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Key Responsibilities
Campaign Management
- Design/optimize LinkedIn ad campaigns for B2B tech lead gen, managing budgets up to $100K+.
- Develop audience strategies (job titles, company size, industry) and refine via performance analysis.
- Execute manual bids, retargeting, and A/B tests across formats (Sponsored Content, InMail, Text Ads).
Audience & Data
- Build custom audiences using client CRM/data and implement exclusion rules.
- Track lead quality and align targeting with sales pipelines.
Performance & Reporting
- Deliver client reports tying metrics (CTAs, conversions) to business goals.
- Collaborate with Google Ads teams for cross-platform attribution.
Technical Setup
- Implement LinkedIn Insight Tag, CRM integrations, and conversion tracking.
Requirements
- 2–3 years agency experience managing LinkedIn Ads for B2B / B2B SaaS clients.
- Proven skill in scaling budgets, manual bidding, and CRM integration.
- Strong analytics and ability to present data-driven insights to clients.
- Experience working with teams from Google Ads, SEO, or marketing automation.
- Knowledge of B2B sales cycles.
Why Join?
Drive measurable ROI for tech innovators and master LinkedIn’s evolving B2B ad ecosystem in a data-first environment.
What we offer:
- CTC: 7 LPA - 9 LPA
- Hybrid
- Health insurance
- Growth opportunities working directly with founders with backgrounds in Investment Banking, B2B SaaS leadership, and IIT/ISB education
If you're detail-oriented, results-driven, and excel at client management, we want to hear from you
Execute marketing campaigns through FB Ads ensuring high ROAS
Optimize campaigns to achieve the best ROI & meet targets
Handle various campaign: conversion, website clicks, traffic, remarketing, etc.
Conduct A/B testing on campaigns to improve ROI
- Promoting business on social media for improving brand awareness and generating traffic through social media engagement
- Create and manage link building strategies, content marketing strategies, and social media presences
- Developing content calendars on a weekly and monthly basis for the company
- Use Google Analytics, Google AdWords, and other relevant sites
- Drive traffic to company pages
- Creating engaging social media content
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Developing graphics, video, and collaterals
- Analyzing popular social media platforms and using emerging social media tools to develop relationships with clients
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- In-depth working knowledge of Facebook, Twitter, Instagram, and Google+
- Experience with social media analytics, including Google Analytics and Facebook Insights
- Basic knowledge of Photoshop
- Must have a reach of a minimum of 10K followers on various social media platforms
- Strong working knowledge of marketing terms
- Must be self-motivated and open to learning and sharing new ideas
- Practical experience with social media campaigns
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.