Junior Digital Marketer

at Openthrive

Posted by Vertika Nigam

RESHAMANDI is enabling Indian Silk Farmers, Reelers, and Weavers to take on China. At Reshamandi, a once-in-a-century disruption is happening. As India’s only Digital Supply Chain for Silk, we are bringing cutting-edge technologies into the lives of millions, and getting Indian Silk back to its heydays. The impact of ReshaMandi’s tech is so dramatic, that we have thousands of silk-related businesses that want to partner with us and hundreds that we have onboarded. You will have an opportunity to be a part of this story. You will be working with a team that has an audacious mission, crazy enthusiasm, and that almost always thinks outside the box.   We are looking for a Social Media Marketing Lead   ReshaMandi is looking for an experienced, passionate, and creative Social Media Lead. As a Social Media Lead, you will be scripting and overseeing the organic and paid social media campaign activities of the core business and associated brands.  You will be tasked with creating the online social presence via tools using organic and paid methods. You will be working closely with the Marketing and Sales departments.   Key Deliverables:   Oversee day-to-day management of posting and ensure brand consistency Ability to craft effective social media posts, including written and visual content. Facilitate scaling brand and company awareness through various social media channels Work to create and implement social media strategies monthly Ensure brand consistency in copy through tone, voice, and terminology Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube, and LinkedIn and WhatsApp Ensure progress on all platforms by using analytical tools such as Google Analytics and others Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives Run paid social media marketing campaigns, across all platforms, manage creative process, implementation, tracking and reporting.   Skills and experience required: 6-7 years of social media management experience Bachelor's degree in business, marketing, journalism, public relations or related field Professional certification in Google Analytics strongly preferred Proficient using multi-social posting programs such as Hootsuite and HubSpot Strong computer skills using Microsoft Office and Adobe Suites General knowledge of Search Engine Optimization and internet ranking for web content Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach Proven track record of delivering ROI across various social media platforms Ability to create, manage and report on paid social media campaigns

Responsible for the growth of the website store and assisting in execution of the website strategy. Conduct competitor keywords and backlinks analysis Create list of target SEO keywords for each product and work with content writer in editing existing and uploading new listings. Create a list of target websites and influencers for Affiliate marketing and guest blogging opportunities. Follow up with those targets on all channels of communication and recruit them. Responsible for ideating offers, events, promotions for Affiliate partners for maximum revenue generation Consistently keep creating backlinks through other available resources. Design automated Email strategy and work with the team in designing those emails. Formulate, execute and analyze Facebook and Google Ad campaigns. Analyze Google analytics and search console pages and recommend updates to website. Customer Feedback & Review generation Responsible for implementation of daily action plans with the teams and continuously optimizing the plans. Ability to identify opportunity areas to grow the business. Responsible for managing the listings and orders on different e-commerce marketplace channels.   Required Skills:   Bachelor’s Degree 1-3 years’ experience in E-commerce required. Should have a strong understanding of all SEO best practices such as SEO friendly site architecture, tags, coding, site speed optimization, link building & more. Basic HTML knowledge a plus. Experience with Facebook Ads, Google Ads and Google Analytic Suite. Excellent project management skills and ability to work within time constraints. Pro-active work ethic. Able to self-check work and take initiative. Detail-oriented.

Performance Marketing ExecutiveJob Description:• Daily optimization of ads such as target audience & measuring effectiveness of the ads• Produce periodic reports for management and further analysis the data• Assisting in the formulation of strategies to increase campaign efficiency• Launch optimized online adverts through Google AdWords', Facebook to generate leads• Optimize Ads to increase conversions and reduce CPL• Suggest and recommend changes in creatives and banners to improve results• Provide ideas & collaborate with designers to improve Ad experience• Coordinate with various team members to achieve set targets• Creating plans and objectives for campaignsSkills Required:• Understanding of digital marketing concepts and practices• Knowledge of web analytics tool like Google Analytics• Good content writing and communication skills• Knowledge about Ad platforms like Facebook & Google Ads• Knowledge of MS office and Excel (Vlookup/Pivot/Text-to-Column/Deduplication/Filter/ Sorting)• Planning, problem solving, and decision-making skills• Time management and project management skills• Basic understanding of SEO and Landing page

JOB SUMMARY Looking for an experienced entrepreneurial digital and social media marketing specialist. You will create and lead marketing efforts using new media and digital tools. * Create and develop website and digital content (e.g. website, blogs, press releases etc) * Generate and update website content (products, content, promotions) * Plan, define and implement website changes and functional improvements * Designing website banners and assisting with web visuals. * Design digital and social media campaigns * Work to build traffic & sales via the website using a variety of methods * Manage end-to-end digital projects * Establish presence to boost brand awareness * Develop and maintain social media profiles on Twitter, Facebook, LinkedIn, Instagram and other social media platforms * Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums. * Use web analytics software to monitor performance of websites and make recommendations for improvement * Understanding of Google products such as Webmaster Tools & Analytics * Suggest and implement direct marketing methods to increase profitability * Monitor ROI and KPIs * Stay up-to-date with digital media developments * Creating dynamic ads, checking ad performance, tracking leads and conversions * Writing SEO articles, blogs and other marketing materials * Perform keyword, market and competitive research analysis * Study company’s competitors * Identify trends and insights, and optimize spend and performance based on the insights * Brainstorm new and creative growth strategies * Deep understanding of marketing principles SKILLS * 3-5 years in online marketing experience * Excellent verbal communication and interpersonal skills * Must be a rainmaker and have an entrepreneurial spirit * Assertive, creative and resourceful and must enjoy working in a highly entrepreneurial environment * Ability to challenge existing ideas, problem solving and develop creative solutions * Solid knowledge of design and marketing software. * Familiarity with web design and content management systems * Excellent analytical and project management skills * An ability to multitask and perform under tight deadlines * Strong verbal and written communication skills * Degree in Marketing, Digital media or relevant field * Additional qualification in web design or animation is a plus * Articulate in English * Excellent verbal and written skills * Highly presentable * Outstanding organisational and time management skills * Ability to multitask and prioritize daily workload * Flexible and mature approach with ability to work unsupervised * Discretion and confidentiality * MUST HAVE PORTFOLIO OF WORK TO PRESENT – THIS IS NON-NEGOTIABLE!

Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life. As a Digital Media Buyer, you will be responsible for operating digital marketing platforms (Facebook, Youtube, Pinterest etc) optimally, with a sense of ownership. You will also handle advertising cost maintenance.   What you will do:   Creating & Managing of Advertising/ Marketing Campaign Optimizing the campaigns for best results and Driving growth for the company. Interacting with the Brand Team (In-house & Agencies) for the creation of Marketing collaterals which has to be marketed at the lowest possible costs. Finding new advertising opportunities in terms of more advertising areas or in terms of ad platforms to increase the revenue while maintaining required profitability. Taking complete control & responsibilty for the platforms in terms of selection of creatives, ad copies, campaigns & targeting for both the advertising Inventory as well as Demographic targeting of the audience for a specific product and budget allotment for each run campaigns. Creating an insightful report to give feedback for content creation for creating better creatives to help reduce advertising spends for reaching audiences. Running analysis for improving ROIs of advertising. Creating Analytical models to generate better performance. Evaluating various marketing strategies and creating an alternative path for better results.   Candidate Profile:   What you need to have: B.Tech from A grade colleges, PG not compulsory Past experience with digital marketing platforms Good communication skills Should be able to work till long hours A go-getter Fresher from IIT, NIT who is inclined towards digital marketing can also be considered. Should have good analytics skills, Consulting background

Nutrabay is the largest health & nutrition store in India. We are proudly a bootstrapped business with lakhs of customers that trust us. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products.   We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.   What will you do? Owning the whole digital acquisition piece for Nutrabay across all channels like Facebook, Instagram, Google, etc and be responsible for cost and performance targets. Determine areas of opportunity, design and execute experiments and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement, and retention. Working closely with the Partnerships, Product and Design team to create the growth strategy. Running 10's of exciting experiments on growth and strategy to help chart out the future business strategy for Nutrabay. Lead & manage all digital campaigns, ensure proper optimization is taking place & monthly targets are met. Drive marketing programs that are highly targeted basis LTV of relevant segmented audience cohorts. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Execute effective digital media campaigns on platforms including but not limited to AdWords, Facebook Ads, Twitter Ads, DBM, Display, Video, Re-marketing, Branding, Affiliates, etc. Working on presentation/analytics/MIS and weekly/daily updates. Plan experiments conversion test, A/B test, lift study and draw meaningful insights from the same. Execution of campaign setups and measuring their performance. Well versed with data tracking tools such as Firebase, Appsflyer, Google Analytics. Collaborate with internal teams for creatives, data inputs, etc. to optimize the campaigns. Ability to take on challenging deadlines and priorities.   Skills Required: Google Analytics Facebook Ads Media Buying Paid Media Firebase/Mixpanel   You should apply if you have: 2 -5 years of performance marketing experience in a fast-paced start-up A combination of analytical and creative thinking Passion & hustle to take on & solving big problems Ability to thrive in an ambiguous environment Willingness roll up your sleeves and execute as opposed to creating strategies Experience in handling large scale campaign planning, optimization for both performance and brand impact Thorough understanding and hands-on experience of Bid Optimisers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Firebase, Mix panel, Appsflyer, etc Varied industry exposure in running PPC, Affiliates and Display campaigns focusing on transactions A knack for data-driven creative conceptualization and production. Good communication skills and proactive in nature. An ability to multitask and perform under tight deadlines. Excellent interpersonal skills and ability to manage multiple stakeholders on diversified manpower requirements within the allocated resources The hunger to constantly learn and look for ways to improve yourself and the processes around you.   Work Experience: 2-5 yrs   Working days: 5   Location: Mohan Estate, New Delhi   Perks: Friendly atmosphere High learning & personal growth opportunity Work from home options Flexible Timings Diverse work environment   Why Nutrabay: Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximize the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.   About Nutrabay: Nutrabay was born out of a problem that all health and nutrition stores in India could not actually ensure the authenticity of products they deliver as they were all a marketplace. This is not the best situation when you need to ensure 100% authenticity of products as the website selling these never know what the 3rd party seller is actually sending to the customer via their website. This is where we saw a huge problem to be solved. A website that lists no 3rd party seller, no middlemen, fulfills and ships direct to the customer, get certified by all the brands for authentic products and is able to offer comfortable price points at the same time.   Today, we have found huge success in solving this problem. We’re proud of it, and will continue to innovate and bring exciting products that help you become a better version of yourself. Learn more: https://nbay.cc/brand

Roles & Responsibilities:⦁ Excellent overall writing skills in a number of different styles /tones⦁ Impeccable spelling, grammar and should have good technical knowledge⦁ Good understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO)⦁ Interested in Research work and managing skills to handle multiple works at the same time

Responsibilities  Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements   Bachelor’s degree in Marketing or relevant field. In-depth knowledge of various social media platforms, best practices, and website analytics. Solid understanding of HTML, CSS, and JavaScript is required. Highly creative with excellent analytical abilities. Outstanding communication and interpersonal skills. Up-to-date on the latest trends and technologies in digital marketing.

Someone who can run ad campaigns and manage growth on digital for products and businesses. Apply only if you're willing to work hard, are result driven and love challenges. You'll get to work with some of the best professionals and clients in the country and with a very fun team.

We work with some of the great brands in India, Australia & Dubai. We are looking for people with the right attitude & passion to work on social media strategies