11+ Facebook Insights Jobs in Mumbai | Facebook Insights Job openings in Mumbai

About Us :

ImpactGuru.com, India's leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses - be it cancer, transplant, accident, or any medical emergency.

ImpactGuru.com has already helped mobilize Rs 1,500 cr / US$200mm via crowdfunding along with its partners.

ImpactGuru.com was incubated at Harvard Innovation Lab in the USA in 2014.

ImpactGuru.com recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (Middle East based VC Fund), Venture Catalysts (India's #1 angel investor group) with participation from various other investors from USA, Southeast Asia, and the Middle East.

ImpactGuru.com was recently awarded Best Technology Solution for Social Good by Economic Times Intelligent Health & Tech Awards, selected among top 5 early-stage startups in India by TiE, featured multiple times on CNBC Young Turks.

ImpactGuru.com was ranked among the top 21 Startups Globally to Watch in the space in which it operates by CB Insights. Impact Guru's senior management is led by Harvard, Wharton, Parsons, IIT, and IIM alumni with the founders recently being profiled in Fortune 40 under 40. If you are interested in being a part of a dynamic startup working at the intersection of financial services and healthcare which is making significant positive social impact to society, then Impact Guru is the right place for you.

Website : https://www.impactguru.com/
Team : https://www.impactguru.com/team

Location : Mumbai

Team Size : 300 +

We are scouting Asst Manager / Manager - Digital Marketing Analyst, Mumbai.

Responsibilities:

• Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
• Managing two verticals of Impact Guru business, one is online donation(E-commerce) & Lead Generation(Seekers).
• Lead a team of performance marketers & Data Analyst
• Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)
• On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
• Understand ways to scale campaigns across platforms in an optimal manner.
• Perform interest research in Facebook using audience insights and ads manager.
• Create a digital media plan based on requirements across multiple platforms
• Understand how content works across different social media platforms
• Create insightful reports based on data from performance marketing campaigns
• Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
• Work on Launching & Optimizing other marketing channels like Taboola, Criteo, Outbrain, Adroll etc.
• Work on retention marketing through Mo engage or internal communication.
• Coordination with SEO Team for Organic ranking updates & suggestions
• Assist Social media team in scaling the organic GMV from social pages, also assist them in increasing the followers on each social media pages
• Work on launching influencer marketing campaigns & influencer network for the brand.

Eligibility

• 1-2 years experience in digital marketing at a high-growth B2C organization.
• Hands on experience of working on Facebook Ads, Google Ads, etc
• Managed monthly paid marketing spends of 50L-1 Crore+
• Bachelors degree in Engineering, Media Communications, Business Administration, Journalism, or related Fields.
• Strong communication skills
• Strong creative and analytical skills
• Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau
• Be able to take 100% ownership of the process from start to finish
• Strong quantitative mindset & data-driven approach to digital marketing; expert in excel-based data modeling, analytics tools.
• Ability to multitask in a fast-paced work environment.
• Punctual and dedicated to meeting targets & deadlines.
• Able to effectively work independently, and as part of a team.
• An early adopter attitude towards technology
• Min. 1 year experience is required in this role.

The Role:

As an ML Engineer at TIFIN, you will be responsible for driving research and innovation in a result-oriented direction. Your role will involve staying updated on the latest research trends and exploring advancements in Natural Language Understanding (NLU) and their applications in conversational AI. You will also play a mentoring role and contribute to improving NLU capabilities using transfer learning from historical conversational data.

Requirements:

• Experience with training and fine-tuning machine learning models on large text datasets.
• Strong computer science fundamentals and at least 3 years of software development experience.
• Track record of thinking big and finding simple solutions while dealing with ambiguity.
• Proven experience as a Natural Language Processing Engineer or in similar roles.
• Good understanding of NLP tricks and techniques for semantic extraction, data structure, and modeling.
• Familiarity with text representation techniques, algorithms, and statistics.
• Knowledge of programming languages such as R, Python, and Java.
• Proficiency in Machine Learning frameworks like TensorFlow, PyTorch, etc.
• Ability to design software architectures and solve complex problems.
• Strong analytical and problem-solving skills.
• Experience in projects related to information retrieval, machine comprehension, entity recognition, text classification, semantic frame parsing, or machine translation is a plus.
• Publications, patents, or conference talks in relevant fields are a bonus.

