Email Marketing Specialist at GO MO Group AB · Pune · 2 - 4 years · ₹8L - ₹9L / yr · Profitable · Posted 15 Jun 2026
Role summary
We are looking for an Email Marketing Specialist who combines analytical thinking with
creativity to drive high-performing campaigns. This role requires someone who can
independently plan, execute, and optimize email marketing initiatives while leveraging data to improve engagement and conversions. The ideal candidate is detail-oriented, proactive, and comfortable working across multiple tools, campaigns, and datasets.
This role comes with a high level of ownership. You will be responsible for managing email as a core growth channel end-to-end, from strategy to execution to optimization. We’re looking
for someone who can take initiative, test new ideas, and continuously improve performance without relying on constant direction.
What You’ll Do
1. Campaign Strategy & Planning
● Plan and execute email and outbound campaigns for lead generation
● Create targeted campaigns aligned with user personas and business goals
● Manage campaign calendars and ensure timely delivery across multiple initiatives
● Work with lead data tools (e.g., Apollo, Snov.io) to build and manage prospect lists
● Leverage AI tools (e.g., Claude, ChatGPT) to accelerate the whole process
2. Marketing Automation & CRM Management
● Build and manage automation workflows with a focus on logic, scalability, and efficiency
● Work extensively with CRM platforms (preferably HubSpot) for campaign execution and
tracking
● Maintain and optimize contact databases, segmentation, and lifecycle stages
3. Data Analysis & Optimization
● Ensure best practices in email deliverability, including domain setup and inbox health
● Track campaign performance using key metrics such as open rates, CTR, conversions,
and ROI — and for outbound specifically, monitor reply rate, positive reply rate, meeting
booked rate, and sequence-level A/B results
● Continuously test and optimize outreach sequences for reply rates and conversions
● Use data to derive insights and continuously improve campaign effectiveness
● Work with spreadsheets (Google Sheets/Excel) to analyze campaign data and generate
reports
4. Audience Segmentation & Persona Mapping
● Develop and refine customer personas for targeted communication
● Segment audiences based on behavior, demographics, and engagement patterns
● Personalize campaigns to improve relevance and performance
5. Content & Quality Control
● Collaborate with sales/marketing to align messaging with ICPs and target accounts
● Collaborate with content/design teams to develop effective email creatives
● Ensure accuracy, consistency, and attention to detail in all campaigns
● Conduct A/B testing for subject lines, content, and CTAs
6. Cross-functional Collaboration
● Work with marketing, sales, and external vendors to align campaigns with broader goals
● Communicate insights, performance updates, and recommendations clearly
Qualification Criteria
● 2+ years of experience in lead generations campaigns and GTM strategies, including email marketing or a other paid marketing channels
● Demonstrated ability to own a channel end-to-end — from strategy and execution to reporting and optimization — with minimal supervision
● Strong analytical mindset with the ability to interpret data and make decisions
● Proficiency in Google Sheets (comfortable with basic to intermediate formulas and data handling)
● Hands-on experience with CRM tools, preferably HubSpot
● Strong understanding of audience segmentation and persona mapping
● Deliver regular performance reports (weekly/monthly) covering campaign results, key
insights, and recommended next steps
● Present findings clearly to internal stakeholders, translating data into actionable
recommendations
● High attention to detail and ability to manage multiple campaigns simultaneously
● Self-starter with the ability to work independently and proactively
● Strong problem-solving skills and structured thinking
● Good written and verbal communication skills
Preferred Attributes
● Experience with prospecting and campaign setup tools like Snov.io and/or Apollo
● Familiarity with A/B testing frameworks and experimentation
● Exposure to email deliverability best practices and tools
● Experience working in fast-paced or high-growth environments
● Understanding of email infrastructure (SPF, DKIM, DMARC) and its impact on deliverability
● Experience managing multiple sending domains and maintaining inbox health
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
Shubham Vishwakarma
Full Stack Developer - Averlon
About GO MO Group AB
About
Company social profiles
Similar jobs (10)
Email Marketing & Data Mining Executive
Experience: 1–3 Years
Location: Ahmedabad
Employment Type: Full-Time
Job Summary
We are looking for an Email Marketing & Data Mining Executive who can generate relevant B2B leads, build and maintain prospect databases, and execute effective email marketing campaigns for our IT services.
Key Responsibilities
- Identify and collect relevant B2B leads and prospect data using LinkedIn, Google, company websites, and other platforms.
- Perform data mining, web research, and lead generation based on defined target industries and profiles.
- Maintain and update accurate databases of prospects, companies, decision-makers, and contact information.
