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Product Manager
Tranzact
Product Manager

Product Manager at Tranzact · Mumbai · 2 - 6 years · ₹12L - ₹35L / yr · Posted 18 Jan 2023

Qrata's logo

Product Manager

at Tranzact

Agency job
via Qrata
2 - 6 yrs
₹12L - ₹35L / yr
Mumbai
Skills
Product Management
SQL
skill iconData Analytics
Product innovation
Innovation
Analytical Skills
Problem solving
MS-Excel
Microsoft Excel

We build a cloud-based business platform where manufacturers & traders can network with each other and discover trusted buyers and suppliers on the network. Our team consists of generalist engineers who work on building modern websites (SPA & Isomorphic), mobile apps for Android & iOS, REST APIs and servers, internal tools, and infrastructure for all our users.

 

What do I need?

Graduation/Post-Graduation in any stream (Mandatory Pedegree)

2-5 years experience in Product Management in any company Strong in data analysis with hands on experience in MS Excel and SQL

Strong problem solving skills and willingness to roll up one's sleeves to get the job Skilled at working effectively with cross functional teams in a matrix organization

Willingness to learn and read about new technologies

Product Management, Product Strategy, Analytical Skills, Data Analytics, SQL, MS-Excel, Microsoft Excel, Innovation and Product innovation What will I be doing?

Take ownership of key company metrics assigned to him/her such as Retention, Activation, Growth Regularly interact with customers, customer success team and industry experts to come up with ideas to drive their metrics

Be very proficient in studying and analysing the usage and product data to understand customer behaviour

Work closely with the technology team to ensure their ideas are quickly tested in production environment with frequent iterations Ensure successful ideas get implemented in the product in a scalable and optimized manner

Assesses market competition by comparing the company's product to competitors' products

Work closely with the Growth Team to understand the type of customers we are targeting and their needs and If required, PM can help the growth team in fine tuning the target market and buyer profiles

Work closely with the Customer Success Team to ensure customer delight and success

Identify growth hacks to exponentially increase product usage and adoption by delivering more value to customers

2-3 years in core product 
Pedegree is must (IIT, IIM)
B2C
Fintech
Journey from Product Analyst to product manger
Bussiness side growth

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Funnel Optimization:

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  • Run experiments.
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Experimentation:

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Product Marketing:

  • Work closely with Product, Design and Engineering teams to:
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  • Increase feature adoption
  • Improve onboarding
  • Improve activation
  • Increase customer retention


Partnerships & Community:

  • Collaborate with:
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  • Creators
  • Agencies
  • Hosting companies
  • Strategic partners
  • Build campaigns that create long-term growth-not just one-off promotions.


Leadership:

  • Mentor junior marketers.
  • Write clear briefs.
  • Prioritize work.
  • Coordinate cross-functional execution.
  • Maintain high execution standards.


What We’re Looking For:

  • 4-7 years of experience in Growth Marketing, Product Marketing, or Digital Marketing within SaaS, software, subscription, or product-led businesses.
  • Experience owning business metrics-not just marketing activities.
  • Strong understanding of growth funnels and customer journeys.
  • Comfortable making decisions using data.
  • Strong prioritization and problem-solving skills.
  • Experience planning and executing experiments.
  • Experience working across multiple acquisition channels.
  • Excellent communication and copywriting skills.
  • Comfortable working cross-functionally with Product, Design, Engineering, Support, and Sales.
  • Strong understanding of:

-CAC

-LTV

-ROAS

-Conversion Rates

-Attribution

-Activation

-Retention

-Funnel Analysis


Good-to-Have Qualities:

  • WordPress ecosystem experience.
  • SaaS product marketing experience.
  • Product-led growth (PLG) experience.
  • Affiliate or Creator marketing experience.
  • AI workflow automation experience.
  • Community-building experience.


You’ll Thrive Here If…

  • You naturally ask questions like:
  • Why aren’t users upgrading?
  • Where is revenue leaking?
  • What’s preventing activation?
  • Should we improve acquisition or conversion first?
  • Which experiment gives us the highest ROI?
  • What is the biggest bottleneck in this funnel?
  • You enjoy solving business problems-not simply managing marketing channels.


What Success Looks Like:

  • Within your first 90 days, we’d expect you to:
  • Understand one or more products and their customer journeys.
  • Identify the biggest growth opportunities.
  • Launch meaningful experiments.
  • Improve one or more key growth metrics.
  • Contribute measurable business impact.


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  • Success in this role is measured by business outcomes, including:
  • Product Revenue Growth
  • Qualified Traffic Growth
  • Signup Growth
  • Trial-to-Paid Conversion
  • Funnel Conversion Rates
  • Customer Acquisition Cost (CAC)
  • Return on Ad Spend (ROAS)
  • Activation Rate
  • Customer Retention
  • Affiliate & Partnership Revenue
  • Experiment Success Rate
  • Marketing-attributed Revenue


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Mandatory(Stakeholder Mgmt)- Must be able to act as the primary link between business leaders, tech teams, design teams and external partners — communicating roadmap, priorities, trade-offs, and performance readouts to senior stakeholders

6

Mandatory(Product Writing & Agile Delivery) - Must have strong product writing — problem briefs, PRD-lite/user stories, experiment plans, decision logs — and deep working command of Agile frameworks and tools

7

Mandatory(Company) - Must be from Top B2C product company (FinTech , InsuranceTech is the priority)

8

Mandatory (City) - Pune Based Candidates Only

9

Mandatory ( Note ) - The 1st round will be in person, so we need candidates who are available to attend the interview physically.

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Shubham Vishwakarma

Full Stack Developer - Averlon
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