About us:

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified. One of the hottest global SaaS companies, weʼve been recognized by G2 as a Marketing Automation Leader in Asia 2021.

We work with thousands of brands worldwide, across industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. We are headquartered in Mumbai, India, and have offices in Delhi, Bangalore, São Paulo, and Dubai. Learn more about us at webengage.com

WebEngage deals with humongous data volumes. The platform ingests 4 billion data points on a daily basis and sends out more than a billion hyper-personalized communications across 10 communication channels. The scale keeps engineering challenging and exciting at the same time. We are looking for talented engineers with strong foundations who can learn and pick up new tools on the fly. You would be working with the latest technologies to build new features, improve performance and reliability of existing features, and improve our development processes as we scale. Product engineering team works in functional pods. You will be working on building certain aspects of the product. For executing the product vision, you will work closely with other developers, QA, product engineers, and customer support team.

Responsibilities:

• Oversee and manage the facility management and housekeeping staff to ensure tasks are completed efficiently and to a high standard.
• Review and manage admin-related reports and checklists for accuracy and completion.
• Oversee and ensure effective administrative functions within the assigned department, such as analysis, reconciliation, reports & presentations preparation, budget and purchasing research, and account monitoring.
• Assist with accounts payable and receivable processes, including processing invoices, preparing checks, and reconciling statements.
• Assist in preparing budgets by coordinating and compiling data, researching past expenditures, and making projections for the following year.
• Manage databases and other information systems to ensure data is updated and accessible.
• Coordinate and support various administrative projects and initiatives.
• Oversee the procurement process, including sourcing, vendor management, and negotiations, to ensure efficient and cost-effective acquisition of goods and services.
• Oversee and maintain contracts with related vendors and purchase supplies and equipment as authorized.
• Monitor fixed assets and equipment, maintaining records for all IT and non-IT equipment.
• Record disbursement of petty cash, perform timely replenishment of funds, and conduct monthly reconciliations of the account.

Requirements:

• Bachelorʼs degree in any discipline
• Minimum 3 years of proven experience in a similar role
• Excellent communication and interpersonal skills
• Proficiency in MS Office & G Suite is a must
• Excellent organizational and time-management skills
• Quick-thinking, planning, coordinating, and executing skills

Life at WebEngage:

• We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our monthly & quarterly town hall meetings.
• A highly inclusive work culture that promotes a relaxed, creative and productive environment. • Practice autonomy, open communication, growth opportunities,while maintaining a perfect work-life balance • Go on company-sponsored offsites, once a year and blow off steam with your work buddies! (Post Pandemic)

Perks & Benefits:

• Learning is a way of life. Unlock your full potential backed with cutting-edge tools and mentorship
• Get the best in class medical insurance (with Covid Care facilities), programs for taking care of your mental health, and aContemporary Leave Policy (beyond sick leaves)

Explore more here: https://youtu.be/Y0HjfyMjUpg https://www.linkedin.com/company/webengage https://twitter.com/WebEngage?s=09

Think you fit the bill? Come along, letʼs redefine the future of Marketing Automation!

WebEngage aims to be an equal opportunity employer. We strongly believe that when people feel respected and included they can be more creative, innovative, and successful. We believe that change is the only constant and are in the process and will continue to be in process with changing times to adapt and advance diversity and inclusion. We take affirmative action to ensure equal opportunity and complete non-disclosure of all applicants without any regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other characteristics not mentioned hereinabove which are protected under the law of the soil.

Responsibilities:

• Collaborating with data scientists and machine learning engineers to understand their requirements and design scalable, reliable, and efficient machine learning platform solutions.
• Building and maintaining the applications and infrastructure to support end-to-end machine learning workflows, including inference and continual training.
• Developing systems for the definition deployment and operation of the different phases of the machine learning and data life cycles.
• Working within Kubernetes to orchestrate and manage containers, ensuring high availability and fault tolerance of applications.
• Documenting the platform's best practices, guidelines, and standard operating procedures and contributing to knowledge sharing within the team.

Requirements:

• 3+ years of hands-on experience in developing and managing machine learning or data platforms
• Proficiency in programming languages commonly used in machine learning and data applications such as Python, Rust, Bash, Go
• Experience with containerization technologies, such as Docker, and container orchestration platforms like Kubernetes.
• Familiarity with CI/CD pipelines for automated model training and deployment. Basic understanding of DevOps principles and practices.
• Knowledge of data storage solutions and database technologies commonly used in machine learning and data workflows.

Responsibilities •Deliver leadership to the highest possible standards on all loyalty/CRM related activity to the account: both thought and execution leadership is sought. •Manage all financial matters regarding the account, including deliverables within budgets and revenue targets. Ensure all matters related to collections are conducted in a timely manner. •Maximize revenue potential for the organization through the client partnership. Grow the services and offerings that the organization provides to the client •Using the organization resources and other sources, bring further elements to the loyalty program that would help the client fulfill its objectives •Liaise directly with the client, including when required with the senior management •Convey progress on the account including presenting to the client periodically on achievements and growth. •Build case studies that can be used both with the client and within the organisation to demonstrate the effects of loyalty and working with the organization

Job Description :

Design test plans, write test cases, review functional requirement documentation, and present test strategies for team review

• Conduct integration, regression, ad-hoc, and edge-case testing as part of release cycles
• Analyze complicated software system and design a strategy to test this system
• Understand and represent customer needs in product feedback discussions
• Participate in release management and post deployment testing
• Work closely with developer team to ensure proper test coverage is done
• Documentation and Release cycle

Job Profile Requirement : 

Experience of testing web applications, mobile applications.

• Knowledge of Responsive Testing
• Working knowledge of functional, GUI, Performance and Regression testing
• Strong knowledge of QA procedures, principles, and tools.
• Strong verbal and written (technical) communication skills to explain bugs and other issues identified and produce bug reports, documentation and feedback to both product owners and software developers.
• Ability to work in an environment of perfection and compliance to web standards and high design quality benchmarks.
• Strong organisational and time management skills - know what you need to do, and DO IT!

Responsibilities:

• Plan and execute all performance marketing campaigns, including but not limited to SEM, Google Display and Discovery ads, remarketing & email campaigns
• Manage budgets and campaigns across all digital channels to drive strong return on investment by optimisimng cost per qualified lead
• Plan, execute, and measure experiments and conversion tests
• Manage landing pages and optimize user experience
• Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & other media channels
• Identify trends and insights, and optimize spends and performance based on the insights

Requirements:

• Any Bachelor’s/ Master’s degree
• Certifications in Google and Facebook ad management strongly preferred
• 1-3 years of experience in setting up and optimizing Google AdWords & Facebook Ad campaigns.
• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Demonstrable experience managing SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments

UI Designer for Landing Page Creator.

In this role, you will be responsible for creating design solutions that have a high visual impact.

Moreover, this an Independent contributor role, wherein we expect the candidate to:

• Conceptualize the design
• Create Wireframe for approval
• Deliver the final HTML Asset
• Own the marketing impact of these creatives and basis the learning create further variations to positively impact the business

Besides static creatives, we also expect the candidate to deliver video assets created on Invideo's video editor

Minimum Qualifications

• Minimum of 2 to 4 years of experience in an advertising field
• Degree in Graphic Design, Marketing, Art, or a related field, or equivalent field experience would be an added advantage.
• Able to work on Mac osx, Windows and different software: adobe photoshop, adobe illustrator, after effects.
• Ability to think creatively and evidence of success in developing brands and delivering them to market.
• Ability to manage multiple priorities in a fast paced and deadline-driven environment.
• Passionate about the quickly-evolving digital and social media environment.
• Sincere curiosity about how people interact and are influenced online.