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About Us:

Edstellar is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.

Position Overview:

We are seeking a PPC Executive with at least 5 years of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.

Key Responsibilities:

1.    Campaign Setup and Management:

o   Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.

o   Set up keyword targeting, ad copy creation, and campaign structure based on business goals.

2.    Keyword Research:

o   Conduct keyword research to identify new opportunities for campaigns.

o   Optimize keyword lists and ad groups for maximum performance and relevancy.

3.    Ad Copywriting and Optimization:

o   Write effective ad copy that resonates with target audiences and drives high CTR.

o   Continuously monitor and adjust ad copy to improve performance.

4.    Campaign Monitoring and Reporting:

o   Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.

o   Prepare weekly performance reports and provide insights for optimization.

5.    A/B Testing:

o   Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.

o   Analyze A/B test results and implement necessary optimizations.

6.    Budget Management:

o   Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.

o   Adjust bids and budget distribution to ensure maximum ROI.

7.    Competitor Research:

o   Monitor competitor ads and campaigns, providing insights and recommendations for improvement.

o   Track industry trends and competitor strategies to stay ahead in the market.

8.    Landing Page Optimization:

o   Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.

o   Analyze landing page performance and suggest improvements.

9.    Collaboration with Cross-Functional Teams:

o   Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.

o   Contribute to campaigns supporting product launches, promotions, and events.

10. Learning and Growth:

o   Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.

o   Participate in training and development sessions to enhance PPC skills.

Key Competencies:

· Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.

· Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.

· Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.

· Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.

· Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.

· Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.

· Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.

Key Skills for Reporting and Data Analysis:

· Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.

· Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.

· Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.

· Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.

Preferred Qualifications:

· Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.

· Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.

· PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.

Experience Required:

· Minimum 5 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.

· Some experience with Google Ads, Bing Ads, or social media advertising platforms.

· Knowledge of Google Ads best practices and campaign optimization strategies.

Main duties/responsibilities

• Design & implement good quality software and databases as per the software specification.
• Participate in effort estimations.
• Participate in design discussions and own module designs.
• Effective troubleshooting of technical issues and bugs.
• Package deployment and release management.
• Provides technical support to customers.
• Provides training and guidance to the new developers and junior team members.
• Participate in Requirement discussions.
• Participate in Project related meetings if required.

Technical Knowledge

• Hands on experience in Angular ,HTML5, CSS3, JavaScript.
• Hands on experience in Node.js.
• Knowledge of how to interact with RESTful APIs and formats (JSON, XML)
• RDBMS and Document Database.
• Hand on experience in AWS services, DevOps, GIT, Agile and Jira will be an added advantage.

Experience

• 2-5 years of experience in the relevant field.

Key Responsibilities

• Day to day management and successful long-term relationships with different accounts.

• Experience in fronting client relationships directly

• Handling operations and client management
• End to end project management
• Briefing the creative team, helping in the creation of a concept.
• Facilitating communication between Client Service Operations & other business units to ensure an effective operating environment.
• Focusing on the strategic aspects of maintaining and growing long-term relationships.
• Establishing growth plans for teams and managed accounts
• Strategizing and executing campaigns for clients.
• Identifying prospective clients, establishing strategic partnerships and alliances
• Working with senior management keeping them informed of new developments, service issues and new business opportunities.
• Managing paid social media campaigns 

Preferred Requirements:

• 4-10 yrs RELEVANT experience 

• Must have worked with digital agencies managing social media marketing and performance marketing (preferable)

• Also willing to consider exceptionally talented folks from offline agencies

• Located in Bangalore and willing to travel to HSR layout

• Experience in fronting client relationships directly

• Experience in social media marketing (organic & paid)
• Experience in relationship management, strong verbal and written communications skills

• 4+ years of experience Solid understanding of Python, Java and general software development skills (source code management, debugging, testing, deployment etc.).
• Experience in working with Solr and ElasticSearch Experience with NLP technologies & the handling of unstructured text Detailed understanding of text pre-processing and normalisation techniques such as tokenisation, lemmatisation, stemming, POS tagging etc.
• Prior experience in implementation of traditional ML solutions - classification, regression or clustering problem Expertise in text-analytics - Sentiment Analysis, Entity Extraction, Language modelling - and associated sequence learning models ( RNN, LSTM, GRU).
• Comfortable working with deep-learning libraries (eg. PyTorch)
• Candidate can even be a fresher with 1 or 2 years of experience IIIT, IIIT, Bits Pilani, top 5 local colleges are preferred colleges and universities.
• A Masters candidate in machine learning.
• Can source candidates from Mu Sigma and Manthan.

• Responsible for the implementation of end-to-end modules starting from user interface, business logic layer and database layer.
• Proficient in HTML, javascript.
• React JS experience is an added advantage.
• Assists in research, design, documentation, and modification of software specifications throughout the software development life cycle.
• Analyzes, troubleshoots, and optimizes code.
• Participates in requirements gathering meetings and produces technical documentation as needed.

• Develop, design, and implement embedded applications.
• Prepares appropriate documentation as required by internal product development processes and regulatory agencies such as FDA and ISO.
• Write technical specifications for interfaces and testing.
• Design and develop medical device software products with extensive knowledge of technical principles, theories, and concepts in the Software Development field.
• Conducts and participates in the design, code, and test reviews and inspections, ensuring application of software engineering best practices, as well as the feasibility, efficacy, and compliance to functional and regulatory standards.
• Works closely with the software team, the software verification team, the functional manager, and the project manager.
• Collaborates with distributed, cross-functional teams to ensure products meet quality, performance, scalability, reliability, and schedule goals.
• Investigates software, hardware, and system problems using a variety of techniques and provides innovative solutions.
• Conduct and participate in reviews and inspections for all elements in the software lifecycle to ensure that our software quality and customer satisfaction goals are achieved

Qualifications

• Bachelor’s degree in Software or Electronics related Engineering discipline or related field with 6+ years of experience.
• Experience designing and developing embedded solutions.
• Proficient in programming languages - C, C++.
• Ability to understand the electrical schematics and work closely with the electrical team.
• Experience with Real-Time Operating Systems.
• Experience writing/interfacing with device drivers
• Experience with CAN, TCP/IP, RS232 communication protocols
• Experience in Agile development processes and philosophies.
• History of driving project execution and timely delivery while ensuring a quality focus.
• Ability to work in a fast-paced, and often ambiguous environment where continuous improvement is a way of life.
• Excellent teaming skills to work with cross-functional and in a multi-site software team

Preferred Qualifications:

• Experience with In Vitro Diagnostic domain is a plus.
• Experience with OOA/OOD development methodologies and design patterns a plus.
• Understanding software development processes for a regulated environment (ISO9000/FDA) a plus.
• Experience in medical device design & development a plus.