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Google AnalyticsJob Title: Digital Marketing Executive
Job Type: Full Time
Location: Indore
Summary/Objective:
We seek an experienced and results-driven Digital marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for implementing effective digital marketing strategies to optimize our online presence.
Responsibilities:
• SEO: Implement and manage search engine optimization (SEO) strategies to improve search rankings and drive traffic to our website.
• Social Media Marketing (SMM): Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Pay-Per-Click (PPC) Campaigns: Create and manage PPC campaigns to generate leads and increase brand visibility.
• Facebook and Instagram Setup: Manage the setup and maintenance of our Facebook and Instagram shopping features.
• Shopping Engine Product Feed: Oversee the submission of product feeds to various shopping engines and ensure they are optimized for maximum visibility and conversion.
• Data Analysis & Reporting: Utilize Excel for data analysis and creating detailed marketing reports to track performance and inform strategy.
• Social Media Post Scheduling: Utilize social media post scheduling tools to plan and publish content efficiently.
• Email Marketing: Implement email marketing campaigns using various tools to engage with customers and prospects.
Qualifications/Requirements:
Education:
• Bachelor's degree in Marketing, Digital Media, or a related field
Experience:
• Proven experience in digital marketing.
• Strong understanding of SEO, SMM, and PPC.
• Proficient in Microsoft Excel for report creation and data analysis.
• Familiarity with social media calendar planning and posting schedule.
• Experience with email marketing tools and strategies.
• Experience in e-commerce marketing.
• Certifications in Google Analytics, Google Ads, or similar platforms.
Skills:
• Creative thinking with a focus on innovation and problem-solving.
• Excellent communication and analytical skills.
Data AnalyticsWe build a cloud-based business platform where manufacturers & traders can network with each other and discover trusted buyers and suppliers on the network. Our team consists of generalist engineers who work on building modern websites (SPA & Isomorphic), mobile apps for Android & iOS, REST APIs and servers, internal tools, and infrastructure for all our users.
What do I need?
Graduation/Post-Graduation in any stream (Mandatory Pedegree)
2-5 years experience in Product Management in any company Strong in data analysis with hands on experience in MS Excel and SQL
Strong problem solving skills and willingness to roll up one's sleeves to get the job Skilled at working effectively with cross functional teams in a matrix organization
Willingness to learn and read about new technologies
Product Management, Product Strategy, Analytical Skills, Data Analytics, SQL, MS-Excel, Microsoft Excel, Innovation and Product innovation What will I be doing?
Take ownership of key company metrics assigned to him/her such as Retention, Activation, Growth Regularly interact with customers, customer success team and industry experts to come up with ideas to drive their metrics
Be very proficient in studying and analysing the usage and product data to understand customer behaviour
Work closely with the technology team to ensure their ideas are quickly tested in production environment with frequent iterations Ensure successful ideas get implemented in the product in a scalable and optimized manner
Assesses market competition by comparing the company's product to competitors' products
Work closely with the Growth Team to understand the type of customers we are targeting and their needs and If required, PM can help the growth team in fine tuning the target market and buyer profiles
Work closely with the Customer Success Team to ensure customer delight and success
Identify growth hacks to exponentially increase product usage and adoption by delivering more value to customers
2-3 years in core product
Pedegree is must (IIT, IIM)
B2C
Fintech
Journey from Product Analyst to product manger
Bussiness side growth
We are looking for Process Improvement\Delivery Excellence for one of our premium client
- Facilitating the overall delivery governance and performance reporting across services for applicable projects,programs and portfolios
- Engaging across DEx, and with delivery stakeholders, to improve deliver performance through the effective adoption of DEx levers and parameters
- Conduction Root Cause Analysis (RCA) along with Corrective and Preventive Actions (CAPA) Failure Modes and Effects Analysis (FMEA
-
Quality management focus with exposure to CMMI / LEAN / Six Sigma / ITIL / KANBAN / SCRUM / ISO/PMP / Prince2
Our client is an Indian brand that competes with global giants in the space of smartphone accessories such as smart watches, wireless earbuds, bluetooth earphone, headphones, speakers and accessories for young Indian consumers.
Founded in 2014 and headquartered in Gurgaon, our client makes the latest personal technology accessories available and affordable.
