, IIT, and IIM alumni with the founders recently being profiled in Fortune 40 under 40. If you are interested in being a part of a dynamic startup working at the intersection of financial services and healthcare which is making significant positive social impact to society, then Impact Guru is the right place for you.
Website : https://www.impactguru.com/
Team : https://www.impactguru.com/team
Location : Mumbai
Team Size : 300 +
We are scouting Asst Manager / Manager - Digital Marketing Analyst, Mumbai.
Responsibilities:
- Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
- Managing two verticals of Impact Guru business, one is online donation(E-commerce) & Lead Generation(Seekers).
- Lead a team of performance marketers & Data Analyst
- Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)
- On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
- Understand ways to scale campaigns across platforms in an optimal manner.
- Perform interest research in Facebook using audience insights and ads manager.
- Create a digital media plan based on requirements across multiple platforms
- Understand how content works across different social media platforms
- Create insightful reports based on data from performance marketing campaigns
- Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
- Work on Launching & Optimizing other marketing channels like Taboola, Criteo, Outbrain, Adroll etc.
- Work on retention marketing through Mo engage or internal communication.
- Coordination with SEO Team for Organic ranking updates & suggestions
- Assist Social media team in scaling the organic GMV from social pages, also assist them in increasing the followers on each social media pages
- Work on launching influencer marketing campaigns & influencer network for the brand.
Eligibility
- 1-2 years experience in digital marketing at a high-growth B2C organization.
- Hands on experience of working on Facebook Ads, Google Ads, etc
- Managed monthly paid marketing spends of 50L-1 Crore+
- Bachelors degree in Engineering, Media Communications, Business Administration, Journalism, or related Fields.
- Strong communication skills
- Strong creative and analytical skills
- Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau
- Be able to take 100% ownership of the process from start to finish
- Strong quantitative mindset & data-driven approach to digital marketing; expert in excel-based data modeling, analytics tools.
- Ability to multitask in a fast-paced work environment.
- Punctual and dedicated to meeting targets & deadlines.
- Able to effectively work independently, and as part of a team.
- An early adopter attitude towards technology
- Min. 1 year experience is required in this role.
- Promoting business on social media for improving brand awareness and generating traffic through social media engagement
- Create and manage link building strategies, content marketing strategies, and social media presences
- Developing content calendars on a weekly and monthly basis for the company
- Use Google Analytics, Google AdWords, and other relevant sites
- Drive traffic to company pages
- Creating engaging social media content
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Developing graphics, video, and collaterals
- Analyzing popular social media platforms and using emerging social media tools to develop relationships with clients
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- In-depth working knowledge of Facebook, Twitter, Instagram, and Google+
- Experience with social media analytics, including Google Analytics and Facebook Insights
- Basic knowledge of Photoshop
- Must have a reach of a minimum of 10K followers on various social media platforms
- Strong working knowledge of marketing terms
- Must be self-motivated and open to learning and sharing new ideas
- Practical experience with social media campaigns
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
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