About nThrive Global Solutions
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Role - Manager - Paid Social, India (Gurgaon, Bangalore, Mumbai)
Overview of job -
Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Manager – Performance Marketing for its Services Hub . In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories.
This role reports to the Director – Performance Marketing
What your day job looks like -
● Develop strong relationships with counterparts in regional teams (Europe, U.S., Asia)
● Support the training and growth of your local Social team
● Enforce Social best practices with a focus on platform expertise, consistency, and quality of work delivery
● Be accountable for consistent work delivery to regional teams by ensuring a high quality of output
● Serve as point of escalation for your team and take ownership of resolving any issue
● Provide career development and coaching for your team
● Line manage 2-5 direct reports
● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
● Present strong and effective communication across all levels
What you’ll bring:
● You are proficient in English
● You have 5+ year experience of planning and managing Social campaigns
● You have a high-level knowledge of Paid social platforms
● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed
● You have experience maintaining quality standards at scale
● You have experience providing service to local teams from a centralized location
● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends
● You have excellent communication skills, both verbal and written
● You are proficient in Microsoft Excel and Google Sheets
Responsibilities
Contribute to the preparation of policies to form a long-lasting digital association with consumers.
Supervise the current company incidence on social media marketing campaigns.
Active involvement in Search Engine Optimization (SEO) efforts.
Provide inventive designs for content marketing.
Coordinate with Social Media Marketing Manager in regards to the online adverts.
Stay updated with digital marketing trends and attend networking events.
Requirements
Bachelor’s degree in Marketing, Information Technology or relevant field.
Proven work experience as Digital Marketing Executive,
Exceptional knowledge of digital marketing ideas on SEO and SEM.
Working experience of ad aiding tools like DART, Atlas, etc.
Knowhow of web analytics tools.
Experience in creative content writing.
Ability to work in a team or individually as and when required.
Ability to manage and handle multiple tasks.
Outstanding problem-solving skills.
Exceptional attention to detail.
A critical thinker.
Good verbal and written communication skills.
Strong working experience with Google Analytics
Job Title: Digital Marketing Intern (Lead Generation & Performance Marketing)
Company Overview: Urbanroof is a dynamic and innovative civil industry company committed to Urbanroof was born from this mission is clear: to create awareness and offer preventive-based solutions for the care and maintenance of construction properties. We are seeking a highly motivated and enthusiastic Digital Marketing Intern to join our growing team. This internship provides an excellent opportunity for someone looking to gain hands-on experience in lead generation and performance marketing in the digital space.
Position Summary: As a Digital Marketing Intern, you will play a crucial role in driving lead generation and optimizing performance marketing campaigns. You will work closely with the marketing team to implement strategies aimed at increasing brand awareness, attracting qualified leads, and ultimately contributing to the growth of our business.
Key Responsibilities:
- Lead Generation:
- Identify and target potential customers through various digital channels.
- Collaborate with the sales team to understand target audience profiles and tailor lead generation efforts accordingly.
- Utilize social media, email marketing, content marketing, and other online platforms to generate high-quality leads.
- Performance Marketing:
- Assist in the planning, execution, and optimization of digital advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Monitor key performance indicators (KPIs) and analyze campaign data to identify areas for improvement.
- Implement A/B testing to refine ad copy, creative, and targeting strategies.
- Content Creation:
- Contribute to the creation of engaging and compelling content for digital marketing campaigns.
- Brainstorm ideas for concept on new campaigns
- Collaborate with the content team to ensure alignment between content and performance marketing goals.
- Analytics and Reporting:
- Compile and analyze data from various sources to generate reports on campaign performance.
- Provide actionable insights to optimize campaigns and improve overall digital marketing effectiveness.
- Research and Stay Updated:
- Stay informed about industry trends, competitor activities, and emerging digital marketing technologies.
- Research and recommend new approaches to enhance lead generation and performance marketing efforts.
Qualifications:
- Currently enrolled in a relevant undergraduate or graduate program.
- Strong interest in digital marketing, lead generation, and performance marketing.
- Basic understanding of digital marketing concepts and platforms.
- Excellent analytical skills with proficiency in Microsoft Excel or Google Sheets.
- Strong communication skills, both written and verbal.
- Proactive, self-motivated, and eager to learn.
Duration: 6 months(can be extended).
Location: Onsite
SEO Executive
Job Types: Full-time, Regular / Permanent
Experience: minimum 6 months in SEO
Location: WFO company’s location i.e. Dehradun, Uttarakhand
Responsibilities
· Track, report, and analyze website analytics
· Optimize copy and landing pages for search engine marketing
· Perform ongoing keyword discovery, expansion and optimization
· Research and implement search engine optimization recommendations
· Research and analyze competitor advertising links
· Develop and implement link building strategy
· Work with editorial and marketing teams to drive SEO in content
creation and content programming
· Recommend changes to website architecture, content, linking and
other factors to improve SEO positions for target keywords.
Requirements
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online
customer acquisition.
- In-depth experience with website analytics tools.
- Experience with bid management tools.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Up-to-date with the latest trends and best practices in SEO and SEM.