- Create, manage, and execute email marketing campaigns.
- Prepare email lists, segment prospects, and monitor campaign performance.
- Track open rates, click rates, bounce rates, and responses.
- Follow up with prospects and coordinate with the BDE/Sales team for qualified leads.
- Ensure data accuracy, email validation, and proper database management.
- Research competitors, industries, and potential target accounts.
Required Skills
- Good knowledge of Email Marketing & Lead Generation
- Experience in Data Mining / Web Research
- Good knowledge of LinkedIn and Google search
- Familiarity with tools such as Apollo, Snov.io, Hunter, LinkedIn Sales Navigator, etc.
- Basic knowledge of Excel/Google Sheets
- Good written and verbal communication skills
- Ability to research and identify the right target audience
- Strong attention to detail
Good to Have
- Experience in IT/Software B2B lead generation
- Knowledge of CRM tools
- Basic understanding of email marketing platforms and campaign analytics
- Knowledge of email verification and database enrichment tools
Key Responsibilities
- Plan and execute digital marketing activities across SEO, social media, and content marketing.
- Conduct keyword research, competitor analysis, and website content optimization.
- Manage and create content for Instagram, LinkedIn, Facebook, and other digital platforms.
- Monitor website and campaign performance using Google Analytics and Google Search Console.
- Assist in planning and optimizing Google Ads and Meta Ads campaigns.
- Track key metrics, prepare performance reports, and identify areas for improvement.
- Stay updated with the latest digital marketing trends, SEO updates, and social media algorithms.
Required Skills
- Good understanding of SEO, Social Media Marketing, and Content Marketing.
- Knowledge of keyword research, Google Analytics, and Search Console.
- Basic understanding of Google Ads and Meta Ads.
- Strong content writing, research, and analytical skills.
- Good communication and creative thinking.
- Knowledge of Canva and other content creation tools is an advantage.
Eligibility
- Intern: Students/recent graduates pursuing BMS, B.Com, BAMMC, or related courses with a strong interest in Digital Marketing.
- Associate: Graduate with relevant experience or strong practical knowledge in Digital Marketing.
Google AnalyticsJob Description – Digital Marketing
- Assist in planning and executing digital marketing campaigns.
- Manage social media platforms and create engaging content.
- Perform basic SEO and keyword research.
- Support Google Ads and Meta Ads campaigns.
- Monitor website traffic and campaign performance.
- Generate leads and improve online brand visibility.
- Prepare basic marketing reports.
- Freshers with good communication and a willingness to learn are welcome.
Job Description
Position Title: Assistant Digital Marketing Manager
Role Type: Full-time | Individual Contributor
Department: Marketing
Location
Ahmedabad, Gujarat|On-site
Job Overview
We are looking for a highly driven, analytical, and hands-on Assistant Digital Marketing Manager to lead and execute our multi-channel digital growth strategies. Operating as a core individual contributor, you will take full end-to-end ownership of lead generation, marketing campaigns, search engine & generative engine optimization (SEO/GEO), social media management and outreach initiatives.
If you are a self-starter who thrives in a data-driven environment and excels at driving marketing-qualified leads (MQLs) through impactful digital execution, this role is for you.
Key Responsibilities
1. Lead Generation & MQL Pipeline
- Plan, execute, and optimize end-to-end multi-channel marketing campaigns focused on driving high-quality Marketing Qualified Leads (MQLs).
- Build and maintain lead conversion funnels, working continuously to improve lead quality, cost-per-acquisition (CPA), and pipeline conversion rates.
- Collaborate closely with sales/business development teams to align lead criteria, qualify MQLs, and refine lead-nurturing workflows.
2. Campaigns & Performance Marketing
- Directly design, set up, manage, and scale acquisition campaigns across channels (e.g., Google Ads, LinkedIn Ads, Meta Ads, etc.).
- Actively monitor daily campaign performance, budget utilization, and bid strategies to maximize return on ad spend (ROAS).
- Perform continuous A/B testing on ad copies, creatives, audiences, and landing page messaging to optimize click-through and conversion rates.
3. SEO & Generative Engine Optimization (GEO)
- Manage on-page, off-page, and technical SEO strategies to drive sustainable organic traffic growth.
- Implement cutting-edge GEO (Generative Engine Optimization) tactics to ensure brand visibility within AI-driven search environments (e.g., ChatGPT, Perplexity, Google Search Generative Experience/AI Overviews).
- Perform key phrase research, content optimization, and link-building strategies.