They have been listed as best selling brand on Amazon and Flipkart for four years in a row and in 2019, they were the biggest Indian seller of wireless earphones in the country. Also, among the top 5 brands selling wireless earphones in India, they were the only Indian brand.
As a Manager - Product Innovation, you will be responsible for managing and driving the entire product development process, both internally and externally, ensuring all stakeholder timelines and deliverables are met.
What you will do:
- Achieving product assortment goals while ensuring product quality and testing standards as well as margin expectations are met
- Working closely with ODMs to ensure production timelines & quality standards are met
- Working closely with sales to understand directive for customer projects, analyzing existing item sales and reviewing new product forecasts
- Vendor sourcing, negotiating for achieving cost effective purchase of raw materials/ semi finished goods and reduction in delivery times
- R&D on new products and categories
- Ordering, tracking and updating warehouse and category team on status and progress
- Tracking and reporting key functional metrics to reduce expenses and improving effectiveness
- Anticipating unfavorable events through analysis of data and preparing control strategies
- Solving issues and developing new solutions requiring new and innovative approaches
- Balancing both tactical execution with strategic initiatives necessary to drive cost reduction
- Identifying, developing, maintaining vendor base for obtaining timely procurement of materials at favorable terms to ensure smooth operations
- Performing risk management regarding supply contracts and agreements
- Managing & preparing performance reports and sharing the same with respective vendors and within the organization
- Managing day to day operational & logistics related activities
- Working with cross functional teams
Desired Candidate Profile
What you need to have:- Qualification -B.E/ B.Tech and/or MBA
- Experience of 5-9 years in related industry/ product categories
- Keen interest/ knowledge of sourcing and procurement techniques as well as a dexterity in reading the market
- Exposure in developing and working with factories in China is essential
- Talent in negotiations and networking
- Aptitude in decision-making and working with numbers
- Strong verbal and written communication skills
- Demonstrated ability to analyze and resolve problems
establishing Nexprt’s scale-up plan, user-feedback cycles, or supply-side strategy. Across all projects, you’ll be tasked with scoping the problem, building a set of experiments, executing the experiments with the help of the product/engineering/demand/supply teams, and establishing scalable processes for the future. Some examples:
● Identifying new buyer groups / customer segments for growth, and developing relevant supply side value propositions, GTM strategies, and fulfilment engines
● Leading supply and product growth into new sub-categories, categories, sourcing
regions/countries, and user segments: identifying the right set of suppliers, running pilots,
setting pricing and quality standards, and scaling products to run on auto-pilot
● Building technology tools that help scale operations / productize ground operations, in
conjunction with product & engineering teams - digitising supply chains, QA QC, pricing and more
● Driving innovation across product development and manufacturing - experimenting with new raw materials, processes, packaging, order-fulfillment models and more
Working on critical projects, you’d be expected to leverage deep problem solving and business understanding - and lead projects to the point of completion. You will work closely with verticals in the organization, to ensure execution of projects.
About SLAY
SLAY Coffee is India's best rated and fastest growing coffee brand with a vision to democratise great coffee experiences through technology & innovative customer experiences. With 3 core lines of business (SLAY Cloud for Online, SLAY Coffee Bars for Grab & Go and SLAY Packaged Coffees for home consumption), SLAY Coffee’s core promise is sophisticated convenience at pocket friendly prices. The brand is 2-years old and currently has a footprint of over 150 locations across 8 cities.
Culture at SLAY
Excellence is our North Star and our culture fuels this pursuit. We work together as a sports team*; each member is united by a common purpose and drives excellence by bringing their unique self to the team.
We aim to build and nurture a team that finds meaning and fulfillment in the work they do at SLAY. If who you are and what you value is in alignment with what SLAY is and what we value, then the pursuit of excellence becomes meaningful.
The following principles guide us in our day to day working at SLAY:
- Customer first
- Transparency
- Simplicity in thought and action
- Long term thinking
- Passion
- Data over opinion, company and team over self
- Integrity and respect
- Communication for impact
Core Values
Our core values define how we operate and bring about an alignment of purpose. We learn and get inspired from each other in strengthening these behaviors & skills both at an individual level and collectively at the Company level. New members are added to the team and existing team members are rewarded and developed based on these values.