About Ftechiz Solution Pvt Ltd:
Established in 2016, Ftechiz Solutions Pvt Ltd, with it’s dedicated and skilled team of professionals, able to create dynamic and cost effective solutions for it’s clients. We believe in delivering the best services to our Clients without compromising on time or quality. Ftechiz Solutions Pvt Ltd has been launched with a clear vision to become multi-skilled and multidimensional IT service providers with a focus on high end strategic solutions and with the ultimate aim to evolve and become a leading One Stop internet strategy consulting company. We have been successful because we believe in keeping our promises and our simple but highly effective websites are known to interest the viewers greatly as the design is eye catching with the navigation easy making it a comfortable experience.
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics,WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendor.
● 2+ years experience in SEO.
● Strong knowledge of Google Analytics.
● Experience with coding techniques - basic WordPress and Elementor desirable.
● Good knowledge of back link analysis.
● Exposure to the US market is desirable
WHAT YOU WILL DO:
● Researching for relevant link building opportunities
● Managing and executing integrated backlink campaigns for link placements
● Working with internal SEO Lead to implement backlink strategy, content alignment, and reporting for
improved ranking position in SERPs
● Working with the content team to ideate and create linkable content.
● On-site and off-site analysis of web SEO competition.
● Using google analytics to conduct performance reports regularly
Office Time :10:00 AM TO 7:00 PM
Saturday & Sunday Off
Location: Ahmedabad (Work From the Office)
Job Description
Responsibilities of a Campaign Manager
Responsibilities w.r.t Customer:
-
Keep the promises made to the customer in terms of deliverables.
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Continuous research on Audience and product to ensure an appropriate match and share as well as get insights from the customer
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Design a marketing plan and get it approved by the customer
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Design and implement the planned campaign to achieve the customer KPI
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Negotiate deals with third party publishers as a part of the marketing plan
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Implement the campaign by ensuring traffic (Campaign Trafficking )
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Analyze the campaign
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Report the results to the customer
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Deep analysis of the data
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Optimize the campaign based on the data
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Guide the customer on a technology road map for their requests.
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Keeping the floodlight implementation at the correct trigger points to get the data
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Keep the customer updated and aware of the progress.
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Communicate to keep customer sentiment high
Business Responsibilities
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Increase the revenue per customer by giving a marketing plan which they accept.
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Providing marketing plans for new customers to the Customer Development team for business development
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Designing Innovative and performing campaigns which lead to increased revenue by the customer.
Technology
Stay abreast with the concepts and updates in the core technologies DV 360, Campaign Manager and Google Ads, and GA 360.
Functional Competencies |
Planning & Strategy |
Trafficking, Conversion setup |
Optimization, Bidding, Budgets, and Targeting |
Reporting, Analysis, and insights |
- 5-8 years of experience in handling social media and Influencer marketing campaigns
- Excellent knowledge of Whatsapp, LinkedIn, Facebook, Twitter, Instagram , and other relevant platforms
- Understanding of SEO and web traffic metrics
- Good knowledge of social media KPIs
- Proven track record in outreach campaign strategies
- In-depth knowledge of the social media marketing industry
- Impeccable verbal and written communication skills
Responsibilities
- Develop and execute social media strategies and creative campaigns
- Identify and build relationships with prominent influencers and thought leaders
- Develop content ideas and write and curate content
- Research relevant industry experts, competitors, target audience, and users
- Brainstorm new, creative approaches to influencer campaigns
- Keep abreast of emerging trends, technologies, and influencers.
- Find new and better ways of measuring social media activity.
- Develop, implement and manage our social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Work with copywriters and designers to ensure content is informative and appealing
- Monitor SEO and user engagement and suggest content optimization
Key Performance Indicators
- Creating unique value propositions for both brand and key products and implement them with an always-on calendar
- Drive strategic brand initiatives positively impacting key parameters like Imagery, Awareness, and Consideration.
- Identifying content amplification opportunities (Real-time trends, collaborations, etc.)
- Improve engagement rate for the brand across relevant platforms.
Core competency
- Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
- Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and additionally for any dependencies with cross functional teams
- Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
- Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback
Responsibilities
Analyze user engagements (e.g. click-through and bounce rates)
Report on web traffic from all social media
Build and support SEO strategies, including optimizing keywords in content marketing projects
Identify the habits of our online customers and suggest ways to reach a broader audience
Maintain a cohesive strategy across all platforms to increase our brand awareness
Coordinate with our digital team and the Marketing department to design advertising campaigns
Ensure timely responses to customers and followers’ queries and comments
Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
Research how emerging social networks and features can benefit our company
Requirements:
Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role
Hands-on experience with social media platforms and digital marketing campaigns
In-depth understanding of SEO, keyword research, and Google Analytics
Experiences with social media management tools, like Buffer and Hootsuite
Familiarity with online content (experience with WordPress and content management systems preferred)
Ability to identify target audience preferences and trends
Excellent communication skills
Time management and multitasking skills
Additional qualifications in digital technologies or social media management will add plus points to your performance.
- Knowledge of various search engine optimization platforms, best practices, and website analytics.
- Up-to-date on the latest trends and technologies in SEO.
- Develop and mentor campaign budgets.*
- *Generate leads from Quality Clicks on Quality Websites.
- Work on SEO & other initiatives to increase domain reputation & rank.