4. Social Media Marketing & Outreach
- Own and manage organic social media channels, developing engaging visual and written content that reinforces brand authority.
- Execute targeted outbound outreach strategies (e.g., cold outreach campaigns, partnership co-marketing, and influencer/industry network connections) to broaden brand reach.
- Track engagement, reach, and conversion metrics across all social profiles.
5. Data-Driven Analytics & Reporting
- Utilize marketing analytics platforms (e.g., Google Analytics 4, CRM platforms, platform-native ads managers) to track and analyze campaign performance in real time.
- Build actionable weekly and monthly performance dashboards highlighting key metrics (MQL volume, CPA, CTR, ROAS, pipeline impact).
- Leverage data and performance insights to continually iterate and pivot strategies for maximum impact.
Key Requirements & Qualifications
- Experience: 3–5 years of hands-on experience in performance marketing, digital lead generation, and digital channel management.
- Hands-on Execution: Proven track record as a self-sufficient individual contributor capable of executing campaigns from scratch without agency reliance.
- Core Skills:
- Demonstrated capability in driving MQLs through paid and organic channels.
- Hands-on experience managing PPC/Paid Social campaign setups and budgeting.
- Solid understanding of traditional SEO combined with awareness/experience in GEO strategies.
- End-to-end webinar management and digital outreach experience.
- Advanced proficiency with Google Analytics (GA4), marketing automation/CRM systems (e.g., HubSpot, Salesforce), and ad platforms.
- Mindset: Highly analytical, data-oriented, curious, and comfortable working independently in a fast-paced environment.
We are looking for a B2B Growth & Digital Marketing Executive to help build Surpluss into a global B2B brand and marketplace.
This is a hands-on growth role, not a traditional social media marketing position. You will be responsible for generating qualified B2B leads, building acquisition channels, running digital campaigns, developing content, improving SEO and inbound traffic, and working closely with Sales and Procurement to convert marketing activity into business opportunities.
What you'll own
- B2B lead generation and demand generation
- LinkedIn growth and lead generation
- Google, Meta and LinkedIn advertising
- SEO and inbound acquisition
- Email marketing and lead nurturing
- Content and thought leadership
- Landing pages and conversion optimisation
- CRM and marketing automation
- Campaign analytics and reporting
- Global market and competitor research
- AI-powered marketing and automation
Who we're looking for
We are looking for someone who is commercially minded, analytical and hands-on.
You should be comfortable taking a campaign from idea → execution → lead generation → measurement → optimisation.
Candidates with experience in B2B SaaS, marketplaces, technology, industrial, supply-chain, logistics, procurement or other B2B businesses will be preferred.
Experience generating qualified leads, rather than simply increasing social-media engagement or followers, is highly valued.
About AppMaker (by StarApps)
We don’t just build apps; we build massive revenue channels for the world's most exciting brands.
AppMaker is a top-tier, zero-code mobile app builder for Shopify merchants. We empower brands to create stunning, high-performance native iOS and Android apps that drive real growth. We are the trusted engine behind the mobile commerce success of industry leaders and iconic global and Indian brands, including Levi’s, Jockey, XYXX, Rare Rabbit, Supertails, Kalki, and many more.
The Opportunity
The mobile app market is growing at an unprecedented pace, and with $1M ARR, AppMaker is positioned extremely well as a proven leader in this category. We are now looking for a creative, data-obsessed, and AI-native marketer to help us scale our demand generation, expand our global footprint, and elevate our brand presence to the next level.
If you love the intersection of SaaS, e-commerce, and cutting-edge tech, this is your playground.
What You’ll Drive
A. Business Growth & Global Expansion
- Drive International Demand: Execute targeted campaigns to systematically increase demos and pipeline velocity in the North American market.
- Foundation SEO & Ads: Take ownership of our digital foundation by focusing heavily on high-intent SEO and paid ad strategies to drive consistent inbound growth.
- Multi-Channel Execution: Design and optimize high-converting campaigns across email, LinkedIn, YouTube, Instagram, and newsletters.
B. Brand & Community Curation
- Curate Events for B2C Brands: Design, organize, and execute high-impact experiential events tailored for leading B2C and D2C brands.
- Curate Podcasts: Host and curate insightful podcast properties that bring together industry leaders, innovators, and thinkers.
- Curate Social Media Strategy: Build and execute a comprehensive, high-engagement social media strategy to position Appmaker as a thought leader.
Who You Are
- Experienced in the Space: You have 1–4 years of marketing experience, ideally in SaaS.
- AI-Native: You actively use AI tools to multiply your output and optimize your marketing workflows.