- Courage:
- To think big, act without fear and voice your opinion.
- To question the status quo- go beyond rules and hierarchies.
- To act in the best interest of the customer and company, even if it calls for going outside your comfort zone.
- Ownership:
- Seek to understand the context and objective, then drive for results
- Collaborate independently across teams
- Communicate proactively. Eliminate the need for follow ups
- Act with authority
- Action
- Prioritize action over discussions
- Run small pilots for each idea
- Make mistakes, learn, don't repeat.
- Curiosity
- To understand our customers and markets deeply beyond the stated
- To push the boundaries and innovate
- To never settle for less
Beyond the salary (and great coffee!)
- Freedom to test out any idea in your function or outside of it.
- Gender-neutral policies
- Free Books Program- buy any book that you would like to read for the company library. The Company pays for it.
- 25% of your time can be devoted to the causes you care about. (Pursue your passion or hobby)
- Exclusive talks & insights from the experts for the growth & development of our team
- Full tuition fees sponsorship for Baristas
- Family support programs for Baristas
Opportunity
As a team member in SLAY’s growth team, you will work on projects to grow the brand’s reach, resonance and resultant goodness.
Your Boss
You will work directly with the Co-founder . This position is being hired for the Centre of Excellence team at SLAY.
Your Team
You will collaborate with business teams to develop in house training & learning strategies, creative teams to develop impactful creatives, operations teams for execution & external partners to set up and manage specific learning and development initiatives..
Key Result Areas
- Drive technology first learning interventions for all members of the organization.
- Design and deploy the end to end training framework from training needs identification to continuous assessments and certifications.
- Develop content using instructional design methodologies. Suggest and deploy new age and industry first tools and systems.
- Own the competency dictionary of the organization and drive brand values and culture through culture philosophy through all training and development activities.
- Manage and guide the training team which will include instructional designers, content developers, training coordinators etc.
- Keep abreast of training trends, developments and best practices of the Industry.
Your role requires knowledge and demonstrable experience of:
- 6+ years of experience in developing and executing successful training initiatives.
- Familiar with traditional and modern training processes
- Meticulous attention to detail
- Ability to plan, multi-task and manage time effectively
- Entrepreneurial with the ability to think of industry first and rule breaking initiatives
- Organizational skills
Next Steps:
If you wish to explore this opportunity further,
- Send us a copy of your latest resume
- A quick note on what excites you about working with SLAY. You can do this as an audio file, video file or a simple write up as well.
- We will schedule one to one interactions with your potential boss, team members and peers.
- Designing engaging and responsive landing pages
- Integrating client CMS programs and data feeds into websites
- Optimizing sites for maximum speed and scalability
- Employing industry and design best practices through the website build process
- Conducting website testing
- Liaising with back-end developers to ensure web and app logic is properly integrated
- Ensuring website function and stability across devices i.e. desktop, mobile, tablet
- Working with marketing and research teams to incorporate brand elements and relevant market research findings into the website
- Providing internal support and external customer service throughout the build and launch process of the website
Product Management - Conceptualization - RoadMap Design.
Early Age StartUp Experience.
- Setting up cross functional teams that do Product and Packaging Development, Literature search/Monograph generation, Consumer and Clinical Validation, Regulatory support
- Establishing feasibility and Manufacturing Scale up/ Commercialization on Project/product basis and over see their management
- Locating new Ingredients (both actives/formulation agents) that can add value to the innovations and build USP for the product.
- Challenging the team to understand and pick ideas form Traditional knowledge (both ingredients/Recipes/Processes) and adopting them in new products.
- Driving the Innovation Strategy for the company
- Driving value improvement programs in the company to optimize cost and benefits.
- Looking at partnerships with external eco system to accelerate innovation plans including getting them to do NPD and provide lead products.
- Training and capability building of the team
- Setting up of a need based Formulation development R&D infrastructure and Facility for the company to initiate in-house R&D
- Developing and implementing a robust QA for 3P suppliers and implement them same.
What you need to have:
- 7-15 years of R&D Experience in Naturals, Ayurveda, Personal Care at a Group/Team Leader or Head level.
- Fully operational on R&D and Product development related activities.
- Good knowledge of International (specifically US) and Indian regulations
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