- An Experimenter at Heart: You aren't afraid to test new channels, scale what works, and pivot fast based on data.
Bonus Points If You Have:
- Deep knowledge or prior experience within the Shopify ecosystem.
- Experience building highly automated AI outbound workflows.
Why Join Us?
At AppMaker, you will be at the forefront of the mobile commerce revolution, working from our Pune office with a fast-moving, innovative team. You’ll get the creative freedom to test bold ideas, the resources to capture the global market, and the opportunity to grow your career alongside a rapidly scaling global SaaS product.
Ready to build the future of mobile commerce? Apply now.
Google AnalyticsMandatory Skills: Google Ads, Meta Ads and LinkedIn Ads
- Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
- Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
- At least 2 years of hands-on experience managing and optimizing Google Ads.
- Strong domain expertise in paid media, including strategy, execution, and analytics.
- Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in any field; a Master’s degree is a plus.
Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads
Key Qualification Criteria
Qualifications
- Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
- At least 2 years of hands-on experience managing and optimizing Google Ads.
- Strong domain expertise in paid media, including strategy, execution, and analytics.
- Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in any field; a Master’s degree is a plus.
Hands-on Experience With
- Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
- Google Tag Manager (GTM), GA4, Looker Studio.
- Strong understanding of performance marketing principles, bidding strategies, and attribution models.
- Familiarity with SEO, email marketing, and other digital marketing channels.
- Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
- Effective communication and reporting skills.
- Good experience in managing medium to large-sized budgets.
- Should have a data-driven approach to work.
Scope of Work
Strategy & Execution
- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
- Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
- Research & Analysis
- Stay ahead of platform updates and trends; integrate innovations into strategy.
- Drive keyword strategy and restructure accounts to unlock scalable growth.
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
- Analyze and interpret conversion and attribution data to derive actionable strategic insights.
- Ability to create strategies and budget forecasts.
- Communication
- Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
- Partner with internal teams to address performance challenges.
- Timely deliver projects on time, meeting weekly and monthly deadlines.
Reporting
- Create performance reports using Google Slides/other dashboards, and review them with clients.
- Present key strategies and insights to Client Success Managers and clients.
- Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.
Preferred Attributes
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
- Must be residing in/willing to relocate to Pune.
- Experience with delivery management or people management.
- Understanding of SEO, email marketing, and other digital marketing channels.
- Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
- Familiarity with automated or AI-driven optimization tools for search ads and other channels.
- Experience in dealing directly with B2B clients.
Responsibilities:
● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.
● Proven track results of Ad creation, execution and monitoring.
● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.
● Create and manage content marketing strategies.
● Forecast marketing campaign growth and ROI for marketing campaigns
● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
● Drive traffic, generate leads to company pages.
● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.
Position Overview: The ideal candidate will assist in supporting and driving MarTech, CRM, and Loyalty initiatives, with a focus on the BFSI business segment. This role will involve collaborating with cross-functional teams, including Data Analytics, Data Science, Campaign, Digital, and Customer Experience Center, while learning to contribute to the execution of key projects and strategies. Strong teamwork and communication skills are essential for effectively supporting these initiatives and driving results.
Key Responsibilities:
- Oversee the BFSI business segment in developing and executing strategies to drive growth and profitability.
- Manage the MarTech, CRM, and client retention programs to enhance customer lifetime value (CLV).
- Collaborate with cross-functional teams including Campaign, Data Analytics, Data Science, Digital, and Customer Experience, to foster teamwork and innovation.
- Help implement customer lifecycle management (CLM) strategies to optimize the customer journey and improve experience.
- Track and analyze key metrics to assess campaign success and drive continuous improvement.
- Stay current with industry trends in MarTech, CRM, and BFSI to identify growth opportunities.
- Apply knowledge of BFSI, Mutual Funds, Insurance and client servicing to enhance customer engagement.
- Support campaign management activities, ensuring timely execution and optimal results.
- Use basic MS Excel proficiency for analysis and deriving actionable insights from data.
Qualifications:
- Experience in MarTech, CRM, and campaign management in the BFSI sector.
- Knowledge of BFSI, Mutual Funds, Insurance, client servicing, and campaign management strategies.
- Ability to collaborate effectively with cross-functional teams and contribute to shared goals.
- Understanding of customer retention and lifecycle management principles.
- Familiarity with data analytics and using insights to improve marketing and customer experience.
- Strong communication skills and the ability to work well with internal teams and external stakeholders.
- Proactive, results-oriented mindset and ability to thrive in a fast-paced environment.
- Basic proficiency in MS Excel for data analysis.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon